Yellow Scene Magazine

Name

Yellow Scene Magazine

Legal name

Yellow Scene Magazine

Website

https://yellowscene.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local News Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local journalism publishing
• Community news media
• Print magazine publishing
• Regional news coverage
• Independent local media

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Advertising: Local businesses advertise in the print magazine and on the website. The publication maintains strict editorial independence from advertisers with a 'Great Wall of China' separation between sales and editorial.
2. Reader Contributions and Donations: Reader-supported journalism through monthly sustaining supporter program ($8/month), one-time donations, and fundraising campaigns. Featured in Colorado Media Project's Matching Grant program.
3. Philanthropic/Grant Support: Yellow Scene receives grant support from organizations like the Colorado Media Project. No funder may dictate coverage or review content prior to publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yellow Scene Magazine publishes a monthly print and online local news magazine covering Boulder County and the North Metro Denver region, distributing 50,000 printed copies per month. The publication covers hyper-local news, politics, arts, entertainment, food, and culture, and supports a sustaining-supporter reader program. It also operates ancillary products including the Best of the West readers' poll, the SuperKids Expo event, the YS Carnivale Masquerade Gala, the SuperKids Camp Guide, an online Business Directory, and the in-house Yellow House Design and Marketing Boutique.

Product overview

Yellow Scene Magazine operates as a multi-platform local news and culture publication combining a monthly print magazine with an extensive online presence. The core product is the print magazine (50,000 copies monthly) covering news, arts, entertainment, politics, food, and culture for Boulder County and North Metro Region. Online News extends coverage beyond print. The portfolio includes the SuperKids Expo event and SuperKids Camp Guide as family-oriented offerings, the Best of the West readers' poll, the YS Carnivale Masquerade Gala fundraising event, and a Business Directory. Supporting these is the Yellow House Design and Marketing Boutique, an in-house agency providing marketing services. Community Arts features local creative content. All offerings work together to serve the local community with journalism, entertainment resources, and business support.

Differentiator

Problem solved

Functional benefit

Brands

• Yellow House: In-house design and marketing boutique offering strategic marketing plans, graphic design, logos, brochures, direct mail and website development services to small businesses.

Products and services

• Yellow Scene Magazine Monthly print and online publication serving Boulder County and the North Metro Region with local news, arts, entertainment, politics, food, and culture coverage. Distributed in 50,000 printed copies monthly and supported by a sustaining-supporter program at $8/month.
• Yellow House Design and Marketing Boutique In-house agency offering strategic marketing plans, graphic design, logos, brochures, direct mail, website development, and copywriting services for small businesses.
• SuperKids Expo Annual free family event featuring activities, performances, and community resources for children, held in the Boulder County and North Metro area and coupled with the SuperKids Camp Guide publication.
• SuperKids Camp Guide Annual supplement magazine featuring the largest camp directory in the region, with free camp listings and informational features for families.
• Best of the West Annual readers' poll and award program recognizing community favorites across Boulder County, featuring an open write-in ballot system and a dedicated print issue.
• YS Carnivale Masquerade Gala Annual fundraising event supporting independent local journalism, featuring live entertainment, auctions, and community celebration.
• Business Directory Searchable online directory of local businesses with exclusive offers for registered users, covering categories including restaurants, entertainment, education, health, and more.

Quantifiable outcome

• Over 172 awards for excellence in journalism and design from Colorado Press Association and Society of Professional Journalists

Named customers1 record

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• The Fowler Group at Coldwell Banker RealtyminorGTM or Marketing PartnerSponsor of SuperKids Expo 2026 event. The Fowler Group is a real estate team that sponsors community events organized by Yellow Scene Magazine.
• KGNUminorGTM or Marketing PartnerRadio station partner and sponsor of SuperKids Expo 2026. KGNU is a community radio station serving Boulder.
• School of Rock BroomfieldminorGTM or Marketing PartnerSponsor of SuperKids Expo 2026, providing live music performances at the event.
• Dunton CommercialminorGTM or Marketing PartnerCommercial real estate company housing the SuperKids Expo 2026 event venue.
• KGNUcoreGTM or Marketing PartnerLong-standing partnership with KGNU for award-winning journalism. Majority of YS Carnivale Gala proceeds go to KGNU's journalism operations.
• Colorado Media ProjectcoreGTM or Marketing PartnerSelected for Colorado Media Project's Matching Grant program. Through December 31, every dollar contributed is matched, doubling impact for local journalism.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Colorado Sun: Statewide Colorado digital news nonprofit funded by readers and foundations. Compares on mission-driven independent journalism and a member-supported revenue model, but operates at a much broader statewide scale and digital-only.

Emerging players

• Block Club Chicago: Pulitzer-winning nonprofit local news startup covering Chicago neighborhoods. Highly comparable on the reader-supported membership model, nonprofit-style donor revenue, and small newsroom model even though the geography and digital-first delivery differ.

Direct peers

• Daily Camera: Long-standing daily newspaper covering Boulder County. Overlaps with Yellow Scene's hyper-local Boulder coverage area and audience, representing the legacy daily competitor for local news and SMB advertising dollars.
• Colorado Community Media (Colorado Hometown Weekly): Network of community weekly newspapers serving Denver-metro and Northern Colorado suburbs. Closely comparable in scale, community-weekly format, hyper-local coverage scope, and SMB print + online ad mix.
• North Forty News: Independent community news outlet serving Northern Colorado with print + online coverage of local news, arts, and community topics. Highly comparable in independent, small-team, community-focused model and ad + sponsorship monetization.
• Boulder Weekly: Independent alternative weekly newspaper serving Boulder County, Colorado. Directly comparable to Yellow Scene on geography, weekly print + digital hybrid format, alternative/local news positioning, and SMB advertising base.
• Longmont Times-Call: Daily newspaper serving Longmont, CO — one of Yellow Scene's named distribution route hubs (Longmont/Erie/Lyons). Directly comparable geographic and SMB advertiser overlap.
• Denver Westword: Denver's flagship alternative weekly covering arts, culture, food, politics, and local news across the broader Colorado Front Range. Highly comparable format, content mix, and SMB advertiser base to Yellow Scene's monthly print magazine.

Regional players

• Estes Park Trail-Gazette: Weekly community newspaper serving Estes Park, Colorado with print + online local news. Comparable in small-town independent community newspaper format, scale, and SMB advertiser reliance.
• Sopris Sun: Small independent community newspaper in Colorado's Roaring Fork Valley with a comparable monthly-ish print + digital rhythm, hyper-local coverage scope, and SMB advertiser base — useful analog for sub-scale regional community publishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yellowscenemag
• YouTubeyoutube.com/user/yellowscenemag
• Facebookfacebook.com/YellowScene
• Instagraminstagram.com/yellowscenemagazine

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Scene Magazine