Crest Commercial Real Estate

What Crest Commercial Real Estate does

Crest Commercial Real Estate, Inc. is a Texas-based commercial real estate services firm founded in 1995 by Erik Fulkerson and headquartered in Dallas, with a secondary office in Houston. The company operates across the Dallas-Fort Worth, Houston, and San Antonio markets, offering four integrated service lines: Leasing Services (tenant representation and project leasing), Property Sales, Property Management, and Investment advisory. Revenue is generated through three mechanics: leasing and sales commissions on transactions, recurring managed-services fees for property management, and investment advisory fees on acquisitions. Property management operations are supported by the DoorLoop SaaS platform, which powers tenant and landlord portals for service requests, payments, lease management, and financial reporting. The firm is privately held, founder-owned, and family-led, with Erik Fulkerson as President and Margaret Fulkerson as CFO. Go-to-market is relationship-driven and sales-led, with direct agent engagement supported by a content-marketing layer (website, video, blog, social channels) for inbound lead generation.

Name

Crest Commercial Real Estate

Legal name

Crest Commercial Real Estate Inc.

Website

https://crestcommercial.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Crest Commercial Real Estate is a Texas-based CRE services firm founded in 1995, offering leasing, sales, property management, and investment advisory to landlords, tenants, and investors across Dallas-Fort Worth, Houston, and San Antonio, supported by DoorLoop-powered tenant and landlord portals.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate brokerage
• Commercial property management
• Tenant representation services
• Project leasing services
• Commercial investment advisory

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Leasing Services: Commission-based leasing services including tenant representation and project leasing. Works with both landlords and tenants to match businesses with optimal locations.
2. Property Sales: Income property sales connecting sellers and buyers with value-added analysis to ensure financial goals are achieved.
3. Property Management: Property management services for landlords including tenant relations, maintenance, financial reporting, and expense management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Crest Commercial Real Estate is a Texas commercial real estate services firm offering four core lines: Leasing Services (Project Leasing and Tenant Representation), Sales of income properties, Property Management, and Investment Advisory. The firm serves commercial property owners, tenants, and investors across Dallas-Fort Worth, Houston, and San Antonio through direct agent engagement and DoorLoop-powered tenant/landlord portals.

Product overview

Crest Commercial Real Estate is a commercial real estate services firm operating across Dallas, Fort Worth, Houston, and San Antonio, Texas. Founded in 1995, the company offers four core service lines — Leasing Services (Project Leasing and Tenant Representation), Sales (income property sales), Property Management, and Investments — supported by a suite of digital tools including a DoorLoop-powered Tenant Portal, Landlord Portal for financial transparency, Service Request System, and Appointment Request functionality. The product portfolio functions as a unified service platform with technology-enabled portals for tenant and landlord self-service, integrated into the company's core brokerage and property management operations. The company maintains offices in Dallas and Houston.

Differentiator

Problem solved

Functional benefit

Products and services

• Leasing Services Leasing Services comprise Project Leasing (representing landlords to find the optimal tenant mix for a property through tenant selection research) and Tenant Representation (advising tenants in finding optimal retail, office, or commercial locations, reviewing lease terms, and negotiating favorable deals). Available to commercial property owners and tenant businesses seeking space in Dallas-Fort Worth, Houston, and San Antonio markets.
• Sales Income property sales service that connects commercial property sellers and buyers, applying value-added financial and property analysis to maximize sale value and profit. Targeted at commercial property owners, investors, and buyers in the Texas market with over 22 years of DFW sales experience.
• Property Management Full-service commercial property management covering day-to-day operations, expense minimization through discounted vendor rates, tenant relations, and monthly financial reporting for landlord clients. Includes maximizing rental rates, maintaining high occupancy, crisis management, and 24/7 availability, and is supported by a DoorLoop-powered tenant and landlord portal.
• Investments Investment advisory service guiding commercial real estate investors through property identification, due diligence, financial analysis, closing, and post-closing property management for maximum returns. Targeted at commercial real estate investors operating in Texas markets.

Quantifiable outcome

• Over two decades of relationships with service providers enabling maximum discounted rates for property maintenance

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• DoorLoopcoreTechnology or IntegrationDoorLoop provides the tenant portal and property management software platform used by Crest Commercial for tenant communications, service requests, payments, and appointment scheduling. Tenants are directed to use the DoorLoop portal for faster service response.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CBRE Group: Global full-service commercial real estate firm offering brokerage, property management, and investment services across all major U.S. markets including Texas. Comparable services but vastly larger scale and broader geographic reach.
• Cushman & Wakefield: Global commercial real estate services firm active across Texas markets in brokerage, valuation, and property management. Competes with Crest for mid-market and institutional landlord mandates.
• Colliers: Global commercial real estate services firm with Texas operations offering brokerage, property management, and investment services. Overlaps with Crest across leasing, sales, and management service lines.
• JLL: Global commercial real estate services firm with significant Texas operations spanning brokerage, property management, and investment advisory. Overlaps with Crest across all four core service lines.
• Newmark Group: Commercial real estate services firm offering leasing, investment sales, and property management across major U.S. markets. Competes for the same Texas landlord and investor clients as Crest.

Direct peers

• Transwestern: Texas-headquartered commercial real estate firm offering brokerage, property management, and investment services across major Texas markets. Closely comparable in scale, geographic focus, and integrated service model to Crest Commercial.
• Marcus & Millichap: Specialized commercial real estate investment sales brokerage with a strong Texas presence. Comparable in the investment property sales and brokerage side of Crest's business.
• Henry S. Miller: Dallas-based commercial real estate services company offering brokerage, property management, and investment sales. Comparable regional Dallas footprint and similar service-line breadth to Crest.
• NAI Partners: Houston-headquartered commercial real estate firm providing leasing, sales, and property management across Texas. Directly comparable as a Texas multi-service CRE firm with similar scale.
• Weitzman Group: Texas-focused commercial real estate services firm providing leasing, sales, and property management across DFW and other Texas markets. Directly comparable in regional focus and service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Crest-Commercial-Real-Estate-108283988202999

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crest Commercial Real Estate