Yamaha Motor

What Yamaha Motor does

Yamaha Motor India is a wholly-owned subsidiary of Yamaha Motor Co., Ltd. (Japan, TSE: 7272), operating in India since 1985 and headquartered in Chennai. The company manufactures and sells premium motorcycles, scooters, and electric two-wheelers across Indian and export markets, with cumulative production exceeding 10 million units since inception. Its portfolio spans the R-series sportbikes (R15M, R15V4, R15S), MT-15 hyper-naked, XSR 155 neo-retro, FZ-series commuters (including the FZ-S Fi Hybrid, India's first 150cc hybrid motorcycle), maxi-scooters (Aerox 155), 125cc scooters (Fascino, RayZR), and the newly launched EC-06 electric scooter co-developed with River Mobility. Core technology is built around proprietary Blue Core engines, Variable Valve Actuation (VVA), DiASil cylinders, Traction Control Systems, hybrid Smart Motor Generator assist, E20 fuel compatibility, and Y-Connect Bluetooth smartphone integration.

Name

Yamaha Motor

Legal name

India Yamaha Motor Pvt. Ltd.

Website

https://yamaha-motor-india.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yamaha Motor India is a wholly-owned subsidiary of Yamaha Motor Co., Ltd. (Japan) that manufactures and sells premium motorcycles, scooters, and electric two-wheelers across India and exports to 55+ countries via 2,200+ dealer touchpoints and 500+ Blue Square premium showrooms.

Ownership category

akta.pro rank

Product category

Two-Wheeler Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle manufacturing
• Scooter manufacturing
• Electric two-wheelers
• Hybrid motorcycle technology
• Two-wheeler dealership

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Two-Wheeler Sales: Primary revenue stream from sale of motorcycles and scooters in the domestic Indian market and exports to over 55 countries. Product portfolio includes sports bikes (R-series, MT-series, XSR), commuter bikes (FZ-series), maxi scooters (Aerox), and standard scooters (Fascino, RayZR).
2. Spare Parts and Accessories: Revenue from Yamaha Genuine Parts, Yamalube lubricants, riding gear, helmets, accessories, and merchandise sold through dealer network and Amazon.in stores.
3. Service and Maintenance: Revenue from maintenance services, extended warranties (Protection Plus), Annual Maintenance Contracts (AMC), and road-side assistance programs through authorized service centers.
4. Electric Vehicles: Revenue from EV sales including EC-06 scooter (priced at Rs 1,67,600) and upcoming Aerox E, sold through Blue Square showrooms and dedicated EV showrooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Yamaha Motor India manufactures, distributes, and services a comprehensive portfolio of two-wheelers including sport motorcycles (R15, MT-15 series), naked street motorcycles (FZ Series, XSR 155), scooters (Fascino, RayZR, Aerox), and electric vehicles (EC-06, Aerox E). The company sells genuine parts, Yamalube lubricants, accessories, and riding gear, and provides maintenance services, extended warranties (Protection Plus), Annual Maintenance Contracts, and road-side assistance. Operations are supported by two manufacturing plants (Surajpur and Kanchipuram), 2,200+ customer touchpoints including 500+ Blue Square premium showrooms, and exports to 55+ countries.

Product overview

Yamaha Motor India offers a diverse portfolio of two-wheelers across motorcycles, scooters, and electric vehicles. The motorcycle lineup includes sport models (R-Series: R15M, R15V4, R15S; MT-Series: MT-15 Ver 2.0) and street/naked models (FZ Series, XSR 155). The scooter range covers maxi sport (Aerox 155), street (RayZR 125 Fi), and fashion segments (Fascino 125 Fi), with hybrid technology featured in multiple models. Yamaha has entered the EV segment with the EC-06 electric scooter and Aerox E. Products leverage proprietary technologies including Blue Core engines, VVA (Variable Valve Actuation), hybrid power assist systems, and Bluetooth-enabled Y-Connect smartphone integration. The company operates through 500+ Blue Square premium showrooms and two manufacturing plants in Surajpur and Kanchipuram.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Square: Premium showroom format showcasing Yamaha's entire range of two-wheelers, apparel and accessories under the 'Call of the Blue' campaign brand experience.

Products and services

• R15M Flagship supersport motorcycle featuring 155cc liquid-cooled engine with DiASil cylinder, color TFT meter with turn-by-turn navigation and music control, and quick shifter for aggressive up-shifts. Features carbon fibre pattern design. Targeted at performance enthusiasts seeking track-ready capabilities.
• R15 V4 Sport motorcycle with 155cc liquid-cooled VVA engine, traction control system, and assist & slipper clutch. Offers optimal grip, stability, and performance-oriented design. Targeted at sport bike enthusiasts and young riders seeking performance with daily usability.
• R15S Entry-level sport motorcycle with 155cc engine featuring unibody seat design for rider comfort. Offers sporty performance with practical usability at an accessible price point.
• MT-15 Ver 2.0 Hyper naked motorcycle featuring unique MT design language with 155cc liquid-cooled VVA engine. Offers aggressive styling and sporty performance for urban riders and enthusiasts.
• XSR 155 Retro sports styled motorcycle based on R15 platform featuring 155cc VVA engine, dual-channel ABS, 6-speed gearbox, and traction control. Combines classic design with modern performance. Won Neo-retro Motorcycle of the Year 2026 and Motorcycle of the Year (Under 200cc) at Top Gear Awards 2026.
• FZ-S Fi Hybrid India's first hybrid motorcycle in 150cc category featuring Blue Core Hybrid engine with Y-Connect Bluetooth connectivity for smartphone integration. Recognized as Motorcycle of the Year (Commuter Category) at Acko Drive Awards 2026.
• FZ-S Fi Commuter motorcycle featuring stylish built-in LED flashers, class-D LED headlight and LED tail light, with balanced design and performance for daily commuters.
• FZ Rave Youth-focused motorcycle with 149cc air-cooled engine featuring stylish graphics, aggressive headlight design, and colorful wheels for street-ready appeal targeted at young urban riders.
• FZ-Fi Entry-level commuter motorcycle with negative LCD meter, disc brakes front and rear, and wide 140mm radial rear tyre for practical daily commuting.
• FZ-S Fi Ver 4.0 DLX Premium variant of FZ-S Fi featuring coloured alloy wheels, flamboyant style, and muscular street fighter design for style-conscious commuters.
• FZ-S Fi Ver 4.0 Standard variant of FZ-S Fi with LED flashers and updated styling features for premium commuter segment buyers.
• FZ-X Neo-retro styled motorcycle with metal body offering tough and rugged character. Features LED headlight with DRL and LED taillight with Bluetooth connectivity.
• FZ-X Hybrid Hybrid variant of FZ-X featuring enhanced power assist technology and advanced connectivity features for fuel-efficient neo-retro riding.
• Aerox 155 Version S Maxi sport scooter featuring 155cc liquid-cooled VVA engine, smart key with answer back and keyless ignition, and sporty performance characteristics. Won Scooter of the Year at Autocar Awards 2022 and NDTV car&bike Two-wheeler Design of the Year 2022.
• Aerox 155 Maxi scooter with 155cc liquid-cooled engine derived from R15 technology, featuring traction control and Bluetooth connectivity for sporty performance.
• RayZR 125 Fi Street Rally Street-focused scooter with hybrid power assist, 125cc Fi Blue Core engine, automatic stop & start system, tough and sporty design with brush guard and LED DRL.
• RayZR 125 Fi
• New Fascino 125 Fi Fashion-focused scooter with 125cc hybrid engine featuring turn-by-turn navigation, redesigned rear profile, and stylish appearance. Crossed 1.5 million production milestone since 2015 launch. Priced at Rs 76,500-95,200 ex-showroom Delhi.
• EC-06 Electric Scooter Yamaha's first electric scooter in India featuring 4kWh battery capacity, 169km IDC range, and 79km/hr top speed. Sold through Blue Square showrooms. Marks Yamaha's official entry into India's electric vehicle segment.
• Aerox E Electric Scooter Electric version of the Aerox 155 maxi-scooter, providing zero-emission sporty performance with electric powertrain technology for urban commuters.
• Blue Square Showroom Experience Premium retail outlets showcasing Yamaha's racing DNA and complete range of two-wheelers, apparel, and accessories. Company has 500+ Blue Square showrooms across India providing end-to-end sales, service, and spares support.
• Yamaha Service Programs (Protection Plus, AMC, Road Side Assistance) Value-added services including Protection Plus extended warranty, Annual Maintenance Contract (AMC), and Road Side Assistance (RSA) programs offered through Yamaha's authorized service network to vehicle owners.
• Yamaha Industrial Robotics and Automation Industrial robotics and automation solutions including SMT (Surface Mount Technology) assembly systems and industrial robots sold and serviced through the Robotics Business Support Division in Gurugram. Targeted at India's manufacturing sector customers.

Quantifiable outcome

• Q1 2026 sales of 208,000+ units, up 33% year-on-year
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Manufacturing Sector Customers (India)minorChannel Partner/ Reseller/ Distributor · 22 May 2026Yamaha Motor India established Robotics Business Support Division in Gurugram to sell and service industrial robotics products including SMT assembly systems and industrial robots. Facility includes showroom for customer evaluations targeting growth in India's manufacturing sector.
• Sriperumbudur District AdministrationminorStrategic or Co-development Partner · 12 February 2026CSR partnership for road safety initiative near Chennai plant. Deployment of 12 ANPR cameras, 60 CCTV cameras, 13 police barricades, and 3 high-mast lights along state highway for traffic monitoring and commuter safety.
• River Mobility Private LimitedcoreStrategic or Co-development Partner · 3 February 2026Strategic partnership for electric vehicle development. River developed the Indie platform underpinning Yamaha EC-06 scooter. Manufacturing at River's Bengaluru facility with locally produced batteries designed to last up to 100,000 km. Karnataka government supporting local production with around 2,000 units annual capacity.
• Monster Energy Yamaha MotoGP TeamcoreGTM or Marketing Partner · 1 January 2024India Yamaha Motor became Official Sponsor of Monster Energy Yamaha MotoGP Team since 2024. The 'Call of the Blue' brand campaign logo features on YZR-M1 bikes throughout MotoGP season. MotoGP Edition motorcycles leverage racing association for marketing.
• Motul IndiaminorStrategic or Co-development PartnerMotul is a strategic lubricant supplier collaborating with Yamaha Motor India as part of OEM partnerships. Motul aims to nearly double rural revenue contribution and grow market share in domestic aftermarket through premium lubricant demand and OEM collaborations.
• HDB Financial ServicesminorChannel Partner/ Reseller/ DistributorFinancing partnership to expand two-wheeler financing across Yamaha dealer network, enabling easier customer access to credit for vehicle purchases.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Suzuki Motorcycle India: Japanese two-wheeler subsidiary offering Gixxer, Access, and Burgman models in India. Direct Japanese competitor sharing similar premium 125-155cc product positioning and dealer-led distribution.
• Royal Enfield (Eicher Motors): Premium motorcycle specialist in India focused on 350-650cc segment with strong brand heritage. Comparable premium positioning strategy and lifestyle-led marketing approach targeting aspirational Indian consumers.
• Honda Motorcycle & Scooter India: Subsidiary of Honda Motor Co. competing directly with Yamaha in Indian motorcycles (CB, Shine, Unicorn) and scooters (Activa, Dio). Strongest direct Japanese rival with comparable premium 125-150cc strategy.
• TVS Motor Company: Indian two-wheeler OEM with strong scooter portfolio (Jupiter, NTorq, iQube EV) and Apache motorcycle line. Direct rival in scooters and EVs, sharing the premium 125-150cc positioning.

Emerging players

• Ola Electric: India's leading electric two-wheeler manufacturer with S1 scooter portfolio. Emerging direct competitor in EV scooter segment where Yamaha's EC-06 is launching with multi-year head start.
• Ather Energy: Premium Indian EV scooter maker with 450X and Rizta models. Comparable premium-tech positioning targeting urban buyers with connected features, directly competing with Yamaha's premium EV strategy.

Regional players

• Kawasaki India: Japanese premium motorcycle brand with Ninja and Z series in India. Comparable performance motorcycle positioning targeting enthusiast segment alongside Yamaha's R15 and MT-15 lines.
• KTM India (Bajaj partnership): Premium sportbike brand in India distributed via Bajaj partnership. Competes with Yamaha's R-series and MT-series in the performance motorcycle segment with aggressive pricing.

Broad incumbents

• Bajaj Auto: India's largest exporter of motorcycles and three-wheelers with strong Pulsar, Platina, and Chetak scooter lines. Direct competitor in performance and commuter segments plus extensive export footprint.
• Hero MotoCorp: World's largest two-wheeler manufacturer by volume with dominant share in Indian commuter motorcycles and scooters. Comparable as a major Indian two-wheeler OEM operating across motorcycle and scooter segments with extensive dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/India_Yamaha
• YouTubeyoutube.com/user/YAMAHAINDIA1
• Facebookfacebook.com/yamahamotorindia
• LinkedInlinkedin.com/company/india-yamaha-motor-pvt-ltd
• Instagraminstagram.com/yamahamotorindia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamaha Motor