Soc Bal Du Moulin Rouge

What Soc Bal Du Moulin Rouge does

Bal du Moulin Rouge SA operates the Moulin Rouge, a heritage Parisian cabaret founded in 1889 and located at 82 Boulevard de Clichy in the Montmartre district of Paris. The company's core product is the 'Féerie' revue, a ~1 hour 40-minute nightly spectacle featuring 80 internationally recruited dancers (60 performing each evening), 1,000+ bespoke feather, sequin, and glitter costumes, four grand tableaux, and the French Cancan. Performances run nightly at 21:00 and 23:00, with a 19:00 dinner-show option that includes a standard offering and a Prestige VIP 7-course tasting-menu experience with champagne. Ancillary revenue streams include private event hire, the Le Toit rooftop bar, the Bar à Bulles, the La Machine du Moulin Rouge nightclub, and a Place Blanche boutique plus online store for branded merchandise.

The company is vertically integrated through four in-house craft workshops (Maisons d'Art): Maison Février (feathermaker, founded 1929, the last of its kind in central Paris, producing ~3,000 metres of boas per year), Maison Clairvoy (bootmaker since 1945, ~800 pairs annually at 20–60 hours per pair), Atelier Valentin (embroidery, integrated 2017), and bespoke costume creation. The broader group employs approximately 450 artists and artisans, with a kitchen brigade of ~30 cooks serving 350 dinner guests per evening. The MOULIN ROUGE® trademark is registered with INPI, EUIPO, and WIPO and is actively enforced.

The business model is direct-to-consumer: tickets are sold via an online reservation platform, phone, and a physical box office. The venue serves a hybrid of international tourists (audience from USA, UK, India, Australia, Canada, Japan, China), French domestic visitors, couples on romantic occasions, families, and corporate/private event clients. Recent brand-extension moves include a 2024 Rouje fashion capsule and a 2026 Monnaie de Paris collector coin collection. Revenue is not publicly disclosed; the company is a privately held French Société Anonyme (RCS Paris B 552 046 120) with registered capital of €4,515,676, led by Directeur général Olivier Villalon.

Name

Soc Bal Du Moulin Rouge

Legal name

Bal du Moulin Rouge SA

Website

https://moulinrouge.fr

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

Bal du Moulin Rouge SA operates the 1889-founded Parisian cabaret at 82 Boulevard de Clichy, presenting the nightly 'Féerie' revue with 80 international dancers to 600,000+ spectators annually, alongside dinner-show packages, private events, and a vertically integrated network of four craft workshops.

Ownership category

akta.pro rank

Product category

Live Entertainment & Cabaret

NAICS

Theater Companies and Dinner Theaters (71111), Dance Companies (711120), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cabarets & Variety Nightlife (MPAGAIAI)

akta.pro secondary industries

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Dance Performances (THAJAFAD)

Keywords

• Live cabaret entertainment
• Dinner show experiences
• Theatrical revue performances
• Private event hosting
• Branded merchandise sales

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Show ticket sales: Revenue is generated from individual ticket sales for the nightly spectacle 'Féerie', offered at two performance times (21:00 and 23:00). Tickets are sold online, by phone, and at the physical box office.
2. Dinner-show packages: Premium revenue stream combining dinner and the show, including standard dinner-show at 19:00 and a higher-end 'Prestige' VIP tasting menu dinner-show experience with champagne and privileged seating.
3. Private event hire: The venue offers event hosting services for corporate and private functions, as evidenced by the dedicated 'événement' (event) booking section on the website.
4. Merchandise and e-commerce: Sale of branded merchandise including the Moulin Rouge x Rouje fashion collaboration collection and Moulin Rouge x Monnaie de Paris collector coin collection, sold via the official online store and physical boutique at Place Blanche.
5. Venue tours and experiences: The Toit (rooftop) bar experience offers cocktails and tapas to visitors before or after shows, providing an additional revenue stream beyond the main performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Moulin Rouge is a Parisian cabaret venue, operating since 1889, that presents the nightly "Féerie" revue show featuring 80 international dancers, 1,000+ feather and sequin costumes, and the French Cancan. It sells show-only tickets, dinner-show packages (including a Prestige VIP tasting menu), private event hosting, rooftop bar experiences, and branded merchandise. The business is supported by four in-house craft workshops (Maisons d'Art) for costumes, feathers, shoes, and embroidery.

Product overview

Moulin Rouge operates as a traditional Parisian cabaret venue offering live entertainment performances and hospitality services. The core offering is the "Revue Féerie" show, a grand cabaret revue featuring international dancers, elaborate costumes, and theatrical productions. The company provides multiple service tiers: show-only tickets, dinner-and-show packages (standard and Prestige VIP), and private event hosting. Ancillary offerings include a rooftop bar (Le Toit), the Bar à Bulles venue, the Machine du Moulin Rouge nightclub, and an official merchandise boutique. The portfolio represents a single integrated entertainment and hospitality experience centered on the flagship show.

Differentiator

Problem solved

Functional benefit

Products and services

• Revue Féerie Main cabaret show featuring 80 international artists, ~1,000 feather, sequin, and glitter costumes, four theatrical tableaux, and the iconic French Cancan, performed nightly at 21:00 and 23:00 for individual ticket-buying audiences.
• Dîner-Spectacle Dinner-and-show package combining the Féerie revue with gourmet dining from 19:00, including a standard dinner-show and a higher-end 'Prestige' VIP option with a 7-course tasting menu, half-bottle of premium champagne or wine per person, and priority/fast-track access.
• Spectacle (Show-Only Ticket) Evening show-only admission to the Féerie revue at 21:00 or 23:00, with doors opening 1h15 before the 21:00 show and from 22:45 for the 23:00 show; open seating assigned on arrival.
• Événement (Private Event Hire) Event hosting service for corporate functions, private celebrations, and group bookings at the Moulin Rouge venue.
• Moulin Rouge Boutique (Branded Merchandise) Official e-commerce store and physical boutique at Place Blanche selling branded merchandise, including the Moulin Rouge x Rouje capsule collection (dresses, blouses, t-shirt, make-up pouch, lipstick palette) and Moulin Rouge x Monnaie de Paris gold and silver collector coins.

Quantifiable outcome

• More than 600,000 spectators welcomed annually from around the world
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Monnaie de ParisminorStrategic or Co-development Partner · 1 April 2026Moulin Rouge® partnered with Monnaie de Paris (France's official mint) to create a collector series of gold and silver coins celebrating the Moulin Rouge's spirit of French artisanal excellence. The collection of five coins (two in gold, three in silver) features cancan dancers and the iconic façade on the obverse, and champagne, feathers, and elaborate craftsmanship motifs on the reverse. Each coin is hand-struck. Available at both the Moulin Rouge e-store and Monnaie de Paris boutique at 2bis Rue Guénégaud, 6th arrondissement Paris.
• RoujeminorGTM or Marketing Partner · 1 November 2024Moulin Rouge® partnered with fashion brand Rouje to create a limited-edition capsule collection released in November 2024 to celebrate the Moulin Rouge's 135th anniversary. The collection includes two dresses, two blouses, one T-shirt, a make-up pouch, and a lipstick palette, featuring exclusive prints inspired by Parisian festive spirit (champagne coupe motifs, kisses, lipstick prints) and signature Moulin Rouge red. Available via the Moulin Rouge e-store and a pop-up boutique at Place Blanche.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Nouvelle Eve: La Nouvelle Eve is a Parisian cabaret on the Rue Blondeau featuring traditional French cabaret revues with dinner-show packages. It is a smaller-scale direct competitor to the Moulin Rouge, serving a similar tourist and celebration audience in Paris with comparable revue and dining product.
• Folies Bergère: Folies Bergère is a historic Parisian music hall and variety entertainment venue dating to 1869. It is comparable to the Moulin Rouge as a heritage Parisian performance venue operating revues and variety shows, though it has shifted programming more toward contemporary productions and concerts in recent years.
• Spiegelworld: Spiegelworld produces immersive, adult-themed variety and cabaret shows (e.g., 'Absinthe,' 'The Atomic') in fixed venues with dinner-and-drink service. It is the closest international analogue to the Moulin Rouge's combination of varieté performance, dining, and premium nightlife positioning, though it operates primarily in New York and Las Vegas.
• Paradis Latin: Paradis Latin is one of Paris's historic cabarets, offering revue-style dinner-shows with French Cancan and variety performances. It competes directly with the Moulin Rouge for the Parisian tourist entertainment dollar, with comparable show format, dinner-show packages, and venue-based nightly performances.
• Crazy Horse Paris: Crazy Horse Paris is a Parisian cabaret featuring choreographed variety shows with internationally recruited dancers and elaborate costumes. It is the most direct head-to-head competitor to the Moulin Rouge in the Parisian cabaret category, targeting the same tourist and special-occasion segments with similar dinner-show and premium pricing models.
• Lido de Paris: The Lido de Paris was historically one of the three great Parisian cabarets alongside the Moulin Rouge and Crazy Horse, offering dinner-show revues on the Champs-Élysées. Despite a 2022 closure and subsequent rebranding, it remains the most direct comparable venue in scale, positioning, and historic target audience to the Moulin Rouge.

Broad incumbents

• Cirque du Soleil: Cirque du Soleil is the world's largest live entertainment company producing large-scale acrobatic and theatrical shows across multiple global venues and touring productions. It is comparable to the Moulin Rouge as a premium live entertainment operator but operates at much larger scale with a different artistic focus (acrobatics vs. cabaret varieté).
• L'Olympia: L'Olympia is a historic Parisian concert hall hosting live music performances and variety shows. It overlaps with the Moulin Rouge as a major Parisian live entertainment venue serving tourists and domestic audiences, though its programming is centered on music concerts rather than cabaret revue.

Emerging players

• Teatro ZinZanni: Teatro ZinZanni operates dinner-theater experiences combining circus, cabaret, comedy, and live music in a tent/spiegeltent setting in Seattle and Chicago. It shares the Moulin Rouge's dinner-show format and varieté entertainment DNA but at smaller scale and without the global brand recognition.

Others

• Maxim's de Paris: Maxim's de Paris is a legendary Art Nouveau Parisian restaurant and private club that has expanded into entertainment, cabaret dinners, and branded hospitality experiences. It is comparable to the Moulin Rouge as a heritage Parisian luxury hospitality and entertainment brand, though its core business remains fine dining rather than stage performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/moulinrouge
• Facebookfacebook.com/lemoulinrougeofficiel
• LinkedInlinkedin.com/company/moulin-rouge-cabaret

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soc Bal Du Moulin Rouge