Sellingers Power Golf

What Sellingers Power Golf does

Sellingers Power Golf is a private, founder-owned custom club fitting studio founded in 2003 by Art Sellinger, operating two retail-and-fitting locations in the Dallas-Fort Worth metroplex (Roanoke and Addison, TX) and an associated e-commerce storefront. The company's core service is in-person, data-driven club fitting using a Foresight GC Quad launch monitor and a proprietary club fitting matrix, offered as discrete sessions (driver, iron, wedge, long game, putter, full bag) priced from $100 to $400, with durations ranging from 75 minutes to 3.5 hours. The business is supported by full club repair services (re-gripping, loft/lie adjustment, swing weighting, shaft replacement, wedge grinding) and an equipment shop retailing long-drive-oriented products from brands including Callaway, Fujikura, and House of Forged.

The business model combines professional fitting services, recurring club repair, and transactional e-commerce equipment sales, with go-to-market executed primarily through the two physical studios (bookings via Timetap online scheduling or phone) plus organic social media presence on Facebook, Twitter, and Instagram. Customers are geographically segmented to North Texas golfers seeking expert, data-driven equipment specification rather than general golf retail; Sellingers does not serve enterprise or institutional accounts. The company is privately held by founder Art Sellinger, has no disclosed institutional funding, and operates a related branding and events business under sellingers.net. It has been consistently recognized by Golf Digest and Golf.com as a premier custom club fitting studio.

Name

Sellingers Power Golf

Legal name

SELLINGER'S POWER GOLF

Website

https://sellingerspowergolf.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sellingers Power Golf is a founder-owned, DFW-based custom club fitting studio operating two studios and an e-commerce shop, providing data-driven club fitting, club repair, and equipment retail to North Texas golfers.

Ownership category

akta.pro rank

Product category

Custom Golf Club Fitting Services

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Grips, Shafts & Components Retail (CRAMAGAJ)

Keywords

• Custom club fitting
• Golf equipment retail
• Club repair services
• Launch monitor fitting
• Golf club assembly

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Club Fitting Services: Revenue from professional club fitting sessions across multiple club types including driver, iron, wedge, long game, putter, and full bag fittings. Priced per session with varying durations and rates.
2. Golf Equipment Retail: E-commerce sales of golf equipment including drivers, shafts, adapters, and accessories from brands like Callaway, Fujikura, and House of Forged. One-time product transactions.
3. Club Repair Services: Full range of club repair services including re-gripping, loft & lie adjustments, swing weighting, length alterations, stamping & paint fill, wedge grinding, and shaft replacements/installations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sellingers Power Golf is a custom club fitting studio that uses the Foresight GC Quad launch monitor and a proprietary club fitting matrix to specify and assemble individually fitted golf equipment. The business also offers club repair and alteration services (re-gripping, loft/lie adjustments, shaft replacements, wedge grinding) and retails golf equipment from brands such as Callaway, Fujikura, and House of Forged through an online shop and two physical studio locations in Roanoke and Addison, TX.

Product overview

Sellingers Power Golf is a premier custom club fitting studio founded in 2003 by Art Sellinger, operating as a single-location retail and fitting service rather than a platform-plus-modules architecture. The company offers a comprehensive suite of fitting services (Driver, Iron, Wedge, Long Game, Putter, and Full Bag fitting sessions using Foresight GC Quad launch monitor technology), full club repair services (re-gripping, loft/lie adjustment, shaft replacements, wedge grinding), and an online shop selling golf equipment from brands including Callaway, Fujikura, and House of Forged. The fitting services are priced individually ($100-$400) and are available at two DFW-area locations in Roanoke and Addison, TX. The company also operates a related branding and events business under sellingers.net.

Differentiator

Problem solved

Functional benefit

Products and services

• Driver Fitting 90-minute club fitting session using the Foresight GC Quad launch monitor to evaluate launch angle, ball speed, club-head speed, spin rate, spin axis, apex, landing angle, and carry/total distance for driver optimization. Intended for individual golfers seeking performance-matched drivers.
• Iron Fitting 90-minute fitting session using the Foresight GC Quad launch monitor to analyze the customer's current 7 iron, including launch angle, ball speed, club-head speed, spin rate, spin axis, apex, landing angle, and carry distance, and recommend head type, lofts, lies, lengths, shaft weight/profile/flex, and grip.
• Wedge Fitting One-hour fitting focused on distance gapping, wedge set loft selection (typically 4-6 degrees of loft separation between wedges), bounce and grind fitting, and green-side shot techniques.
• Long Game Fitting Two-hour fitting session for fairway woods, hybrids, and utility irons, covering longer shots into par 5s, long par 3s, and approach shots into par 4s, with the option to add a driver fitting for an additional $50.
• Putter Fitting 75-minute fitting session determining head type, length, loft, lie, balancing and weighting, grip, and aim features to improve putting consistency, distance control, and impact alignment.
• Full Bag Fitting 3.5-hour comprehensive fitting covering the complete bag from driver to putter using the Foresight GC Quad launch monitor and proprietary club fitting matrix, priced at $400 ($375 without putter) and typically delivered across 2 sessions.
• Club Repair Services Full range of club repair and alteration services including re-gripping, loft and lie adjustment, swing weighting, length alterations, stamping and paint fill, wedge grinding, and shaft replacements and installations.
• Golf Equipment Shop Online retail shop selling golf equipment including drivers, driver heads, shafts, and adapters from brands such as Callaway, Fujikura, and House of Forged, available for direct purchase by individual golfers.
• Callaway ELYTE LD Driver Head Long drive driver head with 4.5° loft, 58.5° lie angle, 188g head weight, and 460cc volume, featuring Ai 10x Face for ball speed and dispersion, and a Triaxial Carbon Crown for optimized center of gravity and consistent low-spin flight.
• Callaway Paradym LD Driver Head Long drive driver head with 4.5° loft, 58.5° lie angle, 188g head weight, and 460cc volume, featuring titanium unibody construction, Triaxial Carbon crown, and a forged titanium alloy face for higher ball speeds and low-spin neutral ball flight.
• Fujikura Ventus Velocore PLUS - BLACK Premium golf shaft priced at $350.00, available with multiple adapter and grip options for customization, sold as a standalone retail product in the Golf Equipment Shop.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/SellingersGolf
• Facebookfacebook.com/sellingersgolf
• Instagraminstagram.com/sellingersgolf
• LinkedInlinkedin.com/company/sellingers-power-golf-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellingers Power Golf