Graffica
Graffica is a privately held UK software firm founded in 2000 and headquartered in Malvern that builds specialist software supporting Air Traffic Management operations for safety-critical aviation stakeholders.
- Company typePublic
- Founded2000
- HeadquartersMalvern, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Graffica does
Graffica is a privately held UK software company founded in 2000 and headquartered in Malvern, with a focused product portfolio in Air Traffic Management (ATM). Operating with 11-50 employees, the firm serves a narrow, safety-critical segment of the aviation industry where domain expertise and regulatory familiarity are prerequisites to compete. The company is positioned as a specialist vendor rather than a broad IT services provider.
The company's core offering is software built to support ATM workflows — the operational systems underpinning air navigation, traffic coordination, and airspace management. The firm's stated positioning emphasizes 'genuine enthusiasm for the development of software to support Air Traffic Management,' signaling specialist depth rather than horizontal IT services delivery. Graffica's Malvern base places it within a UK region historically associated with defence and aerospace technology activity, providing access to relevant engineering talent and proximity to institutional buyers. The absence of disclosed product names, modules, integrations, or platform architecture in the input constrains deeper technical characterization.
The business model is not disclosed in the available input. No pricing model, named customers, channel structure, or revenue mechanics are documented. For a small UK software firm in a regulated aerospace niche, plausible revenue models include fixed-price development contracts, licensed ATM modules, and ongoing support and maintenance agreements with air navigation service providers and aerospace systems integrators. The absence of disclosed customer logos, channel data, partnerships, and revenue figures materially constrains inference on go-to-market mechanics and customer economics.
Graffica firmographics
Firmographics- Name
- Graffica
- Legal name
- Sopra Steria
- Website
- https://graffica.co.uk
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graffica is a privately held UK software firm founded in 2000 and headquartered in Malvern that builds specialist software supporting Air Traffic Management operations for safety-critical aviation stakeholders.
- Ownership category
- akta.pro rank
Graffica industry classification
Industry- Product category
- Air Traffic Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Regulatory Compliance Management (RegTech) (BPAEAPAB)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where Graffica is headquartered
LocationHeadquarters
- HQ city
- Malvern
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Graffica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Consulting Services: Professional consulting services including technology advisory, business transformation, innovation and design, and data and AI consulting
- Digital Services and Solutions: Digital transformation services including cloud implementation, cybersecurity, and digital platform services delivered across enterprise clients
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Graffica product offering
Product offeringCore offering
Graffica is a UK-based private software company that develops software products and solutions to support Air Traffic Management. Founded in 2000 and headquartered in Malvern, United Kingdom, the company employs 11-50 people and operates with a niche focus on the aviation sector, building dedicated ATM software capabilities.
Product overview
Sopra Steria is a European technology consulting and digital services company offering a comprehensive portfolio of services organized around three core pillars: Consulting (advisory services including technology advisory, data and AI, innovation and design), Technology (platform implementations and managed services across ServiceNow, Microsoft Cloud, Oracle, Salesforce, AWS, and proprietary solutions like BluejaySecureCollaboration, STORM for policing, and the Optimised Decision Engine), and Transformation (business process services including finance and accounting, HR, procurement, cyber security, debt management, pension services, shared services, digital workplace, and estate management). The company also operates several sub-brands including Sopra Steria Next (consulting subsidiary), NHS SBS (NHS shared business services joint venture), SSCL (public sector shared services), Sopra HR Software, and CIMPA. Sopra Steria serves industries including aerospace, defence and national security, environment and agriculture, financial services, government, public safety, and transport across nearly 30 countries with approximately 51,000 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Sopra Steria Next: Consulting division of Sopra Steria
- Sopra Steria Financial Services
- NHS SBS
- SSCL
- STORM
Companies that use Graffica
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles1 record
Graffica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Graffica partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- MicrosoftcoreMicrosoft Cloud partnership providing Azure cloud services, Microsoft 365, and related technology solutions to enterprise clients as part of digital transformation engagements
- Amazon Web Services (AWS)coreAWS cloud partnership delivering cloud infrastructure and platform services for client digital transformation projects
- ServiceNowcoreServiceNow partnership for workflow automation, ITSM, and enterprise service management solutions
- OraclecoreOracle partnership providing database, cloud applications, and enterprise technology solutions
- SalesforcecoreSalesforce partnership for CRM, customer experience, and cloud-based enterprise solutions
- NHS SBSflagshipNHS Shared Business Services - Sopra Steria operates NHS SBS, delivering shared financial, payroll, and HR services to NHS trusts and foundation trusts across England
- SSCLflagshipShared Services Connected Limited - joint venture providing shared services to UK government agencies including the Ministry of Defence
Scale indicators2 records
Graffica competitors and assessment
Company assessmentDirect peers
- SITA: Air transport IT specialist providing software and network solutions to airports, airlines, and ANSPs. Comparable as a vendor-agnostic aviation-software specialist competing for similar niche digital mandates in the ATM ecosystem.
- NATS: UK's principal air navigation service provider, which both operates the airspace and develops/procures ATM technology. Directly comparable as the dominant UK-domain counterpart whose supply-chain decisions Graffica is well positioned to participate in.
- Indra: Spanish IT and ATM major with a dedicated ATM business unit covering tower, en-route, and surveillance systems. Directly comparable as an ATM software vendor, though significantly larger and broader in scope.
- Frequentis: Austrian-headquartered specialist in ATM communication, information management, and tower solutions. Closest direct comparable to Graffica in being a focused, vendor-agnostic ATM software and systems house rather than a full-stack prime.
Broad incumbents
- Leidos: US-headquartered prime with a sizable civil aviation and ATM software portfolio (e.g., flight data processing). Comparable as a large incumbent in ATM software with overlapping customer base.
- Sopra Steria: Large European IT services and digital transformation firm (51,000 employees) with an established Transport practice including aviation. Comparable as a much larger competitor that bids on adjacent digital transformation work in the UK aviation/transport sector where Graffica also operates.
- Leonardo: Italian-headquartered prime with a significant ATM and air traffic control systems business. Comparable as a full-stack incumbent competing for the same ATM modernization contracts.
- Thales Group: One of the top two global ATM primes, offering full-stack solutions for en-route, tower, and drone integration. Comparable as the dominant incumbent whose procurement decisions shape the demand pool for niche vendors like Graffica.
- Saab Digital Air Traffic Solutions: Saab's ATM division provides remote tower and digital ATM solutions, often in partnership with ANSPs. Comparable as a large prime addressing the same modernization opportunities Graffica targets.
Emerging players
- Retia: Smaller ATM and defence technology vendor with focused offerings in ATM and radar processing. Comparable as a niche ATM software/systems peer of similar scale and vertical focus to Graffica.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Graffica social profiles
Digital presenceGraffica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graffica leadership team
Management profileNumber of profiles
Graffica subsidiaries and ownership
Company hierarchySubsidiaries6 records
Graffica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graffica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graffica
What does Graffica do?
Graffica is a UK-based private software company that develops software products and solutions to support Air Traffic Management. Founded in 2000 and headquartered in Malvern, United Kingdom, the company employs 11-50 people and operates with a niche focus on the aviation sector, building dedicated ATM software capabilities.
Is Graffica a public or private company?
Graffica is a public company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Graffica founded?
Graffica was founded in 2000. It employs 11 to 50 people.
Where is Graffica based?
Graffica is headquartered in Malvern, United Kingdom, in the Europe region.
How does Graffica make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are digital Services and Solutions.
Who are Graffica's main competitors?
Direct peers on record are SITA, NATS, Indra and Frequentis. Broad incumbents are Leidos, Sopra Steria, Leonardo, Thales Group and Saab Digital Air Traffic Solutions. Retia is listed as an emerging player.
Does Graffica have an API?
No public API is recorded for Graffica.
What industry is Graffica in?
Graffica's product category is Air Traffic Management Software. Its primary akta.pro industry code is BPAEAPAB, Regulatory Compliance Management (RegTech), with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its SIC code is 7372.