Spargel + Beeren Baumann

What Spargel + Beeren Baumann does

Spargel + Beeren Baumann is a family-owned Bavarian agricultural enterprise specializing in premium asparagus and berry production across approximately 612 hectares in the Gäuboden region of East Bavaria. The company produces white, green, and violet asparagus on 320 hectares (including 40 hectares with soil heating), strawberries on 230 hectares, raspberries on 62 hectares, plus blackberries and blueberries, and operates a complementary arable farming line for wheat, sugar beets, triticale, and corn. Its technical differentiator is a 285 km underground pipe system that uses waste heat from the MD Papiere paper factory in Plattling to heat asparagus fields, enabling the earliest asparagus harvest in Germany starting in late February, complemented by black-white foil systems for delayed harvest, foil tunnels, drip irrigation/fertigation, container culture for blueberries, and Long Canes technology for raspberry season extension.

The business operates a vertically integrated, multi-channel go-to-market: a company-owned farm store (Hofladen) at the Geiselhöring headquarters, 14 self-picking plantations across East Bavaria, presence at five weekly markets in Cham, Deggendorf, Straubing, Regensburg, and Vilshofen, wholesale supply to Großmarkt München and Stuttgart, and selected REWE retail stores. Value-added products (jam from the on-site Genusswerkstatt, pickled asparagus, ice/sorbets via the Aamu Eismanufaktur partnership, wines, brandies, liqueurs, chocolate-covered fruits) are sold through the farm store to extend the basket beyond fresh produce. The company holds GLOBALG.A.P, GRASP, QS, and Geprüfte Qualität Bayern certifications, operates as a Kommanditgesellschaft (KG) since 2016 with a parallel GmbH entity, and is run by the Baumann family with next-generation participation. Customers are split between regional individual consumers (DTC) and B2B wholesale/retail accounts; pricing is unit-based with no publicly disclosed contract terms.

Name

Spargel + Beeren Baumann

Legal name

Spargel + Beeren Baumann Agrar KG

Website

https://spargel-baumann.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Spargel + Beeren Baumann is a family-owned Bavarian agricultural producer specializing in premium asparagus and berries across roughly 612 hectares, selling through its farm store, 14 self-picking plantations, weekly markets, wholesale markets, and selected REWE retail stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Geiselhöring

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fresh Produce Sales: Direct sales of field-fresh asparagus (white, green, violet) and berries (strawberries, raspberries, blackberries, blueberries) through farm store, self-picking plantations, and weekly markets. Seasonal products sold in various commercial grades.
2. Wholesale & Retail Supply: B2B supply contracts with wholesale markets (Großmarkt München, Stuttgart) and retail chains (REWE). Products supplied in commercial grades with cold chain logistics.
3. Value-Added Products: Processed products including jam from the Genusswerkstatt (enjoyment workshop), pickled asparagus, and ice/sorbets produced in partnership with Aamu Eismanufaktur. Also wines, brandies, liqueurs, and chocolate-covered fruits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Spargel + Beeren Baumann is a family-owned agricultural producer cultivating premium white, green, and violet asparagus (320 ha) and berries including strawberries (230 ha), raspberries (62 ha), blackberries, and blueberries in the Gäuboden region of East Bavaria. The company operates an integrated direct-to-consumer model through a farm store (Hofladen), 14 self-picking plantations, and weekly markets, while also supplying wholesale markets (Großmarkt München and Stuttgart) and selected REWE retail stores with field-fresh produce in commercial grades.

Product overview

Spargel + Beeren Baumann is a family-owned agricultural enterprise specializing in premium asparagus and berry production in Bavaria's Gäuboden region. Their core product portfolio centers on white asparagus (320 ha total, with 200 ha white, 20 ha green, 60 ha young plants, and 40 ha with soil heating), strawberries (230 ha with 14 self-picking plantations), raspberries (62 ha), blackberries, and blueberries. The company operates on a vertically integrated model combining primary production through a farm store (Hofladen), self-picking plantations across eastern Bavaria, weekly markets, and regional wholesale distribution including REWE markets and Munich/Stuttgart wholesale markets. Supporting operations include a Genusswerkstatt for jam production, pickled specialty products, wine and spirits, and conventional arable farming (wheat, sugar beets, corn, triticale) that provides straw for strawberry cultivation. The company is transitioning toward modern cultivation techniques including foil tunnels, soil heating systems using industrial waste heat, and substrate cultures for year-round production.

Differentiator

Problem solved

Functional benefit

Products and services

• White Asparagus (Weißer Spargel) Premium white asparagus grown in the Gäuboden region, harvested from March to end of June. Produced using various cultivation techniques including soil heating, foil tunnels, and black-white foil for early or delayed harvest.
• Green Asparagus (Grüner Spargel) Green asparagus cultivated in outdoor fields, harvested by cutting rather than digging. Contains variety Xenolim and is richer in vitamins than white asparagus.
• Strawberries (Erdbeeren) 230 hectares of strawberries with 14 self-picking plantations across eastern Bavaria. Includes varieties such as Elsanta, Clery, Asia, and Malwina. Harvest from early May through August using foil tunnels, early systems, normal cultures, and late plantations.
• Raspberries (Himbeeren) 62 hectares of raspberries cultivated in various culture systems. Harvest from late June through end of October. Includes varieties Ample, Tulameen, Oktavia, Sugana, Himbotop, Regina, Amira, and Kweli grown in both tunnel and outdoor conditions.
• Blackberries (Brombeeren) Blackberries grown in both outdoor and tunnel conditions. Main varieties include Loch Ness (British breeding) and Loch Tay, with harvest starting late July every two days.
• Blueberries (Heidelbeeren) Blueberries cultivated in pot culture outdoors using the Bluecrop variety. Features a new drip irrigation system (Tobi) and is planted in large troughs with special substrate and bark mulch.
• Farm Store (Hofladen) On-site farm store open Monday-Saturday 9-17h and Sunday 9-14h, selling fresh asparagus, berries, vegetables, processed products, wine, brandies, and gift baskets.
• Self-Picking Plantations (Selbstpflückplantagen) Self-picking plantations for strawberries and other berries across 14 locations in eastern Bavaria, including Bad F\u00fcssing, Bogen, Cham, Deggendorf, Dingolfing, Landau, Neutraubling, Plattling, Regendorf, Straubing, and Vilshofen. Open daily 9-19h during season.
• Value-Added Products (Genusswerkstatt, Pickled Asparagus, Ice & Sorbets) Processed products including jam from the Genusswerkstatt (enjoyment workshop), sweet and sour pickled asparagus (Brotszeitspargel), and ice/sorbets produced in partnership with Aamu Eismanufaktur. Also wines, brandies, liqueurs, and chocolate-covered fruits.
• Wheat & Grains (Weizen & Co.) Conventional arable farming producing sugar beets, wheat, triticale, and corn. Approximately half of the fields are used for conventional agriculture, with straw used between strawberry rows.

Quantifiable outcome

• First asparagus harvest in Germany - February 25, 2021 cutting
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Landwirtschaftliche Berufsgenossenschaft (SVFLG)minorOthers · 1 January 2018Agricultural professional association collaborated with for employee health and safety initiative. Jointly organized first company health day focusing on occupational health, ergonomics, and wellness.
• MD Papiere GmbH / Kraftanlagen MünchencoreTechnology or Integration · 1 January 2015Partnership utilizing waste heat from paper factory in Plattling to heat asparagus fields through underground pipe system (285 km). Enables earliest asparagus harvest in Germany starting late February. Company is pioneer in using this technology for asparagus cultivation.
• Erdbeer GöglcoreStrategic or Co-development Partner · 1 January 2013Acquisition extending operations into Dingolfing/Landau county and Rottal region. Expansion of berry production capacity and regional footprint.
• Erdbeerland KrinnercoreStrategic or Co-development Partner · 1 January 2002Acquisition of 13 strawberry self-picking plantations covering 33 hectares. Major expansion step enabling company to expand production areas and establish optimal locations across East Bavarian region.
• Aamu EismanufakturminorStrategic or Co-development PartnerPartnership for ice and sorbet production using company's own berries. Products sold through company's farm store. Value-added product line expanding beyond fresh produce.
• Verein Süddeutscher Spargel- und Erdbeeranbauer e.V.minorOthersIndustry association for South German asparagus and strawberry growers. Source of information on foil use in asparagus cultivation practices.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Dole plc: Global fresh produce grower-marketer. Comparable in operating own-cultivation of fresh produce and supplying European wholesale and retail channels. Far larger and globally diversified; useful as an upper-bound scale reference.
• BayWa AG: Large Munich-headquartered agricultural, building materials, and energy group. Comparable as a diversified German agricultural company with significant fresh produce trading and supply relationships to Bavarian retailers; substantially larger in scale and product breadth than Baumann.
• Greenyard NV: Belgian-listed global fruit and vegetable marketer with European fresh-produce operations. Comparable in serving European retailers and food service with fresh and prepared produce categories, though at a meaningfully larger scale and broader product mix.
• Bonduelle Group: French-headquartered global vegetable specialist operating fresh, canned, and frozen lines. Comparable as a large European producer/marketer in vegetables, with own-cultivation operations and retail/wholesale supply models; however, focused on a different vegetable mix and far larger.

Others

• Südzucker AG: Mannheim-headquartered German agricultural and food group (sugar, starch, fruit preparations). Comparable as a large German agricultural operator with arable land in Bavaria and downstream fruit processing, but with a different crop focus (sugar beet, wheat) and corporate scale.
• REWE Group: German retail group already a named B2B customer of Baumann for selected fresh asparagus and berries. Comparable as a downstream channel partner and quality-certification gatekeeper (requiring GLOBALG.A.P and GRASP from suppliers).
• Edeka Zentrale AG & Co. KG: Germany's largest retailer cooperative. Comparable in being a key channel for Bavarian fresh produce; Baumann already supplies regional REWE markets, and Edeka represents both a comparable retail customer set and a potential additional wholesale customer.

Direct peers

• Landgard eG: German producer and marketing cooperative for fresh fruit, vegetables, and ornamental plants. Directly comparable as a grower-owned organization aggregating and marketing fresh produce (including asparagus and berries) to German wholesale and retail channels, including REWE and Edeka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Erdbeerland.Baumann
• LinkedInlinkedin.com/company/spargel-beeren-baumann

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spargel + Beeren Baumann