Proexport Colombia
ProColombia is Colombia's official government trade promotion agency under the Ministry of Commerce, Industry and Tourism. It supports non-mining, non-energy exports, foreign direct investment, international tourism, and country brand management for Colombian exporters and foreign partners across 25+ countries.
- Company typePrivate
- Founded1992
- HeadquartersBogotá, Colombia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Proexport Colombia does
ProColombia (formerly Proexport Colombia) is the official Colombian government trade promotion agency, established in 1992 and operating under the Ministry of Commerce, Industry and Tourism (MINCIT). The organization is mandated to promote non-mining, non-energy exports, attract foreign direct investment, develop international tourism, and manage Colombia's country brand (Marca País). It serves four primary constituencies: Colombian companies seeking to internationalize (from micro-businesses to large corporations), foreign investors evaluating opportunities in Colombia, international buyers sourcing Colombian products, and international tourism stakeholders. Operations span a national network of Zeiky information centers across all Colombian departments and a Red Mundial de Oficinas (Global Office Network) covering over 25 countries, with headquarters at Calle 28 No 13A-15 in Bogotá.
ProColombia's product portfolio is organized around four pillars delivered through dedicated portals: Colombia Trade (exports), Invest in Colombia (FDI), Colombia Travel (tourism), and Colombia.co (country brand). Core offerings include the B2B Marketplace connecting international buyers with Colombian suppliers, the Simulador de Costos logistics cost simulator, the BACEX foreign trade database, market studies, and structured programs such as Fábricas de Internacionalización and Mipyme Internacional. Trade facilitation events (Macrorruedas, Misiones Comerciales) and export training programs (Prepárese para Exportar, Diseñando Su Estrategia Exportadora) complement the digital platform. The underlying technology stack consists of web portals, a CRM system (CRM-NEO), and the government-managed VUCE trade documentation platform. ProColombia holds no proprietary AI or technology patents and does not develop commercial technology products.
ProColombia operates as a government-funded entity rather than a commercial business, with financial resources channeled through a Fideicomiso trust administered by Fiducoldex. Services to Colombian exporters and foreign investors are provided free of charge or at subsidized rates (e.g., free 16-hour export preparation seminars, COP $200,000 for 48-hour strategy training). Minor fee-based revenue includes BACEX database access and VUCE processing fees. The agency maintains strategic alliances with international trade bodies (IPD, SIPPO, TFO Canada), Colombian development entities (Bancoldex, iNNpulsa Colombia, Colombia Productiva, APC Colombia), and operates with 501-1000 employees. The organization previously operated under the name Proexport Colombia and now does business as ProColombia or Procolombia.
Proexport Colombia firmographics
Firmographics- Name
- Proexport Colombia
- Legal name
- ProColombia
- Website
- https://procolombia.co
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ProColombia is Colombia's official government trade promotion agency under the Ministry of Commerce, Industry and Tourism. It supports non-mining, non-energy exports, foreign direct investment, international tourism, and country brand management for Colombian exporters and foreign partners across 25+ countries.
- Ownership category
- akta.pro rank
Proexport Colombia industry classification
Industry- Product category
- Government Trade Promotion Services
- NAICS
- Administration of Economic Programs (9261)
- SIC
- International Affairs (9721), Services-Management Services (8741)
- akta.pro primary industry
- Export Credit Agencies (ECAs) & Official Export Finance (FSABAKAC)
Keywords
Where Proexport Colombia is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Proexport Colombia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Government-funded trade promotion services: Procolombia operates as a Colombian government entity funded through the national budget. It provides free and subsidized services to Colombian exporters, foreign investors, and tourism promoters. The organization does not generate commercial revenue but operates through a trust structure (Fideicomiso) managed by Fiducoldex, with funding from the Ministry of Commerce, Industry and Tourism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Free export preparation seminar |
| Other | One-time | Paid export strategy training program |
| Other | One-time | Trade statistics database access (BACEX) |
| Other | Pay-as-you-go | Import/export registration processing fee |
| Other | One-time | Tariff classification service (DIAN) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Proexport Colombia product offering
Product offeringCore offering
ProColombia is Colombia's government trade promotion agency that provides export advisory, foreign investment attraction, international tourism promotion, and country brand management services to Colombian companies and international counterparties. Its portfolio includes the Colombia Trade portal, the Colombian B2B Marketplace, Macrorruedas trade events, internationalization programs for MSMEs, market research publications, export training programs, a trade statistics database (BACEX), certificates of origin services, and Zeiky information/advisory centers. These services are delivered through a global office network in over 25 countries and a domestic network of information centers across Colombia, largely free or subsidized through government funding.
Product overview
ProColombia (Proexport Colombia) is Colombia's government trade promotion agency operating under the Ministry of Commerce, Industry and Tourism. Its portfolio spans four strategic pillars: non-mining energy exports (via Colombia Trade), foreign investment attraction (via InvestinColombia), international tourism promotion (via Colombia Travel), and country brand management (via Colombia.co). The core platform — Colombia Trade — provides export tools, market access information, tariff analysis, trade agreement guidance, and a B2B Marketplace connecting international buyers with Colombian exporters. Supporting offerings include specialized programs (Fábricas de Internacionalización, Mipyme Internacional), trade facilitation services (Macrorruedas, Misiones Comerciales), the Simulador de Costos logistics tool, BACEX trade databases, export training programs, and market studies. A global network of offices across 25+ countries supports the full internationalization lifecycle. The organization also manages a Sustainability Model and a PQRFS (petitions, complaints, and claims) system for transparency.
Differentiator
Problem solved
Functional benefit
Brands
- Colombia Trade: Export portal providing tools and resources for Colombian exporters including market access information, export guides, and trade facilitation services.
- Invest in Colombia
- Colombia Travel
- Marca País
- Colombian B2B Marketplace
- Zeiky
Products and services
- Colombia Trade
- Colombian B2B Marketplace
- Macrorruedas
- Fábricas de Internacionalización
- Programa Mipyme Internacional
- Plan Vallejo Advisory
- Misiones Comerciales (Buyer & Seller Missions)
- Zeiky Business Information and Advisory Centers
- Estudios de Mercado (Market Studies)
- BACEX Foreign Trade Database
- Export Training Programs (Prepárese para Exportar, Diseñando Su Estrategia Exportadora)
- Certificaciones de Origen (Certificate of Origin Service)
- Red Mundial de Oficinas (Global Office Network)
Quantifiable outcome
- Presence in over 25 countries internationally and full national coverage in Colombia
- +2 more outcomes
Companies that use Proexport Colombia
Customer profileSegments4 records
Ideal customer profiles4 records
Proexport Colombia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proexport Colombia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- IPD (Import Promotion Desk)coreImport Promotion Desk (IPD) is a German development cooperation project that supports the internationalization of companies from developing and emerging countries. IPD collaborates with Procolombia to promote Colombian exports and connect producers with international markets.
- SIPPO (Swiss Import Promotion Programme)coreSIPPO is a Swiss government-funded program that supports import promotion in developing and transition countries. SIPPO collaborates with Procolombia to strengthen the export capacities of Colombian companies and enhance their presence in international markets.
- APC Colombia (Agenda de Productividad y Competitividad)coreAPC Colombia is a public-private productivity and competitiveness initiative aligned with the National Development Plan. It partners with Procolombia to support Colombian companies in improving productivity and accessing international markets.
- TFO Canada (Trade Facilitation Office Canada)coreTFO Canada is a Canadian organization that assists exporters from developing countries in accessing international markets. It collaborates with Procolombia to facilitate trade between Colombia and Canada.
- Colombia ProductivacoreColombia Productiva is a Colombian government entity that promotes productive transformation and business competitiveness. It works with Procolombia to provide complementary services to companies seeking to improve productivity and access new markets.
- iNNpulsa ColombiacoreiNNpulsa Colombia is the Colombian government entity responsible for promoting innovation, entrepreneurship, and productivity. It partners with Procolombia to support high-growth companies and entrepreneurs in their internationalization efforts.
- VUCE (Ventanilla Única de Comercio Exterior)coreVUCE is the Colombian government's Single Window for Foreign Trade, an electronic platform that processes import/export authorizations, licenses, and trade documentation. It is operated by the Ministry of Commerce, Industry and Tourism with Procolombia serving as a key user and promoter of its services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Proexport Colombia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Proexport Colombia social profiles
Digital presenceProexport Colombia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proexport Colombia leadership team
Management profileNumber of profiles
Proexport Colombia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proexport Colombia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proexport Colombia
What does Proexport Colombia do?
ProColombia is Colombia's government trade promotion agency that provides export advisory, foreign investment attraction, international tourism promotion, and country brand management services to Colombian companies and international counterparties. Its portfolio includes the Colombia Trade portal, the Colombian B2B Marketplace, Macrorruedas trade events, internationalization programs for MSMEs, market research publications, export training programs, a trade statistics database (BACEX), certificates of origin services, and Zeiky information/advisory centers. These services are delivered through a global office network in over 25 countries and a domestic network of information centers across Colombia, largely free or subsidized through government funding.
Is Proexport Colombia a public or private company?
Proexport Colombia is a private company. It is classified as state government owned and is currently operating.
When was Proexport Colombia founded?
Proexport Colombia was founded in 1992. It employs 501 to 1,000 people.
Where is Proexport Colombia based?
Proexport Colombia is headquartered in Bogotá, Colombia, in the Latin America region.
How does Proexport Colombia make money?
One revenue line is on record: government-funded trade promotion services.
Does Proexport Colombia have an API?
No public API is recorded for Proexport Colombia.
What industry is Proexport Colombia in?
Proexport Colombia's product category is Government Trade Promotion Services. Its primary akta.pro industry code is FSABAKAC, Export Credit Agencies (ECAs) & Official Export Finance. Its NAICS code is 9261 and its SIC code is 9721.