Voetbal International

What Voetbal International does

Voetbal International B.V. (VI), founded in 1965 and headquartered in Uden, Netherlands, is a Dutch media company focused exclusively on football content. It is described as the oldest sports magazine in the Netherlands and operates a multi-platform football media ecosystem covering the Dutch Eredivisie, European competitions, and major international tournaments including the FIFA World Cup.

The company's product surface includes the VI.nl news and statistics portal, native iOS and Android mobile applications, a weekly print weekblad, the VI Podcast (including the VI Oranje Podcast), VI Video for match highlights and tactical analysis, the VI WK-gids World Cup guide, and a webshop for merchandise and special editions. VI Travel operates as a wholly-owned subsidiary offering football fan travel packages and match tickets. Underlying technology is a standard content publishing stack (website, mobile apps, podcast feeds, e-commerce) with no disclosed AI, API, SDK, or proprietary platform components.

VI monetizes through a combination of advertising on VI.nl, the VI PRO premium subscription (available from €3.99/month promotional), print and digital publication sales (weekblad, WK-gids), e-commerce (webshop merchandise), and experience commerce via VI Travel. The primary customer segment is Dutch football enthusiasts — high-educated, high-income men across age groups — for whom VI is positioned as the leading brand by qualitative reach. VI is privately held as a Dutch B.V. and operates as part of the PXR media network alongside sister brands including AutoBlog, Bright, VoetbalPrimeur, MensHealth, WomensHealthMag, Bicycling, Runners, Voetbalnieuws, and Scientias.

Name

Voetbal International

Legal name

Voetbal International B.V.

Website

https://vi.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Voetbal International is a Dutch multi-platform football media company founded in 1965, serving Dutch football enthusiasts with news, video, podcasts, print magazines, a premium VI PRO subscription, e-commerce, and the VI Travel fan-experience subsidiary under the PXR network.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Adult/Seinen/Josei Comics Publishing (MPAJAGAJ)

akta.pro secondary industry

Gaming Video Journalism & Shows (Non-creator, Editorial Video) (MPAFAMAF)

Keywords

• Football news media
• Sports journalism
• Football magazine
• Sports content production
• Football subscription service

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Voetbal International (VI) is a Dutch football media company that produces and distributes football news, match coverage, tactical analyses, and editorial content across multiple channels including its vi.nl website, mobile apps, print magazine (Weekblad), podcasts, and video. The company operates a premium subscription service (VI PRO) offering exclusive content, and a webshop selling merchandise and special publications such as the World Cup guide (WK-gids).

Product overview

Voetbal International operates as a multi-platform football media company offering a unified digital ecosystem. The core product is VI.nl, a comprehensive football news and statistics website complemented by VI PRO, a premium subscription service delivering exclusive tactical analyses and insider content. The company also provides mobile applications (VI App for iOS/Android), audio content through VI Podcast, video content via VI Video, and e-commerce through the VI Webshop. VI Travel offers football travel packages, while the VI WK-gids and VI Weekblad serve as physical/digital publication products. The platform covers Dutch Eredivisie, European leagues, and major international tournaments including the WK (World Cup).

Differentiator

Problem solved

Functional benefit

Brands

• VI PRO: Premium subscription service offering exclusive football content, analyses, and insights
• VI Travel
• VI WK-gids

Products and services

• VI.nl The core digital platform providing football news, match results, standings, statistics, and multimedia content for Dutch and international football. Targeted at Dutch football enthusiasts.
• VI PRO Premium subscription service offering exclusive football content including tactical analyses, interviews, in-depth reporting, and World Cup-specific coverage with 24/7 commentary. Available from €3.99 per month (temporary offer). Targeted at dedicated football fans seeking insider analysis.
• VI App Mobile application available on iOS and Android platforms for accessing football news, live scores, and VI content on the go. Targeted at mobile football fans.
• VI Travel Travel service offering football trip packages for fans to attend matches, including travel arrangements and match tickets. Targeted at football supporters seeking organized match-day travel experiences.
• VI Webshop Online store selling VI merchandise, magazines, and special editions including the VI WK-gids (World Cup guide) and VI Weekblad. Targeted at VI brand enthusiasts and football fans.
• VI WK-gids (World Cup Guide) World Cup guide publication providing background information on all participating teams and players. A special print edition sold ahead of major international tournaments. Targeted at Dutch football fans following the national team and World Cup.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• VoetbalPrimeur: Dutch football news site owned by the same PXR group as Voetbal International, covering Eredivisie, transfers, and international football — directly comparable in audience, vertical, and editorial scope.
• AD Sportwereld: Sports section of Algemeen Dagblad, one of the Netherlands' largest newspapers, with broad coverage of Dutch football and other sports — directly comparable as a Dutch sports news destination competing for the same advertisers and audiences.
• De Telegraaf Sport: Sports coverage of the Netherlands' largest paid newspaper, including dedicated football news, transfers, and analysis — a direct competitor for Dutch football readers and PRO-style subscription revenue.
• VoetbalNieuws: Another Dutch football news site within the PXR network, focused on transfers, Eredivisie, and match coverage — directly comparable in audience and editorial scope to VI.

Broad incumbents

• NOS Sport: Public broadcaster's sports vertical, offering free Dutch and international football news, live coverage, and highlights — a major free alternative that pressures VI's subscription and ad proposition.
• ESPN Netherlands: Pan-European sports media brand streaming top football leagues in the Netherlands, often bundled with telecom providers — a significant competitor for paid sports content and audience attention.
• NU.nl: One of the Netherlands' most-visited news portals, with a substantial sports section including football — competing for the same Dutch sports news audience and advertising budgets at massive scale.

Emerging players

• The Athletic: Subscription-first sports journalism brand covering global football with deep analysis — directly comparable to VI PRO's premium tier in business model and positioning, though English-language and global in reach.
• Soccerway: Football-focused results, statistics, and news platform with strong Dutch Eredivisie coverage — comparable to VI in football vertical depth but oriented more toward stats and live scores than editorial subscription.
• Football-Oranje: Niche Dutch football site covering Eredivisie and the Dutch national team, comparable in vertical focus but smaller scale and predominantly English-language in distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VI_nl
• Facebookfacebook.com/voetbalinternational
• LinkedInlinkedin.com/company/voetbal-international

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voetbal International