LIA Assurex

What LIA Assurex does

LIA Assurex is a privately-held insurance company headquartered in Beirut, Lebanon, founded in 1975. The firm distributes a portfolio of insurance products spanning property, casualty, marine, and motor lines, positioning itself around personalized, client-tailored coverage rather than standardized policy offerings. It operates with a workforce of 51-100 employees, consistent with a mid-sized regional insurance provider.

Public information about LIA Assurex's distribution model, technology infrastructure, pricing mechanics, carrier or reinsurance partnerships, and management team is not disclosed in available sources. No mobile application, public API, or documented digital platform was identified, suggesting a traditional brokerage or agency-style operating model reliant on direct client relationships. The company's revenue model — whether through direct underwriting, brokerage commissions, or agency representation — is not explicitly stated in the source material.

The Lebanese operating environment provides important context: Lebanon has experienced severe macroeconomic stress since 2019, including currency depreciation and banking sector dislocation, which affects insurance demand, premium pricing, and claims settlement dynamics. LIA Assurex's continued web presence and active status suggest the firm remains operational, but specific financial indicators (premium volume, claims ratio, growth rate, headcount trend) are not disclosed. Investor quality, ownership structure, and any parent or subsidiary relationships are likewise absent from the available data.

Name

LIA Assurex

Website

https://liaassurex.com

Company type

Private

Founded year

1975

Headcount range

51–100 employees

Short description

LIA Assurex is a Beirut-based insurance company distributing property, casualty, marine, and motor insurance to individuals and businesses in Lebanon. Founded in 1975, it operates with 51-100 employees.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Protection & Indemnity (P&I) / Marine Liability Insurance (FSAJAHAH)

Keywords

• Property insurance
• Casualty insurance
• Marine insurance
• Motor insurance
• Insurance brokerage

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Core offering

LIA Assurex is a private insurance company founded in 1975 and headquartered in Beirut, Lebanon, that provides property, casualty, marine, and motor insurance coverage. The firm emphasizes tailoring insurance solutions to meet individual client requirements rather than offering standardized packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Insurance Insurance coverage protecting clients against losses and damages to physical property and assets.
• Casualty Insurance Liability and casualty insurance coverage that protects clients against legal liability for injuries or damages to third parties.
• Marine Insurance Coverage for marine-related risks including vessels, cargo, and transport operations across shipping and logistics activities.
• Motor Insurance Insurance coverage for motor vehicles providing protection against accidents, theft, and third-party liability.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• AXA Middle East: Major global insurer with significant operations in Lebanon and the broader MENA region, offering P&C, motor, marine, and health products. A broad incumbent competing for the same commercial and personal lines.
• Catlin (AXA XL): Global specialty insurer (now part of AXA XL) with deep marine, P&C, and casualty expertise. Represents the type of international specialty competitor LIA Assurex faces in marine and commercial lines.
• Qatar Insurance Company: One of the largest MENA insurance groups offering P&C, marine, and motor lines. A broad regional incumbent whose product portfolio directly overlaps with LIA Assurex's offerings.
• Allianz SNA (Société Nationale d'Assurance): Lebanese insurer affiliated with Allianz Group providing property, motor, marine, and casualty coverage. A comparable multi-line competitor with international backing operating in the same Beirut market.

Emerging players

• Hiscox: Specialty insurer with strong expertise in marine, commercial property, and liability lines, increasingly serving MENA clients. Comparable to the marine and casualty components of LIA Assurex's book.

Direct peers

• Arab Insurance Group (ARIG): MENA-focused insurance and reinsurance group historically headquartered in Bahrain. Comparable in scope to a Lebanese multi-line P&C provider with regional ambitions.
• Libano-Suisse Insurance Company (LIA): A leading Lebanese insurance group offering P&C, life, and health lines. The 'LIA' prefix in LIA Assurex suggests a close affiliation or shared heritage, making it the most directly comparable Lebanese multi-line peer.
• Bankers Assurance: Lebanese insurance company offering P&C and life products to individuals and corporates. Comparable mid-sized domestic peer with overlapping target segments in Lebanon.

Regional players

• Trust International Insurance and Reinsurance Company: Bahrain-based multi-line insurer with MENA-wide operations in P&C, motor, and marine. Comparable regional peer with similar product breadth and MENA client base.
• Oman Insurance Company: A leading UAE-based multi-line insurer offering property, motor, marine, and casualty lines. Comparable MENA regional P&C peer with similar product mix and regional client focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/LiaAssurexSAL
• LinkedInlinkedin.com/company/liaassurex-s-a-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIA Assurex