Crossroads
Crossroads for Women, Inc. is a Maine-based nonprofit founded in 1974 that provides gender-responsive addiction, mental health, and eating disorder treatment across residential, PHP, IOP, and outpatient levels of care, with a distinctive Children and Mothers Program.
- Company typePrivate
- Founded1974
- HeadquartersScarborough, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Crossroads does
Crossroads for Women, Inc. is a Maine-based nonprofit behavioral health organization founded in 1974 that delivers gender-responsive addiction, mental health, and eating disorder treatment through a full continuum of care. The organization operates from three Maine facilities: the administrative offices and Greater Portland Counseling Center in Scarborough (headquarters at 71 US Route One, Suite E), the Back Cove Women's Residential Program in Portland (an intimate 10-bed, 24/7 staffed setting for co-occurring substance use and eating disorders), and the Children and Mothers Program (CAMP) in Windham — the only licensed, nationally accredited residential program in Maine that allows pregnant women and mothers to live on-site with their children while receiving treatment. Service lines span residential treatment, Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP), outpatient counseling, dual diagnosis treatment, sober living (Adele's Place), and medication-assisted treatment (MAT).
The organization is built around proprietary clinical frameworks rather than proprietary technology. Core differentiators include the Gender-Responsive Treatment Model, fully integrated co-occurring care for eating disorders and addiction (one of only programs of its kind in Maine and New England), the CAMP protocol combining residential addiction treatment with on-site childcare and parenting education, a Health at Every Size (HAES)-informed nutrition protocol led by a registered dietitian, and a trauma-informed care framework delivered by master's-level licensed clinicians. The underlying technology stack is a standard Electronic Health Record (EHR) platform used for coordinated care; the organization does not disclose proprietary software, AI tooling, or data systems.
Revenue is generated primarily through insurance reimbursement as Crossroads is in-network with nine major U.S. carriers (UnitedHealthcare, Aetna, Cigna, Anthem Blue Cross Blue Shield, Tufts, Harvard Pilgrim, Magellan, Optum/Beacon, Community Health Options, and Point32Health), supplemented by self-pay arrangements and philanthropic contributions from individual donors, corporations, and foundations. Admissions flow through a central phone line (877-978-1667), online inquiry forms, and a community referral network spanning healthcare providers, hospitals, social services, and family support networks across Maine and New England. The organization holds CARF accreditation and is a member of the National Association of Addiction Treatment Providers (NAATP), and operates with 51-100 employees under CEO Shannon Trainor (since 2013).
Crossroads firmographics
Firmographics- Name
- Crossroads
- Legal name
- Crossroads for Women, Inc.
- Website
- https://crossroadsme.org
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crossroads for Women, Inc. is a Maine-based nonprofit founded in 1974 that provides gender-responsive addiction, mental health, and eating disorder treatment across residential, PHP, IOP, and outpatient levels of care, with a distinctive Children and Mothers Program.
- Ownership category
- akta.pro rank
Crossroads industry classification
Industry- Product category
- Behavioral Health and Addiction Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Other Residential Care Facilities (62399)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)
Keywords
Where Crossroads is headquartered
LocationHeadquarters
- HQ city
- Scarborough
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Crossroads business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Healthcare Services Revenue: Revenue generated from providing addiction treatment, behavioral health, and eating disorder treatment services. Billed through insurance carriers and self-pay arrangements. Services covered include residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient counseling across multiple levels of care.
- Insurance Reimbursement: In-network with most major insurance carriers including UnitedHealthcare, Aetna, Cigna, Anthem Blue Cross Blue Shield, Tufts, Community Health Options, Magellan, Harvard Pilgrim, Optum/Beacon, and others. Admissions specialists assist with insurance verification and benefit checks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Insurance-based treatment with financing options available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Crossroads product offering
Product offeringCore offering
Crossroads provides gender-responsive addiction, behavioral health, and eating disorder treatment across a full continuum of care including residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), outpatient counseling, medication-assisted treatment, and sober living. Specialized offerings include the Children and Mothers Program (CAMP) allowing pregnant and parenting women to live on-site with their children, and integrated co-occurring treatment for eating disorders and substance use. Services are delivered directly to clients through facilities in Portland, Windham, and Scarborough, Maine, billed primarily through insurance reimbursement.
Product overview
Crossroads offers a unified behavioral health treatment platform providing gender-responsive addiction and eating disorder treatment across multiple levels of care. The core portfolio centers on four residential and outpatient programs: the Back Cove Women's Residential Program for co-occurring substance use and eating disorders (10-bed, 24/7 setting); the Children and Mothers Program (CAMP) for pregnant and parenting women with on-site childcare; Partial Hospitalization Programs (PHP) bridging residential and outpatient care; and Intensive Outpatient Programs (IOP) offering structured group therapy. These are supported by outpatient counseling, dual diagnosis treatment for co-occurring mental health and substance use disorders, and medication-assisted treatment. The integrated model treats multiple conditions simultaneously, allowing clients to transition between levels of care without changing providers.
Differentiator
Problem solved
Functional benefit
Brands
- Back Cove Women's Residential Program: A women-only residential treatment program for co-occurring substance use and eating disorders in a 10-bed, 24/7 staffed setting in Portland, Maine.
- Children and Mothers Program (CAMP)
- Greater Portland Counseling Center
Products and services
- Back Cove Women's Residential Program
- Children and Mothers Program (CAMP)
- Partial Hospitalization Program (PHP)
- Intensive Outpatient Program (IOP)
- Outpatient Counseling
- Dual Diagnosis Treatment
- Eating Disorder Treatment Program
- Adele's Place Sober Living
- Medication-Assisted Treatment
Quantifiable outcome
- Clients develop self-compassion, relapse-prevention skills, stronger aftercare planning, and renewed sense of purpose
- +2 more outcomes
Companies that use Crossroads
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Crossroads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Crossroads partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- UnitedHealthcarecoreIn-network insurance partner. UnitedHealthcare is accepted at Crossroads for coverage of addiction treatment, behavioral health, and eating disorder services.
- Harvard Pilgrim HealthcarecoreIn-network insurance partner accepted for treatment coverage.
- Optum/BeaconcoreIn-network insurance partner for behavioral health and addiction treatment services.
- AetnacoreIn-network insurance partner accepted for treatment coverage.
- CignacoreIn-network insurance partner for addiction and mental health treatment services.
- Anthem Blue Cross Blue ShieldcoreIn-network insurance partner accepted for treatment coverage.
- Tufts Health PlancoreIn-network insurance partner for behavioral health and addiction treatment coverage.
- Community Health OptionscoreIn-network insurance partner serving Maine communities.
- Magellan HealthcoreIn-network behavioral health partner for addiction treatment services.
- Point32HealthcoreIn-network insurance partner for behavioral health and addiction treatment services.
- Maine Behavioral HealthcareminorAffiliation for Medical Director Jonathan C. Fellers, MD, who is affiliated with Maine Behavioral Healthcare, Spring Harbor Hospital, and Maine Medical Center.
- Spring Harbor HospitalminorAffiliation for Medical Director providing integrated care connections.
- Maine Medical CenterminorAffiliation for Medical Director providing connections to broader healthcare system.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Crossroads competitors and assessment
Company assessmentDirect peers
- Monte Nido & Affiliates: National operator of residential, PHP, and IOP programs for eating disorders, frequently co-occurring with substance use. Directly comparable to Crossroads' Back Cove co-occurring eating disorder/addiction model, and a documented prior employer of Crossroads clinical staff, indicating talent overlap.
- The Renfrew Center: Largest US network of eating disorder treatment facilities offering residential, PHP, IOP and outpatient care. Comparable to Crossroads on the eating disorder side of the co-occurring model; a Crossroads clinician also completed a practicum at Renfrew of Boston.
- Recovery Centers of America: For-profit multi-state operator of residential addiction treatment and outpatient services with in-network payor relationships similar to Crossroads'. Comparable on full continuum model and insurance-led GTM, though far larger and geographically diversified.
- Bradford Health Services: Regional addiction treatment operator providing residential, PHP, IOP and outpatient services in the Southeast US. Comparable on the multi-level-of-care model and payor mix, though operating in a different geography than Crossroads.
Broad incumbents
- Caron Treatment Centers: Established, multi-state nonprofit residential and outpatient addiction treatment provider with gender-specific programs and co-occurring capability. Comparable on residential SUD continuum, but at substantially greater scale and geography than Crossroads.
- Hazelden Betty Ford Foundation: National nonprofit addiction treatment provider offering the full residential/PHP/IOP/outpatient continuum with co-occurring mental health programming. Comparable in CARF-equivalent accreditation, continuum structure, and gender-responsive offerings, but operating at significantly greater national scale.
- Acadia Healthcare: Large publicly traded behavioral health operator running residential treatment centers and outpatient programs across the US. Comparable on residential behavioral health delivery and payor contracting, but operates as a multi-site incumbent well beyond Crossroads' regional footprint.
Regional players
- Pine Tree Recovery Center: Maine-based residential and outpatient addiction treatment provider offering detox, residential, PHP, IOP and OP levels of care. Most direct geographic competitor to Crossroads in the Maine market.
- Mid Coast Hospital Addiction Resource Center: Hospital-affiliated outpatient addiction services in the Midcoast Maine region. Comparable on outpatient SUD treatment delivery but does not offer residential or eating disorder services, and serves a different geography within Maine.
Emerging players
- BrightView Health: Outpatient-focused addiction treatment provider with strong MAT emphasis and rapid multi-state expansion. Comparable to Crossroads' IOP, outpatient and MAT services, but lacks a residential and eating disorder offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Crossroads social profiles
Digital presenceCrossroads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossroads leadership team
Management profileNumber of profiles
Profiles12 records
Crossroads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossroads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossroads
What does Crossroads do?
Crossroads provides gender-responsive addiction, behavioral health, and eating disorder treatment across a full continuum of care including residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), outpatient counseling, medication-assisted treatment, and sober living. Specialized offerings include the Children and Mothers Program (CAMP) allowing pregnant and parenting women to live on-site with their children, and integrated co-occurring treatment for eating disorders and substance use. Services are delivered directly to clients through facilities in Portland, Windham, and Scarborough, Maine, billed primarily through insurance reimbursement.
Is Crossroads a public or private company?
Crossroads is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Crossroads founded?
Crossroads was founded in 1974. It employs 51 to 100 people.
Where is Crossroads based?
Crossroads is headquartered in Scarborough, United States, in the North America region.
How does Crossroads make money?
Two revenue lines are on record. Healthcare Services Revenue is the primary driver. The others are insurance Reimbursement.
Who are Crossroads's main competitors?
Direct peers on record are Monte Nido & Affiliates, The Renfrew Center, Recovery Centers of America and Bradford Health Services. Broad incumbents are Caron Treatment Centers, Hazelden Betty Ford Foundation and Acadia Healthcare. Regional players are Pine Tree Recovery Center and Mid Coast Hospital Addiction Resource Center. BrightView Health is listed as an emerging player.
Does Crossroads have an API?
No public API is recorded for Crossroads.
What industry is Crossroads in?
Crossroads's product category is Behavioral Health and Addiction Treatment Services. Its primary akta.pro industry code is HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support). Its NAICS code is 623220 and its SIC code is 8050.