Invest in Kids

What Invest in Kids does

Invest in Kids (IIK) is a Denver-based 501(c)(3) nonprofit organization founded in 1998 that operates as an intermediary implementing and scaling three licensed evidence-based programs for Colorado children and families experiencing economic inequality. The organization serves nearly 14,000 children and families annually across all 64 Colorado counties, with primary beneficiary segments including first-time low-income parents, families with trauma exposure, and early childhood educators. IIK is led by President and CEO Lisa Hill, governed by a Board chaired by Timothy Macdonald, J.D., and has no parent company, private equity, or venture capital involvement.

The organization's core portfolio comprises Nurse-Family Partnership (NFP), an evidence-based community health nursing program providing home visits from pregnancy through the child's second birthday; The Incredible Years (IY), a suite of social-emotional prevention programs including Teacher Classroom Management, Dinosaur School, and the Preschool BASIC Parent Program; and Child First (CF), a two-generation home-based mental health model pairing families with Mental Health Clinicians and Family Support Partners. These are licensed from national program developers (NFP National, The Incredible Years, Child First National), with each program carrying 40+ years of underlying research validating outcomes such as a $7.90 societal return for every $1 invested in NFP and 90% full-term birth rates among NFP clients. The intellectual foundation is the Whole Child Approach (WCA), addressing physical, cognitive, and emotional health domains. No proprietary technology, mobile app, or API is operated; program delivery relies on trained nurses, clinicians, and educators embedded in community partnerships.

IIK's business model is entirely donation-funded; programs are delivered to families at no cost. Revenue streams include individual donations, corporate partnerships with tiered sponsorship levels, monthly recurring giving through the Invest in Growth Collective, planned/legacy gifts, workplace giving via Benevity and Mile High United Way, stock donations, and annual event fundraising. Key fundraising events are the Jane-A-Thon ski-a-thon (running 27+ years, $400K target for 2026) and the Bright Futures Gala (over $450K raised in 2023). Marketing channels span peer-to-peer fundraising, corporate sponsorships, email newsletters with 60% open rates across 5,000+ contacts, social media, and an online donation portal (DonorPerfect).

Name

Invest in Kids

Legal name

Invest in Kids

Website

https://iik.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Invest in Kids is a Denver-based 501(c)(3) nonprofit that implements three licensed evidence-based programs — Nurse-Family Partnership, The Incredible Years, and Child First — serving nearly 14,000 Colorado children and families annually across 64 counties, funded by charitable donations.

Ownership category

akta.pro rank

Product category

Early Childhood Social Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

akta.pro secondary industries

Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Parenting Skills & Child Development Education (EDACALAA), Developmental Screening & Assessment (0–5) (EDACAFAA)

Keywords

• Evidence-based program implementation
• Early childhood intervention
• Home visiting services
• Family support programs
• Nonprofit child welfare

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting Colorado children and families. Includes one-time and recurring donation options through their website.
2. Corporate Partnerships: Corporate sponsorships providing visibility at events like Jane-A-Thon and the Bright Futures Gala. Includes tiered sponsorship levels with marketing benefits.
3. Monthly Giving (Invest in Growth Collective): Recurring monthly donations from supporters, providing sustainable funding. Benefits include exclusive donor events, commemorative pins for $25+ monthly donors, and annual report recognition.
4. Planned Giving: Legacy gifts including bequests, beneficiary designations on retirement accounts, insurance policies, trusts, and complex asset donations with potential tax benefits for donors.
5. Event Fundraising: Annual events including Jane-A-Thon ski-a-thon (27+ years running, goal of $400,000 in 2026) and Bright Futures Gala (raised $450,000+ in 2023). Peer-to-peer fundraising model.
6. Workplace Giving: Payroll deduction donations through workplace giving programs like Benevity and Mile High United Way. Includes employer matching gift programs.
7. Stock Donations: Accepts stock donations as an alternative giving method.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Invest in Kids is a Colorado-based nonprofit intermediary that implements and scales three nationally recognized, evidence-based programs — Nurse-Family Partnership®, The Incredible Years®, and Child First® — for children and families experiencing economic inequality. It delivers services via trained nurses, mental health clinicians, and parent/teacher training cohorts across Colorado, serving nearly 14,000 children and families each year.

Product overview

Invest in Kids operates as a nonprofit intermediary that implements and scales three distinct evidence-based programs for Colorado children and families. The portfolio includes Nurse-Family Partnership® (NFP), an intensive home-visiting nursing program serving first-time parents from pregnancy through the child's second birthday; The Incredible Years® (IY), a multi-component suite of social-emotional programs for children, parents, and teachers comprising Teacher Classroom Management (TCM), Dinosaur School, and the Preschool BASIC Parent Program; and Child First® (CF), an intensive two-generation home-based mental health model. These programs are delivered by trained practitioners and nurses in community settings across Colorado, with IIK providing program training, coaching, data evaluation, and quality improvement support.

Differentiator

Problem solved

Functional benefit

Brands

• Invest in Growth Collective: Monthly giving program that allows donors to make recurring monthly contributions to support Invest in Kids' programs.

Products and services

• Nurse-Family Partnership® (NFP) A voluntary home-visiting program in which specially trained nurses support first-time moms from pregnancy through their child's second birthday, focusing on prenatal care, child development milestones, parenting skills, and maternal life-course goals. Designed for first-time parents facing economic inequality in Colorado.
• The Incredible Years® (IY) A suite of training programs for parents, teachers, and children that strengthens parenting skills, classroom management, and children's social-emotional learning, targeting early childhood educators and parents of children ages 3–8.
• Child First® (CF) An intensive, home-based early childhood mental health and family support intervention for children prenatal to age 5 and their families who are experiencing adversity, trauma, or developmental/behavioral concerns. Provided by licensed mental health clinicians and family support partners.

Quantifiable outcome

• For every $1 invested in Colorado's Nurse-Family Partnership, a projected $7.90 can be saved in future costs for highest-risk families
• +8 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Corporate Partners (Logos displayed)coreGTM or Marketing PartnerCorporate sponsors supporting Invest in Kids' mission through event sponsorships at Jane-A-Thon and Bright Futures Gala. Logos displayed on website showing multiple corporate supporters including restaurants and wineries.
• Child First NationalcoreStrategic or Co-development PartnerLicensed partnership to implement Child First evidence-based program in Colorado. Invest in Kids works directly with program founders and frontline practitioners to bridge research into practice.
• The Incredible YearscoreStrategic or Co-development PartnerLicensed partnership to implement The Incredible Years suite of prevention programs in Colorado. Programs include Teacher Classroom Management, Dinosaur School, and Preschool BASIC Parent Program.
• Nurse-Family Partnership NationalcoreStrategic or Co-development PartnerLicensed partnership to implement Nurse-Family Partnership evidence-based community health nursing program in Colorado's 64 counties.
• Winter Park ResortminorGTM or Marketing PartnerHost venue for annual Jane-A-Thon ski-a-thon event. Provides access to Mary Jane Base Lodge and slopes for hundreds of participants.
• Amtrak Winter Park ExpressminorGTM or Marketing PartnerSki train service from Denver Union Station to Winter Park Resort, promoted as transportation option for Jane-A-Thon participants.

Scale indicators15 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Healthy Families America: Evidence-based home visiting program for new parents facing challenges, operated by Prevent Child Abuse America. Direct comparator to IIK's Nurse-Family Partnership, with similar funding mix of state/federal dollars and private philanthropy.
• Child First National: National office that develops and licenses the Child First home-based mental health model that IIK implements in Colorado. Closest direct peer for IIK's mental health program and a model for program expansion.
• Incredible Years (Carolyn Webster-Stratton): Developer and licensor of the Incredible Years program suite that IIK implements. Direct program peer and reference point for understanding license-based growth dynamics in the evidence-based program intermediary model.
• Parents as Teachers: National evidence-based home visiting model for families with young children. Comparable to IIK's NFP offering in approach, target population, and outcomes-based funding, with substantially larger national reach.
• Nurse-Family Partnership National Service Office: National organization that develops and owns the Nurse-Family Partnership model that IIK implements. Direct upstream peer and licensor; comparison illuminates program scale, funding model, and national expansion trajectory.

Broad incumbents

• Zero to Three: National nonprofit advancing early childhood policy, research, and program dissemination. Comparable in mission around infant/toddler well-being but operates at a broader advocacy and policy level rather than direct service delivery.
• Prevent Child Abuse America: National nonprofit umbrella organization supporting child maltreatment prevention and home visiting models. Comparable in mission and in operating Healthy Families America, but operates at a national advocacy/capacity-building level rather than direct service.

Regional players

• Colorado Children's Campaign: Colorado-based advocacy organization working on child and family policy. Operates in the same Colorado ecosystem and serves overlapping beneficiary populations, but focuses on policy advocacy rather than direct program implementation.
• Illuminate Colorado: Colorado statewide nonprofit focused on preventing child abuse and strengthening families through home visiting and family support programs. Direct regional peer serving overlapping beneficiary populations in Colorado with similar funding mix.
• Bright by Three (Bright Beginning): Colorado-based nonprofit supporting early childhood health and development through family engagement and partnerships. Overlaps with IIK on early childhood outcomes focus and Colorado geography, but with a different service delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/investinkids
• Facebookfacebook.com/investinkids
• LinkedInlinkedin.com/company/investinkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest in Kids