Tyent USA
- Company typePrivate
- Founded2007
- HeadquartersSewell, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tyent USA does
Tyent USA, LLC is a privately held New Jersey-based manufacturer and direct-to-consumer retailer of premium alkaline hydrogen water ionizers, founded in 2007 and operating from Sewell (Mantua Township), NJ. The company sells countertop, above-counter, and under-counter ionizers built around platinum-coated titanium electrode plates (up to 13 plates in flagship models), .01-micron Dialapure ultra-filtration, and molecular hydrogen infusion technology producing pH ranges of 1.7–12.5 and ORP levels up to -1250. Hardware ASPs span roughly $995 for the entry-level Q-Series through $15,000 for the commercial Sodium Hypochlorite Generator, with the flagship UCE-13 Plus at $4,785–$4,980.
The business model combines a Shopify-powered e-commerce storefront with an authorized dealer network offering exclusive territories, plus Bread Pay 0% APR financing up to 24 months and a 75-day in-home trial to reduce purchase friction on high-ticket hardware. Recurring revenue is generated through proprietary replacement filter sets (~$199 per set), pre-filter systems, cleaning cartridges, and lifestyle accessories. Customer segments include health-conscious consumers, professional athletes, celebrities/public figures endorsing the brand, and a smaller healthcare-practitioner channel. The company claims over 40 years of category experience, ISO 9001/14001 and WQA certifications, an A+ BBB rating, and 8,200+ verified customer reviews, and ships only within North America (US, Canada, Mexico). Family-led by founder and President Joe Boccuti, Tyent operates without disclosed institutional funding.
Tyent USA firmographics
Firmographics- Name
- Tyent USA
- Legal name
- Tyent USA, LLC
- Website
- https://tyentusa.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tyent USA industry classification
Industry- Product category
- Water Ionizers
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- akta.pro primary industry
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
- akta.pro secondary industry
- Softening & Demineralization (Lime Softening, Ion Exchange) (EUANABAE)
Keywords
Where Tyent USA is headquartered
LocationHeadquarters
- HQ city
- Sewell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tyent USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Water Ionizer Hardware Sales: Tyent generates the majority of its revenue from one-time sales of water ionizer hardware. Main product lines include the UCE (built-in under-counter, $4,785–$4,980), ACE (above-counter, $3,985), Hybrid (countertop, $4,185), and Edge (countertop, $2,480). Commercial ionizers are priced at $15,000. The company offers 0% financing for up to 24 months through Bread Pay to lower the upfront purchase barrier.
- Replacement Filters and Accessories: Recurring revenue from replacement filter sets (~$199 each), pre-filter systems ($34.95–$479.95), cleaning products, drinkware ($39.95–$59.95), shower filters, and beauty products. Filters require periodic replacement based on source water conditions and usage.
- Authorized Dealer Network: Tyent recruits and supports authorized dealers who purchase and resell Tyent products, contributing to overall revenue through wholesale transactions to the dealer channel.
- Extended Warranties and Service Plans: Lifetime warranty is included with purchase. The company may generate ancillary service revenue from repairs, replacements, and support beyond the standard warranty terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Q-Series – Entry-level countertop ionizer |
| One time/ perpetual license | Pay-as-you-go | Edge – Compact countertop ionizer |
| One time/ perpetual license | Pay-as-you-go | ACE – Above-counter extreme water ionizer |
| One time/ perpetual license | Pay-as-you-go | Hybrid – Countertop alkaline H2 hybrid ionizer |
| One time/ perpetual license | Pay-as-you-go | UCE – Under-counter extreme built-in ionizer (flagship) |
| One time/ perpetual license | Pay-as-you-go | Commercial Sodium Hypochlorite Generator |
| Unit Pricing | Pay-as-you-go | Replacement Filter Sets |
| Unit Pricing | Pay-as-you-go | Pre-Filter and Accessory Systems |
| Unit Pricing | Pay-as-you-go | Drinkware and Lifestyle Accessories |
| Subscription | Monthly | 0% Financing via Bread Pay |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Tyent USA product offering
Product offeringCore offering
Tyent USA designs, manufactures, and sells alkaline hydrogen water ionizers for residential and commercial use. The company's flagship ionizers (UCE-13 Plus, ACE-13, Hybrid, Edge-9000T) use 13-plate solid/mesh hybrid platinum-coated titanium electrodes paired with .01 micron Dialapure filtration to produce alkaline, hydrogen-rich drinking water (pH 1.7–12.5, ORP up to -1250, up to 1.8+ ppm molecular hydrogen) and acidic water for cleaning and skincare. Tyent also sells replacement filters, pre-filter systems, cleaning cartridges, and lifestyle drinkware to support its installed base.
Product overview
Tyent USA offers a comprehensive portfolio of alkaline hydrogen water ionizers and water treatment products. The core product line consists of four main water ionizer models: the UCE-13 Plus (premium under-counter unit with 13-plate technology available in Satin Silver, Gold, Matte Black, and Antique finishes), the ACE-13 (above-counter countertop model), the Hybrid (countertop hybrid with enhanced ORP performance), and the Edge-9000T (entry-level countertop ionizer). A commercial Sodium Hypochlorite Generator rounds out the ionizer lineup. The product ecosystem is supported by comprehensive filter and pre-filter systems including Dialapure Ultra Filters, WIT multi-bank filtration systems for whole-house treatment, ionizer cleaning products (citric acid cartridges and scale removers), and lifestyle accessories including Contemporary Drinkware bottles/jugs, shower products, and pH testing kits. The company emphasizes molecular hydrogen infusion technology, lifetime warranties, and 75-day trial periods across its residential ionizer products.
Differentiator
Problem solved
Functional benefit
Products and services
- UCE-13 Plus Water Ionizer Premium under-counter water ionizer with 13 platinum-coated titanium plates, dual .01-micron Dialapure filters, pH range 1.7-12.5, ORP up to -1150, and up to 1.8+ ppm molecular hydrogen. Built-in under-counter design with full-color touchscreen and jog-dial interface, dual independent water outlets for alkaline and acidic water, automatic self-cleaning, and a lifetime warranty. Priced $4,195-$4,980 depending on finish. For health-conscious residential consumers seeking premium built-in kitchen water ionization.
- ACE-13 Water Ionizer Above-counter extreme water ionizer with 13-plate technology, negative ORP levels up to -1150, pH range 1.7-12.5, and up to 1.8+ ppm molecular hydrogen. Freestanding countertop design. Priced $3,395-$3,985. For residential consumers who prefer an above-counter installation rather than a built-in under-counter unit.
Quantifiable outcome
- Up to -1250 ORP (oxidation-reduction potential) for antioxidant properties, exceeding typical competitor benchmarks
- +5 more outcomes
Companies that use Tyent USA
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Tyent USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Tyent USA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shopify Inc.coreTyent's e-commerce website (tyentusa.com) is hosted on Shopify's platform, which provides the online e-commerce infrastructure, payment processing, order management, and store management tools enabling Tyent to sell directly to consumers. Shopify is described in Tyent's Terms of Service as the provider of the online e-commerce platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Tyent USA competitors and assessment
Company assessmentDirect peers
- AlkaViva (formerly IonWays): AlkaViva (formerly IonWays) sells premium alkaline/hydrogen water ionizers directly to consumers with comparable electrode and filtration technology claims. It targets the same health-conscious, premium-ASP buyer that Tyent pursues.
- Aqua Ionizer Pro: Aqua Ionizer Pro markets US-assembled alkaline water ionizers through a direct-to-consumer e-commerce model. Its product positioning, warranty structure, and target buyer mirror Tyent's.
- Enagic (Kangen Water): Enagic is the global category leader in alkaline water ionizers under the Kangen Water brand, selling multi-plate ionizers directly and through a large MLM distributor network. It is Tyent's most direct head-to-head competitor across residential and light-commercial segments.
- Life Ionizers: Life Ionizers is a US-based DTC seller of multi-plate alkaline water ionizers with comparable pricing tiers and a similar premium consumer positioning. It competes with Tyent on hydrogen output, plate count, and lifetime-warranty messaging.
- Emco Tech (Jupiter, Athena brands): Emco Tech manufactures and distributes Jupiter and Athena brand alkaline ionizers globally. It competes with Tyent in both residential and commercial-grade ionization equipment across multiple geographies.
- Bawell: Bawell is a US-based DTC seller of alkaline water ionizers targeting health-conscious consumers with multi-plate countertop and under-counter units. It competes directly with Tyent's residential line on features and price.
- Chanson Water: Chanson Water is a Taiwan-based manufacturer and US retailer of alkaline water ionizers sold through e-commerce and dealer channels. Its product line, plate configurations, and price tiers overlap meaningfully with Tyent's UCE, ACE, and Edge models.
Broad incumbents
- PUR: PUR (owned by Helen of Troy) is a mass-market home water filtration brand selling faucet-mount and pitcher filters at low price points. It competes with Tyent on the home water-quality use case but at a far more accessible price band and via different technology.
- Brita: Brita (owned by The Clorox Company) is the largest US home water filtration brand, dominating the pitcher and dispenser category. It addresses the same underlying consumer need (better-tasting, filtered drinking water) as Tyent but at substantially lower price points and via non-ionizing filtration.
- Berkey: Berkey is an established US brand of gravity-fed home water filtration systems. It overlaps with Tyent on the home water-treatment buyer but competes via a different technology (gravity filtration vs. ionization) and typically lower price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tyent USA social profiles
Digital presenceTyent USA compliance and trust
Trust signalCompliance6 records
Tyent USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyent USA leadership team
Management profileNumber of profiles
Profiles6 records
Tyent USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyent USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyent USA
What does Tyent USA do?
Tyent USA designs, manufactures, and sells alkaline hydrogen water ionizers for residential and commercial use. The company's flagship ionizers (UCE-13 Plus, ACE-13, Hybrid, Edge-9000T) use 13-plate solid/mesh hybrid platinum-coated titanium electrodes paired with .01 micron Dialapure filtration to produce alkaline, hydrogen-rich drinking water (pH 1.7–12.5, ORP up to -1250, up to 1.8+ ppm molecular hydrogen) and acidic water for cleaning and skincare. Tyent also sells replacement filters, pre-filter systems, cleaning cartridges, and lifestyle drinkware to support its installed base.
Is Tyent USA a public or private company?
Tyent USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tyent USA founded?
Tyent USA was founded in 2007. It employs 11 to 50 people.
Where is Tyent USA based?
Tyent USA is headquartered in Sewell, United States, in the North America region.
How does Tyent USA make money?
Four revenue lines are on record. Water Ionizer Hardware Sales are the primary driver. The others are replacement Filters and Accessories, authorized Dealer Network and extended Warranties and Service Plans.
Who are Tyent USA's main competitors?
Direct peers on record are AlkaViva (formerly IonWays), Aqua Ionizer Pro, Enagic (Kangen Water), Life Ionizers, Emco Tech (Jupiter, Athena brands), Bawell and Chanson Water. Broad incumbents are PUR, Brita and Berkey.
Does Tyent USA have an API?
No public API is recorded for Tyent USA.
What industry is Tyent USA in?
Tyent USA's product category is Water Ionizers. Its primary akta.pro industry code is HSAOAAAH, Water Softener, Filtration & Treatment System Installation, with a secondary code of EUANABAE, Softening & Demineralization (Lime Softening, Ion Exchange). Its NAICS code is 334512.