Union Code

What Union Code does

Union Code is a small, privately-held Vancouver-based software studio (founded 2015, 1–10 employees, co-founded by Michael Brooks and Ryan Felgate) that operates as a holding entity for an unrelated portfolio of consumer and developer products rather than a unified platform. Its two actively positioned products are Idle Sense, a Fitbit-integrated app that detects periods of inactivity and triggers silent-vibration movement reminders via the Fitbit device itself, and Docbox, a developer tool that auto-generates and publishes JavaScript API documentation by connecting a GitHub repository via OAuth and listening to GitHub webhooks on push events. A third product, QuickBit for Fitbit — a Chrome extension for one-tap logging of recurring activities — has been discontinued and unlisted from the Chrome Web Store. The portfolio also surfaces Field Trip and Arc Analytics as external or sibling properties, indicating exploratory diversification beyond the Fitbit/GitHub core.

The underlying technology is integration-led rather than proprietary-AI-led: Idle Sense and QuickBit read Fitbit activity streams and write back to Fitbit using the Fitbit Web API and the device's silent-vibration capability, while Docbox operates on GitHub OAuth plus webhook-triggered documentation generation pipelines — no SDK, API, or MCP surface is exposed by Union Code itself. Distribution is entirely product-led and self-serve: Chrome Web Store (historically), direct download links, sign-up waitlists, and GitHub OAuth flows; marketing is limited to a company blog and organic social posts on Twitter/X and Instagram, with a single shared inbox ([email protected]) for inbound.

Name

Union Code

Website

https://unioncode.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Union Code is a privately-held Vancouver-based micro-studio that builds a portfolio of consumer Fitbit-integrated apps (Idle Sense, the discontinued QuickBit) and developer tools (Docbox, a GitHub-driven JavaScript documentation publisher), distributed via self-serve channels to individual device owners and developers.

Ownership category

akta.pro rank

Product category

Productivity Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

Workflow Automation & No-Code Collaboration (BPAMAMAK)

Keywords

• Fitbit wellness apps
• Developer documentation tools
• Wearable API integration
• GitHub workflow automation
• Consumer health software

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Union Code develops and operates a small portfolio of independent software products: Idle Sense, a Fitbit-integrated consumer app that detects inactivity and issues silent vibration reminders to encourage movement; Docbox, a GitHub-integrated developer tool that automatically generates and publishes JavaScript API documentation when code is pushed; and historically QuickBit, a Chrome extension for one-tap logging of recurring activities and water intake to Fitbit (now discontinued and unlisted).

Product overview

Union Code is a software company operating as a parent entity for multiple distinct consumer and developer products. The portfolio includes Idle Sense (Fitbit-integrated inactivity monitoring app), Docbox (GitHub-integrated JavaScript documentation automation tool), and QuickBit (Fitbit activity logging Chrome extension, now discontinued). Additional products referenced include Arc Analytics and Field Trip. The company appears to follow a multi-product platform approach rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Idle Sense: Fitbit app that detects inactivity and reminds users to move more throughout the day using silent vibrations
• Docbox
• QuickBit for Fitbit

Products and services

• Idle Sense Idle Sense is a Fitbit-integrated consumer app that reads activity data from the user's Fitbit to detect periods of stillness and triggers silent vibration reminders via the Fitbit device to encourage movement. It is targeted at Fitbit device owners — typically desk workers — who want non-intrusive, context-aware reminders to break up sedentary time, with customizable idle detection to fit personal fitness goals and work schedules.
• Docbox

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FitbitcoreTechnology or IntegrationFitbit serves as the core platform for Idle Sense and QuickBit products. Idle Sense integrates with Fitbit activity data to detect inactive moments and uses Fitbit's silent vibration for movement reminders. QuickBit logs activities directly to Fitbit accounts. The partnership enables consumer wellness applications leveraging Fitbit's sensor data and notification infrastructure.
• GitHubcoreTechnology or IntegrationGitHub integration is fundamental to Docbox's functionality. Users connect their GitHub project to Docbox via OAuth, and GitHub webhooks notify Docbox when code changes are pushed, triggering automatic documentation generation and publishing. The partnership enables developer workflow automation.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Strava: Strava is a leading consumer fitness activity-tracking platform with social and wellness features, comparable to Union Code's Idle Sense product which also targets Fitbit users seeking activity and movement engagement.
• MyFitnessPal: MyFitnessPal is an established consumer health and activity tracking app; comparable to Union Code's Fitbit-integrated products (Idle Sense, QuickBit) which target activity logging and wellness behavior modification.
• Google Fit: Google Fit is Google's activity and wellness tracking platform; comparable as a fitness/wellness data ecosystem that integrates with wearables and competes for the same desk-worker and movement-awareness use cases as Idle Sense.
• Apple Health: Apple Health is Apple's integrated health and activity platform on iOS; comparable to Union Code's Idle Sense in addressing sedentary behavior and movement tracking for end users via wearable and phone sensors.
• Swagger (SmartBear): Swagger / OpenAPI tools are industry-standard API documentation platforms from SmartBear; comparable to Docbox as developer-facing documentation tooling, though targeted more broadly at API specs than JS source code.

Direct peers

• Mintlify: Mintlify is an AI-powered developer documentation platform that auto-generates and publishes API docs from code, directly comparable to Union Code's Docbox product which uses GitHub webhooks to automate JavaScript documentation publishing.
• Docusaurus: Docusaurus is an open-source documentation site generator maintained by Meta, focused on JavaScript projects. It competes directly with Union Code's Docbox in the automated JS documentation publishing category.
• Read the Docs: Read the Docs hosts and auto-builds documentation from code repositories, directly overlapping with Docbox's value proposition of automated documentation generation tied to code commits.
• GitBook: GitBook is a documentation and knowledge-sharing platform with Git integration, comparable to Docbox's GitHub-integrated documentation automation for development teams.

Emerging players

• Habitica: Habitica is a habit-tracking and gamified productivity app; comparable in its target use case of helping desk workers build movement and wellness habits, intersecting with Idle Sense's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/unioncode
• Instagraminstagram.com/unioncode
• LinkedInlinkedin.com/company/unioncode

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Code