3tentos
Três Tentos Agroindustrial S.A. is a publicly listed Brazilian agribusiness operating a vertically integrated ecosystem spanning agricultural input retail, grain origination, and industrial processing (biodiesel, soybean meal, and oil) for approximately 24,000 rural producers across multiple Brazilian states.
- Company typePublic
- Founded1995
- HeadquartersSanta Barbara Do Sul, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What 3tentos does
3tentos (legal name Três Tentos Agroindustrial S.A.) is a vertically integrated Brazilian agribusiness founded in 1995 and headquartered in Santa Bárbara do Sul, Rio Grande do Sul. The company operates a full agricultural ecosystem spanning agricultural input retail (seeds, fertilizers, crop protection, and specialty products), grain origination and trading (soybean, corn, and wheat), and industrial processing (soybean oil, soybean meal, and biodiesel). It serves approximately 24,000 rural producer partners across Brazil, with primary concentration in Rio Grande do Sul and an expanding footprint into Mato Grosso, Pará, Tocantins, Goiás, and Minas Gerais. The company is publicly listed on B3 with a market capitalization of approximately R$8 billion and projected 2025 revenue of R$16.8 billion.
The company's technology stack centers on proprietary digital platforms that extend its physical infrastructure. The Terra3 platform performs satellite-based remote agronomic monitoring using NDVI and NDRE vegetation indices across soybean, corn, wheat, and rice crops. The App 3tentos is the only mobile application in Brazil enabling remote sale of stored production via NF-e electronic invoice, alongside grain price tracking, weather forecasts, and digital certificate functionality. Complementary digital assets include the Portal do Parceiro (web-based farm management), the Marketplace 3tentos e-commerce platform, and the PAP (Programa de Assistência Personalizada) recommendation system that correlates field research data with crop management prescriptions. The CETEC technology center and DETEC technical department, staffed by 145+ agronomists and technicians, underpin the company's R&D and field advisory capability.
3tentos generates revenue through four primary streams: agricultural input retail (per-transaction B2B sales of crop inputs), grain trading (price differentials across 73 receiving units — 69 in Rio Grande do Sul and 4 in Mato Grosso), industrial processing (biodiesel sold to fuel distributors including Ipiranga, Raízen, and Petrobras, plus soybean meal to animal feed companies including Alibem, Alfacoop, and Dalia), and an emerging canola/livestock barter loop with Minerva Foods. The go-to-market motion combines direct enterprise field sales, a network of company-owned retail stores (targeting 100 by 2032), proprietary digital channels, and major field events including the annual CropShow showcase.
3tentos firmographics
Firmographics- Name
- 3tentos
- Legal name
- Três Tentos Agroindustrial S.A.
- Website
- https://3tentos.com.br
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Três Tentos Agroindustrial S.A. is a publicly listed Brazilian agribusiness operating a vertically integrated ecosystem spanning agricultural input retail, grain origination, and industrial processing (biodiesel, soybean meal, and oil) for approximately 24,000 rural producers across multiple Brazilian states.
- Ownership category
- akta.pro rank
3tentos industry classification
Industry- Product category
- Integrated Agribusiness (Agricultural Inputs, Grain Trading, and Industrial Processing)
- NAICS
- Oilseed and Grain Farming (1111), Farm Product Warehousing and Storage (493130), Nitrogenous Fertilizer Manufacturing (325311)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700), Grain Mill Products (2040)
- akta.pro primary industry
- Grain Handling & Farmgate Services (Retailer/Co-op Adjacent) (AFABAJAN)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where 3tentos is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
3tentos business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural Input Retail: Sale of seeds, fertilizers, crop protection products (pesticides, herbicides), and specialty agricultural products to rural producers through a network of retail stores. Revenue is generated on a per-transaction basis as farmers purchase inputs for their cropping operations.
- Grain Trading and Origination: Purchase of soybean, corn, and wheat from producer partners at 69 receiving units in Rio Grande do Sul and 4 units in Mato Grosso. Grains are then traded domestically or exported, with revenue generated on price differentials and volume throughput.
- Industrial Processing (Biodiesel, Oil, Meal): Processing of soybeans into soybean oil (used for food and biodiesel), soybean meal (animal feed), and biofuel at industrial facilities in Ijuí and Cruz Alta (Rio Grande do Sul) and Vera (Mato Grosso). Revenue from sale of biodiesel to fuel distributors and soybean derivatives to food/feed industries.
- Barter/Canola Integration: Partnership model linking canola cultivation with livestock through Minerva, where canola meal is used as animal feed, creating a closed-loop ecosystem that generates revenue across input sales, grain origination, and industrial processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B agricultural input sales via retail stores and marketplace |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
3tentos product offering
Product offeringCore offering
3tentos operates a vertically integrated agribusiness ecosystem that distributes agricultural inputs (seeds, fertilizers, crop protection products, and specialties) to rural producers, purchases their grain (soybean, corn, wheat) through 73 receiving units, and processes the grain into soybean meal, soybean oil, and biodiesel at industrial facilities in Rio Grande do Sul and Mato Grosso. The company complements this with proprietary digital tools (App 3tentos for remote grain sales, Terra3 for satellite-based agronomic monitoring, Marketplace e-commerce) and a field force of 145+ technical specialists delivering agronomic consulting, integrated pest management (Produzir+), and carbon certification (Selo Carbono).
Product overview
3tentos operates as a comprehensive agribusiness ecosystem offering a vertically integrated portfolio spanning agricultural inputs, digital tools, grain trading, and biofuel industry. The core digital platform consists of the App 3tentos (mobile application with NF-e capabilities), Terra3 (satellite-based agronomic monitoring), Portal do Parceiro (web-based farm management), and the Marketplace 3tentos (e-commerce for inputs). Supporting these are add-on programs including Produzir+ (integrated pest management), Selo Carbono (carbon certification), CropShow (annual tech showcase), Agritour (international agricultural tourism), and PAP Digital (personalized technical assistance). The agricultural inputs portfolio includes Seeds, Fertilizers, Crop Protection, and Specialties products. The industry segment encompasses Soybean Meal, Biodiesel, and Grain trading operations.
Differentiator
Problem solved
Functional benefit
Brands
- CropShow: Annual technical event organized by 3tentos at its Technology Center (Cetec) in Santa Bárbara do Sul/RS, showcasing agricultural innovations and serving as the company's official technical event since 2015.
- Produzir+
- Agritour
- Selo Carbono
- App 3tentos
- Terra3
- PAP (Programa de Assistência Personalizada)
- 3tentos Marketplace
Products and services
- Agricultural Inputs (Seeds, Fertilizers, Crop Protection, Specialties)
Quantifiable outcome
- Soybean price premium of R$1 per bag for producers using the 3tentos App
- +2 more outcomes
Companies that use 3tentos
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
3tentos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
3tentos partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Minerva Foodscore3tentos launched a cattle Barter partnership with Minerva Foods to integrate livestock into producer farms using canola meal as feed. This partnership extends 3tentos's ecosystem model by creating a closed-loop system where canola cultivation supplies meal to Minerva's cattle operations, while producers gain an additional revenue stream from livestock.
- RenovaBio / ANPcore3tentos's biodiesel industry in Mato Grosso received RenovaBio certification from ANP (Brazil's National Petroleum Agency), validating the carbon footprint reduction of its biofuel production and enabling participation in the national renewable fuel market.
- Ipiranga, Raízen, Petrobras, Pontual, Charrua, Potencial, MegapetrocoreMajor Brazilian fuel distributors purchasing biodiesel from 3tentos. Biodiesel sales to these distributors generate revenue from the industrial processing segment and fulfill Brazil's mandatory 15% biodiesel blend in diesel.
- Alibem, Alfacoop, DaliacoreAnimal feed companies purchasing soybean meal from 3tentos for use in aviculture, swine, and cattle (beef and dairy) feed formulations. These partnerships convert 3tentos's soybean processing output into animal nutrition products.
- BASF, Syngenta, Corteva, TMG, UPL, FMC, Ourofino, ICL, Biotrop, Yara, Trifertil, AgronationalcoreMajor global and Brazilian input suppliers (seeds, fertilizers, crop protection, specialties) partnering with 3tentos for distribution through its retail network. These partners provide the proprietary seed varieties, agrochemicals, and specialty nutrition products sold to 3tentos's 24,000 producer customers.
- Railway / Logistics Infrastructure PartnersminorIndustrial facilities in Rio Grande do Sul and Mato Grosso are situated near major railway logistics hubs, enabling efficient grain and processed product distribution to domestic and export markets.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
3tentos competitors and assessment
Company assessmentBroad incumbents
- Bunge: Bunge is a global agribusiness and food company with substantial soybean origination, crushing, and biodiesel operations in Brazil. It competes with 3tentos in grain origination and soybean processing/biodiesel production at industrial scale.
- Cargill: Cargill is a global agribusiness giant with major Brazilian grain origination, processing, and trading operations. It is comparable to 3tentos's grain origination and industrial processing segments as a large incumbent operating across the same value chain.
- Louis Dreyfus Company: Louis Dreyfus Company is a global merchant and processor of agricultural goods, with significant Brazilian grain origination and oilseed processing operations. Comparable to 3tentos's grain trading and soybean industrial processing activities.
- Cosan: Cosan is a Brazilian agribusiness holding with interests in sugar, ethanol, logistics (Rumo), and lubricants. It is comparable to 3tentos in its industrial biofuel exposure and integrated agricultural operations across Brazil.
Direct peers
- Amaggi: Amaggi is Brazil's largest privately held agribusiness, operating grain origination, processing, and trading across soybeans and corn. It is directly comparable to 3tentos as a vertically integrated Brazilian grain originator with input distribution and industrial processing.
- BrasilAgro: BrasilAgro is a publicly listed Brazilian agricultural company engaged in crop production, land acquisition, and agribusiness operations. It is comparable to 3tentos as a Brazilian agribusiness operator with grain production exposure.
- SLC Agrícola: SLC Agrícola is one of Brazil's largest publicly listed crop producers, focused on soybean, corn, and cotton. It overlaps with 3tentos in the agricultural value chain and competes for the same producer customer base in Brazilian agribusiness markets.
Regional players
- São Martinho: São Martinho is a major Brazilian sugar and ethanol producer with vertically integrated agricultural operations. It is comparable to 3tentos as a Brazilian agribusiness operator moving into corn ethanol, and shares the integrated producer-and-processor model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
3tentos social profiles
Digital presence3tentos compliance and trust
Trust signalCompliance3 records
3tentos financial estimates
Financial estimateRevenue estimate
Valuation estimate
3tentos leadership team
Management profileNumber of profiles
Profiles1 record
3tentos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3tentos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3tentos
What does 3tentos do?
3tentos operates a vertically integrated agribusiness ecosystem that distributes agricultural inputs (seeds, fertilizers, crop protection products, and specialties) to rural producers, purchases their grain (soybean, corn, wheat) through 73 receiving units, and processes the grain into soybean meal, soybean oil, and biodiesel at industrial facilities in Rio Grande do Sul and Mato Grosso. The company complements this with proprietary digital tools (App 3tentos for remote grain sales, Terra3 for satellite-based agronomic monitoring, Marketplace e-commerce) and a field force of 145+ technical specialists delivering agronomic consulting, integrated pest management (Produzir+), and carbon certification (Selo Carbono).
Is 3tentos a public or private company?
3tentos is a public company. It is classified as public and is currently operating.
When was 3tentos founded?
3tentos was founded in 1995. It employs 1,001 to 5,000 people.
Where is 3tentos based?
3tentos is headquartered in Santa Barbara Do Sul, Brazil, in the Latin America region.
How does 3tentos make money?
Four revenue lines are on record. Agricultural Input Retail is the primary driver. The others are grain Trading and Origination, industrial Processing (Biodiesel, Oil, Meal) and barter/Canola Integration.
Who are 3tentos's main competitors?
Broad incumbents on record are Bunge, Cargill, Louis Dreyfus Company and Cosan. Direct peers are Amaggi, BrasilAgro and SLC Agrícola. São Martinho is listed as a regional player.
Does 3tentos have an API?
No public API is recorded for 3tentos.
What industry is 3tentos in?
3tentos's product category is Integrated Agribusiness (Agricultural Inputs, Grain Trading, and Industrial Processing). Its primary akta.pro industry code is AFABAJAN, Grain Handling & Farmgate Services (Retailer/Co-op Adjacent), with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 1111 and its SIC code is 5150.