Proexport Colombia

What Proexport Colombia does

ProColombia (formerly Proexport Colombia) is the official Colombian government trade promotion agency, established in 1992 and operating under the Ministry of Commerce, Industry and Tourism (MINCIT). The organization is mandated to promote non-mining, non-energy exports, attract foreign direct investment, develop international tourism, and manage Colombia's country brand (Marca País). It serves four primary constituencies: Colombian companies seeking to internationalize (from micro-businesses to large corporations), foreign investors evaluating opportunities in Colombia, international buyers sourcing Colombian products, and international tourism stakeholders. Operations span a national network of Zeiky information centers across all Colombian departments and a Red Mundial de Oficinas (Global Office Network) covering over 25 countries, with headquarters at Calle 28 No 13A-15 in Bogotá.

ProColombia's product portfolio is organized around four pillars delivered through dedicated portals: Colombia Trade (exports), Invest in Colombia (FDI), Colombia Travel (tourism), and Colombia.co (country brand). Core offerings include the B2B Marketplace connecting international buyers with Colombian suppliers, the Simulador de Costos logistics cost simulator, the BACEX foreign trade database, market studies, and structured programs such as Fábricas de Internacionalización and Mipyme Internacional. Trade facilitation events (Macrorruedas, Misiones Comerciales) and export training programs (Prepárese para Exportar, Diseñando Su Estrategia Exportadora) complement the digital platform. The underlying technology stack consists of web portals, a CRM system (CRM-NEO), and the government-managed VUCE trade documentation platform. ProColombia holds no proprietary AI or technology patents and does not develop commercial technology products.

ProColombia operates as a government-funded entity rather than a commercial business, with financial resources channeled through a Fideicomiso trust administered by Fiducoldex. Services to Colombian exporters and foreign investors are provided free of charge or at subsidized rates (e.g., free 16-hour export preparation seminars, COP $200,000 for 48-hour strategy training). Minor fee-based revenue includes BACEX database access and VUCE processing fees. The agency maintains strategic alliances with international trade bodies (IPD, SIPPO, TFO Canada), Colombian development entities (Bancoldex, iNNpulsa Colombia, Colombia Productiva, APC Colombia), and operates with 501-1000 employees. The organization previously operated under the name Proexport Colombia and now does business as ProColombia or Procolombia.

Name

Proexport Colombia

Legal name

ProColombia

Website

https://procolombia.co

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ProColombia is Colombia's official government trade promotion agency under the Ministry of Commerce, Industry and Tourism. It supports non-mining, non-energy exports, foreign direct investment, international tourism, and country brand management for Colombian exporters and foreign partners across 25+ countries.

Ownership category

akta.pro rank

Product category

Government Trade Promotion Services

NAICS

Administration of Economic Programs (9261)

SIC

International Affairs (9721), Services-Management Services (8741)

akta.pro primary industry

Export Credit Agencies (ECAs) & Official Export Finance (FSABAKAC)

Keywords

• Trade promotion
• Export facilitation
• Investment attraction
• Tourism promotion
• Market intelligence

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government-funded trade promotion services: Procolombia operates as a Colombian government entity funded through the national budget. It provides free and subsidized services to Colombian exporters, foreign investors, and tourism promoters. The organization does not generate commercial revenue but operates through a trust structure (Fideicomiso) managed by Fiducoldex, with funding from the Ministry of Commerce, Industry and Tourism.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ProColombia is Colombia's government trade promotion agency that provides export advisory, foreign investment attraction, international tourism promotion, and country brand management services to Colombian companies and international counterparties. Its portfolio includes the Colombia Trade portal, the Colombian B2B Marketplace, Macrorruedas trade events, internationalization programs for MSMEs, market research publications, export training programs, a trade statistics database (BACEX), certificates of origin services, and Zeiky information/advisory centers. These services are delivered through a global office network in over 25 countries and a domestic network of information centers across Colombia, largely free or subsidized through government funding.

Product overview

ProColombia (Proexport Colombia) is Colombia's government trade promotion agency operating under the Ministry of Commerce, Industry and Tourism. Its portfolio spans four strategic pillars: non-mining energy exports (via Colombia Trade), foreign investment attraction (via InvestinColombia), international tourism promotion (via Colombia Travel), and country brand management (via Colombia.co). The core platform — Colombia Trade — provides export tools, market access information, tariff analysis, trade agreement guidance, and a B2B Marketplace connecting international buyers with Colombian exporters. Supporting offerings include specialized programs (Fábricas de Internacionalización, Mipyme Internacional), trade facilitation services (Macrorruedas, Misiones Comerciales), the Simulador de Costos logistics tool, BACEX trade databases, export training programs, and market studies. A global network of offices across 25+ countries supports the full internationalization lifecycle. The organization also manages a Sustainability Model and a PQRFS (petitions, complaints, and claims) system for transparency.

Differentiator

Problem solved

Functional benefit

Brands

• Colombia Trade: Export portal providing tools and resources for Colombian exporters including market access information, export guides, and trade facilitation services.
• Invest in Colombia
• Colombia Travel
• Marca País
• Colombian B2B Marketplace
• Zeiky

Products and services

• Colombia Trade
• Colombian B2B Marketplace
• Macrorruedas
• Fábricas de Internacionalización
• Programa Mipyme Internacional
• Plan Vallejo Advisory
• Misiones Comerciales (Buyer & Seller Missions)
• Zeiky Business Information and Advisory Centers
• Estudios de Mercado (Market Studies)
• BACEX Foreign Trade Database
• Export Training Programs (Prepárese para Exportar, Diseñando Su Estrategia Exportadora)
• Certificaciones de Origen (Certificate of Origin Service)
• Red Mundial de Oficinas (Global Office Network)

Quantifiable outcome

• Presence in over 25 countries internationally and full national coverage in Colombia
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• IPD (Import Promotion Desk)coreStrategic or Co-development PartnerImport Promotion Desk (IPD) is a German development cooperation project that supports the internationalization of companies from developing and emerging countries. IPD collaborates with Procolombia to promote Colombian exports and connect producers with international markets.
• SIPPO (Swiss Import Promotion Programme)coreStrategic or Co-development PartnerSIPPO is a Swiss government-funded program that supports import promotion in developing and transition countries. SIPPO collaborates with Procolombia to strengthen the export capacities of Colombian companies and enhance their presence in international markets.
• APC Colombia (Agenda de Productividad y Competitividad)coreStrategic or Co-development PartnerAPC Colombia is a public-private productivity and competitiveness initiative aligned with the National Development Plan. It partners with Procolombia to support Colombian companies in improving productivity and accessing international markets.
• TFO Canada (Trade Facilitation Office Canada)coreStrategic or Co-development PartnerTFO Canada is a Canadian organization that assists exporters from developing countries in accessing international markets. It collaborates with Procolombia to facilitate trade between Colombia and Canada.
• Colombia ProductivacoreStrategic or Co-development PartnerColombia Productiva is a Colombian government entity that promotes productive transformation and business competitiveness. It works with Procolombia to provide complementary services to companies seeking to improve productivity and access new markets.
• iNNpulsa ColombiacoreStrategic or Co-development PartneriNNpulsa Colombia is the Colombian government entity responsible for promoting innovation, entrepreneurship, and productivity. It partners with Procolombia to support high-growth companies and entrepreneurs in their internationalization efforts.
• VUCE (Ventanilla Única de Comercio Exterior)coreTechnology or IntegrationVUCE is the Colombian government's Single Window for Foreign Trade, an electronic platform that processes import/export authorizations, licenses, and trade documentation. It is operated by the Ministry of Commerce, Industry and Tourism with Procolombia serving as a key user and promoter of its services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proexportcol
• YouTubeyoutube.com/channel/UCJcfl1AklKSvGXfUwV5kJow
• Facebookfacebook.com/Proexport
• Instagraminstagram.com/procolombiaco
• LinkedInlinkedin.com/company/41271

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proexport Colombia