HaynesPro BV

What HaynesPro BV does

HaynesPro BV, headquartered in Leusden, Netherlands, is a provider of OEM-based automotive technical data for the professional vehicle repair market. The company operates as a brand under Infopro Digital Automotive, a privately held group whose portfolio spans ETAI, Atelio, OATS, DriveRightData, GiPA, Inovaxo, Eucon, ISI Condal, Carooline, and Aurelis. HaynesPro itself traces back to 2006 when it launched as WorkshopData ATI Online, introducing web services delivery of automotive repair data ahead of European competitors; it was rebranded to HaynesPro in November 2023.

The core product is a multi-module technical data platform covering 127+ vehicle makes and 99% of European vehicles-on-the-road, with 3M+ repair methods, 100,000+ technical illustrations, content in 27 languages, and contractual data relationships with 53 OEMs. The platform is composed of HaynesPro Tech (OEM repair and maintenance procedures, ADAS calibration, schedules, torque and adjustment data), HaynesPro Electronics (VESA guided diagnostics processing up to seven fault codes simultaneously, wiring diagrams, fuses/relays, EOBD data, battery and high-voltage procedures), and HaynesPro Smart / SmartPACK (OEM Technical Service Bulletins, recalls, verified fixes via SmartCASE and SmartFIX). A fourth module, ROADSIDE, serves roadside assistance and tow-truck operators with rapid-recovery data.

HaynesPro monetises via three B2B channels: (1) annual standalone licences sold through local partners, distributors, and resellers; (2) Web Services / Data Exchange API licensing with white-labelling, tailored data integration, and multi-year enterprise contracts aimed at manufacturers, parts distributors, and diagnostic equipment OEMs; and (3) entry-level Portal-to-Portal access with single sign-on for mid-market customers. Customer segments include parts distributors and wholesalers, parts manufacturers, fleet operators and leasing companies, diagnostic equipment manufacturers, and workshop networks. Pricing is quote-based and not publicly disclosed.

Name

HaynesPro BV

Legal name

HaynesPro BV

Website

https://haynespro.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

HaynesPro BV, an Infopro Digital Automotive brand based in the Netherlands, provides OEM-based automotive technical data covering 127+ makes and 99% of European vehicles across repair, diagnostics, and maintenance modules, delivering content via web services API, portal-to-portal integration, and standalone licences to parts distributors, manufacturers, fleet operators, and diagnostic equipment makers.

Ownership category

akta.pro rank

Product category

Automotive Technical Data Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

akta.pro secondary industries

Onboard Diagnostics (OBD) Readiness & Drive-Cycle Verification (TLAKANAH), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• Automotive technical data
• Vehicle repair information
• OEM diagnostic database
• Aftermarket data services
• Parts catalogue solutions

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Licences (Stand-alone): Standalone HaynesPro licences available to end users through local partners, distributors and resellers. Provides comprehensive online tool for rapid data retrieval with standard interface optimised for tablet and mobile devices.
2. Data Exchange / Web Services Integration: Enterprise integration services allowing customers to embed HaynesPro data into their own applications and corporate branding. Flexible data delivery options that can be tailored to customer preferences and requirements.
3. Portal-to-Portal Access: Entry-level data integration solution providing quick connection between customer portal sites and HaynesPro technical data. Includes single sign-on capability and data links for vehicle and parts data using standard identifiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HaynesPro provides OEM-based automotive technical data for vehicle repair, maintenance, and diagnostics, covering 127+ makes and 3M+ repair methods in 27 languages. Its modular platform — HaynesPro Tech, HaynesPro Electronics, and HaynesPro Smart — delivers repair procedures, wiring diagrams, guided fault-code diagnostics (VESA), and verified OEM Technical Service Bulletins to workshops, parts distributors, manufacturers, fleet operators, and diagnostic equipment makers.

Product overview

HaynesPro BV, part of Infopro Digital Automotive, offers a modular platform-plus-products portfolio centered on HaynesPro (formerly WorkshopData), a comprehensive technical automotive data database for professionals. The core HaynesPro platform comprises three integrated modules: HaynesPro Tech for repair and maintenance data, HaynesPro Electronics for diagnostics including VESA guided fault processing, and HaynesPro Smart for Technical Service Bulletins and verified fixes. Additional modules include ROADSIDE for roadside assistance. The broader Infopro Digital Automotive portfolio includes Atelio (workshop technical data), ProFit (installation instructions), OnePro Shop (B2B e-commerce), VRM Lookup (vehicle identification), OATS (lubricants database), Atelio Aftermarket International (parts catalogue), DriveRightData (tyres/wheels data), AtelioPro (workshop management), ERP for Distributors, OE Data Research (parts database), and AtelioFid (predictive marketing). Data is delivered via portal-to-portal access, data exchange web services, or standalone licensing, covering 127+ makes in 27 languages.

Differentiator

Problem solved

Functional benefit

Brands

• HaynesPro Tech: Comprehensive repair and maintenance data including OEM-based schedules, technical drawings, torque settings, and printable worksheets for automotive professionals.
• HaynesPro Electronics
• HaynesPro Smart
• ROADSIDE

Products and services

• HaynesPro Comprehensive OEM-based automotive technical data database covering 127+ makes with 3M+ repair methods, wiring diagrams, and diagnostics in 27 languages, delivered to distributors, manufacturers, fleet operators, and diagnostic equipment makers via portal-to-portal, data exchange web services, or standalone licences.
• HaynesPro Tech Module providing OEM-based repair and maintenance data including schedules, over 100,000 technical illustrations, torque settings, ADAS calibration data, adjustment data, lubricants and fluids information, and printable worksheets for automotive professionals.
• HaynesPro Electronics Electrical system diagnostics module featuring VESA guided diagnostics, component localisation, comfort wiring diagrams, fuse and relay data, EOBD data, and battery disconnection/reconnection procedures including high-voltage circuit deactivation.
• HaynesPro Smart (SmartPACK) Database of OEM Technical Service Bulletins (TSBs), recalls, and verified fixes delivered via SmartFIX and SmartCASE for symptoms, causes and known solutions to reduce diagnostic time.
• ROADSIDE Specialised data set designed for roadside assistance and tow truck operators to streamline roadside repairs and improve intervention times for rapid vehicle recovery.
• Atelio Technical repair database for workshops providing OEM-based technical data, repair methods and diagnostics.
• ProFit Online installation instructions platform enabling manufacturers to add QR codes to component packaging so workshops can access repair and installation instructions.
• OnePro Shop B2B e-commerce platform for parts distributors and retailers to sell spare parts online.
• VRM Lookup Vehicle Registration Mark (VRM) data and vehicle search solutions for identifying vehicles from registration plates.
• OATS Oil and lubricants database connecting manufacturers, customers and distributors with recommendation systems for product portfolio optimisation.
• Atelio Aftermarket International Multi-brand spare parts catalogue and quotation tool bridging distributors and workshops for OE and aftermarket spare parts identification.
• DriveRightData OE and aftermarket fitment and product data for tyres and wheels, providing comprehensive and accurate vehicle, tyre and wheel data.
• AtelioPro Workshop management software and invoicing tool for garages and networks supporting administrative activities.
• ERP for Distributors Cloud-based enterprise resource planning software for spare parts distributors optimising sales, statistics, stock management and logistics.
• OE Data Research OE spare parts database and business intelligence solution for distributors.
• AtelioFid Predictive marketing solution for networks and garages that builds customer loyalty using algorithms crossing manufacturer maintenance plans with management software data.

Quantifiable outcome

• Reduce non-billable hours by processing up to 7 fault codes at once with VESA guided diagnostics
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Vehicle Manufacturers (53 OEMs)coreTechnology or IntegrationHaynesPro has forged contractual relationships with most of the vehicle manufacturers (53 OEMs) to ensure the database contains the most trusted and accurate automotive data. This enables comprehensive OEM-based repair and maintenance procedures, technical specifications, and vehicle-specific information for 99% of European vehicles on the road.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mitchell International: Major provider of automotive repair, estimating, and procedural data for the collision and mechanical repair industries. Closely comparable as an enterprise B2B technical data vendor with OEM-grade repair procedures, labour times, and diagnostics for professional workshops and insurers.
• TecAlliance (TecDoc): Provider of OE and aftermarket parts catalogues, vehicle data, and repair information serving parts distributors and workshops globally. Directly comparable in addressing parts distributors with technical fitment and repair data, including white-label and API delivery.
• Autodata: Provider of technical information for vehicle servicing, repair, and diagnostics to professional workshops and distributors. Overlapping in product (repair methods, wiring diagrams, service schedules) and target customers, with similar OEM-data licensing economics.
• GT Motive: European-focused provider of repair, maintenance, and estimating data, owned by the Haynes Group, serving distributors, insurers, and fleets. Highly comparable to HaynesPro in product scope, OEM-data sourcing, and European customer footprint.

Emerging players

• Hella Gutmann Solutions: Provider of diagnostic devices and accompanying repair/maintenance data for independent workshops in Europe. Comparable as a European diagnostic-data-plus-equipment competitor pursuing the same workshop and fast-fitter customer base as HaynesPro.

Broad incumbents

• ALLData (Motor Information Systems): US-headquartered provider of OEM-sourced repair, collision, and diagnostic information to professional workshops. Comparable as a recurring B2B subscription data product targeted at the independent aftermarket with deep OEM relationships.
• Solera / Audatex: Global incumbent in automotive claims, estimating, and repair data, with Audatex as the European market leader for technical repair information. Directly comparable as a B2B technical data provider serving insurers, distributors, and workshops across the same European customer base as HaynesPro.
• Snap-on (ShopKey/Pro-Shop): Diagnostic and repair-information provider within Snap-on's broader professional tools portfolio. Comparable in selling repair and estimating data to professional workshops as a subscription product layered onto diagnostic hardware.

Others

• Bosch ESI (Robert Bosch GmbH): Global diagnostic equipment manufacturer that bundles proprietary repair and technical data into its workshop tools. Comparable to HaynesPro's diagnostic-equipment-maker customer base and increasingly competing as an integrated data-plus-hardware solution.

Regional players

• EurotaxGlass's (ATG Autovit): European provider of vehicle valuations, technical specifications, and aftermarket data serving distributors, insurers, and OEMs. Comparable as a European B2B automotive data vendor, though with stronger emphasis on valuation and used-vehicle data than mechanical repair procedures.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClRvCr3VyPXWdCkMaEDsk1g
• LinkedInlinkedin.com/company/infopro-digital-automotive
• Xx.com/haynespro
• Facebookfacebook.com/HaynesPro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HaynesPro BV