DropGym
DropGym operates six capped-capacity boutique gyms across London, targeting affluent fitness consumers with tiered gym memberships, personal training packages, DropPhysio, Pilates, and a mobile app for online training and nutrition subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DropGym does
DropGym operates a network of six high-end, capped-capacity boutique gym locations across London (Muswell Hill, Kentish Town, Kensal Rise, Mill Hill, Queen's Park, and West Hampstead), targeting affluent fitness consumers willing to pay premium prices for uncrowded environments and personalised service. Each site is capped near 100 members with tight booking capacity (8 sessions per slot at West Hampstead), uses Technogym equipment, and is operated under the trading name of Drop Gym & Co Limited (England and Wales company number 12747420). The flagship physical product is complemented by the DropGym Coach mobile app (iOS/Android), which delivers online training and nutrition subscriptions, and ancillary sub-brands DropPhysio (in-gum physiotherapy and recovery) and DropGym Academy (coach certification with Precision Nutrition and Premier Global). Customers transact through a Digital Booking & Payment System backed by Stripe, and the company layers a content/SEO blog plus WhatsApp for direct acquisition.
The business is a direct-to-consumer subscription operator with five revenue streams: gym memberships (£124.99/month, £1,399/year, £25 PAYG, plus a Hybrid tier with PT concierge); tiered personal training packages (Bronze £949, Silver £1,749, Gold £2,499 with 12/24/36 sessions, InBody progress reviews and bespoke 12-week plans); Pilates memberships at the Mill Hill location (£80-£300/month); DropPhysio physiotherapy memberships (£90-£320/month or £95 single sessions); and online training/nutrition subscriptions delivered via the Coach app. Personal Training packages can be redeemed across a 12-month window, and Bronze and Silver packages include discounted gym access at £69.99/month while Gold bundles gym access in. Pricing skews to affluent North and Northwest London postcodes (N10, NW1, NW10, NW6, NW7), and customer segments span primary affluent fitness enthusiasts plus secondary digital consumers, injury-recovery clients, and group-exercise participants.
The company is privately held with no disclosed venture capital, private equity, or institutional ownership. Headcount is reported at 1-10 employees, with named fitness coaches (Bez Osmani as Head of Fitness, Shpend Sylejmani, Denisa Ardelean, Shpetim Shala, Laura Fumagalli, Liam Stephenson) servicing specific locations on a coach-by-coach basis. No funding rounds, M&A activity, or regulatory actions are disclosed. DropGym offsets its carbon footprint through Ecologi and is positioned around an inclusive 'Come As You Are' messaging line.
DropGym firmographics
Firmographics- Name
- DropGym
- Legal name
- Drop Gym & Co Limited
- Website
- https://dropgym.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DropGym operates six capped-capacity boutique gyms across London, targeting affluent fitness consumers with tiered gym memberships, personal training packages, DropPhysio, Pilates, and a mobile app for online training and nutrition subscriptions.
- Ownership category
- akta.pro rank
DropGym industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Educational Support Services (61171)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where DropGym is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
DropGym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Gym Memberships: Recurring membership fees providing access to gym facilities. Offered as annual (£1399/year), monthly (£124.99/month), and pay-as-you-go (£25/session) options.
- Personal Training Packages: Tiered personal training packages (Bronze £949, Silver £1749, Gold £2499) including defined numbers of sessions, nutrition plans, and gym access.
- Pilates Memberships: Monthly Pilates class memberships ranging from £80-300/month based on class frequency.
- Physiotherapy Services: Physio sessions and membership bolt-ons including sports massage, deep tissue, rehab plans, and acupuncture at £90-320.
- Online Training Subscriptions: Digital training and nutrition subscriptions delivered through the mobile app, including training subscription, nutrition subscription, or combined packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DropGym Annual - Full gym access with priority booking |
| Subscription | Monthly | DropGym Monthly - Flexible monthly gym access |
| Unit Pricing | Pay-as-you-go | DropGym PAYG - Pay per session |
| Subscription | Multi-year contract | Bronze Personal Training |
| Subscription | Multi-year contract | Silver Personal Training |
| Subscription | Multi-year contract | Gold Personal Training |
| Subscription | Monthly | Pilates Four - 4 classes per month |
| Subscription | Monthly | Pilates Eight - 8 classes per month with gym access |
| Subscription | Monthly | Pilates Twelve - 12 classes per month |
| Subscription | Monthly | Pilates Unlimited - Unlimited classes |
| Unit Pricing | Pay-as-you-go | Physio 60 minutes - Ad hoc session |
| Subscription | Monthly | Physio Bronze - Monthly membership |
| Subscription | Monthly | Physio Silver - 2 sessions per month |
| Subscription | Monthly | Physio Gold - 4 sessions per month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
DropGym product offering
Product offeringCore offering
DropGym operates a network of high-end, capped-capacity gyms across six London locations offering individual memberships, pay-as-you-go access, tiered personal training packages, online coaching subscriptions through a mobile app, Pilates classes, and in-house physiotherapy services. The integrated offering combines physical facility access with digital fitness content, nutrition planning, and recovery services under a single luxury wellness brand.
Product overview
DropGym is a London-based luxury gym operator offering an integrated fitness ecosystem. The core offering consists of gym memberships (Annual, Monthly, PAYG, and Hybrid tiers) providing access to six gym locations across London (Muswell Hill, Kentish Town, Kensal Rise, Mill Hill, Queen's Park, West Hampstead). The platform extends through the DropGym Coach mobile app for online training subscriptions (Training, Nutrition, or combined). Personal Training is delivered through three tiered packages (Bronze, Silver, Gold), while DropPhysio provides physiotherapy and recovery services. Pilates classes are available at the Mill Hill location. The DropGym Academy trains new fitness coaches through partnerships with Precision Nutrition and Premier Global.
Differentiator
Problem solved
Functional benefit
Brands
- DropPhysio: Physiotherapy and recovery services offered within DropGym facilities
- DropGym Academy
Products and services
- DropGym Coach Mobile App iOS and Android mobile application providing digital workout plans, nutrition plans, and access to online training subscription services for DropGym members and remote customers.
- DropGym Annual Membership Annual gym membership providing full daily access and use of DropGym premises and facilities, priority pre-bookings up to 2 weeks in advance, and two free guest passes per month. Priced at £1,399 per annum.
- DropGym Monthly Membership Monthly gym membership offering full daily access to DropGym premises and facilities with pre-bookings up to 1 week in advance. Priced at £124.99 per month with no commitment required.
- DropGym Pay-As-You-Go Pay-as-you-go gym access allowing full daily use of DropGym premises and facilities with no annual or monthly fee. Priced at £25.00 per session.
- DropGym Hybrid Membership Limited-access membership combining restricted use of DropGym premises and facilities with access to the DropGym personal training concierge service.
- Personal Training One-on-one tailored fitness coaching with elite personal trainers at DropGym locations, including individualised programmes, progress tracking, and specialised expertise in fat loss, muscle gain, injury rehabilitation, and nutrition.
- Bronze Personal Training Package Entry-level personal training package including 1 session per week (12 sessions over 12 months), 3 progress reviews with InBody metrics scans, a personalised 12-week nutrition plan, personalised 12-week training plan, and discounted gym membership at £69.99/month. Priced at £949.
- Silver Personal Training Package Mid-tier personal training package with 2 sessions per week (24 total sessions) and discounted gym membership at £69.99/month. Sessions can be used over a 12-month period. Priced at £1,749.
- Gold Personal Training Package Premium personal training package offering 3 sessions per week (36 total sessions) with full gym membership included. Sessions can be used over a 12-month period. Priced at £2,499.
- Online Training Subscription Subscription service delivered through the DropGym Coach mobile app providing access to online training content, nutrition planning, and dietary guidance, offered as Training-only, Nutrition-only, or combined Training and Nutrition bundles.
- DropPhysio Physiotherapy and recovery services situated within DropGym facilities, offering sports massage, intensive deep tissue massage, full body MOTs, detailed physio assessments, personalised rehab plans, acupuncture, and dry cupping. Available as single 60-minute sessions (£95) or monthly membership tiers Bronze (£90), Silver (£170), and Gold (£320).
- Pilates Classes Group Pilates instruction available at the Mill Hill location with monthly membership tiers: Four classes (£80/mo), Eight classes (£150/mo), Twelve classes (£200/mo), and Unlimited classes (£300/mo). Optional gym access add-on at £50/month.
Companies that use DropGym
Customer profileSegments4 records
Ideal customer profiles3 records
DropGym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
DropGym partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Precision NutritioncoreDropGym Academy partners with Precision Nutrition to provide scientific and evidence-based nutrition training to coaches. New coaches receive the opportunity to acquire the Precision Nutrition Level 1 certification as part of their development program.
- Premier GlobalcoreDropGym Academy partners with Premier Global as a leading global educator to bring scientific and evidence-based training systems that prepare coaches to design comprehensive 360-degree health programs for clients.
- EcologiminorDropGym offsets their carbon footprint through Ecologi, demonstrating environmental responsibility and sustainability commitment.
- StripecoreStripe provides the payment processing infrastructure for DropGym's Digital Booking & Payment System, enabling secure credit card transactions on the website and app without storing credit card information.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
DropGym competitors and assessment
Company assessmentDirect peers
- Third Space: London-headquartered chain of luxury, members-only health clubs with personal training, classes, and spa services. Directly comparable to DropGym in target customer (affluent London professionals), premium positioning, and integrated wellness offering.
- KX (KXU): Chelsea-based private members' club combining a boutique gym, personal training, spa, and physio under one roof. Closely mirrors DropGym's premium, controlled-capacity, multi-vertical wellness positioning in the same London market.
- Barry's: Global boutique fitness brand centred on coach-led group workouts and personal training. Comparable to DropGym in the premium boutique segment, coach-led model, and direct-to-consumer membership structure.
- Ten Health & Fitness: London boutique studio chain offering Pilates, PT, physiotherapy, and massage under one roof. Closely mirrors DropGym's multi-vertical (PT + Pilates + physio) London boutique model and similar premium price points.
Others
- Peloton: Connected fitness platform offering digital and app-based training and nutrition subscriptions. Comparable to DropGym specifically for the DropGym Coach online training/nutrition subscription product and the hybrid in-club + digital monetisation angle.
Broad incumbents
- Equinox: Global premium fitness club operator with personal training and luxury amenities. Comparable to DropGym via the high-end, capped-experience positioning and integrated personal training, though it operates a far larger global footprint.
- Fitness First: Established UK multi-site gym operator offering memberships, classes, and personal training. Comparable to DropGym in the multi-site London gym model and personal training upsell, though at a more mass-market price tier.
- David Lloyd Clubs: UK and European operator of large premium health, fitness, and racquets clubs. Comparable to DropGym via the premium, family-oriented UK fitness positioning, though at significantly larger scale and with broader facilities.
Emerging players
- F45 Training: Global boutique functional-training franchise built on group classes and standardised programming. Comparable to DropGym on the small-format boutique gym and coach-led training model, though it targets a wider mass-premium price point.
Regional players
- Gymbox: London-focused premium-ish boutique gym chain with group classes, personal training, and a distinct lifestyle brand. Comparable to DropGym as a London-only multi-site operator targeting experience-driven members.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DropGym social profiles
Digital presenceDropGym financial estimates
Financial estimateRevenue estimate
Valuation estimate
DropGym leadership team
Management profileNumber of profiles
Profiles1 record
DropGym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DropGym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DropGym
What does DropGym do?
DropGym operates a network of high-end, capped-capacity gyms across six London locations offering individual memberships, pay-as-you-go access, tiered personal training packages, online coaching subscriptions through a mobile app, Pilates classes, and in-house physiotherapy services. The integrated offering combines physical facility access with digital fitness content, nutrition planning, and recovery services under a single luxury wellness brand.
Is DropGym a public or private company?
DropGym is a private company. It is classified as unknown and is currently operating.
When was DropGym founded?
DropGym was founded in 2023. It employs 1 to 10 people.
Where is DropGym based?
DropGym is headquartered in London, United Kingdom, in the Europe region.
How does DropGym make money?
Five revenue lines are on record. Gym Memberships are the primary driver. The others are personal Training Packages, pilates Memberships, physiotherapy Services and online Training Subscriptions.
Who are DropGym's main competitors?
Direct peers on record are Third Space, KX (KXU), Barry's and Ten Health & Fitness. Peloton is listed as an others. Broad incumbents are Equinox, Fitness First and David Lloyd Clubs. F45 Training is listed as an emerging player. Gymbox is listed as a regional player.
Does DropGym have an API?
No public API is recorded for DropGym.
What industry is DropGym in?
DropGym's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAC, Weight Loss & Body Transformation Training. Its NAICS code is 71394 and its SIC code is 7997.