xHockeyProducts

Name

xHockeyProducts

Legal name

xHockeyProducts, Inc.

Website

https://xhockeyproducts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hockey Equipment and Training Systems

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Hockey training equipment
• Ice arena facility solutions
• Hockey training aids
• Interactive hockey training systems
• Hockey dasherboard systems

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hockey Facility Equipment Sales: Primary revenue stream from selling NHL regulation goals, rink dividers, ProWall boards, dressing room lockers, and flooring tiles to hockey facilities, arenas, and training centers. Products range from $595 to $87,755+ with significant B2B enterprise sales.
2. Interactive Training Equipment: Sale of high-tech training aids including XHP Total Game Changer Pro, XHP Accu-Net, XHP Heads Up Hands, and other interactive training systems. Prices range from $4,500 to $49,900 for commercial-grade equipment.
3. Consumer Training Products: Direct-to-consumer sales of SportScreen shooting tarps and smaller training aids through e-commerce. Consumer products range from $359 to $629 for shooting tarps, sold via website and at retail locations.
4. ProShop Retail: Physical retail store sales at company-owned ProShop locations in New Jersey (Green Brook, Morristown, Montclair) and Minnesota (Lakeville). Customers can view and purchase products in-person.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

xHockeyProducts manufactures and sells hockey facility equipment and interactive training systems, including NHL regulation goals (Cush-Net), rink dividers, ProWall dasherboards, synthetic ice flooring, dressing room lockers, and the XHP line of sensor-enabled portable training devices. Products serve both commercial facilities/arenas (B2B quote-based procurement) and individual players/consumers (B2C e-commerce and retail ProShops), with prices ranging from $69.95 consumer accessories to $87,755+ large-scale facility systems.

Product overview

xHockeyProducts is a hockey training equipment and facility solutions provider founded by NHL professionals Bryce Salvador and Peter Ing. The product portfolio is organized around two main categories: facility equipment (including NHL Regulation Goals with Cush-Net Pro technology, Pro Aluminum Rink Dividers, xDividers foam dividers, ProWall Dasherboard Systems, xSynthetic Ice flooring, xHockeyLockers, and xTiles panels) and interactive training systems (including the flagship Total Game Changer PRO portable trainer, XHP Heads Up Hands, XHP Accu-Net, XHP Dangle Zone, XHP Accuracy Shooting, XHP Snipers Fire, XHP Deflection Zone, XHP Precision Passing, XHP Super Slide Board, and XHP xRamp). The company also offers SportScreen shooting tarps for home use, accessories including Piranha Pegs and Edge ProTech Post Guards, and the xHockeyDevelopment.com online platform providing drills and progress tracking that integrates with Total Game Changer Pro devices. Products ship from Greenbrook, NJ warehouse to customers throughout the United States.

Differentiator

Problem solved

Functional benefit

Brands

• xHockeyDevelopment.com: An innovative online hockey skill development platform powered by xHockeyProducts. Provides over 150 expert skill development drills, hockey-specific strength and conditioning exercises, progress tracking, rewards points, and leaderboard system.

Products and services

• Official NHL Regulation Goal (Cush-Net Pro)

Quantifiable outcome

• Players using cross-ice hockey receive 5x more passes and 6x more shots
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DiscountHockey.comcoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for xHockeyProducts training aids. All training aid products are purchased from and shipped through DiscountHockey.com. Contact [email protected] for training aid purchases.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Franklin Sports: Mass-market sporting goods manufacturer covering hockey, basketball, and other team sports with goals, sticks, and training aids at retail. Adjacent competitor on consumer training aids and ProWall-equivalent multi-sport equipment.
• CCM Hockey: Major hockey equipment brand (sticks, skates, protective, goalie) at NHL and amateur levels. Competes for the same facility and team budgets xHockeyProducts targets with goals, boards, and training systems.
• Warrior Hockey: Hockey equipment brand (sticks, gloves, protective) owned by New Balance, with NHL-level credibility. Broad incumbent competing for team and facility purchasing budgets.
• Bauer Hockey: Largest ice hockey equipment manufacturer (sticks, skates, helmets, protective) sold through pro channels and retailers. Broad incumbent covering sticks-through-goals product breadth xHockeyProducts addresses at the facility/training layer.

Direct peers

• KwikGoal: Manufacturer of portable goals, training equipment, and field containment systems for soccer, hockey, and lacrosse. Closest product-line peer to xHockeyProducts' Mini Goal Pro Series and ProWall Dasherboard systems.
• HockeyShot: Specialty hockey training equipment retailer (shooting pads, stickhandling aids, synthetic ice, targets). Comparable to xHockeyProducts' consumer training-aid catalog and DiscountHockey.com channel strategy.
• Pure Hockey: Largest US hockey specialty retail chain (50+ stores), selling skates, sticks, protective, and accessories. Comparable as the dominant physical-retail hockey competitor to xHockeyProducts' five ProShop locations.
• Winnwell: Direct-to-consumer hockey accessories and training equipment brand (nets, goals, tarps, shooting targets, skate accessories). Closest direct peer to xHockeyProducts' SportScreen tarp, mini goal, and Piranha Peg consumer lines.
• Tour Hockey: Hockey stick and equipment manufacturer with retail presence, focused on value-tier sticks and accessories. Comparable to xHockeyProducts on the equipment-manufacturing side serving amateur and youth players.
• Goal Sporting Goods: Hockey specialty retailer and equipment supplier serving rinks, schools, and teams with goals, netting, and protective gear. Comparable as a hockey-only multi-channel equipment competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=HaMqCTmDMOE
• Xx.com/xhockeyproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xHockeyProducts