Omnigon

What Omnigon does

Omnigon Pty Ltd is an Australian healthcare distribution and light-manufacturing company founded in 1994, headquartered in Burnley, Victoria, with a secondary office in Auckland, New Zealand. The company supplies ostomy (stoma care), wound care, and bowel irrigation products to ostomates, healthcare professionals, and 19 regional voluntary stoma associations across Australia and New Zealand. It targets three customer segments: individual ostomates who purchase direct via its e-commerce site; Stomal Therapy Nurses, Registered Nurses, Doctors, and Carers/Support Workers who influence product selection through professional channels; and stoma associations that fulfill prescription orders on behalf of their members.

The product portfolio spans three core categories. First, stoma pouches distributed from international manufacturers including the Eakin dot 1-piece drainable and Eakin Pelican urostomy lines, alongside Welland Medical ostomy products. Second, the Qufora IrriSedo bowel irrigation range (Bed, Cone, Flow, Klick, Mini, MiniGo) covering bed-bound, seated, and on-the-go continence management, with the MiniGo having won the Red Dot Award 2021. Third, Omnigon's proprietary line of support garments manufactured under the Omnigon brand, including the KomfortLite, KoolKnit, IsoFlex, and Total Control support belts, the Diamond Plus waistband, and men's and women's support underwear, supplemented by the Eakin Wound Pouch and Ten Aces silicone adhesive spray.

Omnigon's revenue is generated through unit-based hardware sales across all three categories, with per-unit prices ranging from approximately A$28.70 (Qufora IrriSedo Klick accessory set) to A$716.48 (Qufora IrriSedo Flow full configuration). The company operates a dual go-to-market combining a direct-to-consumer e-commerce storefront at omnigon.com.au (with a free-sample program to lower trial friction) and a field sales team covering all major hospitals across Australia and New Zealand, supplemented by prescription distribution through the 19 regional Australian stoma associations. Omnigon is founder-owned, privately held, has not disclosed external funding, and reports no current revenue, app, or API surface.

Name

Omnigon

Legal name

Omnigon Pty Ltd

Website

https://omnigon.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnigon is an Australian medical device supplier founded in 1994 that distributes and manufactures ostomy, wound care, and bowel irrigation products for ostomates, healthcare professionals, and 19 regional stoma associations across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Ostomy and Wound Care Products

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Ostomy Care Products (Pouches, Barriers/Wafers, Accessories, Skin Protection) (HLAHALAG)

akta.pro secondary industries

Enteral Stoma Care & Accessories (Gastrostomy/Jejunostomy Skin Care, Securement, Dressings) (HLAHALAJ), Wound Care, Ostomy & Enteral Nutrition Supplies (HSABAKAI), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Ostomy care products
• Stoma pouches
• Bowel irrigation systems
• Wound care supplies
• Medical support garments

Headquarters

HQ city

Burnley

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: Omnigon generates revenue through direct sales of stoma care products including stoma pouches, support garments, wound care products, and bowel irrigation systems. Products are sold through their e-commerce platform with prices ranging from approximately $28 to $560 depending on the product type. Many products are available on prescription through stoma associations.
2. Brand Distribution: As a distributor of international brands (Eakin, Welland, Qufora, Ten Aces), Omnigon earns revenue by distributing and supplying these products across Australia and New Zealand market.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Omnigon distributes and supplies stoma/ostomy care products, wound care pouches, bowel irrigation systems, and abdominal support garments to ostomates and healthcare professionals across Australia and New Zealand. The portfolio combines distributed global brands (Eakin, Welland, Qufora, Ten Aces) with proprietary Omnigon-branded support garments sold via e-commerce, hospital sales, and 19 regional stoma associations.

Product overview

Omnigon is an Australian healthcare company established in 1994 offering a unified portfolio of stoma and ostomy care products. The product portfolio comprises three main categories: (1) Stoma Pouches including Eakin dot 1-piece drainable/high-output pouches and Eakin Pelican urostomy pouches; (2) Bowel Irrigation Systems under the Qufora IrriSedo brand including Bed, Cone, Flow, Klick, Mini, and MiniGo products for rectal irrigation; and (3) Support Garments under the Omnigon brand including belts (KomfortLite, KoolKnit, IsoFlex, Total Control), waistbands (Diamond Plus), and underwear (Men's Support Pants, briefs, boxers). Additional products include Eakin wound pouches and Ten Aces adhesive spray. Omnigon distributes global brands including Welland, Eakin Healthcare, and Qufora alongside its own manufactured support garments, operating across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Stoma Pouches (Eakin dot and Eakin Pelican range) Stoma pouches including Eakin dot 1-piece drainable/high-output pouches and Eakin Pelican urostomy pouches designed for ileostomy, colostomy, and urostomy management with related accessories.
• Qufora IrriSedo Bed A closed bowel irrigation system for patients unable to sit on a toilet, enabling rectal irrigation to be carried out hygienically on the bed and achieving minimum 24 hours of continence in 30-45 minutes.
• Qufora IrriSedo Cone Bowel irrigation system for patients who can sit on or over a toilet, using a cone held in the rectum while water is instilled; irrigation process takes 15-30 minutes.
• Qufora IrriSedo Flow Newest bowel irrigation system featuring a cone with intuitive water flow control and award-winning design, suitable for use at home or away.
• Qufora IrriSedo Klick Bowel irrigation system with a water-inflated balloon catheter that holds the catheter in place during irrigation, providing hands-free operation for users with limited dexterity.
• Qufora IrriSedo Mini Simple one-handed rectal irrigation system used while sitting on or over the toilet, designed for people who need only a small amount of water when irrigating.
• Qufora IrriSedo MiniGo One-handed bowel irrigation solution used while sitting on or over the toilet; winner of Red Dot Award 2021, designed for people who need only a small amount of water when irrigating.
• Omnigon Support Garments (Belts and Waistbands) Proprietary support garments including KomfortLite Support Belt, KoolKnit Support Belt, IsoFlex Support Belt, Total Control Support Belt, Diamond Plus Support Waistband, and KomfortLite Paediatric Support Belt, providing graded (light to firm) abdominal support for stoma support and hernia management.
• Omnigon Support Underwear Proprietary support underwear including Men's Support Pants, Diamond Plus Unisex Boxers, Diamond Plus Women's Briefs, and Support Briefs for Her, providing moderate to firm abdominal support.
• Eakin Wound Pouch Wound management pouches for containing and managing surgical wounds, including application guides and saddlebag technique resources.
• Ten Aces Adhesive Spray Silicone-based medical adhesive spray available in 50ml and 100ml sizes for wound dressing, ostomy products, skin barriers, and breast form adhesion; provides secure, waterproof, sweat-resistant seal.
• Welland Medical Ostomy Products Distributed range of Welland Medical ostomy products backed by the Welland Evidence of Innovation clinical publication series covering peristomal skin complications and flange convexity, written by stoma care nurses.

Quantifiable outcome

• Using rectal irrigation with Qufora systems can achieve minimum 24 hours of continence
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Eakin HealthcarecoreChannel Partner/ Reseller/ DistributorEakin Healthcare is a UK/Ireland-based manufacturer of stoma care products. Omnigon distributes Eakin products including the eakin dot 1-piece drainable pouches, eakin Pelican urostomy pouches, and wound care products (eakin wound pouches) in Australia and New Zealand. Eakin products are featured prominently across Omnigon's product catalogue with multiple case studies demonstrating clinical outcomes.
• Welland MedicalcoreChannel Partner/ Reseller/ DistributorWelland Medical is a UK-based manufacturer specializing in ostomy products. Omnigon distributes Welland products across Australia and New Zealand. The partnership includes the 'Welland Evidence of Innovation' clinical publication series written by stoma care nurses, demonstrating clinical expertise and case studies.
• QuforacoreChannel Partner/ Reseller/ DistributorQufora is a Danish company specializing in bowel irrigation systems. Omnigon distributes the full Qufora IrriSedo product range including Bed, Cone, Flow, Klick, Mini, and MiniGo systems. The Qufora IrriSedo MiniGo won the Red Dot Award 2021. Omnigon provides extensive product support including user guides, quick guides, and instructional videos.
• Ten AcesminorChannel Partner/ Reseller/ DistributorTen Aces is a brand of medical-grade silicone adhesive sprays. Omnigon distributes Ten Aces adhesive spray (50ml and 100ml sizes) for medical applications including wound dressing, ostomy products, skin barriers, and breast form adhesion.
• Australian Stoma Associations (19 regional associations)coreChannel Partner/ Reseller/ DistributorOmnigon partners with 19 regional voluntary stoma associations across Australia including Ostomy NSW, Queensland Ostomy Association, Colostomy Association of Victoria, and others. These associations distribute stoma care products to their members and serve as a key prescription distribution channel. There are also reciprocal healthcare arrangements with some countries for Australian/New Zealand residents traveling abroad.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ConvaTec: Major global ostomy appliances and wound-therapeutics manufacturer with established ANZ distribution, supplying stoma pouches, skin barriers, and continence-care products through the same hospital, prescription, and association channels Omnigon competes in.
• Welland Medical: UK-based ostomy pouch and accessory manufacturer whose full product line Omnigon distributes across ANZ. Direct overlap with Omnigon's pouch SKUs and sells into the same stoma-therapy-nurse prescription pathway.
• Hollister Incorporated: US-headquartered ostomy, continence, and critical-care product manufacturer operating direct ANZ subsidiary sales and clinical support, in head-to-head competition with Omnigon's pouch and irrigation range.
• Coloplast: Global ostomy and wound-care leader with a dedicated Australia/New Zealand salesforce directly serving ostomates, stoma nurses, and stoma associations. Directly competes with Omnigon's Eakin, Welland, and Qufora portfolio across the same ANZ hospital and association channel.
• Salts Healthcare: UK family-owned ostomy manufacturer producing a full pouch, baseplate, and accessory range comparable to Omnigon's distributed Eakin/Welland catalogue, frequently referenced by stoma therapy nurses in the same clinical conversations.
• Eakin Healthcare: UK/Ireland manufacturer whose Cohesive seals, pouches, and wound pouches Omnigon distributes in ANZ; Eakin competes commercially with Omnigon through other regional distributors and has the option to internalise ANZ, making it both supplier and structural peer.

Broad incumbents

• Mölnlycke Health Care: Global wound-care and surgical-solutions company active in ANZ hospitals via direct sales; overlaps with Omnigon's Eakin Wound Pouch distribution and competes for hospital formulary inclusion for peristomal and chronic-wound patients.
• B. Braun Australia: Large global medical devices and consumables company with an Australian presence across infusion therapy, continence, and surgical supplies; competes broadly for hospital stoma-care contracts and pharmacy wholesale shelf space in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/omnigoncaresolutions
• LinkedInlinkedin.com/company/omnigoncaresolutions
• Instagraminstagram.com/omnigoncaresolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnigon