Promar International
- Company typePrivate
- Founded1962
- HeadquartersNantwich, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Promar International firmographics
Firmographics- Name
- Promar International
- Legal name
- Promar International Limited
- Website
- https://promar-international.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Promar International industry classification
Industry- Product category
- Agricultural and Sustainability Consulting
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where Promar International is headquartered
LocationHeadquarters
- HQ city
- Nantwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Promar International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Promar International generates revenue through providing consulting and data solutions to farmers and food businesses throughout the agri-food supply chain. Services include farm business solutions, sustainability solutions, and data solutions delivered by experienced consultants on a project or retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Promar International product offering
Product offeringCore offering
Promar International provides consulting and data solutions to farmers and food businesses throughout the agri-food supply chain. Core services include Farm Business Solutions (financial assessments, budget forecasts, performance monitoring), Sustainability Solutions (carbon footprinting, net zero planning, supplier environmental assessment), and Data Solutions (agricultural research, data collection, and benchmarking). The proprietary Milk Minder platform supports farm business performance tracking and benchmarking.
Product overview
Promar International is a consultancy firm offering three integrated service areas: Farm Business Solutions (farm business consulting, financial planning, and profit optimization), Sustainability Solutions (environmental consultancy, carbon footprinting, and net zero planning), and Data Solutions (farm data collection, benchmarking, and agricultural research). The three service areas work together to provide comprehensive support across the agri-food supply chain, from farm-level business decisions to food business sustainability objectives. Promar operates as part of Genus plc and provides services throughout the UK, Germany, and globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm Business Solutions
Companies that use Promar International
Customer profileSegments2 records
Ideal customer profiles2 records
Promar International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Promar International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Genus plccorePromar International is a subsidiary of Genus plc. The company operates under the Genus group, with shared services including HR, privacy policy, and quality management. Promar's consultants use email addresses ending in @genusplc.com domain, and the privacy policy references www.genusplc.com/services/privacy-policy. The company logo and branding reference Genus plc.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Promar International competitors and assessment
Company assessmentDirect peers
- Carter Jonas: Rural property and agribusiness consultancy in the UK providing farm business, environmental, and sustainability advisory — adjacent competitor in farm consultancy services.
- Kynetec: Global agricultural market research and consulting firm providing data and insights across the agri-food supply chain — directly comparable to Promar's Data Solutions and benchmarking capabilities.
- ADAS: UK agricultural and environmental consultancy delivering agronomy, sustainability, and farm data services — closely comparable to Promar's combined sustainability and data solutions practice.
- Bidwells: UK agribusiness and rural consultancy offering farm business, rural property, and sustainability advice to food and farming clients — comparable vertical and customer base.
- Agrii: UK agronomy services provider offering crop consultancy, farm data, and sustainability advice — comparable customer base (UK farms) and overlapping advisory scope.
- Hutchinsons: UK agronomy and crop production consultancy (part of Origin Enterprises) providing technical advice, farm data tools, and sustainability services — directly comparable to Promar's advisory-plus-data model.
- Velcourt: UK farm management company providing agronomy, business consultancy, and operational advice to arable and livestock enterprises — overlapping with Promar's farm business solutions.
- Andersons: UK agricultural business consultancy providing farm business management, financial benchmarking, and advisory services to farmers and food businesses — directly comparable to Promar's Farm Business Solutions offering.
Emerging players
- SAI Platform: Industry initiative focused on sustainable agriculture solutions and supply chain sustainability — overlaps with Promar's Sustainability Solutions and food business support offerings.
Others
- AHDB (Agriculture and Horticulture Development Board): UK statutory levy body funding agricultural research, knowledge exchange, and benchmarking services — overlapping with Promar's data, sustainability, and farm business advisory remit though as a non-commercial body.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Promar International social profiles
Digital presencePromar International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promar International leadership team
Management profileNumber of profiles
Profiles18 records
Promar International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promar International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promar International
What does Promar International do?
Promar International provides consulting and data solutions to farmers and food businesses throughout the agri-food supply chain. Core services include Farm Business Solutions (financial assessments, budget forecasts, performance monitoring), Sustainability Solutions (carbon footprinting, net zero planning, supplier environmental assessment), and Data Solutions (agricultural research, data collection, and benchmarking). The proprietary Milk Minder platform supports farm business performance tracking and benchmarking.
Is Promar International a public or private company?
Promar International is a private company. It is classified as corporate owned and is currently operating.
When was Promar International founded?
Promar International was founded in 1962. It employs 51 to 100 people.
Where is Promar International based?
Promar International is headquartered in Nantwich, United Kingdom, in the Europe region.
How does Promar International make money?
One revenue line is on record: consulting Services.
Who are Promar International's main competitors?
Direct peers on record are Carter Jonas, Kynetec, ADAS, Bidwells, Agrii, Hutchinsons, Velcourt and Andersons. SAI Platform is listed as an emerging player. AHDB (Agriculture and Horticulture Development Board) is listed as an others.
Does Promar International have an API?
No public API is recorded for Promar International.
What industry is Promar International in?
Promar International's product category is Agricultural and Sustainability Consulting. Its primary akta.pro industry code is AFACAJAA, Whole-Farm Business Management & Budgeting Advisory, with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 115116 and its SIC code is 700.