Heritage Dental Associates

What Heritage Dental Associates does

Heritage Dental Associates, PC is a private, family-owned general and cosmetic dental practice operating from a single office at 171 Price Road in Fayetteville, Georgia. Founded by Dr. John K. Kendrick in June 1971 in College Park, GA, the practice relocated to Fayetteville in the late 1980s and to its current purpose-built facility in June 2019, when it was rebranded under its current name. It is currently owned and operated by Dr. Jeffery Kendrick, a U.S. Naval Academy and UAB School of Dentistry graduate who holds memberships in seven professional dental societies. The practice serves individual patients of all ages across the Fayetteville trade area, delivering preventive hygiene, restorative, cosmetic, orthodontic, oral surgical, implant, and emergency dental services.

The clinical operation runs on a staff of approximately ten, including one producing dentist, two administrative assistants, four dental assistants, and three dental hygienists. The practice has invested in modern dental technology, including cone beam CT imaging, laser dentistry, intraoral cameras, digital impressions, laser decay diagnostics, digital X-rays, and a single-tooth anesthesia wand. Patient acquisition is conducted through the practice website (heritagedental.net), a blog with 167 patient-education articles, and online reviews on Google and Yelp managed via Demandforce. Revenue is generated one-procedure-at-a-time through direct patient payments, insurance claim filing (the practice accepts most traditional insurance and excludes HMOs), and third-party patient financing offered through Cherry (BNPL) and CareCredit (Synchrony Financial). Pricing is not publicly disclosed, and the practice has no app, public API, or external investors.

Name

Heritage Dental Associates

Legal name

Heritage Dental Associates, PC

Website

https://heritagedental.net

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Dental Associates is a private, family-owned general and cosmetic dental practice in Fayetteville, Georgia, operated by Dr. Jeffery Kendrick. It serves individual patients across the local trade area with preventive, restorative, cosmetic, implant, and surgical dental services delivered through a single office.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental care
• Preventive dental services
• Dental implant treatment

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Care Services: Heritage Dental Associates generates revenue through a wide range of dental procedures and treatments including preventive care, restorative dentistry, cosmetic dentistry, orthodontics, oral surgery, dental implants, and emergency dental treatment. Revenue is collected through direct patient payments, insurance claims filing, and financing plans.
2. Financing Services (Cherry & CareCredit): The practice offers financing options through Cherry (buy now, pay later) and CareCredit healthcare credit card, enabling patients to pay for treatments in monthly installments. These partnerships help patients afford treatments not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Heritage Dental Associates is a general and cosmetic dental practice delivering preventive, restorative, cosmetic, and surgical dental care to patients of all ages. The practice emphasizes total preventive care combined with modern dental technology (digital X-rays, cone beam CT, laser dentistry, intraoral cameras) and offers services ranging from cleanings, fillings, crowns, and bridges to dental implants, veneers, clear aligners, wisdom teeth removal, and periodontal therapy. The practice operates from a single Fayetteville, GA office and accepts most traditional insurance plans along with Cherry and CareCredit financing.

Product overview

Heritage Dental Associates is a general and cosmetic dental practice offering a comprehensive range of dental services. The practice provides preventive care (cleanings, exams, sealants), restorative treatments (crowns, bridges, implants, fillings, dentures, root canals), cosmetic procedures (veneers, bonding, teeth whitening, clear aligners), and surgical services (extractions, wisdom teeth removal). The practice emphasizes total preventive care combined with modern technology to deliver up-to-date, painless dental treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Veneers Wafer-thin porcelain coverings bonded to teeth to improve color, size, shape, and alignment; used for cosmetic enhancement of natural-looking tooth surfaces.
• Wisdom Teeth Removal Extraction of one or more third molars for patients experiencing crowding, impaction, or infection, including examination, diagnostic tests, and post-procedure care.
• Dental Implants Titanium posts surgically placed in the jawbone to replace missing tooth roots, with lifelike porcelain crowns attached; available for single or multiple tooth replacement.
• Crowns and Bridges Custom-made dental crowns (caps) covering damaged teeth and dental bridges replacing missing teeth; available in porcelain, porcelain-fused-to-metal, zirconia, or cast gold.
• Bonding Conservative cosmetic treatment using composite resin to repair chips, cracks, discoloration, and minor alignment issues.
• Clear Orthodontic Aligners Removable clear plastic aligners for discreet orthodontic treatment of minor tooth misalignment, offered as an alternative to traditional metal braces.
• Fillings Restorative treatments for cavities using composite resin, dental amalgam, glass ionomer, gold, or porcelain materials.
• Oral Cancer Screenings Screening examinations using ultraviolet light to detect precancerous or cancerous conditions in the mouth.
• Periodontal (Gum) Disease Therapy Treatment for gum disease including scaling, root planing, antibiotics, and surgical options for advanced cases.
• Professional Teeth Cleanings Regular professional cleanings to maintain good oral health and remove plaque and tartar buildup.
• Removable Dentures Full and partial dentures to replace missing teeth, available in conventional, immediate, implant-supported, and flexible options.
• Root Canal Treatment Endodontic procedure to remove infected pulp tissue and restore tooth integrity, saving natural teeth from extraction.
• Sealants Invisible plastic resin coatings painted on chewing surfaces of back teeth to prevent cavities and protect enamel.
• Teeth Whitening Professional whitening treatments including in-office procedures with light activation and at-home options with custom gel trays.
• TMJ/TMD Treatment Treatment for temporomandibular joint disorders including mouthguards, bite plates, medication, physical therapy, and surgical options.
• Tooth Extractions Simple and surgical tooth extractions for damaged, decayed, or overcrowded teeth, including wisdom teeth.
• General and Cosmetic Dentistry (Comprehensive Service) Comprehensive dental care offering cleanings, exams, cosmetic bonding, crowns, bridges, implants, extractions, fillings, veneers, dentures, root canals, sealants, and teeth whitening under one practice.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• Demandforce (WebMD/Healthgrades)minorGTM or Marketing PartnerDemandforce provides online reputation management and patient communication services. Heritage Dental Associates uses Demandforce to collect and display patient reviews and manage online presence on Google and Yelp.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/kendrick_dental
• Facebookfacebook.com/Kendrick-Kendrick-422383781267866
• LinkedInlinkedin.com/company/heritage-dental-associates-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Dental Associates