Lands of Africa

What Lands of Africa does

Lands of Africa is a Johannesburg-headquartered producer and supplier of organic skincare, body oil, and tea products. Founded in 2012 and privately held, the company operates with a workforce of 11–50 employees and markets itself under the French-language domain terres-dafrique.com (literally 'Lands of Africa'). The product portfolio spans naturally derived personal care (skincare and body oils) and beverages (tea), implying a vertically oriented consumer packaged goods (CPG) model that covers ingredient sourcing, formulation/production, and distribution under a single brand. The use of a French-language brand identity on a South African operation suggests deliberate positioning toward natural/organic and African-heritage consumer narratives, potentially targeted at francophone African or French-speaking diaspora consumers.

The commercial posture is that of a small, privately held specialty consumer goods operator. No pricing models, customer segments, distribution channels, revenue figures, or go-to-market detail are disclosed in the available source material. No certifications, awards, trademarks, partnerships, management team, or product-level technical detail are documented, which prevents any granular analysis of the value chain, unit economics, channel mix, or competitive positioning.

The available data is materially incomplete. The company's primary web presence (terres-dafrique.com) was captured only as a verification/loading screen, and no management, financials, operational KPIs, or news flow were extractable. All conclusions in this assessment are therefore provisional and grounded solely in the firmographic metadata provided.

Name

Lands of Africa

Website

https://terres-dafrique.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lands of Africa is a Johannesburg-based, privately held producer of organic skincare, body oil, and tea products. Founded in 2012 with 11–50 employees, it markets under the terres-dafrique.com brand.

Ownership category

akta.pro rank

Product category

Organic Skincare and Wellness Products

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Organic skincare products
• Natural body oils
• Herbal tea products
• Plant-based cosmetics
• African botanicals

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Lands of Africa produces and supplies organic skincare products, body oils, and tea products. The company formulates and distributes plant-based personal care and wellness items sourced from African botanicals, serving consumers seeking natural beauty and wellness alternatives. Operations are based in Johannesburg, South Africa, and the company sells under the terres-dafrique.com brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Skincare Products Organic skincare products produced by Lands of Africa using natural, plant-based African botanical ingredients for personal topical use by health-conscious consumers.
• Body Oils Natural body oils produced and supplied by Lands of Africa, part of the company's organic personal care portfolio for consumer body care use.
• Organic Tea Products Organic tea products produced and supplied by Lands of Africa, forming the beverage wellness category of the company's natural plant-based product portfolio for consumer use.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• African Botanics: Luxury skincare brand built on African-sourced botanical ingredients such as marula and rooibos. Closely comparable to Lands of Africa on origin story, ingredient philosophy, and target premium natural-skincare consumer.
• SheaMoisture: Natural and organic personal-care brand with strong African and Afrocentric heritage marketing. Comparable on organic positioning, body- and skincare focus, and emphasis on ethically sourced botanical ingredients.
• Weleda: Long-established natural and organic skincare and body-care manufacturer with global distribution. Directly comparable on natural/organic certification, body oils and creams, and multi-product brand architecture.
• Dr. Hauschka: Premium natural and organic skincare brand with a focus on botanical formulations and holistic positioning. Comparable in category, price tier, and ingredient-led differentiation.
• Eminence Organic Skin Care: Organic and biodynamic skincare producer serving spas and retailers worldwide. Comparable on organic positioning, body- and skincare focus, and professional spa channel go-to-market.

Broad incumbents

• L'Occitane en Provence: Global natural beauty group with a long-running African shea-butter supply chain and a broad skincare and body-care portfolio. Larger incumbent that competes with and sources from the same African botanical ecosystem.
• The Body Shop: Established natural-ingredient personal-care retailer with global store footprint. Overlaps on natural and ethical positioning, body and skincare, and community-sourced ingredient narratives.
• Lush: Global fresh, natural, and ethically sourced personal-care manufacturer and retailer. Comparable on natural positioning, body and skincare category, and direct-to-consumer brand experience.

Emerging players

• Rooibos Limited: South Africa-based processor and supplier of rooibos tea and related botanical extracts used in beverages and skincare. Partial overlap with Lands of Africa's tea offering and likely a comparable African botanical sourcing partner.

Others

• Afriplex: South African botanical extraction and contract manufacturer producing plant-based ingredients for cosmetics and nutraceutical brands. Adjacent enabling supplier in the African botanical value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/TdAfrique
• Facebookfacebook.com/TerresDAfrique
• LinkedInlinkedin.com/company/terresdafrique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lands of Africa