What Genesis Development Group does

Genesis Development Group Inc. is a Richardson, Texas-based, privately held B2B product development firm that designs and develops annuity financial products on behalf of US insurance carriers. Founded in 1995, the company pioneered the first fixed indexed annuity (FIA) in the United States and has since been granted 17 patents covering annuity product development methods, establishing an early intellectual property position in a product category it effectively helped create. Its offering spans four interconnected capabilities: index design and development (foundational), plus specialized fixed indexed, variable, and structured annuity design and development services — each engineered to give carrier partners first-to-market products that expand sales across existing and new distribution channels.

The company's business model is licensing- and development-fee-based: Genesis does not sell directly to consumers but rather develops product designs that insurance carriers license and bring to market through their own distribution networks. Carrier partners have sold more than $40 billion of Genesis-developed products over the company's history. The seven-person team comprises Fellows of the Society of Actuaries (FSAs) and Members of the American Academy of Actuaries (MAAAs), each with 15–35+ years of annuity and life insurance experience, educated at institutions including Harvard, University of Toronto, University of Manitoba, and University of Cape Town. The firm operates exclusively in the United States with no disclosed international footprint.

Genesis sells to a single horizontal segment — insurance carriers — and competes on the strength of its actuarial talent, patent portfolio, and three-decade track record rather than on technology platform scale, data assets, or AI-driven product capabilities (none of which are evidenced in the available data). Revenue is not publicly disclosed, and the absence of funding rounds, M&A activity, app/API presence, or external hiring signals suggests a small, mature, bootstrapped professional services firm operating in a niche of the retirement products market.

Name

Genesis Development Group

Legal name

Genesis Development Group Inc.

Website

https://gfpx.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Genesis Development Group is a privately held B2B product development firm in Richardson, Texas that designs fixed indexed, variable, and structured annuity products for US insurance carriers, having originated the first FIA in the US in 1995.

Ownership category

akta.pro rank

Product category

Annuity Product Development

NAICS

Insurance Carriers (5241)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Registered Index-Linked Annuities (RILA) (FSAIACAD)

Keywords

• Annuity product development
• Fixed indexed annuities
• Variable annuity design
• Structured annuity products
• Retirement financial products

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Product Licensing and Development Fees: Genesis generates revenue by developing annuity products (fixed indexed, variable, and structured annuities) that are licensed to insurance carrier partners. Carrier partners pay for the right to sell Genesis-developed products, which have generated over $40 billion in sales.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Genesis Development Group designs and develops annuity products — including fixed indexed, variable, and structured annuities — for insurance carrier partners that distribute them under their own brands. The firm provides index design and development services alongside full annuity product design, supported by 17 patents and a team of experienced FSAs and MAAAs. Its product designs have generated more than $40 billion in cumulative sales through carrier partners since the firm pioneered the U.S. fixed indexed annuity in 1995.

Product overview

Genesis Development Group is a product development firm that operates as a single unified offering platform for annuity product design and development services. The company provides four interconnected core product development capabilities: Index Design and Development serves as the foundational offering, supported by three specialized annuity design streams — Fixed Indexed Annuity Design and Development (the company's founding specialty since 1995), Variable Annuity Design and Development, and Structured Annuity Design and Development. These products enable insurance carrier partners to bring innovative first-to-market retirement financial products to market, with over $40 billion in products sold by carrier partners and 17 patents granted.

Differentiator

Problem solved

Functional benefit

Products and services

• Index Design and Development Foundational service designing and developing the underlying indexing strategies used in fixed indexed and structured annuity products built for insurance carrier partners.
• Fixed Indexed Annuity Design and Development Design and development of fixed indexed annuity products for insurance carrier partners; Genesis pioneered the first U.S. fixed indexed annuity in 1995 and has accumulated $40+ billion in sales of carrier-distributed fixed indexed annuity products based on its designs.
• Variable Annuity Design and Development Design and development of variable annuity products for insurance carrier partners, providing differentiated variable annuity structures for the carrier's distribution channels.
• Structured Annuity Design and Development Design and development of structured annuity products for insurance carrier partners, applying structured-product techniques to the annuity wrapper for the carrier's customers.

Quantifiable outcome

• Over $40 billion in Genesis-developed annuity products sold by carrier partners

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Milliman: Large global actuarial consulting firm with a dedicated life and annuity practice that designs FIA, RILA, and variable annuity products for insurance carriers — directly comparable to Genesis's B2B product development and licensing model.
• Oliver Wyman: Management consulting arm of Marsh McLennan with a strong insurance and actuarial practice that supports carriers on annuity product design, pricing, and hedging — closely aligned with Genesis's specialty offering.
• TigerRisk Partners: Specialty insurance and reinsurance advisory firm that works with carriers on annuity and structured product design, pricing, and capital management — a direct competitor for Genesis's carrier-side product development work.
• M Financial Group: Member-owned firm that partners with insurance carriers to develop and distribute proprietary life and annuity products; comparable to Genesis in serving carriers as a B2B product design and distribution partner.
• Saybrus Partners: Specialty consulting and distribution firm that helps carriers design, launch, and distribute life and annuity products — directly comparable B2B product development and go-to-market model.

Broad incumbents

• Aon: Global insurance and reinsurance brokerage with an actuarial consulting practice that supports annuity and life product development — a much larger incumbent offering overlapping services alongside a broader portfolio.
• Deloitte (Actuarial & Insurance Solutions): Big 4 firm with an actuarial and insurance consulting practice that advises carriers on annuity product development, modeling, and risk — broader portfolio but overlaps meaningfully with Genesis's core offering.
• Ernst & Young (Insurance and Actuarial Advisory): Big 4 firm with a significant insurance and actuarial advisory practice that supports carriers with annuity product strategy and actuarial services — broader incumbent but comparable in core domain.
• PwC (Insurance and Actuarial Services): Big 4 firm with insurance and actuarial advisory capabilities supporting carrier annuity product design — broader portfolio, partial overlap with Genesis's specialist focus.

Others

• LIMRA: Industry research and trade association serving life insurers and annuity carriers with benchmarking, compliance, and product research — adjacent to Genesis as an enabling organization in the same ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genesis-development-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Development Group