Upgrain
- Company typePrivate
- Founded2020
- HeadquartersAppenzell, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Upgrain firmographics
Firmographics- Name
- Upgrain
- Legal name
- UpGrain AG
- Website
- https://sustainable-ingredients.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Upgrain industry classification
Industry- Product category
- Upcycled Food Ingredients (Plant Protein & Fiber)
- NAICS
- Food Manufacturing (311)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours) (AFAKAGAF)
- akta.pro secondary industry
- Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB)
Keywords
Where Upgrain is headquartered
LocationHeadquarters
- HQ city
- Appenzell
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Upgrain business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ingredient Product Sales: Upgrain generates revenue by selling its UpGrain Protein, Classic, TVP, and Flakes ingredient products to food manufacturers. These are specialty ingredients sold in bulk to B2B customers for use in bakery, meat substitute, pasta, and snack applications. The revenue model is transactional/ingredient supply, with likely recurring purchase orders from established B2B food manufacturing customers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Upgrain product offering
Product offeringCore offering
Upgrain upcycles brewer's spent grain (BSG) into four specialty food ingredients — UpGrain Protein, UpGrain Classic, UpGrain TVP, and UpGrain Flakes — and sells these in bulk to B2B food manufacturers for use in bakery, plant-based meat, pasta, and snack applications. Production relies on a proprietary mechanical separation and drying process that gently recovers protein- and fiber-rich fractions, yielding ingredients with 45–64% protein and 10–57% fiber, certified Kosher, Halal, and non-GMO.
Product overview
Upgrain is a Swiss food innovation company that transforms brewery side streams (barley from the brewing process) into protein and fiber-rich ingredients through mechanical separation and drying technology. The company produces four distinct product lines: UpGrain Protein (high-protein powder), UpGrain Classic (fiber-rich flour replacement), UpGrain TVP (textured vegetable protein for meat substitutes), and UpGrain Flakes (protein-rich breakfast flakes). These ingredients serve various food applications including baked goods, meat substitutes, pasta, and snacks, positioning the company as an ingredient supplier to food manufacturers rather than a consumer product brand.
Differentiator
Problem solved
Functional benefit
Products and services
- UpGrain Protein Protein-rich ingredient made from brewer's spent grain (barley malt) containing 45% protein, 31% fiber, and 1% carbohydrates. Marketed as a high-protein, low-CO2, Kosher, Halal, and non-GMO ingredient sold in bulk to food manufacturers for use in bakery, snacks, pasta, and meat-substitute applications.
- UpGrain Classic Fiber-rich flour replacement made from brewer's spent grain, containing 21% protein, 57% fiber, and 1% carbohydrates. Designed as a clean-label ingredient for bakery and snack applications to boost nutritional and fiber content.
- UpGrain TVP Textured vegetable protein with a meat-like (ground-beef style) texture, containing 64% protein, 15% fiber, and 7% carbohydrates. Produced using 33% UpGrain Protein, free of colorants, and sold to manufacturers for plant-based meat substitute formulations.
- UpGrain Flakes Protein-rich breakfast flakes made with 25% UpGrain Protein, containing 35% protein, 10% fiber, and 40% carbohydrates. Sugar-free and soy-free, sold as an ingredient for breakfast cereals and snack applications.
Quantifiable outcome
- Produces 90% fewer CO₂ emissions than conventional protein sources such as soy or pea protein
Companies that use Upgrain
Customer profileSegments3 records
Ideal customer profiles3 records
Upgrain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Upgrain partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BarentzcoreBarentz is a global life science ingredients distributor that resells and distributes Upgrain's ingredient products (UpGrain Protein, Classic, TVP, Flakes) to food and beverage manufacturers worldwide. The partnership enables Upgrain to access international markets through Barentz's established distribution infrastructure.
- ABSFOODcoreABSFOOD is a functional food ingredient distributor that serves as a reseller of Upgrain's grain-based protein and fiber ingredients. The partnership supports Upgrain's market reach in European food manufacturing sectors, particularly for bakery, meat substitute, pasta, and snack applications.
- CeresalminorCeresal is a German-based ingredients distributor listed on Upgrain's website as a distributor partner. The partnership provides regional distribution coverage, particularly in German-speaking European markets, for Upgrain's ingredient product range.
Scale indicators1 record
Recent moves6 records
Upgrain competitors and assessment
Company assessmentDirect peers
- InnovoPro: Israeli producer of chickpea protein ingredients for food applications. Comparable as an emerging specialty plant-protein ingredient supplier targeting meat-substitute and dairy-alternative formulations through B2B channels.
- Roquette: Global leader in plant-based ingredients (notably pea protein isolates and texturates under NUTRALYS). Most directly comparable to Upgrain on plant protein ingredients, B2B ingredient sales model, and applications spanning bakery, snacks, and meat substitutes.
- Cosucra: Belgian producer of pea protein isolates and chicory root fiber sold as B2B functional ingredients. Comparable to Upgrain as a mid-sized European specialist selling plant protein and fiber ingredients to food manufacturers across multiple verticals.
- Axiom Foods: US-based supplier of plant-based proteins including rice, pea, and quinoa ingredients for bakery, snacks, and beverages. Comparable to Upgrain on B2B specialty ingredient distribution with a multi-format plant-protein portfolio.
- AGT Foods: Global plant-based ingredient and pulse processor producing protein isolates, flours, and texturates from pulses. Comparable to Upgrain on B2B plant-protein ingredient manufacturing and a multi-product portfolio serving bakery and meat-substitute customers.
- Emsland Group: German manufacturer of plant-based ingredients derived from potatoes and legumes, including protein isolates and texturates. Comparable to Upgrain on European mid-sized plant-protein ingredient production for bakery, meat, and snack applications.
- Sonic Biochem: Indian producer of plant-based protein ingredients (soya, wheat, and specialty grain proteins including concentrates and texturates). Comparable to Upgrain as a B2B plant-protein ingredient producer targeting bakery and meat-substitute applications globally.
Others
- Brenntag: Global chemical and ingredients distributor serving food and nutrition customers. Comparable as an adjacent player enabling Upgrain-like ingredient manufacturers to reach enterprise B2B customers through distribution partnerships similar to Upgrain's Barentz and ABSFOOD relationships.
Broad incumbents
- Ingredion: Global food ingredients company with a broad portfolio including plant proteins, flours, and texturates. Comparable to Upgrain as a broad incumbent operating in the same B2B ingredient space with overlapping plant-protein capabilities.
- Cargill: Diversified global food and agricultural company with a sizable plant-protein and food-ingredients business serving bakery, snacks, and meat-substitute customers. Comparable as a broad incumbent with overlapping B2B ingredient capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Upgrain compliance and trust
Trust signalCompliance3 records
Upgrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upgrain leadership team
Management profileNumber of profiles
Upgrain funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upgrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upgrain
What does Upgrain do?
Upgrain upcycles brewer's spent grain (BSG) into four specialty food ingredients — UpGrain Protein, UpGrain Classic, UpGrain TVP, and UpGrain Flakes — and sells these in bulk to B2B food manufacturers for use in bakery, plant-based meat, pasta, and snack applications. Production relies on a proprietary mechanical separation and drying process that gently recovers protein- and fiber-rich fractions, yielding ingredients with 45–64% protein and 10–57% fiber, certified Kosher, Halal, and non-GMO.
Is Upgrain a public or private company?
Upgrain is a private company. It is classified as unknown and is currently operating.
When was Upgrain founded?
Upgrain was founded in 2020. It employs 11 to 50 people.
Where is Upgrain based?
Upgrain is headquartered in Appenzell, Switzerland, in the Europe region.
How does Upgrain make money?
One revenue line is on record: ingredient Product Sales.
Who are Upgrain's main competitors?
Direct peers on record are InnovoPro, Roquette, Cosucra, Axiom Foods, AGT Foods, Emsland Group and Sonic Biochem. Brenntag is listed as an others. Broad incumbents are Ingredion and Cargill.
Does Upgrain have an API?
No public API is recorded for Upgrain.
What industry is Upgrain in?
Upgrain's product category is Upcycled Food Ingredients (Plant Protein & Fiber). Its primary akta.pro industry code is AFAKAGAF, Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours), with a secondary code of AFANAKAB, Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates). Its NAICS code is 311 and its SIC code is 2040.