La Fiesta Label & Packaging

What La Fiesta Label & Packaging does

La Fiesta Label & Packaging is a US-based custom label and packaging manufacturer founded in 1985 by Leo and Charlotte Valadez and headquartered at a single production facility in Chandler, Arizona. The company operates as a privately held Minority Business Enterprise and is now structured as a sister company of DRG Technologies under shared ownership. Its core capabilities center on flexographic printing — including 8-color capability with water-based and UV inks, 16-inch web width, and UV varnish/lamination finishing — supplemented by short-run digital printing for prototypes and samples without plate charges. La Fiesta is positioned as one of the few US flexographic printers with in-house shrink sleeve manufacturing, including 3D scanning to apply custom graphics to difficult bottle shapes.

The company's product portfolio spans four core service lines: Custom Shrink Sleeves (heat-shrink labels with distortion-compensated graphics), Pressure Sensitive Labels (self-adhesive labels with 8-color capability), Flexible Packaging (printed/laminated roll stock, stand-up pouches, and sachets for cosmetics, food, beverage and healthcare), and Digital Solutions (short-run digital print for prototyping). Card wrappers on metallic film serve as a specialized sub-product. Named customers include large enterprise CPG and consumer brands — Frito Lay (estimated 25 million case labels per month), Procter & Gamble, GNC, Hains Corporation — alongside mid-market buyers such as Sweet Drops, Protein to Go, and Me4kidz, spanning beverage, nutraceutical, cosmetics, healthcare, food, and consumer product verticals.

La Fiesta runs a direct, sales-led go-to-market: customers contact the company via phone or website, receive quote-based pricing for custom runs, and are supported through design, production, and shipping by an in-house customer service function. Pricing is not publicly disclosed and is job-specific based on materials, quantities, and specifications. The company emphasizes American-made materials and a 10-15 business day domestic turnaround as differentiators versus overseas converters. There are no disclosed funding rounds, M&A activity, or external institutional investment; the company is family-led with Kirk Valadez (Director of Operations) and Karla Ramos (Customer Service Manager) listed in operational roles.

Name

La Fiesta Label & Packaging

Legal name

La Fiesta Label & Packaging

Website

https://lafiestalabel.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

La Fiesta Label & Packaging is a Chandler, Arizona-based custom flexographic and digital printer manufacturing shrink sleeves, pressure-sensitive labels, flexible packaging, and short-run digital solutions for enterprise and mid-market CPG brands across beverage, nutraceutical, food, cosmetics, and healthcare verticals.

Ownership category

akta.pro rank

Product category

Custom Label & Packaging Manufacturing

NAICS

Plastics Bag and Pouch Manufacturing (326111), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Flexible Cosmetic Packaging (Pouches, Sachets, Stick Packs) (IMALAJAE)

Keywords

• Shrink sleeve manufacturing
• Pressure sensitive labels
• Flexible packaging printing
• Flexographic printing services
• Custom label manufacturer

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Label Manufacturing: Manufacture of custom pressure sensitive labels, shrink sleeves, and flexible packaging products. Products are made to order based on customer specifications with no pricing publicly disclosed - quotes provided for each job.
2. Flexible Packaging Products: Printed and laminated roll stock and custom made packets/sachets for cosmetics, food, beverage and healthcare applications. Custom layout and design services included.
3. Digital Solutions Services: Short run digital printing for prototypes, samples, and mock ups without plate charges

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

La Fiesta Label & Packaging manufactures custom shrink sleeves, pressure-sensitive labels, and flexible packaging (printed roll stock, stand-up pouches, sachets/card wrappers) for consumer packaged goods brands across food, beverage, nutraceutical, cosmetics, and healthcare verticals. Production is order-based and made in Chandler, Arizona, with on-demand digital print solutions offered for short-run prototypes and samples without plate charges.

Product overview

La Fiesta Label & Packaging is a U.S.-based custom label and packaging manufacturer offering a portfolio of four core printing services: Custom Shrink Sleeves (heat shrink labels with flexographic printing and distortion compensation), Pressure Sensitive Labels (self-adhesive labels with 8-color capability), Flexible Packaging (roll stock, stand-up pouches, and packets for food/beverage/cosmetic/healthcare), and Digital Solutions (short-run prototyping and sample printing). The company also produces Card Wrappers as a specialized sub-product. All products are manufactured at their Chandler, Arizona facility with a focus on American-made materials and quick turnaround times of 10-15 business days.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Shrink Sleeves Heat-shrink sleeve labels with high-impact graphics and distortion compensation, including 3D scanning for custom graphics on difficult bottle shapes, designed for consumer packaged goods brands needing premium shelf presence.
• Pressure Sensitive Labels Self-adhesive labels with 8-color flexographic capability (water-based and UV inks) on a 16" web width, supporting brand conveyance, product identification, and shelf appeal for consumer brands.
• Flexible Packaging Printed and laminated roll stock, stand-up pouches, and custom packets/sachets designed for cosmetics, food, beverage, and healthcare applications, with custom layout and design services included.
• Digital Solutions High-speed digital print solutions for prototypes, samples, and mockups, enabling affordable short-run printing without plate charges for smaller quantities.
• Card Wrappers Card wrappers printed on metallic film, offered as a specialized sub-product within the flexible packaging line for premium product packaging applications.

Quantifiable outcome

• 10-15 business day turnaround for shrink sleeves vs. overseas production times

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DRG TechnologiescoreStrategic or Co-development PartnerDRG Technologies is the parent company of La Fiesta Label & Packaging. La Fiesta is described as a 'Sister Company' of DRG Technologies, indicating they operate under the same corporate umbrella or ownership structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avery Dennison: Global leader in pressure-sensitive label materials and finished labels, with strong presence in food, beverage, and personal care end markets. Comparable in pressure-sensitive label technology, though Avery also sells the underlying facestock and adhesives into the same converter ecosystem.
• CCL Industries: World's largest label manufacturer, including shrink sleeves and pressure-sensitive labels. Directly comparable product lines, but at vastly greater scale, with global manufacturing footprint across food, beverage, healthcare, and personal care—La Fiesta's customer mix.
• Multi-Color Corporation: Large diversified label converter serving wine, spirits, beverage, food, and consumer products with pressure-sensitive and shrink-sleeve technologies. Directly comparable end-market exposure and production technology, but at significantly larger scale and global footprint.

Direct peers

• Fortis Solutions Group: US-focused pressure-sensitive and shrink-sleeve label converter serving food, beverage, nutraceutical, and personal care brands. Most directly comparable mid-market US peer to La Fiesta in customer verticals, product mix, and regional go-to-market.
• Resource Label Group: North American label converter specializing in pressure-sensitive, shrink-sleeve, and flexible packaging for CPG customers. Closest peer in product portfolio and customer verticals to La Fiesta, though operating across multiple US facilities.
• WS Packaging Group: US-focused label converter offering pressure-sensitive labels, shrink sleeves, and flexible packaging across multiple facilities. Similar product portfolio, customer verticals (food, beverage, CPG), and US-centric manufacturing model.
• Macaran Printed Products: US flexographic and digital label printer serving consumer products, beverage, and industrial markets. Closely aligned technology stack (flexo + digital) and product categories (pressure-sensitive labels, shrink sleeves) with La Fiesta.
• Inland Label: US-based flexographic and digital printer of pressure-sensitive labels and shrink sleeves, with similar CPG customer base (beverage, food, nutraceutical). Comparable product mix and US domestic manufacturing positioning, though at larger scale than La Fiesta.
• Hammer Packaging: Rochester, NY-based flexographic and digital label converter producing shrink sleeves, pressure-sensitive labels, and flexible packaging. Directly comparable in flexo technology stack and product categories, serving similar CPG and beverage customers.

Emerging players

• Nosco: US-based packaging and label converter serving CPG, healthcare, and personal care customers. Comparable product categories and end markets, with particular overlap in healthcare/nutraceutical printing where La Fiesta already serves GNC and Protein to Go.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-fiesta-labeling-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fiesta Label & Packaging