GKA
GKA is a UK-based medical market research fieldwork agency founded in 1992 that recruits healthcare professionals, NHS payers, and patients for qualitative and quantitative research projects for market research agencies, medical device manufacturers, and branding agencies.
- Company typePrivate
- Founded1992
- HeadquartersCheltenham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GKA does
GKA (Gillian Kenny Associates Limited) is a UK-based medical market research fieldwork agency founded in 1992 and headquartered in Cheltenham, with a company size of 11-50 employees. The firm provides recruitment of healthcare professionals, NHS payers, patients, and caregivers for qualitative and quantitative research projects, delivered through methods including IDIs, focus groups, TDIs, CATI, online surveys, MROCs, ethnography, patient record forms, and human factors/usability studies for medical device manufacturers. Core offerings span recruitment, project management, moderation, analysis and report writing, data processing, quantitative top-up recruitment, and venue and incentive management. All recruiters are BHBIA-certified and MRS-accredited, and the firm is itself MRS-accredited and BHBIA-certified, with GDPR-compliant data security.
GKA firmographics
Firmographics- Name
- GKA
- Legal name
- Gillian Kenny Associates Limited
- Website
- https://gilliankenny.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GKA is a UK-based medical market research fieldwork agency founded in 1992 that recruits healthcare professionals, NHS payers, and patients for qualitative and quantitative research projects for market research agencies, medical device manufacturers, and branding agencies.
- Ownership category
- akta.pro rank
Where GKA is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GKA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Fieldwork Services: GKA provides comprehensive medical market research fieldwork services including recruitment of healthcare professionals and patients, project management, moderation, analysis and report writing, data processing, quantitative top-up recruitment, human factors and usability studies, and venue and incentive management. Revenue is generated through professional service fees for these research-related services, typically structured as project-based engagements with 50% invoiced upon commission and 50% upon completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
GKA product offering
Product offeringCore offering
GKA is a medical fieldwork agency that recruits healthcare professionals, NHS payers, patients, and caregivers for healthcare market research projects. The firm delivers end-to-end fieldwork services including recruitment, project management, moderation, data processing, analysis and report writing, quantitative top-up recruitment, human factors and usability studies, and venue and incentive management for market research agencies, medical device manufacturers, and branding agencies.
Product overview
GKA (Gillian Kenny Associates) is a Medical Fieldwork Agency providing a comprehensive suite of recruitment and fieldwork services for healthcare market research. The company operates as a service-based business rather than a software platform, offering integrated recruitment services (for healthcare professionals, NHS payers, patients, and caregivers), project management, moderation, data processing, analysis and report writing, quantitative top-up recruitment, human factors and usability studies, and venue and incentive management. These services support multiple research methodologies including In-Depth Interviews, Focus Groups, Tele-Depth Interviews, Patient Record Forms, CATI, Online Surveys, MROCs, and Ethnography. The core offering centers on expert recruitment services backed by validated panels and professional networks, complemented by supporting services that enable end-to-end project delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare Professional and Patient Recruitment
- Healthcare Market Research Project Management
- BHBIA-Certified Moderation
- Analysis and Report Writing
- Quantitative Top-Up Recruitment
- Human Factors and Usability Studies
- Data Processing for Healthcare Research
- Venue and Incentive Management
Companies that use GKA
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
GKA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GKA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Research Venues and FacilitiescoreGKA partners with reliable, accessible, and state-of-the-art research facilities across the UK for venue management services. Partner venues provide configuration options, viewing galleries, and live streaming capabilities for focus groups and interviews.
- Leading Market Research Panel AgenciescoreGKA has developed partnerships with the world's leading market research panel agencies to enable clients to achieve required sample sizes through quantitative top-up recruitment services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GKA competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GKA social profiles
Digital presenceGKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GKA leadership team
Management profileNumber of profiles
Profiles2 records
GKA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GKA
What does GKA do?
GKA is a medical fieldwork agency that recruits healthcare professionals, NHS payers, patients, and caregivers for healthcare market research projects. The firm delivers end-to-end fieldwork services including recruitment, project management, moderation, data processing, analysis and report writing, quantitative top-up recruitment, human factors and usability studies, and venue and incentive management for market research agencies, medical device manufacturers, and branding agencies.
Is GKA a public or private company?
GKA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GKA founded?
GKA was founded in 1992. It employs 11 to 50 people.
Where is GKA based?
GKA is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does GKA make money?
One revenue line is on record: medical Fieldwork Services.
Does GKA have an API?
No public API is recorded for GKA.