The Crossroads Center

What The Crossroads Center does

The Crossroads Center, now operating as North Star Behavioral Health, is a non-profit behavioral health provider founded in 1951 and headquartered in Cincinnati, Ohio, with 101-250 employees. The organization delivers a continuum of care across three program verticals: Mental Health Services (psychological evaluations, outpatient counseling, adolescent program, medication management), Substance Use Treatment (residential programs for men and women, intensive outpatient, medication-assisted treatment, MOMS Program for pregnant and parenting women, outreach and prevention), and Combined Services for co-occurring dual diagnoses (additionally including gambling treatment). Treatment modalities range from outpatient counseling through 24-hour adult residential care, integrating individual therapy, group therapy, and pharmacotherapy.

The organization operates on a direct-to-consumer go-to-market model in which individuals or referred patients contact the facility directly via a published phone line and walk through intake and assessment. Revenue is generated by billing payers — insurance, self-pay, and potentially government programs — for clinical services rendered. As a non-profit, the organization also operates a diversified philanthropic funding stack including donations, sponsorship opportunities, planned giving, stock transfers, and a NorthStar Giving Circle. Distribution is exclusively in-person at its Cincinnati-area facility footprint, with marketing delivered through a website, blog, and social media channels on Facebook, Instagram, and LinkedIn.

In 2025 the organization rebranded from The Crossroads Center to North Star Behavioral Health, signaling a strategic repositioning of its 75-year-old legacy brand. There is no evidence of AI/ML capabilities, proprietary technology platforms, or external funding rounds; the underlying technology is the clinical service delivery model itself rather than a software product.

Name

The Crossroads Center

Legal name

North Star Behavioral Health

Website

https://thecrossroadscenter.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

North Star Behavioral Health (formerly The Crossroads Center) is a Cincinnati-based non-profit founded in 1951 delivering mental health, substance use, and dual diagnosis treatment — including residential, IOP, outpatient, and MAT — to individuals and families in the greater Cincinnati region.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Behavioral health treatment
• Substance use recovery
• Mental health counseling
• Residential treatment programs
• Outpatient therapy services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing behavioral health treatment services including inpatient residential treatment, intensive outpatient programs, outpatient counseling, psychological evaluations, and medication management. Services are billed through insurance, self-pay, or potentially government programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Crossroads Center (operating as North Star Behavioral Health) is a non-profit behavioral health organization providing mental health counseling, substance use disorder treatment, and integrated dual-diagnosis care. The organization delivers a continuum of services including psychological evaluations, outpatient counseling, intensive outpatient programs, residential treatment for men and women, medication management, medication-assisted treatment, and specialized programs for adolescents and mothers.

Product overview

North Star Behavioral Health (formerly The Crossroads Center) is a behavioral healthcare organization offering a comprehensive suite of treatment services across three main program areas: Mental Health Services, Substance Use Treatment, and Combined Services for individuals with co-occurring disorders (dual diagnoses). The organization provides a continuum of care ranging from outpatient counseling and intensive outpatient programs to residential treatment programs for both men and women, including specialized services for adolescents, pregnant women, and new mothers. Treatment modalities include psychological evaluations, individual and group counseling, medication management, and medication-assisted treatment. The service portfolio is structured as an integrated platform where patients with co-occurring mental health and substance use conditions can receive coordinated care through the Combined Services program.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services
• Substance Use Treatment
• Combined Services
• Residential Treatment Programs
• Intensive Outpatient Program
• Medication Assisted Treatment
• MOMS Program
• Adolescent Program
• Gambling Treatment
• Outreach and Prevention

Quantifiable outcome

• Individual achieved sobriety since February 2015 after completing Crossroads program
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Caron Treatment Centers: Non-profit addiction treatment provider operating residential, outpatient, and specialized programs including adolescents, older adults, and women — competes for regional and national referrals with similar specialty programming.
• Acadia Healthcare: Public behavioral health operator with a large network of inpatient psychiatric hospitals, residential treatment centers, and outpatient facilities — broader incumbent with significantly greater scale and capital.
• Cincinnati Children's Hospital - Behavioral Health Services: Major regional pediatric health system offering adolescent mental health and substance use treatment — competes for the adolescent behavioral health segment that Crossroads' adolescent program targets.
• Hazelden Betty Ford Foundation: National non-profit addiction treatment organization known for residential, outpatient, and specialty programs including a dedicated program for health care professionals — comparable in mission, non-profit status, and integrated continuum-of-care model.
• BayMark Health Services: National leader in medication-assisted treatment and outpatient addiction services operating across many states — broader incumbent in the same MAT and outpatient substance use category that competes for referrals in Ohio.
• University of Cincinnati Health (UC Health) Behavioral Services: Academic health system providing inpatient and outpatient behavioral health services in the Cincinnati metro — competing psychiatric and substance use provider with hospital-level infrastructure and broader referral reach.

Direct peers

• Talbert House: Cincinnati-based non-profit behavioral health and social services provider offering mental health counseling, substance use treatment, residential, and outpatient programs — direct same-metro competitor with overlapping program mix and similar non-profit structure.
• CleanSlate Centers: Outpatient addiction medicine provider with multiple Ohio locations focused on MAT and co-occurring disorder treatment — competes for the same outpatient and dual-diagnosis patient population in the region.
• BrightView Health: Multi-site outpatient addiction treatment provider with strong Ohio presence, focused on medication-assisted treatment, intensive outpatient, and counseling — direct competitor in MAT and outpatient substance use services in the Cincinnati catchment.

Regional players

• Lighthouse Behavioral Health Solutions: Ohio-based behavioral health provider offering outpatient mental health, substance use, and integrated dual-diagnosis services — comparable mid-size non-profit serving a similar patient mix in Ohio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/northstarbehavioral
• LinkedInlinkedin.com/company/northstar-bh
• Instagraminstagram.com/northstar_behavioral_health
• Xx.com/crossroadscntr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Crossroads Center