LeMond Fitness

What LeMond Fitness does

LeMond Fitness is a privately held U.S.-based developer of fitness bikes, founded in 2002 and headquartered in Poway, California. The company operates with a small team (11-50 employees) and is chaired by Greg LeMond, the three-time Tour de France-winning cyclist, whose personal brand and credibility in the cycling world underpin the company's positioning. LeMond Fitness is co-located with HOIST Fitness Systems, Inc., a longer-established (founded 1980) premium strength training equipment manufacturer sharing the same 11900 Community Road, Poway, California address, suggesting an affiliated or shared-facility relationship that may provide distribution and operational leverage.

LeMond Fitness's product surface, as described in the firmographic record, centers on fitness bikes for the consumer market. The supporting source material in the input set predominantly describes HOIST Fitness Systems' portfolio (ROC-IT selectorized and plate-loaded commercial strength lines, Performance Series, H Series and Mi Series home gyms, exercise bikes, HD Dual Series, GSA/government channel), which is broader than what is attributable to LeMond Fitness alone. Pricing is not publicly disclosed, and the revenue model for LeMond Fitness is not itemized separately from HOIST in the source data. A single funding round of approximately $2.72M is on record from March 2010, with investors and lead investor undisclosed, and there are no publicly disclosed revenue figures.

The company's go-to-market specifics are not enumerated in the input. Affiliated HOIST operations demonstrate multi-channel distribution via specialty fitness retailers, direct e-commerce (Shopify storefront), commercial dealer networks, and a dedicated GSA/government channel reaching 20,000+ facilities worldwide. Whether LeMond Fitness independently leverages these same channels, or operates as a distinct consumer bike brand, cannot be conclusively determined from the input data. Public recognition through the Greg LeMond name remains the most concrete strategic asset identifiable in the source material.

Name

LeMond Fitness

Legal name

HOIST Fitness Systems, Inc.

Website

https://lemondfitness.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

LeMond Fitness is a privately held U.S.-based developer of fitness bikes, founded in 2002 and headquartered in Poway, California. The company is chaired by cycling champion Greg LeMond and operates as a small consumer fitness equipment business.

Ownership category

akta.pro rank

Product category

Exercise Bikes

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Fitness bike development
• Indoor cycling equipment
• Stationary exercise bikes
• Home fitness equipment
• Commercial fitness bikes

Headquarters

HQ city

Poway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Sales of premium strength training equipment and exercise bikes to commercial facilities including health clubs, universities, professional sports gyms, YMCAs, government agencies, and military installations worldwide.
2. Home/Consumer Equipment Sales: Direct-to-consumer and retail sales of home gym equipment including H Series, Mi Series, V Series, and exercise bikes through specialty fitness retailers globally and e-commerce.
3. GSA/Government Sales: Dedicated sales channel for military and government organizations providing the same premium commercial equipment through GSA contracting.
4. Service & Parts: Replacement parts and service support for existing equipment installations, mentioned as a dedicated business segment.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

LeMond Fitness is a U.S.-based developer of fitness bikes, headquartered in Poway, California. Founded in 2002, the company designs and develops premium indoor cycling equipment for home and commercial markets. The bikes integrate proprietary ROC-IT (Ride Oriented Circuit Interval Training) technology designed around human movement optimization for users ranging from de-conditioned to athletic populations.

Product overview

HOIST Fitness is a San Diego, California-based company offering premium strength training products and exercise bikes for both commercial and home markets. The product portfolio includes the ROC-IT SELECTORIZED and ROC-IT PLATE LOADED lines featuring proprietary Ride Oriented Circuit Interval Training technology, the Performance Series commercial equipment line, H SERIES and Mi SERIES home gym systems, Commercial Freeweights, HD Dual Series, and Exercise Bikes. Commercial products serve health clubs, colleges, professional sports gyms, YMCAs, government facilities, and military installations worldwide. Home products are available through specialty fitness retailers globally and have received recognition including the 2020 and 2021 Men's Health Home Gym Awards and Good Design awards.

Differentiator

Problem solved

Functional benefit

Brands

• ROC-IT: Ride Oriented Circuit Interval Training line representing a training technology optimally suited to meet training needs of diverse population groups.

Products and services

• Exercise Bikes Premium exercise bikes for commercial and home markets, part of the company's comprehensive fitness equipment portfolio. The bikes feature ROC-IT (Ride Oriented Circuit Interval Training) technology designed for human-movement-optimized training.
• H SERIES Home Gyms Home gym systems designed for consumer use in homes, multifamily gyms, hotels, and fire stations. Part of the company's home and light commercial product portfolio.
• Mi SERIES Home Gyms Home gym equipment line for light commercial and residential use, featuring mobile app integration (MiHoist) for iOS and Android.
• Performance Series Premium commercial strength training product line designed for health clubs, colleges, professional sports gyms, and government facilities. Engineered and designed in California, USA.
• ROC-IT SELECTORIZED Commercial selectorized strength training equipment featuring the proprietary ROC-IT (Ride Oriented Circuit Interval Training) technology designed to fit the human body in motion.
• Commercial Freeweights Commercial-grade freeweight equipment for strength training in professional gym environments.
• HD Dual Series Dual function strength training equipment available for government and military installations through GSA contracts.
• ROC-IT PLATE LOADED Plate-loaded strength equipment featuring ROC-IT technology for commercial and government markets.
• Performance Accessories Accessories for performance training compatible with the company's strength and home gym equipment lines.

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves1 record

Broad incumbents

• Life Fitness: One of the largest commercial fitness equipment manufacturers globally with broad cardio and strength lines for commercial facilities; competes with HOIST/LeMond across the same health clubs, university, and hospitality verticals.
• Cybex International: Premium commercial strength and cardio equipment manufacturer with strong biomechanics and research-driven positioning; competes head-to-head with HOIST in the commercial ROC-IT-style category.
• Nautilus Inc. Public fitness equipment company owning Bowflex, Schwinn, and Nautilus brands spanning home strength, cardio, and commercial equipment; mirrors HOIST/LeMond's home-plus-commercial product breadth with a stronger consumer brand portfolio.
• Precor (Amer Sports): Commercial-grade cardio and strength equipment vendor owned by Amer Sports; serves the same health-club, university, and hospitality channels as HOIST/LeMond with a comparable premium commercial positioning.
• Matrix Fitness (Johnson Health Tech): Johnson Health Tech's commercial and home fitness brand producing cardio and strength equipment sold through specialty retailers worldwide; directly overlapping with HOIST/LeMond's product breadth and dealer-based GTM.
• Technogym: Italy-based global premium commercial and home fitness equipment manufacturer serving health clubs, hospitality, and home consumers; directly comparable in product portfolio (strength + cardio), premium positioning, and global commercial distribution to HOIST/LeMond.

Direct peers

• Peloton Interactive: Peloton is the most direct comparable: connected exercise bikes and broader connected fitness hardware with a subscription content model; LeMond Fitness/HOIST sells premium exercise bikes and home gym equipment into the same consumer segment.
• Echelon Fitness: Connected exercise bike and home fitness brand competing in the smart-bike category with subscription content; directly comparable to LeMond's exercise bike positioning and Mi-Series connected strategy.

Emerging players

• TRUE Fitness: Privately-held premium home and commercial fitness equipment manufacturer with cardio and strength lines; overlaps with HOIST/LeMond on both consumer and commercial channels and on premium quality positioning.
• Tonal: Connected home strength training system with AI coaching and subscription content; represents the next-generation smart strength competitor to HOIST/LeMond's home strength hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lemondbyhoist
• Facebookfacebook.com/lemondbyhoist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeMond Fitness