Fogg Filler

What Fogg Filler does

Fogg Filler is a manufacturer of rotary bottle rinsing, filling, and capping equipment for free-flowing liquids, founded in 1956 by Clyde Fogg in Holland, Michigan. The company designs and handcrafts industrial filling systems including pressure fillers (PF Series), gravity fillers (F Series up to the F12 capable of 1,200 bottles per minute), cap sorters, capping machines (Articulating Jaw, Cap-In-Head, 700 Series), and integrated sanitization systems (SaniBar, FR Series rinsers, Microb-Blaster UV cap sanitizers). Fogg serves customers across dairy, water, juice, tea, RTD coffee, wine and distilled spirits, pharmaceutical, and viscous food products (syrups, sauces, dressings) globally, operating as a product brand within ProMach's Primary Packaging business line following ProMach's August 2020 acquisition.

The company generates revenue primarily through one-time custom-engineered equipment sales, with recurring revenue from replacement parts, service agreements, certified training programs, and the Fogg Update Program for equipment auditing. Pricing is quote-based given the bespoke nature of each machine, supplemented by a refurbished used equipment channel. Distribution relies on a direct field sales force organized by market vertical (Dairy/Tea/RTD Coffee, ESL/Hot Fill, Wine/Distilled Spirits), supported by participation in major industry trade shows including Pack Expo International and ADI Craft Spirits Conference.

Fogg's competitive positioning rests on a substantial patent portfolio (22+ granted US patents covering fill valves, capping chucks, container retention, and electromagnetic sanitization), proprietary technologies (SaniBar, PF Series contactless metering, dual turret rinsers, foam management), and 70 years of filling engineering heritage. The 2022 expansion added 100,000 sqft of production capacity and R&D space targeted at aseptic and non-contact filling technologies, supporting both incremental capacity growth and entry into adjacent technology domains within ProMach's broader packaging solutions ecosystem.

Name

Fogg Filler

Legal name

Fogg Filler Company

Website

https://foggfiller.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Fogg Filler, founded in 1956 and headquartered in Holland, Michigan, designs and manufactures rotary bottle rinsing, filling, and capping equipment for free-flowing liquids. The company serves dairy, beverage, wine and spirits, pharmaceutical, and consumer goods manufacturers globally as a product brand within ProMach's Primary Packaging business line.

Ownership category

akta.pro rank

Product category

Industrial Liquid Filling and Bottling Equipment

NAICS

Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

akta.pro secondary industries

Capping, Closing & Sealing Equipment (Capper, Induction, Heat Seal) (IMALAOAC), Glass Bottle Filling & Capping Operations (AFAFAJAA), Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

Keywords

• Rotary filling systems
• Bottle capping equipment
• Cap sorting machinery
• Liquid bottling equipment
• Bottle sanitizing systems

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment Sales: Sale of bottle filling, capping, rinsing, and sanitizing equipment to food, beverage, pharmaceutical, and consumer goods companies. Equipment is custom-engineered to customer specifications.
2. Parts and Aftermarket: Replacement parts, spare parts lists, and extended spare parts lists for Fogg equipment. Parts department available by phone or email for reorders.
3. Service and Support: Service agreements, on-site technician visits, certified training programs, and Fogg Update Program for equipment auditing and optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Fogg Filler designs, manufactures, and services rotary bottle rinsing, filling, and capping equipment for free-flowing liquids, including gravity fillers, pressure fillers, cap sorters, and integrated sanitization systems. Equipment is handcrafted in Holland, Michigan USA, and is sold globally to dairy, beverage, pharmaceutical, wine/spirits, and consumer goods manufacturers. The company also supplies aftermarket parts, service, and refurbished equipment.

Product overview

Fogg Filler is a manufacturer of bottle rinsing, filling, and capping equipment for free-flowing liquids. The product portfolio is organized into integrated systems that work together on bottling lines: Gravity Fillers (F12, F9, F6, F4.1, F2 series) and Pressure Bottle Fillers (PF Series) form the core filling technology; these integrate with capping machines including the Articulating Jaw Capper, Cap-In-Head, 700 Series, Standard Capper, Declining Belt, Free Standing Capper, and Heat Seal Capper; cap sorting is handled by the VSE-30, VSE-18, FPS-48 Pocket Sorter, Z-24, HSC-24, FMZ-24, and supporting equipment like Cap Elevators and Cap Blowers; sanitization is provided through FR Series Rotary Rinsers, UV and Chemical Cap Sanitizers, CIP Skids, HEPA Air Filtration, and the Sanibar System; change parts and carts enable quick product changeovers; and a selection of refurbished equipment is offered under Used Equipment. All machines are handcrafted in Holland, Michigan USA, and the company is a ProMach product brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Pressure Bottle Fillers High-speed pressure filling technology for free-flowing liquids, providing faster fill speeds without increasing machine footprint, with precise temperature control and reduced proof loss for spirits applications.
• Gravity Fillers (F Series) Rotary gravity filling systems for free-flowing, non-carbonated liquids, available in models ranging from 6 to 120 filling valves with operating speeds between 35 and 1,200 bottles per minute.
• Articulating Jaw Capper Versatile capping solution with articulating jaws that securely grab caps with precision, capable of quickly switching between plastic screw, ROPP, or T-cork caps.
• Cap-In-Head Capper Medium to high-speed capping machine delivering optimum performance across a wide range of cap and bottle styles with fast, tool-less changeover and magnetic capping heads.
• 700 Series Capper Bottle capping machine featuring Set-N-Place technology that places caps on bottles and supports the neck throughout the capping process to eliminate paneling in lightweight PET containers.
• Standard Capper Cost-effective capping machine offering faster changeover and applies caps with Set-N-Place technology, capable of roll snap and multiple cap types.
• Declining Belt Capper Capper for snap-caps, lids, and over caps accommodating many cap styles with easy adjustment to multiple bottle sizes and shapes.
• Free Standing Capper Capper easily integrated into any production line, capable of coupling with Fogg Cap Sorters to feed caps, ideal for non-liquid products or existing lines needing additional capping styles.
• Heat Seal Capper Cost-effective foil sealing solution for glass, plastic, or aluminum bottles ensuring product safety with foil seal application.
• VSE-30 Cap Sorter Fogg's largest and fastest cap sorter for high-speed capping applications with a unique pre-feeder delivering optimum number of caps using a self-contained conveyor belt, with 15-20 minute changeover.
• VSE-18 Cap Sorter Economical vertical cap sorter for low to medium cap sorting applications with innovative cleat system allowing 15-20 minute changeover from flat to sport caps.
• FPS-48 Pocket Sorter Tool-less changeover cap sorter for easy changeover of corks, ROPP caps, and screw caps on one machine with segmented sorting ring.
• Z-24 Cap Sorter Variable speed cap sorter using no air or vibration to dispense caps, with adjustable speeds from HMI and preset capabilities for efficient changeover.
• HSC-24 Cap Sorter Gentle sorter for vertical-tail tamper evident caps with built-in hopper for quick loading/unloading, capable of being placed on ground or platform.
• FMZ-24 Cap Sorting System Floor-mounted Z-24 cap sorting system with attached blower to elevate caps to the capper, featuring waist-high hopper for easy operator refill without ladder.
• FR Series Rotary Rinser (Bottle Sanitizers) Stand-alone or integrated bottle washing system capable of rinsing with alcohol, water, ionized air, HEPA filtered air, and various chemical sanitizers.
• Used and Refurbished Equipment Refurbished filling, capping, rinsing, and cap sorting equipment sold directly with new machine warranty or as-is, including used F6.1 48.16, RBB-100 Rotary Bottle Blaster, Pick N Place Capper, SP-63, and Aidlin Cap Sorter for dairy, juice, and general filling applications.

Quantifiable outcome

• Up to 1,200 bottles per minute filling speed
• +1 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ProMach Wine & Spirits Solutions GroupcoreStrategic or Co-development Partner · 17 September 2024ProMach launched dedicated Wine & Spirits Solutions Group supported by more than a dozen ProMach product brands worldwide. Provides complete portfolio of process, equipment, and systems integration solutions for wine and spirits industry.
• MBFcoreStrategic or Co-development Partner · 25 July 2024Italy-based MBF, a leading global producer of bottle-filling and closing machines, acquired by ProMach. MBF is known for innovative filling technology and relationships with wine and spirits manufacturers. Founded 1997 in Verona, Italy with manufacturing site and subsidiaries in US, Argentina, and Spain.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Krones AG: Global German packaging equipment conglomerate with deep bottle filling, capping, and labeling capabilities across beverage and liquid dairy end markets. Directly comparable on filling technology, target vertical overlap (dairy/beverage/spirits), and integrated line solutions — though materially larger and more diversified than Fogg.
• Sidel (Sidel Group): France-based packaging solutions provider offering bottle design, filling, capping, and complete liquid line solutions to beverage, dairy, and liquid food producers. Competes with Fogg in rotary bottle filling for water, juice, dairy, and beer/wine-spirits-adjacent applications.
• Tetra Pak: Swiss packaging and processing giant with significant filling equipment for liquid dairy, juice, and beverages, including aseptic/carton-filling expertise. Overlaps with Fogg in liquid processing and filling for dairy/juice customers, though its primary focus is carton-based packaging rather than bottle.
• KHS GmbH: German packaging equipment manufacturer (part of Salzgitter group) with comprehensive bottle filling, capping, and labeling systems for beverage (water, juice, beer, soft drinks). Competes with Fogg in rotary bottle filling, especially in water, juice, and carbonated applications where Fogg is also active.

Direct peers

• Federal Mfg. (ProMach): Sibling ProMach brand offering bottle filling, can filling, and packaging equipment, including gravity and pressure fillers for beverage and dairy. Most direct internal comparable — same parent, overlapping product category (filling), but with different specialization (cans/carbonation vs. Fogg's free-flowing focus).
• MBF (ProMach): Italy-based bottle filling and closing machine manufacturer acquired by ProMach in 2024, focused on wine and spirits manufacturers. Now a ProMach sibling brand and part of the Wine & Spirits Solutions Group; directly comparable on rotary filling, customer overlap in wine/spirits, and complementary geographic coverage.
• Zacmi (ProMach): ProMach brand specializing in filling and sealing equipment for food, beverage, and chemical end markets. Provides comparable filling technology from within the same ProMach portfolio and serves overlapping dairy and beverage verticals.
• Aidlin Automation: US-based custom automation and bottling equipment manufacturer producing rotary rinsers, fillers, and cappers — direct competitor to Fogg's F-series rotary fillers and FR Series rinsers, particularly in mid-sized US dairy and beverage installations.
• Pacific Packaging Machinery (ProMach): ProMach sibling brand offering filling and packaging equipment with exposure to liquid and viscous product categories. Overlaps with Fogg in bottle filling equipment for personal care, chemical, and food/beverage customers within the same parent ecosystem.

Emerging players

• Serac Group: France-based specialist in aseptic and non-aseptic filling equipment for bottled liquids, including dairy, juice, oils, and personal care. Comparable to Fogg on rotary aseptic filling technology and serves similar free-flowing liquid verticals — a direct adjacency given Fogg's stated R&D push into aseptic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fogg Filler