Valley State Bank
Valley State Bank is a family-owned, state-chartered community bank founded in 1985 in Russellville, Alabama, serving individuals, small businesses, and agricultural customers across Franklin and Colbert Counties through three branches plus online and mobile banking.
- Company typePrivate
- Founded1985
- HeadquartersRussellville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Valley State Bank does
Valley State Bank is a privately held, state-chartered community bank founded in 1985 in Russellville, Alabama by Robert (Buddy) I. Rogers and still controlled by the Rogers family across three generations. The bank operates three physical branches within Franklin and Colbert Counties (Main Office and Downtown Office in Russellville, and Red Bay Office), serving individual consumers, small to mid-sized businesses, and agricultural operations in northwest Alabama. Its service area is exclusively domestic, with debit card transactions explicitly restricted to the United States.
The bank's product suite covers the full retail and small-business banking stack. On the deposit side it offers multiple checking tiers (Privilege, Classic, Personal, Money Miser, Now, Valley Plus), savings accounts (Statement Savings, Christmas Club), certificates of deposit with a $500 minimum, and IRAs. Lending products include personal loans, CD-secured loans, auto loans, mortgages, HELOCs, commercial lines of credit, commercial loans, and a dedicated agricultural lending line covering livestock, crop production, equipment, farm real estate, and poultry operations. Add-on services include Visa debit cards with EMV chips, wire transfer, ACH origination via the NACHA network, merchant services (terminals, eCommerce, POS, mobile payments), and safe deposit boxes.
Digital channels consist of a web-based online banking platform and the VSBONTHEGO mobile app (iOS and Android), with card on/off controls, bill pay, and 24/7 account access. The technology stack is built on third-party providers: Jack Henry hosts the bill pay service, CheckFree processes bill payments, NACHA handles ACH, and Card Guardian provides debit card fraud notifications. Revenue is generated primarily through net interest income on loans, transaction-based fees (wire transfers, stop payments, excess withdrawals, merchant services) and recurring fees such as safe deposit box rentals and account service charges on balance tiers.
Valley State Bank firmographics
Firmographics- Name
- Valley State Bank
- Legal name
- Valley State Bank
- Website
- https://valleystate.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valley State Bank is a family-owned, state-chartered community bank founded in 1985 in Russellville, Alabama, serving individuals, small businesses, and agricultural customers across Franklin and Colbert Counties through three branches plus online and mobile banking.
- Ownership category
- akta.pro rank
Valley State Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)
Keywords
Where Valley State Bank is headquartered
LocationHeadquarters
- HQ city
- Russellville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Valley State Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income: Traditional banking revenue from interest earned on loans including personal loans, mortgages, auto loans, commercial loans, and agriculture loans
- Account Service Fees: Monthly service charges based on account balance tiers, excess withdrawal fees for savings/money market accounts, stop payment fees
- Merchant Services: Payment processing services for business customers including traditional terminal, eCommerce, POS, and mobile payment solutions
- Wire Transfer Fees: Fees for domestic and international wire transfer services
- Safe Deposit Box Rental: Annual rental fees for safe deposit boxes in various sizes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Privilege Checking - No service charge with direct deposit |
| Subscription | Monthly | Classic Checking - No service charge for customers 62+ |
| Subscription | Monthly | Personal Checking - $500 minimum balance |
| Subscription | Monthly | Money Miser Checking - No service charge for students |
| Subscription | Monthly | Now Account - Interest-bearing checking |
| Subscription | Monthly | Valley Plus Account - High-balance interest checking |
| Subscription | Quarterly | Statement Savings - $25 minimum to open |
| One time/ perpetual license | Multi-year contract | Certificate of Deposit - $500 minimum |
| Subscription | Annual | Safe Deposit Boxes |
| Subscription | Monthly | Commercial Quality Checking |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Valley State Bank product offering
Product offeringCore offering
Valley State Bank is a community bank offering deposit accounts, consumer and commercial loans, agricultural financing, and payment services to individuals, small businesses, and farms in northwest Alabama. Products include personal and business checking/savings accounts, mortgages, auto loans, HELOCs, commercial and agricultural loans, certificates of deposit, IRAs, Visa debit cards with Guardian fraud protection, ACH/wire transfers, merchant card processing, and safe deposit boxes — delivered through three branches plus online and mobile banking.
Product overview
Valley State Bank is a community bank offering a unified suite of banking products and services for both personal and business customers. The core offering centers on Digital Banking (VSBONTHEGO mobile app and Online Banking platform) which provides account access, transfers, and bill payment. Personal banking includes multiple checking account variants (Privilege Checking, Classic Checking, Personal Checking, Money Miser Checking, Now Checking, Valley Plus Account), savings accounts (Statement Savings, Christmas Club), and lending products (Personal Loans, CD Secured Loans, Automobile Loans, Mortgage Loans, HELOC). Business banking encompasses Commercial Quality Checking, Commercial Checking, and lending products including Commercial Lines of Credit, Commercial Loans, and Agriculture Loans. Additional services include Visa Debit Cards with Guardian fraud protection, Certificates of Deposit and IRAs, Safe Deposit Boxes, Wire Service, ACH Services, Merchant Services, and Financial Calculators. The bank operates on a single-platform model with third-party providers (Jack Henry, CheckFree) supporting bill payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- VSBONTHEGO: Mobile banking app for Apple and Android devices enabling 24/7 account access, fund transfers, bill payments, and debit card on/off controls.
Products and services
- Personal Checking Accounts
Companies that use Valley State Bank
Customer profileSegments3 records
Ideal customer profiles3 records
Valley State Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Valley State Bank partnerships and signals
Strategic signalScale indicators2 records
Recent moves11 records
Expansion highlights3 records
Valley State Bank competitors and assessment
Company assessmentDirect peers
- Bank Independent: Community bank headquartered in Sheffield, Alabama serving the same NW Alabama region (Colbert County area). Directly comparable in scale, customer segments (consumer, small business), and community banking model with similar retail banking focus.
- First National Bank of Hamilton: Small community bank in Hamilton, Alabama (Marion County) with similar scale, rural community banking focus, and consumer/small business lending orientation comparable to Valley State Bank.
Broad incumbents
- ServisFirst Bank: Alabama-based regional bank headquartered in Birmingham with significantly larger scale and broader geographic reach. Offers overlapping consumer and business banking services but operates at regional scale rather than single-county community focus.
- Cadence Bank: Regional bank with substantial Alabama presence offering consumer and business banking services across multiple states. Larger scale with broader product suite and multi-state footprint compared to Valley State Bank's community focus.
- Regions Bank: Major regional bank with deep Alabama roots (HQ in Birmingham) and broad consumer/small business banking services across the Southeast. Significant scale advantage over Valley State Bank with technology and product breadth that smaller community banks cannot match.
- Trustmark National Bank: Regional bank with Alabama presence offering consumer and business banking services. Larger scale with multi-state footprint and broader commercial banking capabilities compared to Valley State Bank's community banking focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Valley State Bank compliance and trust
Trust signalCompliance5 records
Valley State Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley State Bank leadership team
Management profileNumber of profiles
Profiles3 records
Valley State Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley State Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley State Bank
What does Valley State Bank do?
Valley State Bank is a community bank offering deposit accounts, consumer and commercial loans, agricultural financing, and payment services to individuals, small businesses, and farms in northwest Alabama. Products include personal and business checking/savings accounts, mortgages, auto loans, HELOCs, commercial and agricultural loans, certificates of deposit, IRAs, Visa debit cards with Guardian fraud protection, ACH/wire transfers, merchant card processing, and safe deposit boxes — delivered through three branches plus online and mobile banking.
Is Valley State Bank a public or private company?
Valley State Bank is a private company. It is classified as family owned and is currently operating.
When was Valley State Bank founded?
Valley State Bank was founded in 1985. It employs 11 to 50 people.
Where is Valley State Bank based?
Valley State Bank is headquartered in Russellville, United States, in the North America region.
How does Valley State Bank make money?
Five revenue lines are on record. Interest Income is the primary driver. The others are account Service Fees, merchant Services, wire Transfer Fees and safe Deposit Box Rental.
Who are Valley State Bank's main competitors?
Direct peers on record are Bank Independent and First National Bank of Hamilton. Broad incumbents are ServisFirst Bank, Cadence Bank, Regions Bank and Trustmark National Bank.
Does Valley State Bank have an API?
No public API is recorded for Valley State Bank.
What industry is Valley State Bank in?
Valley State Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSABAEAG, Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks). Its NAICS code is 52211 and its SIC code is 6022.