WGME

Local Broadcast Televisionwgme.com

WGME (CBS 13) is a local CBS-affiliated broadcast television station in Portland, Maine, owned and operated by Sinclair Broadcast Group, delivering local news, weather, sports, and entertainment content to Maine viewers via broadcast, cable, mobile apps, and digital platforms.

Company typePublic
Founded2008
HeadquartersPortland, United States
Headcount51–100
GTM typeB2C
OfferingServices

What WGME does

WGME (branded on-air as CBS 13) is a local broadcast television station licensed to and operating in the Portland, Maine Designated Market Area. It produces and distributes local news, weather forecasts, sports coverage including the statewide Friday Night Rivals high school football franchise, and entertainment programming, with an investigative unit branded I-Team ("On Your Side"). Distribution is multi-channel: traditional over-the-air broadcast as a CBS network affiliate, carriage via cable and satellite providers including DirecTV and Dish Network, the wgme.com website, dedicated iOS and Android mobile applications, live streaming via wgme.com/watch, and a presence on YouTube, Facebook, TikTok, Twitter/X, and Pinterest. The technical foundation is conventional digital broadcast television with supplementary web and mobile platforms running on the shared Sinclair Storyline publishing infrastructure.

WGME firmographics

Firmographics

Name: WGME
Legal name: Sinclair Broadcast Group
Website: https://wgme.com
Company type: Public
Founded year: 2008
Operating status: Operating
Headcount range: 51–100 employees
Short description: WGME (CBS 13) is a local CBS-affiliated broadcast television station in Portland, Maine, owned and operated by Sinclair Broadcast Group, delivering local news, weather, sports, and entertainment content to Maine viewers via broadcast, cable, mobile apps, and digital platforms.
Ownership category
akta.pro rank

WGME industry classification

Industry

Product category: Local Broadcast Television
NAICS: Television Broadcasting Stations (516120)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Local News & Weather Stations (MPABACAJ)
akta.pro secondary industry: News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

Local television broadcasting
Broadcast news media
Weather forecasting services
Local sports coverage
Investigative journalism

Where WGME is headquartered

Location

Headquarters

HQ city: Portland
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WGME business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising: Local broadcast television station generating revenue through advertising sales, including local and national commercials, digital advertising on website and mobile platforms, and sponsored content segments.

Distribution channels3 records

Marketing channels8 records

WGME product offering

Product offering

Core offering

WGME is a CBS-affiliated local broadcast television station serving the Portland, Maine market. It distributes locally produced news, weather forecasts, sports coverage (including Friday Night Rivals high school football), and entertainment programming alongside CBS network national content via over-the-air broadcast, supported by digital platforms including wgme.com, mobile apps, and live streaming.

Product overview

WGME is a local television news station (CBS 13) based in Portland, Maine, operated by Sinclair Broadcast Group. The station provides local news coverage, weather forecasting, sports reporting, and entertainment content through its broadcast television channel, website (wgme.com), and mobile applications. The core offering is local broadcast television with digital extensions including a news and weather mobile app and live streaming capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

WGME News & Weather App Mobile application available on iOS and Android that delivers WGME's local news, weather updates, and breaking news alerts to users in the Portland, Maine market.
WGME Live Streaming / Watch

Companies that use WGME

Customer profile

Segments1 record

Ideal customer profiles1 record

WGME technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WGME partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

CBS NetworkcoreChannel Partner/ Reseller/ DistributorWGME operates as a CBS affiliate station, carrying CBS network programming and news content while producing local Maine-focused news coverage.
Sinclair Broadcast GroupcoreChannel Partner/ Reseller/ DistributorWGME is owned and operated by Sinclair Broadcast Group, one of the largest local television broadcasting companies in the United States, providing corporate resources and network affiliations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

WGME competitors and assessment

Company assessment

Direct peers

WMTW: WMTW is the ABC-affiliated local television station serving the same Portland, Maine DMA as WGME. It is a direct competitor for local news viewers, advertisers, and CBS/ABC network programming reach in the market.
WCSH / NewsCenter Maine: WCSH is the NBC affiliate operating in the Portland, Maine market (NewsCenter Maine). It competes head-to-head with WGME for local news, weather, and sports audiences and for the same local advertiser pool.

Broad incumbents

Sinclair Broadcast Group: Sinclair is both WGME's parent and the largest U.S. owner of local TV stations. As a broader incumbent, Sinclair's portfolio of stations shares WGME's broadcast model, retransmission economics, and ad-driven revenue structure at scale.
Nexstar Media Group: Nexstar is the largest U.S. local television broadcaster by station count. It operates comparable local affiliate stations with the same broadcast-advertising and retransmission revenue model as WGME.
Tegna: Tegna is a major owner of local Big Four network affiliates across mid-sized U.S. markets. Its station-level economics, content mix (news/weather/sports), and advertiser base closely resemble WGME's operating profile.
Gray Television: Gray Television operates a portfolio of local CBS, NBC, ABC, and FOX affiliates in small and mid-sized U.S. markets. It is a direct comparable on portfolio economics and local-market strategy to WGME.
E.W. Scripps Company: Scripps owns a portfolio of local broadcast stations plus national networks. Its local stations compete with WGME in similar mid-sized DMAs with comparable news-driven programming and ad-sales models.
Hearst Television: Hearst Television operates local broadcast stations affiliated with major networks (NBC, ABC, CBS) across U.S. markets. Its station-level operations, newsroom-driven programming, and ad revenue mix mirror WGME.
Cox Media Group: Cox Media Group owns and operates local TV stations and radio stations across multiple U.S. markets. Its TV stations share WGME's broadcast-plus-digital revenue model and local advertiser relationships.

Regional players

New England Cable News (NECN): NECN is a regional cable news network serving New England, including Maine. It competes with WGME for New England and Maine regional news viewers and advertisers but is distributed primarily via cable rather than over-the-air broadcast.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

WGME financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WGME leadership team

Management profile

Number of profiles

WGME funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WGME M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WGME

What does WGME do?

Is WGME a public or private company?

WGME is a public company. It is classified as public and is currently operating.

When was WGME founded?

WGME was founded in 2008. It employs 51 to 100 people.

Where is WGME based?

WGME is headquartered in Portland, United States, in the North America region.

How does WGME make money?

One revenue line is on record: advertising.

Who are WGME's main competitors?

Direct peers on record are WMTW and WCSH / NewsCenter Maine. Broad incumbents are Sinclair Broadcast Group, Nexstar Media Group, Tegna, Gray Television, E.W. Scripps Company, Hearst Television and Cox Media Group. New England Cable News (NECN) is listed as a regional player.

Does WGME have an API?

No public API is recorded for WGME.

What industry is WGME in?

WGME's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.