Tiendas Six
Tiendas Six is a Mexican neighborhood convenience store chain operating over 17,000 locations that sells beer, beverages, snacks, and daily essentials to local consumers, while offering 150+ utility payment and mobile recharge services under Heineken Mexico ownership.
- Company typePrivate
- Founded-
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
Tiendas Six firmographics
Firmographics- Name
- Tiendas Six
- Legal name
- Controladora de Negocios Comerciales, S.A. de C.V.
- Website
- https://tiendasix.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tiendas Six is a Mexican neighborhood convenience store chain operating over 17,000 locations that sells beer, beverages, snacks, and daily essentials to local consumers, while offering 150+ utility payment and mobile recharge services under Heineken Mexico ownership.
- Ownership category
- akta.pro rank
Tiendas Six industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Convenience Retail Chains & Franchises (Multi-site Operators) (CRANAJAH)
- akta.pro secondary industries
- Beer & Beverage C-Stores (Beer Caves, Packaged Beer Focus) (CRANAJAE), Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA)
Keywords
Where Tiendas Six is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Tiendas Six business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Product Sales: Revenue generated from in-store retail sales of beverages (beers, sodas, energy drinks), snacks, basic daily necessities, and additional packaged goods. No subscription or e-commerce revenue streams identified.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Tiendas Six product offering
Product offeringCore offering
Tiendas Six operates a chain of more than 17,000 neighborhood convenience stores across Mexico that sell beer, alcoholic beverages, sodas, energy drinks, snacks, and basic daily essentials, alongside 150+ utility services such as mobile airtime recharges and bill payments. The chain serves as a key retail distribution channel for Heineken Mexico's beer portfolio (Heineken, Tecate, Dos Equis, Indio, Carta Blanca, Bohemia, Sol, Amstel, among others) and complementary CPG brands.
Product overview
Tiendas Six is a Mexican neighborhood convenience store chain operated by Controladora de Negocios Comerciales S.A. de C.V. (a Heineken Mexico subsidiary). The retail platform offers a broad portfolio centered on beer and alcoholic beverages (with brands like Heineken, Tecate, Dos Equis, Indio), snacks (Sabritas, Doritos, Cheetos), non-alcoholic beverages, and over 150 utility payment and mobile recharge services. The company operates over 17,000 stores, making it one of Mexico's largest convenience store networks. Tiendas Six complements its retail operations with promotional campaigns (La Jugada del Millón trivia, La Jugada Ganadora foosball tournament, La Jugada Perfecta WhatsApp coupon campaign), the Suma SIX loyalty program, and the Futbolito SIX in-store tournament events. The brand emphasizes convenience, speed, and proximity to Mexican consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiendas Six Convenience Stores A national chain of more than 17,000 small-format neighborhood convenience stores in Mexico selling beer (Heineken, Tecate, Dos Equis, Indio, Carta Blanca, Bohemia, Sol, Amstel), other alcoholic and non-alcoholic beverages, snacks (Sabritas, Doritos, Cheetos, Bokados, Takis), and everyday essentials to local resident consumers.
- Services and Recharges Over 150 in-store services available at Tiendas Six locations including mobile phone airtime recharges, bill payments, and prepaid card top-ups for telecom and other consumer services, for neighborhood shoppers who need quick over-the-counter payment options.
- Suma SIX Loyalty Program A customer loyalty program tied to Tiendas Six purchases, accessible via sumasix.com, that offers rewards, points accumulation, and promotional benefits to frequent neighborhood shoppers.
Companies that use Tiendas Six
Customer profileSegments1 record
Ideal customer profiles1 record
Tiendas Six technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tiendas Six partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Heineken Mexico (Grupo Cuauhtémoc Moctezuma)flagshipTiendas Six is owned and operated by Controladora de Negocios Comerciales S.A. de C.V., a subsidiary of Heineken Mexico (Grupo Cuauhtémoc Moctezuma). Heineken Mexico's portfolio of beer and beverage brands (Heineken, Tecate, Indio, Dos Equis, Carta Blanca, Bohemia, Amstel, Sol, Superior, etc.) are the primary products sold through Tiendas Six locations. The chain serves as a key retail distribution channel for Heineken Mexico's products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tiendas Six competitors and assessment
Company assessmentDirect peers
- Modelorama: Beer-focused small-format retail chain owned by Grupo Modelo (AB InBev). Directly competes with Tiendas Six as a neighborhood beer-anchored convenience concept, with the inverse portfolio positioning — Modelo/AB InBev brands versus Heineken's portfolio — making the two chains a duopoly in dedicated beer c-store retail.
- OXXO (FEMSA): Mexico's largest convenience store chain operated by FEMSA, with ~20,000+ stores. Most direct competitor to Tiendas Six in the small-format neighborhood convenience segment, offering similar SKU mix, bill-payment services, and proximity-led positioning, though OXXO is a multi-category convenience player vs. Tiendas Six's beer-anchored model.
- 7-Eleven México: Operated by Seven & i Holdings via local franchisees, 7-Eleven México runs thousands of convenience stores in similar neighborhood and urban formats. Direct competitor on SKU breadth, service offering (recharges, bill pay), and 24-hour positioning vs. Tiendas Six.
- Circle K México: Alimentation Couche-Tard's Mexican subsidiary operating convenience stores in urban and roadside locations. Direct competitor in the modern small-format convenience segment with overlapping assortment and service offerings.
Emerging players
- GoMart (Grupo Éxito / Cnova): Emerging Mexican micro-convenience and dark-store concept focused on rapid delivery and small-format retail. Adjacent competitor on convenience occasions, representing the digital/delivery threat to traditional c-store models like Tiendas Six.
- Super Kiosko: Mexican convenience chain with a smaller but growing footprint of neighborhood stores focused on beverages, snacks, and mobile recharges. Comparable operating model and target occasion to Tiendas Six but at significantly smaller scale.
Broad incumbents
- Walmart de México (Walmex): Operates Bodega Aurrera, Walmart Supercenter, Sam's Club, and Walmart Express formats in Mexico. Competes with Tiendas Six on beverage and snack assortment, though its larger-format stores target weekly stock-up trips rather than the immediate-purchase occasion.
- Organización Soriana: Mexican hypermarket and supermarket chain with nationwide footprint. Competes indirectly through beverage and snack categories; overlaps with Tiendas Six on price-sensitive neighborhood shoppers, but at larger basket and format scale.
- Chedraui: Mexican multi-format retailer operating hypermarkets, supermarkets, and smaller Express formats. Overlaps with Tiendas Six in beverage, snack, and convenience categories but primarily serves planned shopping trips at larger basket sizes.
- HEB México: US-based HEB operates supermarket and smaller-format stores in northern Mexico (Monterrey, Chihuahua, Tamaulipas). Overlaps with Tiendas Six in beverage and snack categories and in northern geographies where Tiendas Six has a strong footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tiendas Six social profiles
Digital presenceTiendas Six financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiendas Six leadership team
Management profileNumber of profiles
Tiendas Six funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiendas Six M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiendas Six
What does Tiendas Six do?
Tiendas Six operates a chain of more than 17,000 neighborhood convenience stores across Mexico that sell beer, alcoholic beverages, sodas, energy drinks, snacks, and basic daily essentials, alongside 150+ utility services such as mobile airtime recharges and bill payments. The chain serves as a key retail distribution channel for Heineken Mexico's beer portfolio (Heineken, Tecate, Dos Equis, Indio, Carta Blanca, Bohemia, Sol, Amstel, among others) and complementary CPG brands.
Is Tiendas Six a public or private company?
Tiendas Six is a private company. It is classified as corporate owned and is currently operating.
When was Tiendas Six founded?
Tiendas Six was founded in -1. It employs 1 to 10 people.
Where is Tiendas Six based?
Tiendas Six is headquartered in Mexico City, Mexico, in the Latin America region.
How does Tiendas Six make money?
One revenue line is on record: retail Product Sales.
Who are Tiendas Six's main competitors?
Direct peers on record are Modelorama, OXXO (FEMSA), 7-Eleven México and Circle K México. Emerging players are GoMart (Grupo Éxito / Cnova) and Super Kiosko. Broad incumbents are Walmart de México (Walmex), Organización Soriana, Chedraui and HEB México.
Does Tiendas Six have an API?
No public API is recorded for Tiendas Six.
What industry is Tiendas Six in?
Tiendas Six's product category is Convenience Store Retail. Its primary akta.pro industry code is CRANAJAH, Convenience Retail Chains & Franchises (Multi-site Operators), with a secondary code of CRANAJAE, Beer & Beverage C-Stores (Beer Caves, Packaged Beer Focus). Its NAICS code is 445131 and its SIC code is 5412.