Broadway Plaza
Broadway Plaza is an upscale open-air shopping center in Walnut Creek, CA, featuring 80+ retailers anchored by Nordstrom, Macy's, Apple, and lululemon, plus dining, coworking (Industrious), and luxury fitness (Life Time). Owned by Macerich (NYSE: MAC), it serves affluent East Bay shoppers and Bay Area tourists.
- Company typePrivate
- Founded1951
- HeadquartersWalnut Creek, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Broadway Plaza does
Broadway Plaza is an open-air, upscale shopping center located at 1275 Broadway Plaza in Walnut Creek, California, founded in 1951 and currently celebrating its 75th anniversary. The property features more than 80 premier retailers and specialty shops, anchored by Nordstrom, Macy's, Apple, and lululemon, and includes a diverse mix of inline specialty retailers, dining establishments (True Food Kitchen, Boudin San Francisco, Cholita Linda, Original Joe's), and lifestyle amenities including Life Time Walnut Creek (a luxury fitness destination with rooftop beach club, gym, spa, and Kids Academy) and Industrious coworking space. The center is owned and managed by Macerich (NYSE: MAC), a publicly traded REIT, and is consistently recognized by Diablo Magazine as the 'Best Shopping Center' in the annual 'Best of the East Bay' issue.
The business operates as a landlord and operator of physical retail space, generating revenue primarily through recurring tenant rent (department store anchors, specialty retail, food and beverage, coworking, and fitness tenants) supplemented by transactional parking fees (first 3 hours free, then $6-$25 maximum daily). Go-to-market is direct-to-consumer via the physical open-air format and event-driven, with a robust calendar of seasonal programming including Summer Concert Series, Parade of Lights, Makers Market, National Night Out, and the 'Once Upon A Street' anniversary series. The center targets affluent East Bay shoppers, Bay Area tourists (via Macerich Tourism partnerships with Visit California, SF Travel, and Walnut Creek CVB), and community members through programs like School Cents.
Technology infrastructure is conventional for a Class-A shopping center: a website with store directory, dining directory, events calendar, sales listings, and visitor services; a text-message concierge (SMS to (925) 948-8826); a Metropolis-based pay-by-phone parking system; and EV charging stations in the S. Broadway Parking Garage. Marketing channels include Facebook, Instagram, an email newsletter, and a brand activation/sponsorship business development function led by dedicated AVP-level staff. The management team of 11-50 employees is led by Senior Property Manager Shelly Dress and includes specialty leasing, marketing, and business development functions.
Broadway Plaza firmographics
Firmographics- Name
- Broadway Plaza
- Legal name
- Broadway Plaza
- Website
- https://broadwayplaza.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broadway Plaza is an upscale open-air shopping center in Walnut Creek, CA, featuring 80+ retailers anchored by Nordstrom, Macy's, Apple, and lululemon, plus dining, coworking (Industrious), and luxury fitness (Life Time). Owned by Macerich (NYSE: MAC), it serves affluent East Bay shoppers and Bay Area tourists.
- Ownership category
- akta.pro rank
Broadway Plaza industry classification
Industry- Product category
- Shopping Center
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)
Keywords
Where Broadway Plaza is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadway Plaza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Retail Tenant Rent: Broadway Plaza generates primary revenue through leasing space to retail tenants including department stores (Nordstrom, Macy's), specialty retailers, restaurants, and service providers. Tenants include fashion brands, beauty stores, home goods, and electronics retailers.
- Parking Fees: The shopping center charges for parking after free initial hours: $6 for hours 3-4, $8 for hours 4-5, and maximum daily rate of $25 for 5+ hours, plus a $0.99 transaction surcharge per paid transaction.
- Food & Beverage Tenants: Revenue from diverse dining options including True Food Kitchen, Boudin San Francisco, Cholita Linda, Original Joe's, Sipeos, Palmetto Superfoods, and various coffee/dessert establishments.
- Office/Coworking Space: Industrial coworking space generating revenue from Industrious premium amenity-driven coworking space located on the second floor of Broadway Plaza.
- Fitness/Lifestyle Tenants: Life Time Walnut Creek, a luxury fitness destination featuring rooftop beach club, gym facilities, spa, and Kids Academy, operates as a tenant at Broadway Plaza.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Parking - Free initial period |
| Unit Pricing | Pay-as-you-go | Parking - Short-term |
| Unit Pricing | Pay-as-you-go | Parking - Daily maximum |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Broadway Plaza product offering
Product offeringCore offering
Broadway Plaza is an open-air, upscale shopping center in Walnut Creek, CA that leases physical retail and dining space to more than 80 tenants anchored by Nordstrom, Macy's, Apple, and lululemon. The property monetizes through tenant rent, paid parking after a three-hour free period, event programming (Summer Concert Series, Holiday Parade of Lights, Makers Market), and community engagement programs such as School Cents, while also co-locating premium amenities like Life Time Walnut Creek (luxury fitness) and Industrious (coworking).
Product overview
Broadway Plaza is an open-air upscale shopping center located in Walnut Creek, CA, featuring more than 80 premier retailers and specialty shops. The center is anchored by Nordstrom, Macy's, and Apple, and includes a diverse mix of dining options, professional services (Industrious coworking space), and lifestyle amenities (Life Time Walnut Creek fitness center). The property is managed by Macerich and is recognized as a premier retail and lifestyle destination in the East Bay area.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadway Plaza Shopping Center
Companies that use Broadway Plaza
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Broadway Plaza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Broadway Plaza partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- NetflixminorNetflix has used Macerich shopping centers, including Broadway Plaza, as filming locations for productions. The centers offer on-site staff, 24-hour access, and various spaces suitable for commercial and TV production.
- UniversalminorUniversal has partnered with Macerich for filming opportunities at Broadway Plaza. The center offers professional production support including on-site staff, security, and flexible spaces for various production needs.
- NBCminorNBC has utilized Macerich properties for filming and content creation at Broadway Plaza. The center provides production-friendly environments with necessary facilities and 24/7 security.
- LifetimeminorLifetime television network has used Macerich shopping centers including Broadway Plaza for filming projects. The center offers amenities including offices, parking, and loading docks for productions.
- Walnut Creek Downtown AssociationminorThe Walnut Creek Downtown Association partners with Broadway Plaza for the Summer Concert Series, selling beverages at each concert and contributing to the overall event experience.
- Walnut Creek Convention & Visitors BureauminorLocal tourism partnership providing information and resources for Broadway Plaza visitors. Located at 1280 Civic Drive, Suite 100, Walnut Creek.
- San Francisco Convention & Visitors Bureau (SF Travel)minorRegional tourism partnership directing visitors to Broadway Plaza as a Bay Area shopping destination. Located at 201 Third St., Suite 900, San Francisco.
- Visit CaliforniaminorState tourism partnership promoting Broadway Plaza as a California shopping destination. Located in Sacramento, CA.
- Local Schools (School Cents Program)coreBroadway Plaza partners with local schools through the School Cents fundraising program, where parents submit receipts to earn points for their schools, with prize tiers from $500 to $4,000. The 2026-2027 program accepts up to 10 schools.
- Joybound People & PetsminorJoybound (formerly Animals on Broadway) partners with Broadway Plaza for the annual Joybound Around Town community event featuring pet walks, adoptions, and family-friendly activities.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Broadway Plaza competitors and assessment
Company assessmentDirect peers
- Bellevue Square: Upscale shopping center in Bellevue, WA anchored by Nordstrom and Macy's with luxury specialty retailers. Comparable in anchor mix, upscale positioning, and affluent Pacific Coast demographic.
- Santana Row: Upscale open-air lifestyle center in San Jose, CA combining luxury retail, dining, fitness, and office space. Direct comparable in format, target customer (affluent Bay Area shoppers), and tenant mix.
- University Village (Seattle): Open-air upscale lifestyle center in Seattle featuring Apple, lululemon, premium dining, and fitness — same tenant profile as Broadway Plaza in a comparable affluent Pacific Coast submarket.
- Scottsdale Fashion Square: Large upscale enclosed/open-air shopping center in Scottsdale, AZ anchored by Nordstrom, Macy's, and Dillard's with luxury tenant mix. Comparable in upscale positioning and anchor structure.
- Fashion Island (Newport Beach): Macerich-owned open-air upscale shopping center in Newport Beach serving affluent coastal California. Comparable in format, tenant quality, and affluent demographic.
- The Grove (Los Angeles): Iconic open-air upscale lifestyle center in Los Angeles combining retail, dining, and entertainment with strong events programming. Comparable in tenant mix and experience-driven positioning.
- Westfield UTC: Open-air upscale shopping center in La Jolla, CA with a comparable mix of premium anchors, dining, and lifestyle amenities. Same coastal-California upscale demographic and similar tenant positioning.
- Stanford Shopping Center: Also a Macerich-owned open-air upscale shopping center in Palo Alto, California. Closest direct comparable: same REIT operator, similar open-air format, similar premium tenant mix, and overlapping Bay Area trade area.
Regional players
- Country Club Plaza (Kansas City): Historic upscale open-air shopping district in Kansas City, MO. Comparable open-air, lifestyle-led format but operates in a different geographic market from Broadway Plaza.
- Downtown Summerlin (Las Vegas): Open-air lifestyle center in Las Vegas with premium retail, dining, and entertainment. Comparable format and tenant mix but serves a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Broadway Plaza social profiles
Digital presenceBroadway Plaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Plaza leadership team
Management profileNumber of profiles
Profiles5 records
Broadway Plaza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Plaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Plaza
What does Broadway Plaza do?
Broadway Plaza is an open-air, upscale shopping center in Walnut Creek, CA that leases physical retail and dining space to more than 80 tenants anchored by Nordstrom, Macy's, Apple, and lululemon. The property monetizes through tenant rent, paid parking after a three-hour free period, event programming (Summer Concert Series, Holiday Parade of Lights, Makers Market), and community engagement programs such as School Cents, while also co-locating premium amenities like Life Time Walnut Creek (luxury fitness) and Industrious (coworking).
Is Broadway Plaza a public or private company?
Broadway Plaza is a private company. It is classified as corporate owned and is currently operating.
When was Broadway Plaza founded?
Broadway Plaza was founded in 1951. It employs 11 to 50 people.
Where is Broadway Plaza based?
Broadway Plaza is headquartered in Walnut Creek, United States, in the North America region.
How does Broadway Plaza make money?
Five revenue lines are on record. Retail Tenant Rent is the primary driver. The others are parking Fees, food & Beverage Tenants, office/Coworking Space and fitness/Lifestyle Tenants.
Who are Broadway Plaza's main competitors?
Direct peers on record are Bellevue Square, Santana Row, University Village (Seattle), Scottsdale Fashion Square, Fashion Island (Newport Beach), The Grove (Los Angeles), Westfield UTC and Stanford Shopping Center. Regional players are Country Club Plaza (Kansas City) and Downtown Summerlin (Las Vegas).
Does Broadway Plaza have an API?
No public API is recorded for Broadway Plaza.
What industry is Broadway Plaza in?
Broadway Plaza's product category is Shopping Center. Its primary akta.pro industry code is CRAGAAAG, Downtown/Urban Flagship Traditional Department Stores. Its NAICS code is 455 and its SIC code is 5940.