LaMar Lighting Company

What LaMar Lighting Company does

LaMar Lighting Company, operating as Lamar LED, is a privately held U.S. manufacturer of commercial, industrial, institutional, and residential LED and fluorescent lighting fixtures, founded in 1957 and headquartered at 1150 Motor Parkway, Central Islip, New York. The company operates a domestic, union-made production facility and is positioned as the original manufacturer of Buy American Act (BAA) and Buy American Build America Act (BABA) compliant fixtures, with full UL certification across its catalog and additional listings (cETL, DLC, ADA, UL924 for stairwell life-safety) on specific product lines. Its portfolio spans roughly 100+ active product series across eight collections — Occu-Smart (motion-sensor controlled), Architectural, Strips & Industrial, Warehouse, Decorative, Outdoor & Vandal Resistant, plus Surface Mount, Suspended, and Recessed families — supplemented by a 24VDC/Power-over-Ethernet Low Voltage line and an integrated Controls & Sensors offering. Differentiated features include bi-level occupancy dimming (down to ~3W standby), Multi-Color Tuning (MCT) switchable between 3000K/3500K/4000K, Bluetooth app-configurable fixtures (iOS/Android) with optional Casambi Bluetooth mesh for fixture-to-fixture communication, and free in-house custom fabrication of standard products within allowable wattage limits.

LaMar serves federal and government buyers (GSA, NYCHA), commercial and institutional customers (Disney, Hilton, Barclays Center, Citi Field, Walgreens, Prada, Nike, Columbia University, UCSF, Hofstra, University of Maryland), industrial and utility accounts (Merck, Verizon, National Grid, ConEdison, Hershey's), and transportation venues (BWI International Airport). Its go-to-market is sales-led, executed through a nationwide network of independent sales representatives supplemented by direct contact ([email protected]), with a digital layer of case studies (National Grid, NYSERDA, California PIER/UCLA, NY Public Service Commission/Verizon) and downloadable technical resources. Revenue is generated almost entirely through hardware sales of lighting fixtures on a quote-based, multi-year contract basis; the company does not disclose pricing publicly, and no M&A, external funding, or leadership transitions beyond a CEO designation (Jeffrey Goldstein) are documented in the available source material.

Name

LaMar Lighting Company

Legal name

Lamar Lighting Co., Inc.

Website

https://lamarled.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial LED Lighting Fixtures

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)

Keywords

• Commercial LED lighting
• Industrial LED fixtures
• Motion sensor lighting
• Architectural LED luminaires
• BABA BAA compliant fixtures

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. LED Lighting Fixtures: Manufacture and sale of commercial, industrial, and residential LED lighting fixtures. Products offered in standard configurations with options for customization. Revenue derived from product sales to government, commercial, and industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LaMar Lighting Company (dba Lamar LED) designs, engineers, and manufactures commercial, industrial, institutional, and residential LED lighting fixtures in the United States. Its portfolio spans architectural, strips/industrial, warehouse, decorative, outdoor/vandal-resistant, recessed, surface-mount, suspended, and low-voltage luminaire collections, with integrated motion-sensor (Occu-Smart) and bi-level dimming control options. The company also offers custom luminaire fabrication and BABA/BAA-compliant products for federal and infrastructure projects.

Product overview

LaMar Lighting Company (operating as Lamar LED) manufactures a comprehensive portfolio of LED lighting fixtures designed for commercial, industrial, institutional, and residential applications. The product portfolio consists of eight main product collections—Occu-Smart (motion sensor controlled), Architectural, Strips & Industrial, Warehouse, Decorative, Outdoor & Vandal Resistant, plus three mounting-based collections (Surface Mount, Suspended, Recessed)—complemented by Low Voltage/PoE systems and Controls & Sensors. These collections encompass approximately 100+ individual product series including linear systems, troffers, wraparounds, strip fixtures, round luminaires, and decorative fixtures. The products share a common emphasis on energy efficiency (with DLC-listed options), BABA/BAA compliance for federal projects, and optional motion sensing capabilities for occupancy-based control. The Occu-Smart line integrates sensors directly into fixtures, while the Low Voltage collection supports modern Power over Ethernet installations.

Differentiator

Problem solved

Functional benefit

Brands

• Occu-Smart: Motion sensor controlled LED lighting product line featuring bi-level occupancy sensors for energy savings in stairwells, corridors, and other spaces.
• Voyager Series
• Titan Series
• Saturn Series

Products and services

• Occu-Smart Motion Sensor Controlled LED Collection Collection of LED lighting fixtures with integrated bi-level occupancy sensing for automatic standby-to-full-output operation, designed for energy savings in stairwells, corridors, and other intermittently occupied spaces across commercial, institutional, and government projects.
• Architectural Lighting Collection Collection of premium LED fixtures including linear, volumetric, and decorative configurations for commercial and institutional buildings where aesthetic design and efficiency are required.
• Strips & Industrial Lighting Collection Rugged LED strip fixtures and industrial-grade luminaires for warehouses, manufacturing facilities, and commercial spaces requiring high-bay or strip lighting in demanding environments.
• Warehouse Lighting Collection High-output LED fixtures designed for large warehouse spaces with high ceilings, providing efficient illumination for industrial storage and distribution centers.
• Decorative Lighting Collection Aesthetic LED lighting fixtures for residential and commercial decorative applications, including surface mount and suspended designs with distinctive finishes such as the Saturn Series satin nickel accent rings.
• Outdoor & Vandal Resistant Lighting Collection Durable LED fixtures engineered for outdoor environments and high-abuse applications, featuring impact-resistant construction for exteriors, parking structures, and public spaces.
• Linear Lighting System Modular linear LED lighting system (LLS Series) enabling seamless continuous runs, mitered corners, and custom configurations for architectural installations.
• Surface Mount Lighting Collection LED fixtures designed for surface ceiling or wall mounting, including wraparound, volumetric, and corner-mount configurations including the WELA, SBL, DLLR, SSLED, and DL Series.
• Suspended Lighting Collection LED fixtures suspended from ceilings via cables or stems, offering direct, indirect, and direct/indirect lighting configurations including the NLSDI Series for architectural applications.
• Recessed Mount Lighting Collection LED fixtures designed for installation within ceilings or walls, including the NLR and NLR-MCT narrow linear recessed series and troffers for grid-compatible commercial installations.
• Low Voltage Power Systems (24VDC) 24VDC low voltage LED lighting systems designed for Power over Ethernet (PoE) installations and energy-efficient commercial applications.
• Controls & Sensors Motion sensors, daylight sensors, and lighting controls integrated into LED fixtures for automated occupancy-based and daylight-responsive lighting control.
• VOL Gen6 Series Voyager Bi-Level Motion Sensor Luminaire with optional Bluetooth technology for field-adjustable output power, available with Casambi Bluetooth mesh for fixture-to-fixture coordinated control; ADA compliant with optional UL924 emergency backup for stairwell life safety.
• WELA Series Adjustable LED wraparound surface-mount luminaire with linear extruded frosted acrylic diffuser, field-adjustable CCT (3500K–5000K) and lumen output, and 0-10V dimming to 1% standard.
• TITAN HF (TTH) Series Direct round LED utility luminaire with internally mounted high-frequency motion sensor for discreet detection through glass and walls, available in 2' and 4' lengths for utility and industrial applications.
• TITAN U (TTU) Series Direct round LED luminaire with ultrasonic motion sensor featuring bi-level operation with adjustable standby light levels, time delay, and sensitivity for energy savings in demanding environments.
• SUNLD Series (Saturn Decorative) Decorative surface-mount LED with satin nickel finish accent rings and high-transmission acrylic diffuser, featuring field-adjustable Multi-Color Tuning (3000K, 3500K, or 4000K) and cETL safety listing.
• SFL Series Formed lens surface LED series for grid ceilings combining contemporary fluorescent aesthetics with LED efficiency, available in 2x2 or 2x4 sizes with lumen outputs from 1,295 Lu (2' at 10.7W) to 7,972 Lu (2x4 at 75W).
• SBL Series Lensed surface box LED series with traditional surface-box design powered by LED technology, available in 2x2 or 2x4 sizes with a frosted acrylic lens for commercial surface-mount applications.
• DLLR Series Direct round LED fixture with optional IR motion sensor for bi-level operation, suitable for surface-mount commercial applications.
• DL Series (Delta) Delta Series direct LED luminaire with integral motion sensor, DLC approved for commercial applications.
• VTLED Series Narrow enclosed dust- and vapor-proof LED fixture with adjustable power and CCT, designed for challenging industrial environments such as manufacturing and parking structures.
• NLR Series Narrow Linear Recessed LED for clean, minimal ceiling installations in commercial spaces.
• NLR-MCT Series Narrow Linear Recessed LED with Multi-Color Tuning for selectable color temperature (3000K, 3500K, or 4000K).
• 44LSD Series 4x4 LED Surface/Suspended fixture for architectural applications requiring clean linear aesthetics.
• NLSDI Series Narrow Linear Suspended Direct/Indirect LED for suspended ceiling installations with both upward and downward light distribution.
• Custom Luminaire Fabrication Service Design, development, production, and shipping of custom luminaires for nearly any application requirement, with free modifications to standard products within maximum allowable wattages for commercial, industrial, and government customers with non-standard specifications.

Quantifiable outcome

• Energy savings through bi-level occupancy sensing - fixtures consume as little as 3W in standby mode
• +1 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National GridcoreStrategic or Co-development PartnerEnergy efficiency partnership through National Grid's energy savings programs. LaMar LED fixtures were installed at Quincy Youth Hockey Arena in Quincy, MA as part of National Grid's energy efficiency initiatives.
• Prism Energy ServicescoreStrategic or Co-development PartnerCollaborated with Prism Energy Services on the National Grid youth hockey arena lighting project in Quincy, MA, demonstrating energy efficiency through utility-sponsored programs.
• California Energy Commission PIER Buildings ProgramcoreStrategic or Co-development PartnerPartnership through California's Public Interest Energy Research (PIER) Buildings Program. LaMar LED fixtures were installed at UCLA as part of the state's energy efficiency research and public interest lighting initiatives.
• NYSERDAcoreStrategic or Co-development PartnerNew York State Energy Research and Development Authority partnership for energy efficiency projects. LaMar LED installed lighting upgrades at Verizon facilities in Westchester County, NY through NYSERDA programs.
• New York State Public Service CommissioncoreStrategic or Co-development PartnerCollaborated with NYS Public Service Commission on utility energy efficiency programs. Large-scale lighting upgrade project for Verizon in Westchester County, NY.
• UCLAminorOthersUniversity of California Los Angeles received LaMar LED lighting installations through California's PIER Buildings Program, serving as a public interest and safer lighting demonstration site.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Signify (Philips Lighting): Global lighting leader producing Philips-brand LED fixtures, controls, and connected lighting. Competes with LaMar across commercial, industrial, and outdoor segments, with significantly larger R&D and connected-systems capabilities.
• Hubbell Lighting: Hubbell Lighting (Columbia, Prescolite, Dual-Lite) manufactures commercial and industrial LED fixtures for the same specification-driven commercial and institutional channels as LaMar. Overlaps in recessed, surface mount, outdoor, and emergency egress products.
• Acuity Brands: Largest US-based lighting manufacturer with extensive commercial and industrial LED fixture portfolios. Broader scale and broader portfolio than LaMar, but overlaps directly in architectural, recessed, and industrial LED fixtures sold to the same commercial specifier base.
• GE Current (a Daintree company): Industrial and commercial LED lighting plus IoT controls (Daintree) for commercial buildings. Competes with LaMar in commercial and industrial fixtures, with deeper connected-lighting/IoT capabilities.

Direct peers

• Kenall Manufacturing: US manufacturer of specialty, vandal-resistant, and sealed LED luminaires for demanding commercial, healthcare, and public infrastructure applications. Closely comparable to LaMar in targeting rugged, code-compliant made-in-USA fixtures for institutional buyers.
• RAB Lighting: US-based manufacturer of commercial, industrial, and outdoor LED fixtures with controls integration. Directly competes with LaMar in outdoor, vandal-resistant, warehouse, and occupancy-sensed fixtures for commercial and government buyers.
• Focal Point Lighting: Mid-market US architectural LED luminaire manufacturer with a focus on commercial suspended, recessed, and linear fixtures. Directly comparable to LaMar's architectural, recessed, and surface mount product lines for commercial specification channels.
• Axis Lighting: North American manufacturer of architectural linear and recessed LED luminaires for commercial and institutional projects. Overlaps directly with LaMar's architectural, recessed, and suspended collections targeting the same specifier base.
• Evenlite / Dual-Lite (Hubbell Emergency): Emergency egress and life-safety lighting specialists; UL924-listed stairwell and emergency fixtures comparable to LaMar's UL924-compliant stairwell offerings for federal and institutional projects.

Emerging players

• Liteline: North American architectural and recessed LED luminaire manufacturer with growing occupancy-control and Bluetooth-configured products. Comparable as a mid-sized competitor focused on architectural and recessed fixtures with controls integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lamarlighting
• LinkedInlinkedin.com/company/lamar-lighting

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaMar Lighting Company