What Grupo Amarey does

Grupo Amarey is a privately held Colombian healthcare group founded in 1984, headquartered in Bogotá, with operations across Colombia, Panama, and Costa Rica. The group operates as a vertically integrated healthcare technology distributor and service provider, organized around three wholly-owned operating subsidiaries — Amarey Nova Medical S.A.S. (medical equipment and biomedical services), Ucipharma S.A. (pharmaceutical products), and Novatécnica S.A.S. (medical devices and technical solutions) — plus the non-profit Fundación OCMAES. Its portfolio spans ten core product lines: specialized medications (transplants, ICU, oncology, antibiotics), medical equipment (vital sign monitors, ventilators, EEG/polysomnography, hospital beds), medical-surgical devices, orthopedics (trauma, joint replacement, arthroscopy, craniomaxillofacial), surgical robotics via exclusive Colombian rights to the Intuitive Surgical da Vinci platform, genomics and genetic testing, advanced wound care, surgical instruments and sterilization, neurointervencionismo (stroke treatment via CERENOVUS), and hospital logistics automation aligned with Joint Commission International standards.

The underlying technology backbone combines an enterprise distribution platform (SAP S/4HANA, Salesforce CRM, payment gateways Zonapagos and TuCompra) with a physical logistics network comprising 18 transport carriers, CEDIS distribution centers across 14 Colombian cities plus Panama City and San José, 4-hour emergency delivery in major cities, cold chain traceability, and GPS tracking. A dedicated biomedical maintenance business — Novatécnica, the first ISO 13485-certified biomedical technical service in Colombia — maintains approximately 12,000 equipment units across customer sites using five in-house service models staffed by 130 specialized professionals. The company also holds OEA (Authorized Economic Operator) certification from DIAN since 2001.

Grupo Amarey makes money through a combination of medical product distribution (transaction-fee model), surgical robotics commercialization and service (hardware sales plus training/support), and biomedical maintenance services (professional services, recurring contracts). Its go-to-market is direct enterprise field sales targeting hospitals, clinics, and medical centers in Colombia, Panama, and Costa Rica, supported by a 91-person logistics team across the three countries. Key enterprise customers include healthcare institutions such as Fundación Cardioinfantil and Fundación Santa Fe de Bogotá. The company reports an NPS of 86% and a customer satisfaction rate of 89% measured in 2023, with 17,300+ healthcare professionals trained and 45,600+ patients served cumulatively.

Name

Grupo Amarey

Legal name

Grupo Amarey

Website

https://grupoamarey.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Amarey is a Colombian-founded (1984) private healthcare group that distributes and services specialized medical products, equipment, surgical robotics, pharmaceuticals, and biomedical maintenance across Colombia, Panama, and Costa Rica, serving hospitals and clinics through an integrated logistics and ISO 13485-certified technical service network.

Ownership category

akta.pro rank

Product category

Healthcare Distribution and Biomedical Services

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

Medical Device & Surgical Kit Courier (Instruments, Implants) (TLAAAIAC), Perioperative Supply Chain, Instruments & Surgical Logistics (HLAFAIAO), Pharmaceutical & Biologics Courier (Rx, Specialty Drugs) (TLAAAIAB)

Keywords

• Medical device distribution
• Biomedical equipment maintenance
• Healthcare logistics services
• Surgical robotics distribution
• Specialized pharmaceutical distribution

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Product Distribution: Distribution of medications, medical equipment, surgical devices, orthopedics, and healthcare supplies to hospitals and clinics across Latin America.
2. Surgical Robotics: Commercialization and service provision of da Vinci robotic surgical system including training and support.
3. Biomedical Maintenance Services: Technical biomedical maintenance services for medical equipment including preventive and corrective maintenance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Amarey distributes and services specialized healthcare products—including medications, medical equipment, surgical devices, orthopedics, robotic surgery platforms (da Vinci), genomics, advanced wound care, surgical instruments, neurointervention solutions, and hospital logistics automation—targeting hospitals and clinics across Colombia, Panama, and Costa Rica. The group operates an owned logistics network and provides ISO 13485 certified biomedical maintenance, handling approximately 12,000 medical equipment units.

Product overview

Grupo Amarey is a Colombian healthcare group with over 40 years of experience operating in Colombia, Panama, and Costa Rica. The company operates as a distributor and service provider offering an integrated portfolio of health solutions organized into 10 core product lines: Medicamentos (specialized medications for transplants, ICU, antibiotics, rheumatology, respiratory), Equipos médicos (vital monitors, ECG, ventilation, neurology equipment, hospital beds), Dispositivos médico-quirúrgicos (laparoscopic devices, hernia repair, surgical clothing), Ortopedia (trauma, joint replacement, arthroscopy), Cirugía robótica (da Vinci surgical system with 3D/10x magnification), Genómica y genética (cancer genomic tests, BRCA testing), Cuidado avanzado de heridas (advanced dressings, negative pressure therapy), Instrumental y esterilización (surgical instruments, sterilization equipment), Neurointervencionismo (stroke treatment with thrombectomy technology), and Logística hospitalaria (automated medication dispensing). Supporting services include Mantenimiento biomédico (biomedical maintenance with ISO 13485 certification) covering approximately 12,000 equipment units. The company also maintains a payment portal integrating with Zonapagos and TuCompra for customer payments.

Differentiator

Problem solved

Functional benefit

Brands

• UCITECH: International brand used for the expansion to Panama and Costa Rica with the distribution of the surgical and orthopedics portfolio.

Products and services

• Medicamentos (Specialized Medications) High-technology medications for transplant, hemoderivatives, antibiotics, rheumatology, respiratory, neonatal and adult ICU, pain management, genetics and genomics, and neurointerventionism. Targeted at hospitals and specialty pharmacies across Colombia, Panama, and Costa Rica.
• Equipos Médicos (Medical Equipment) Vital sign monitors, monitoring centers, electrocardiography, ventilation equipment, neurology equipment (EEG, polysomnography, EMG), hospital beds and stretchers, surgery tables, neonatal incubators, phototherapy lamps, AEDs, surgical and examination lamps, and medicinal supply units. Sold to healthcare institutions.
• Dispositivos Médico-Quirúrgicos (Medical-Surgical Devices) Laparoscopic surgery equipment, hernia repair devices, surgical clothing and specialized protection barriers, hemostatics and sealants for minimally invasive surgery. All products FDA-approved. Targeted at hospitals and surgical centers.
• Ortopedia (Orthopedics) Orthopedic technology including trauma, joint replacement, arthroscopy, and craniomaxillofacial lines. Offers 24/7 availability, OR accompaniment, and orthopedic logistics network across major and intermediate cities in Colombia and Costa Rica. Targeted at hospitals and orthopedic surgical centers.
• da Vinci Surgical System / Cirugía Robótica Robotic surgical platform enabling surgeons to perform complex minimally invasive procedures with 3D vision (10x magnification), intuitive movement, 540° rotation, and 180° articulation. Treats prostate, stomach, lung, and colorectal cancers. Exclusive commercialization partner in Colombia.
• Genómica y Genética (Genomics and Genetics) Genomic tests analyzing tumor samples for gene activity affecting cancer behavior and spread. Genetic tests for hereditary cancer risk including BRCA 1 and 2 mutations. Can analyze over 3,800 diseases. Foundation for precision medicine. Targeted at oncology programs and specialty diagnostic centers.
• Cuidado Avanzado de Heridas (Advanced Wound Care) Advanced wound dressings and negative pressure therapy for acute, chronic, and complex wounds including diabetic foot, pressure injuries, and vascular origin lesions. Focuses on accelerating healing and infection prevention.
• Instrumental y Esterilización (Instruments and Sterilization) Surgical instruments for various specialties with maintenance, ecological containers, washing and thermal disinfection equipment, and sterilization equipment. Professional advisory for plans and projects. Targeted at hospitals and surgical centers.
• Neurointervencionismo (Neurointerventionism) Stroke treatment solutions including ischemic (thrombus) and hemorrhagic (aneurysm) interventions. Portfolio includes access options, coils, and thrombectomy technology with reverse logistics for therapeutic time windows. Targeted at stroke centers and interventional neuroradiology departments.
• Logística Hospitalaria (Hospital Logistics) Technology solutions for automating intrahospital processes for medication and medical-surgical material storage and dispensing. Increases patient safety and process efficiency with Joint Commission International alignment. Targeted at hospitals and large clinics.
• Mantenimiento Biomédico (Biomedical Maintenance) Largest biomedical technical service operation in Colombia, first nationally to certify with ISO 13485 for medical device technical service. Offers 5 in-house maintenance models and post-sale maintenance serving approximately 12,000 equipment units with 130 professionals. Targeted at healthcare institutions with installed medical equipment bases.

Quantifiable outcome

• NPS 86% and satisfaction rate 89% measured in 2023
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Intuitive Surgical (da Vinci)coreChannel Partner/ Reseller/ Distributor · 1 January 2011Exclusive commercialization partner for the da Vinci robotic surgical system in Colombia. Grupo Amarey has performed over 3,000 robotic surgeries using this platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B. Braun Medical Colombia: B. Braun operates a Colombian subsidiary distributing a similar multi-vertical medical devices and consumables portfolio (surgery, orthopedics, hospital pharmacy) to hospitals. Like Grupo Amarey, B. Braun Colombia combines distribution with biomedical services and relies on direct enterprise sales to providers.

Broad incumbents

• Johnson & Johnson MedTech (J&J Medical Colombia): J&J MedTech is a global medical devices incumbent with strong Colombian presence across orthopedics, surgical, and instruments. Competes with Grupo Amarey in many of the same hospital product categories (orthopedics, surgical devices) and shares the same go-to-market through direct sales to Latin American hospital systems.
• Medtronic Colombia: Medtronic is one of the largest global medical device incumbents with a Colombian subsidiary distributing surgical, orthopedic, and patient monitoring equipment. Comparable to Grupo Amarey in the breadth of hospital-facing categories served through direct enterprise sales.
• Stryker Colombia: Stryker is a global medical device leader in orthopedics, surgical equipment, and endoscopy with growing LATAM operations. Directly comparable to Grupo Amarey's orthopedic and surgical device portfolio, particularly in the trauma and joint-replacement segments where Grupo Amarey competes.
• Boston Scientific Colombia: Boston Scientific is a multinational medical device leader with meaningful exposure to neurointervention, peripheral vascular, and endoscopy. Grupo Amarey's neurointerventionism (CERENOVUS) and surgical device portfolios overlap directly with Boston Scientific's Colombian hospital footprint.
• Siemens Healthineers Colombia: Siemens Healthineers is a large global medical technology incumbent in imaging, diagnostics, and hospital equipment with Colombian operations. Comparable to Grupo Amarey in supplying high-technology hospital capital equipment and biomedical service relationships to the same provider base.
• Dräger Colombia: Dräger is a global leader in patient monitoring, ventilation, anesthesia, and neonatal care equipment with an established Colombian subsidiary. Competes with Grupo Amarey in the medical equipment category (monitors, ventilators, incubators) and shares direct enterprise sales motions to hospitals.
• Cardinal Health Medical Products Distribution: Cardinal Health operates a global medical distribution business reaching Latin America with medical/surgical supplies and hospital logistics capabilities. Useful comparable for Grupo Amarey as a broad-vertical distributor whose scale in medical supply logistics far exceeds Grupo Amarey's regional operations.
• Edwards Lifesciences Colombia: Edwards Lifesciences is a global leader in structural heart and critical care technologies with Colombian presence. Comparable to Grupo Amarey's surgical and ICU-specialty medication/equipment portfolio where both serve cardiac and critical-care hospital departments through direct enterprise sales.

Emerging players

• Mindray Bio-Medical Colombia: Mindray is a Chinese medical equipment manufacturer rapidly expanding across LATAM with competitively priced patient monitoring, ultrasound, and in-vitro diagnostics. Overlaps with Grupo Amarey's medical equipment and biomedical service line but competes primarily on price/value in the same Colombian hospital channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GrupoAmarey
• LinkedInlinkedin.com/company/grupo-amarey
• Instagraminstagram.com/grupoamarey
• Xx.com/grupoamarey

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Amarey