Sage + Archer
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Sage + Archer firmographics
Firmographics- Name
- Sage + Archer
- Legal name
- Vistar Media
- Website
- https://sage-archer.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sage + Archer industry classification
Industry- Product category
- Advertising and Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Field Sales & Brand Ambassador Programs (MPAAAJAG)
- akta.pro secondary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Sage + Archer is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sage + Archer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Programmatic OOH Marketplace: Platform fees from facilitating programmatic transactions between marketers (demand) and media owners (supply) in the out-of-home advertising marketplace
- Enterprise Solutions: Technology solutions and tools for media owners to maximize inventory value, including SSP and enterprise operations platforms
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sage + Archer product offering
Product offeringCore offering
Sage + Archer is an advertising agency that delivers digital marketing, software development, business development, and software testing services to organizational clients. The firm operates as a services provider rather than a software product company, executing client projects across campaign execution, application development, growth support, and quality assurance. Its offering is positioned for businesses that need integrated marketing and technical capabilities from a single supplier.
Product overview
Vistar Media is a unified out-of-home advertising platform that connects marketers, media owners, and audiences. The platform comprises Programmatic OOH for real-time bidding, Traditional OOH for legacy campaign planning, and Enterprise Solutions for inventory optimization. Supporting platforms include Cortex for fleet management, Adstruc for planning and trafficking, and a DSP/SSP/Ad Server infrastructure. Vistar Academy provides education resources, completing an end-to-end ecosystem for OOH advertising.
Differentiator
Problem solved
Functional benefit
Brands
- Vistar Platform: DSP, SSP & Ad Server platform for trafficking and operations
- Cortex
- Adstruc
Products and services
- Digital Marketing Services Digital marketing campaign execution and related marketing support services delivered to business clients.
- Advertising Agency Services Advertising services delivered by an agency model to organizational clients.
- Software Development Services Custom software development services provided to client organizations.
- Business Development Services Business development support services for client companies seeking growth assistance.
- Software Testing Services Software testing and quality assurance services delivered to client organizations.
Quantifiable outcome
- Vistar facilitates engagement hundreds of thousands of times per day
Companies that use Sage + Archer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Sage + Archer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sage + Archer partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sage + Archer competitors and assessment
Company assessmentBroad incumbents
- Isobar: Dentsu's global digital agency brand delivering marketing, commerce, and platform solutions — overlaps with Sage + Archer on digital marketing and software/platform build for enterprise clients, though far larger in scale.
- Mirum: Global digital marketing agency network (part of WPP) offering strategy, creative, and technology services across markets — comparable in digital services scope, but at significantly larger scale than Sage + Archer.
- Monks (MediaMonks): S4 Capital's digital-first production and marketing services brand covering content, media, and engineering — comparable to Sage + Archer on the marketing-plus-software axis, but at substantially larger scale and geographic reach.
Direct peers
- Code d'Azur: Amsterdam-based digital agency combining marketing, content, and technology services — directly comparable as a Dutch boutique digital services firm with a similar Amsterdam footprint and multi-disciplinary scope.
- Elephant: Amsterdam-based creative and digital agency delivering brand, digital, and content services — directly comparable as a Dutch creative/digital services boutique competing for similar regional clients.
- DEPT: Amsterdam-headquartered digital agency offering marketing, engineering, and creative services across multiple service lines — directly comparable to Sage + Archer's Amsterdam-rooted, multi-disciplinary digital services profile.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat5 records
Key risks4 records
Key highlights4 records
Customer concentration
Sage + Archer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sage + Archer leadership team
Management profileNumber of profiles
Sage + Archer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sage + Archer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sage + Archer
What does Sage + Archer do?
Sage + Archer is an advertising agency that delivers digital marketing, software development, business development, and software testing services to organizational clients. The firm operates as a services provider rather than a software product company, executing client projects across campaign execution, application development, growth support, and quality assurance. Its offering is positioned for businesses that need integrated marketing and technical capabilities from a single supplier.
When was Sage + Archer founded?
Sage + Archer was founded in 2019. It employs 11 to 50 people.
Where is Sage + Archer based?
Sage + Archer is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Sage + Archer make money?
Two revenue lines are on record. Programmatic OOH Marketplace is the primary driver. The others are enterprise Solutions.
Who are Sage + Archer's main competitors?
Broad incumbents on record are Isobar, Mirum and Monks (MediaMonks). Direct peers are Code d'Azur, Elephant and DEPT.
Does Sage + Archer have an API?
Yes. Sage + Archer exposes a public API. Developer documentation is at developers.vistarmedia.com.
What industry is Sage + Archer in?
Sage + Archer's product category is Advertising and Digital Marketing Services. Its primary akta.pro industry code is MPAAAJAG, Field Sales & Brand Ambassador Programs, with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 541810 and its SIC code is 7311.