Import Image Racing
Import Image Racing is a digital shop that supplies racing car parts like exhaust components, suspensions, brakes, electronics and tires.
- Company typePrivate
- Founded2005
- HeadquartersFort Myers, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Import Image Racing does
Import Image Racing is a privately held, direct-to-consumer e-commerce retailer founded in 2005 and based in Fort Myers, United States, that sells aftermarket performance parts and accessories for Japanese performance vehicles. Its catalog is organized by vehicle make, model, and year, with deep coverage of Subaru platforms (BRZ, WRX, STI, Legacy GT, Forester XT), the Toyota 86 / Scion FR-S / GR86 line, and Nissan/Infiniti vehicles, spanning categories such as brakes, cooling, drivetrain, engine, engine management, exhaust, exterior, fuel, fluids, interior, intake, lighting, and suspension. The storefront carries both proprietary branded products and a multi-brand assortment from established aftermarket names including Whiteline, ACT, Cobb Tuning, Perrin, Mishimoto, Hawk, EBC, DBA, and StopTech, with individual category counts in the high hundreds to low thousands of SKUs.
The company runs a Shopify-based storefront with standard e-commerce functionality (wish list, shopping cart, customer accounts) and operates on a transactional, unit-priced revenue model with promotional discounts (commonly 10%-80% off) and Shop Pay Installments financing for higher-priced items. Its go-to-market is primarily organic search and email-driven, with a navigation structure optimized for vehicle-year discovery. Adjacent product lines include apparel, wheels and accessories (15"-22"), daily deals, and open box/clearance sections, and the company has introduced a BuildBUX monthly subscription program for repeat customers. No funding, M&A, parent company, or external ownership structure is disclosed; the company appears to be founder-operated with a 1-10 employee headcount.
Import Image Racing firmographics
Firmographics- Name
- Import Image Racing
- Website
- https://www.importimageracing.com/
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Import Image Racing is a digital shop that supplies racing car parts like exhaust components, suspensions, brakes, electronics and tires.
- Ownership category
- akta.pro rank
Import Image Racing industry classification
Industry- Product category
- Automotive Performance Parts
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industries
- Performance, racing & tuning parts distribution (CRAOANAH), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Import Image Racing is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Markets served
Import Image Racing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: Revenue generated through direct e-commerce sales of automotive performance parts and accessories. Customers purchase products at listed prices with various discount levels applied. The store carries OEM and aftermarket parts across multiple categories including brakes, suspension, engine, exhaust, and more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume and promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Import Image Racing product offering
Product offeringCore offering
Import Image Racing is a direct-to-consumer e-commerce retailer selling aftermarket performance parts for Japanese performance vehicles, primarily Subaru (BRZ, WRX, STI, Legacy GT, Forester XT), Toyota 86/FR-S/GR86, and Nissan/Infiniti models. The catalog spans brakes, suspension, exhaust, engine, drivetrain, cooling, intake, lighting, wheels, fluids, fuel, electronics, and interior/exterior accessories, sourced from multiple aftermarket brands.
Product overview
Import Image Racing is an e-commerce retailer specializing in aftermarket performance parts and accessories for Japanese performance vehicles, primarily focusing on Subaru models (BRZ, WRX, STI, Legacy GT, Forester XT), Toyota (GR86, 86, FR-S), and Nissan/Infiniti vehicles. The product portfolio spans multiple categories including brakes, cooling systems, drivetrain components, engine parts, engine management, exhaust systems, exterior accessories, fuel system components, fluids, interior upgrades, intake systems, lighting, suspension, and wheels. The company operates a multi-brand approach, carrying both proprietary branded products and third-party aftermarket brands such as Whiteline, ACT, Cobb Tuning, Perrin, Mishimoto, Hawk, EBC, DBA, StopTech, and many others. Additional offerings include daily deals, open box/clearance sections, and the BuildBUX subscription program for recurring customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Parts for Subaru BRZ / GR86
- Performance Parts for Subaru WRX
- Performance Parts for Subaru STI
- Performance Parts for Nissan / Infiniti
- Performance Parts for Subaru Legacy GT
- Performance Parts for Subaru Forester XT
- Wheels and Accessories
- Apparel
- BuildBUX Subscription Program
Companies that use Import Image Racing
Customer profileSegments2 records
Ideal customer profiles2 records
Import Image Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Import Image Racing partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Import Image Racing competitors and assessment
Company assessmentDirect peers
- RallySport Direct: Online retailer specializing in Subaru, Mitsubishi, Honda, and other import performance parts. Direct overlap in customer base (Subaru/import enthusiasts), product categories (suspension, exhaust, engine, brakes), and DTC e-commerce model.
- Subispeed: Subaru-specific aftermarket performance parts retailer with deep coverage of WRX/STI/BRZ platforms. Closely comparable in vertical specialization, brand mix, and enthusiast-customer focus.
- GrimmSpeed: Manufacturer and retailer of Subaru-specific performance parts (intakes, up-pipes, exhaust, bracing). Comparable in Subaru specialization and enthusiast audience, with a stronger in-house product angle.
- Perrin Performance: Subaru-focused aftermarket parts manufacturer and online retailer with strong brand presence in WRX/STI communities. Comparable product mix and audience, with a manufacturer-brand tilt.
- RockAuto: Online-only auto parts retailer with a huge multi-brand catalog spanning replacement and performance parts. Directly comparable e-commerce model and SKU breadth, though with broader vehicle coverage and a value-pricing focus.
Broad incumbents
- Turn5 / RealTruck: Large multi-brand online retailer of aftermarket automotive parts and accessories (turn5.com, extremeterrain.com, etc.). Comparable DTC e-commerce model but far broader vehicle coverage and significantly greater scale.
- Summit Racing Equipment: Major mail-order and online retailer of performance parts, tools, and accessories across virtually all vehicle types. Comparable product categories and brand portfolio but vastly larger catalog, scale, and capital base.
- Tire Rack: Large online retailer of tires, wheels, and related suspension/brake components with strong fitment-driven merchandising. Adjacent in the wheels/tires/suspension categories the company sells, but a much broader and deeper specialist.
- Advanced Auto Parts: National automotive aftermarket parts retailer with both physical stores and a substantial e-commerce operation. Comparable retail-of-auto-parts business but with a maintenance/replacement focus and much broader scale.
Others
- Cobb Tuning: Subaru/Ford/Mazda performance parts brand that the subject company resells. Comparable audience and product overlap; acts as both supplier and adjacent DTC competitor for Cobb's own-brand SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Import Image Racing social profiles
Digital presenceImport Image Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Import Image Racing leadership team
Management profileNumber of profiles
Import Image Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Import Image Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Import Image Racing
What does Import Image Racing do?
Import Image Racing is a direct-to-consumer e-commerce retailer selling aftermarket performance parts for Japanese performance vehicles, primarily Subaru (BRZ, WRX, STI, Legacy GT, Forester XT), Toyota 86/FR-S/GR86, and Nissan/Infiniti models. The catalog spans brakes, suspension, exhaust, engine, drivetrain, cooling, intake, lighting, wheels, fluids, fuel, electronics, and interior/exterior accessories, sourced from multiple aftermarket brands.
Is Import Image Racing a public or private company?
Import Image Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Import Image Racing founded?
Import Image Racing was founded in 2005. It employs 1 to 10 people.
Where is Import Image Racing based?
Import Image Racing is headquartered in Fort Myers, United States, in the North America region.
How does Import Image Racing make money?
One revenue line is on record: direct Product Sales.
Who are Import Image Racing's main competitors?
Direct peers on record are RallySport Direct, Subispeed, GrimmSpeed, Perrin Performance and RockAuto. Broad incumbents are Turn5 / RealTruck, Summit Racing Equipment, Tire Rack and Advanced Auto Parts. Cobb Tuning is listed as an others.
Does Import Image Racing have an API?
No public API is recorded for Import Image Racing.
What industry is Import Image Racing in?
Import Image Racing's product category is Automotive Performance Parts. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAOANAH, Performance, racing & tuning parts distribution. Its NAICS code is 44133 and its SIC code is 5013.