What My baby Need does

QQ88 is a privately held online gambling and entertainment platform that has been operating continuously since 2011. It is incorporated in the Philippines with headquarters in Makati (the country's main financial district) and an operational contact office in Ho Chi Minh City, Vietnam. The company targets adult consumers across Asian markets, with a stated primary focus on Vietnamese-speaking users.

The platform offers a unified product portfolio spanning seven verticals accessed through a single account: live dealer casino (Baccarat, Roulette, Poker, Blackjack, Fantan), sports betting (football, tennis, basketball, horse racing, MMA, eSports), lottery (regional draws and instant lottery with stated payout ratios up to 1:99), fish shooting arcade games (with stated reward multipliers up to x1500), slot/jackpot titles, card games (including traditional Vietnamese variants), and live-streamed cockfighting from arenas in the Philippines, Cambodia, Malaysia, and Thailand. Distribution is exclusively digital via the official website (nortesursa.cl) and dedicated iOS/Android mobile applications; there are no physical retail locations.

The business model is a direct-to-consumer transaction-based take-rate: revenue is generated through house edge on casino games, margin on sports odds, and retention on lottery payouts. Promotional acquisition mechanisms include an 88K signup credit bonus and first-deposit match bonuses of up to 100%, with affiliate/referral links driving partner-led acquisition and social channels (Zalo, Telegram, Facebook) handling support. Payment rails span domestic bank transfer, regional e-wallets (Momo, Zalo Pay, Viettel Money), and cryptocurrencies (USDT, Bitcoin). QQ88 holds international gaming licenses and certifications from PAGCOR, FCLRC, BMM Testlabs, and iTech Labs, and protects its platform with SSL 256-bit encryption and two-factor authentication. The company claims to serve "millions of members" across Asia annually, though specific revenue, headcount, and active-user figures are not disclosed.

Name

My baby Need

Legal name

QQ88

Website

https://mybabyneed.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

QQ88 is a Philippines-incorporated online gambling platform operating since 2011 across Asia, offering live casino, sports betting, lottery, slots, and cockfighting to adult consumers, with a primary Vietnamese-speaking customer base and direct-to-consumer distribution via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290), Amusement Arcades (71312)

akta.pro primary industry

Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

akta.pro secondary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

Keywords

• Online gambling platform
• Live casino games
• Sports betting services
• Online lottery products
• Fish shooting games

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Online Gambling and Entertainment: QQ88 generates revenue through transaction fees and house edge from a comprehensive suite of gambling products including live casino games (Baccarat, Roulette, Poker, Blackjack, Fantan), sports betting (football, tennis, basketball, horse racing, MMA, eSports), lottery/lottery numbers, fishing games, and online cockfighting. Players wager real money on these games, and the platform retains a house edge on each transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

My baby Need is an online gambling and entertainment platform that offers a comprehensive suite of wagering products: live dealer casino (Baccarat, Roulette, Poker, Blackjack, Fantan), sports betting (football, tennis, basketball, MMA, eSports, horse racing), lottery products (Northern/Central/Southern lottery, lô đề, lô xiên, instant lottery), fish shooting arcade games, slot/jackpot games, online card games, and live-streamed cockfighting. Players wager real money on these games via the website or mobile apps, with the platform retaining a house edge on each transaction.

Product overview

QQ88 is an online entertainment platform offering a comprehensive portfolio of gambling products. The platform operates as a unified ecosystem combining live dealer casino games (Casino Online), sports betting (Thể Thao), lottery products (Xổ Số), fish shooting games (Bắn Cá), slot/jackpot games (Nổ Hũ), card games (Game Bài), and cockfighting (Đá Gà). The core offering centers on casino and sports betting, with supplementary entertainment products including lottery and arcade-style games. Users access all services through a single account with integrated payment processing supporting both traditional banking and cryptocurrency.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Online (Live Dealer Casino) Live dealer casino product offering real-time streaming of Baccarat, Roulette, Poker, Blackjack, and Fantan, served by professional dealers and targeted at adult online gambling consumers in Asia.
• Thể Thao (Sports Betting) Online sports betting product covering football (Premier League, La Liga, Cup C1), tennis, volleyball, basketball, horse racing, MMA, and eSports with live odds updates and multiple bet types (tài xỉu, châu Á, châu Âu, corner cards, penalties, live in-play bets).
• Xổ Số (Lottery) Online lottery product including Northern, Central, and Southern Vietnamese lottery, online lô đề, lô xiên, lô trượt, instant lottery, super-speed lottery, electronic lottery, and online Vietlott, with payout ratios up to 1:99.
• Bắn Cá (Fish Shooting) 3D fish shooting arcade game where players act as ocean shooters aiming to catch marine creatures with upgradeable weapons and earn reward multipliers up to x1500.
• Nổ Hũ (Slot/Jackpot Games) Online slot machine games with progressive jackpots and various themed slot titles offered to adult gambling consumers.
• Game Bài (Online Card Games) Collection of online card games including Tiến lên miền Nam, Poker, and other traditional Vietnamese card games targeting adult players in Asian markets.
• Đá Gà (Online Cockfighting) Live-streamed cockfighting matches from arenas in the Philippines, Cambodia, Malaysia, and Thailand, with HD video and various betting options (win/lose/draw, timing of strike, timing of victory).

Quantifiable outcome

• Deposit confirmation within 1-2 minutes; withdrawal processing within 3-15 minutes
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• First Cagayan Leisure & Resort Corporation (FCLRC)coreTechnology or IntegrationFCLRC is a premier gaming licensing and regulatory authority in Asia, based in the Philippines. QQ88 holds a gaming permit from FCLRC, which certifies the platform's legal operation and international credibility. FCLRC is known for rigorous regulatory processes and clear legal standards.
• BMM TestlabscoreTechnology or IntegrationBMM Testlabs is a world-leading independent testing laboratory that evaluates the randomness (RNG) and fairness of online gaming systems. QQ88 has obtained certification from BMM Testlabs, which verifies that all games on the platform are fair, accurate, and meet international standards.
• iTech LabscoreTechnology or IntegrationiTech Labs is a globally recognized independent testing organization that certifies the randomness and fairness of online gaming products. QQ88's certification from iTech Labs ensures that all games meet international fairness and compliance standards.
• PAGCOR (Philippine Amusement and Gaming Corporation)coreTechnology or IntegrationPAGCOR is the Philippine government regulatory body overseeing all gaming operations in the Philippines. QQ88 operates under PAGCOR's licensing framework, which legitimizes its gaming activities internationally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W88: Long-running Asian online gambling operator offering sports betting, casino, slots, and lottery to Vietnamese and Southeast Asian users. Closely comparable product mix, target market, and licensing footprint.
• M88 (Mansion88): Asia-focused online sportsbook and casino brand with strong presence in Vietnam, Thailand, and Indonesia. Directly comparable customer base, product set, and language coverage.
• Dafabet: Established Asian-facing sports betting and casino operator licensed in the Philippines. Comparable product portfolio (sports, casino, slots) and similar PAGCOR-style licensing.
• Fun88: Multi-product Asian gambling brand with strong Vietnam/Thailand/India focus. Overlapping sportsbook, live casino, and slots offering with similar customer acquisition patterns.
• BK8: Southeast Asian-focused online casino and sportsbook operator with PAGCOR licensing and comparable payment-rail support including crypto and local e-wallets.
• 12Bet: Asian-targeted sportsbook and casino operator with multi-language support and similar product breadth (sports, live casino, slots).
• 188Bet: Asia-Pacific-focused online betting brand offering sports betting and casino. Comparable licensing structure and customer demographic.
• 1xBet: Globally distributed online gambling operator with strong Asian presence, offering sports, casino, and live dealer products. Comparable breadth of payment methods including crypto.

Emerging players

• Stake.com: Crypto-native online casino and sportsbook with strong Asian traffic and USDT/Bitcoin-first payment model. Comparable crypto-rail strategy and casino/sports product mix, though different primary geography.

Broad incumbents

• Bet365: Global sportsbook and casino incumbent operating broadly across multiple continents and product lines. Comparable in product scope (sports + casino + live dealer) but far larger and more geographically diversified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mybabyneed
• LinkedInlinkedin.com/company/my-baby-need

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My baby Need