InsuranceGiG
InsuranceGiG is a private API AppMarket platform founded in 2021 that connects buyers and sellers of insurance technology APIs and microservices, enabling transactional per-API-call pricing with a 15% marketplace commission. It serves insurance agencies, wholesalers, carriers, health insurers, and reinsurers.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InsuranceGiG does
InsuranceGiG is a private, New York-based insurance technology company founded in 2021 that operates an API AppMarket platform connecting buyers and sellers of insurance APIs and microservices. The platform functions as a B2B marketplace where insurtech sellers upload API documentation to list services with transactional per-API-call pricing, and buyers can browse, test with their own data, and subscribe to individual or bundled workflows on a pay-as-you-go basis without long-term contracts. InsuranceGiG acts as the billing intermediary, retaining a 15% commission on each API call and paying sellers 85% of the list price.
The core product is the InsuranceGIG AppMarket accessible via appmarket.insurancegig.com, supported by platform features including Bundled Workflows (drag-and-drop composition of APIs from multiple vendors), an AI Wizard for onboarding, an Integration Concierge Service for integration support, and an API Testing Environment for pre-purchase validation. The company also offers an embedded AppMarket solution allowing partners to launch their own branded marketplaces powered by InsuranceGiG infrastructure. Serving insurance ecosystem participants across agencies, independent wholesalers, carriers, health insurers, and reinsurance companies, InsuranceGiG targets a transactional, marketplace-based go-to-market with no enterprise contracts.
The business model is a two-sided marketplace take-rate structure with a 15% commission on transactional API calls and pay-as-you-go billing. Marketing and distribution rely on the AppMarket platform itself as the primary discovery channel, supplemented by the company's website with interactive demos and self-serve onboarding. The company operates with 11-50 employees and has disclosed no funding rounds, revenue figures, named customers, partnerships, or management team beyond the CEO, CTO, and EVP of Sales — leaving significant data gaps on financial scale, ownership, and adoption metrics.
InsuranceGiG firmographics
Firmographics- Name
- InsuranceGiG
- Legal name
- InsuranceGIG
- Website
- https://insurancegig.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsuranceGiG is a private API AppMarket platform founded in 2021 that connects buyers and sellers of insurance technology APIs and microservices, enabling transactional per-API-call pricing with a 15% marketplace commission. It serves insurance agencies, wholesalers, carriers, health insurers, and reinsurers.
- Ownership category
- akta.pro rank
InsuranceGiG industry classification
Industry- Product category
- Insurance Technology API Marketplace
- NAICS
- Other Insurance Related Activities (52429), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Embedded Insurance Distribution & Premium Financing (FSAGALAF)
Keywords
Where InsuranceGiG is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
InsuranceGiG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Commission: InsuranceGIG acts as the billing intermediary, charging buyers and paying sellers 85% of the list price per API call. The company retains 15% as marketplace commission on each transactional API call.
- Usage-Based API Calls: Revenue is generated based on transactional API usage. Registered buyers subscribe to workflows and pay the transactional cost per API call, creating a usage-based revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transactional pricing per API call |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
InsuranceGiG product offering
Product offeringCore offering
InsuranceGIG is a B2B API AppMarket platform that connects buyers and sellers of insurance technology APIs and microservices. Sellers upload API documentation to instantly list on the marketplace, set transactional per-API-call pricing, and reach a broad buyer base; InsuranceGIG acts as the billing intermediary, retaining 15% commission and paying sellers 85% of the list price. Buyers browse, test APIs with their own data, subscribe to workflows, and pay on a pay-as-you-go basis with no long-term contracts, with the option to bundle APIs from multiple vendors into custom workflows.
Product overview
InsuranceGIG is a B2B API AppMarket platform for the insurance industry that operates as a marketplace connecting insurance technology buyers and sellers. The core product is the InsuranceGIG AppMarket, a platform where sellers list and sell Insurance APIs and Microservices on transactional pricing (per API call). The ecosystem includes supporting features such as Bundled Workflows (enabling partners to combine APIs from multiple vendors into custom solutions), an AI Wizard for AI-assisted onboarding, an Integration Concierge Service for integration support, and an API Testing Environment for buyers to test services with their data before purchase. The platform handles payment processing and compliancesimplification for sellers.
Differentiator
Problem solved
Functional benefit
Brands
- AppMarket: The company's primary platform - an API marketplace for Insurance Technology where buyers and sellers can browse, purchase, and integrate insurance APIs and microservices on a transactional pricing model.
Products and services
- InsuranceGIG AppMarket A B2B API marketplace platform where insurance technology sellers list their APIs and microservices and insurance ecosystem buyers browse, test, and purchase them on a transactional per-API-call basis. InsuranceGIG handles payment processing as billing intermediary, retaining 15% commission and paying sellers 85% of list price.
- Embedded AppMarket (White-Label/OEM Marketplace Solution) A white-label/OEM marketplace solution enabling ecosystem partners to establish their own branded API marketplaces powered by InsuranceGIG infrastructure, allowing a single relationship to reach tens of thousands of additional clients and connections.
Companies that use InsuranceGiG
Customer profileSegments7 records
Ideal customer profiles2 records
InsuranceGiG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
InsuranceGiG partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
InsuranceGiG competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InsuranceGiG social profiles
Digital presenceInsuranceGiG financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsuranceGiG leadership team
Management profileNumber of profiles
Profiles3 records
InsuranceGiG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsuranceGiG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsuranceGiG
What does InsuranceGiG do?
InsuranceGIG is a B2B API AppMarket platform that connects buyers and sellers of insurance technology APIs and microservices. Sellers upload API documentation to instantly list on the marketplace, set transactional per-API-call pricing, and reach a broad buyer base; InsuranceGIG acts as the billing intermediary, retaining 15% commission and paying sellers 85% of the list price. Buyers browse, test APIs with their own data, subscribe to workflows, and pay on a pay-as-you-go basis with no long-term contracts, with the option to bundle APIs from multiple vendors into custom workflows.
Is InsuranceGiG a public or private company?
InsuranceGiG is a private company. It is classified as unknown and is currently operating.
When was InsuranceGiG founded?
InsuranceGiG was founded in 2021. It employs 11 to 50 people.
Where is InsuranceGiG based?
InsuranceGiG is headquartered in New York, United States, in the North America region.
How does InsuranceGiG make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are usage-Based API Calls.
Does InsuranceGiG have an API?
Yes. InsuranceGIG operates as an API AppMarket platform for the insurance industry, enabling buyers to discover, test, and purchase Insurance APIs and Microservices on a transactional (per-call) pricing basis. The platform facilitates API workflows with features including testing capabilities, payment processing (billing buyers and paying sellers 85% of list price), and integration services.
What industry is InsuranceGiG in?
InsuranceGiG's product category is Insurance Technology API Marketplace. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGALAF, Embedded Insurance Distribution & Premium Financing. Its NAICS code is 52429 and its SIC code is 6411.