What WISAG does

WISAG Wissenschaftliche Apparaturen und Industrieanlagen AG is a Swiss industrial trading and service company, founded in 1930, with its principal operating site at Im Ifang 8, CH-8307 Effretikon, Switzerland (listed firmographic city: Fällanden). The firm operates as a specialized B2B distributor, acting as the official and exclusive Swiss channel partner for a portfolio of established international manufacturers of industrial process and laboratory equipment. Its end customers are industrial enterprises across Switzerland and the broader DACH region, spanning industrial manufacturing (textile, paper and printing, plastics, wood, automotive, food), chemical and pharmaceutical processing, research and laboratory facilities, and food packaging operators.

The product portfolio is principally sourced from OEM principals rather than developed in-house. It covers six categories: valves and measurement/control technology (Phönix bellows valves for chlorine applications, Bollin measurement line valves, Meister Strömungstechnik flow measurement, and Cerlic level/limit sensors for wastewater); quartz glass and apparatus (Heraeus for optics, laboratory, semiconductor, and cast quartz applications, plus custom-built immersion heaters, evaporators, and distillation devices); heat technology, infrared and UV (infrared emitters in short and medium wave ranges, Excelitas Noblelight UV radiation sources for disinfection, oxidation, and curing, and MEMMERT climate chambers, heating/drying cabinets, incubators, and water baths); bulk material and storage technology (Humbert & Pol pendulum bucket elevators, Alucon container systems, and BIG-BAG supplies); packaging technology (Enercon induction sealing systems); and a separate Advanced Materials line (cemented carbide and strip steel). The company is ISO 9001 / IQNet certified and operates a German- and French-language digital presence.

Revenue is generated through hardware resale and associated consultation/application-engineering services to enterprise customers. The go-to-market is a direct, consultation-led sales motion with no public pricing — quotes are provided on request via direct contact. With 1-10 listed employees, a Switzerland-dominant geographic scope, and no funding, M&A, or active hiring signals in the public record, WISAG is structurally a lean, long-tenured niche specialist rather than a scaled generalist distributor.

Name

WISAG

Legal name

WISAG Wissenschaftliche Apparaturen und Industrieanlagen AG

Website

https://wisag.ch

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

WISAG is a Swiss industrial equipment distributor headquartered in Effretikon, serving as exclusive Swiss partner for global OEMs including Meister Strömungstechnik, MEMMERT, Excelitas Noblelight, Enercon, and Heraeus across valves, measurement, quartz glass, infrared/UV, and packaging technology verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Fällanden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment Trading: As a trading and service company, WISAG distributes specialized industrial equipment and solutions from global technology partners to customers in Switzerland and beyond. Revenue is generated through the sale of products and associated services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WISAG is a Swiss trading and service company that distributes specialized industrial equipment, including valves, measurement and control technology, quartz glass products, infrared and UV heating systems, bulk material handling systems, and induction sealing packaging technology. The company functions as the official Swiss partner for multiple globally leading technology manufacturers, providing consultation, distribution, and after-sales support to industrial customers across the DACH region.

Product overview

WISAG is a Swiss trading and service company that specializes in products and solutions in the areas of UV, infrared, measurement and control technology, special valves, and quartz glass. The company develops its products and services flexibly according to the current needs of its customers, working with globally leading partners. The portfolio consists of Armaturen, Mess- + Regeltechnik (valves, measurement and control technology including Phönix bellows valves, Bollin measurement line valves, flow measurement, level measurement, and Meister Strömungstechnik products), Quarzglas + Quarzgut (quartz glass products from Heraeus for optics, laboratory, semiconductor applications, and custom apparatus), Wärmetechnik, Infrarot + UV (heat technology with infrared emitters and UV radiation sources from Excelitas Noblelight, plus Memmert climate/heating/incubation equipment), Schüttgut + Lagertechnik (bulk material handling with Alucon containers, BIG-BAGs, and H+P pendulum bucket elevators), Verpackungstechnik (Enercon induction sealing systems for packaging), and Advanced Materials (cemented carbide and strip steel). WISAG functions as a distributor and service provider for internationally leading manufacturers rather than as a primary manufacturer itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Phönix Bellows Valves (Chlorine applications) Bellows sealed valves designed for chlorine applications, including chlorine bellows valves, chlorine tank car valves, strainer baskets/dirt separators, change-over valves with bellows or gland sealing, and shut-off valves. Target users are chemical and industrial processing operators handling chlorine.
• Bollin Measurement Line Valves Measurement line valves including shut-off valves, gauge valves, valve blocks, single flanges, air distributors, threaded adapters, welding adapters, and compression fittings. Designed for industrial process measurement installations.
• Flow Measurement Solutions (Durchflussmessung) Complete range of flow measurement solutions including variable area (float) flow meters, all-metal flow meters, paddle monitors, flow switches, magnetic inductive flow meters, volumetric counters, and Eletta flow measurement with orifice plates. Distributed as Meister Strömungstechnik and Eletta branded products.
• Limit and Level Measurement (Grenzwert- + Füllstandsmessung) Level limit transmitters, fill level/niveau measurement systems, and Cerlic sensors for wastewater treatment applications. Used in chemical, pharmaceutical, and water treatment operations.
• Heraeus Quartz Glass Products Quartz glass in various qualities for optics, laboratory, semiconductor industry, opaque quartz (Rotosil), cast quartz parts, and black quartz glass. Target customers include optics manufacturers, laboratories, and semiconductor producers.
• Quartz Glass Apparatus and Devices Custom quartz glass devices including immersion heaters, surface evaporators, and distillation devices for chemical, pharmaceutical, and laboratory applications.
• Infrared Emitters and Heating Systems Contactless, energy-efficient infrared emitters in short-wave, medium-wave, carbon, and fast medium-wave variants, including emitter modules, controls/power controllers, and radiation converters. Applied in textile, paper/printing, plastics, wood, automotive, and food industries.
• UV Radiation Sources (Excelitas Noblelight) UV radiation sources for disinfection and oxidation (air treatment, water treatment, surface disinfection), as well as UV LED systems for drying and curing processes.
• Memmert Climate Chambers, Incubators and Water Baths Constant climate chambers, humidity chambers, environmental simulation cabinets, universal cabinets, pass-through cabinets, paraffin cabinets, vacuum cabinets, compressor-cooled incubators, CO2 incubators, Peltier-cooled incubators, and water baths. Used in research, pharmaceutical, and laboratory environments.
• Bulk Material Container Systems (Alucon) TOTESYSTEM and EUROBIN containers, plus filling and emptying stations, used for the storage and transport of liquid and solid substances.
• BIG-BAG Bulk Containers Big-bags for the food, chemical, and pharmaceutical industries, as well as other industrial sectors requiring transport of sensitive bulk goods.
• Pendulum Bucket Elevators (Humbert & Pol) Pendulum bucket elevators for gentle conveying of sensitive bulk materials, with optional integrated automatic/semi-automatic cleaning stations for dry and wet cleaning.
• Enercon Induction Sealing Systems Induction sealing systems providing hermetic, secure closure of can and bottle packaging using aluminum foil membranes coated with polymer, creating oxygen barriers that extend product shelf life. Used by food and packaging companies.
• Advanced Materials (Cemented Carbide and Strip Steel) Cemented carbide (Hartmetall) and strip steel (Bandstahl) materials for industrial applications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Meister Strömungstechnik GmbHcoreChannel Partner/ Reseller/ DistributorWISAG is the official Swiss partner for Meister Strömungstechnik GmbH, distributing their flow technology products including flow meters, flow switches, and flow monitoring solutions in Switzerland.
• MEMMERTcoreChannel Partner/ Reseller/ DistributorPartnership with MEMMERT to provide climate chambers, warming cabinets, incubators, and water baths for various industries including research, pharmaceuticals, and manufacturing in the Swiss market.
• Excelitas NoblelightcoreChannel Partner/ Reseller/ DistributorWISAG distributes UV radiation sources from Excelitas Noblelight for applications including air treatment, water treatment, surface disinfection, UV LED drying, and curing processes.
• EnerconcoreChannel Partner/ Reseller/ DistributorEnercon induction sealing systems are distributed by WISAG in Switzerland, providing hermetic, secure closure solutions for canned and bottled packaging applications.
• HeraeuscoreChannel Partner/ Reseller/ DistributorWISAG distributes Heraeus quartz glass products including materials for optics, laboratories, semiconductor industry, and various industrial applications in Switzerland.
• Humbert & PolminorChannel Partner/ Reseller/ DistributorHumbert & Pol pendular bucket elevators for gentle bulk material transport are distributed by WISAG, along with associated cleaning stations and container systems.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Endress+Hauser: Swiss-headquartered global leader in industrial measurement instruments (flow, level, pressure, temperature). WISAG distributes Meister Strömungstechnik flow and Cerlic level sensors in Switzerland, overlapping Endress+Hauser's flow and level measurement solutions sold into the same Swiss industrial and process customers.
• KROHNE: Global manufacturer of flow measurement, level, pressure, and temperature instrumentation. WISAG represents flow-measurement product lines (variable area flow meters, magnetic inductive, volumetric counters) — directly competing in the same industrial flow-measurement category in which KROHNE is a leading European manufacturer.
• Bürkert: Specializes in fluid control systems, solenoid valves, process valves, and measurement devices for industrial applications. WISAG's bellows valves, measurement line valves, and flow/level sensors overlap Bürkert's core competency of industrial fluid handling and control instrumentation sold to chemical, pharma, and water-process customers in Switzerland.
• WIKA: Global manufacturer of industrial measurement solutions — pressure, temperature, level, and flow. WISAG's portfolio of flow meters, level measurement, and pressure-related instrumentation for Swiss process-industry customers sits squarely within WIKA's product and customer overlap.
• VEGA Grieshaber: Specialized manufacturer of level, switching, and pressure measurement instrumentation for process industries. WISAG's level and fill-limit measurement line, including Cerlic sensors for wastewater treatment, competes against and complements VEGA's level-measurement solutions into similar Swiss process-industry accounts.
• KNF Flodos: Swiss-based manufacturer of diaphragm pumps and flow technology for industrial, lab, and chemical applications. Shares WISAG's Swiss headquarters and overlaps in flow-measurement / process-fluid handling product space, serving similar Swiss industrial and lab customers.
• Hach: Specialist in water analysis and flow measurement, including UV-based disinfection and process instrumentation. WISAG's distribution of Excelitas Noblelight UV sources for water treatment and Cerlic sensors for wastewater overlaps with Hach's water-quality and flow-portfolio into comparable industrial and municipal customers.

Regional players

• VAT Group: Swiss-based global leader in vacuum valves and related components for semiconductor, display, and process industries. Shares WISAG's Swiss base and overlaps in the semiconductor customer base where WISAG supplies Heraeus quartz glass for semiconductor fabrication.

Broad incumbents

• Georg Fischer: Large Swiss industrial group with broad portfolios in piping systems and machine/factory automation across process industries. Operates in the same Swiss industrial ecosystem and serves overlapping chemical, water, and industrial customers that WISAG addresses via its valves, measurement, and process-equipment distribution.
• Bühler Group: Swiss-headquartered global industrial equipment provider serving food, feed, and advanced-materials industries. Overlaps WISAG's food-industry packaging (Enercon induction sealing) and bulk-material-handling product lines for similar Swiss-DACH industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WISAG