Vogt

What Vogt does

Vogt Schweiz AG is a Swiss manufacturer specializing in the design, construction, production, sale, and maintenance of firefighting vehicles and emergency response equipment. The company is headquartered in Oberdiessbach, Switzerland, was founded in 1916 (with documented apprentice training since 1920), and operates as a privately held company (legal name: Vogt Schweiz AG) under individual ownership of CEO Beat Jermann, who acquired the business from the Storskogen Group in November 2024. The company is ISO 9001 certified and employs between 51 and 100 people at its single production site in Switzerland.

Vogt's product portfolio is anchored on custom-built firefighting vehicles constructed on multiple OEM chassis platforms (Iveco Daily, Mercedes-Benz Unimog and Sprinter, MAN TGE, Nissan Navara, Toyota Hilux, VW T6). The vehicle range includes tank fire trucks (TLF), command and personnel transport vehicles, breathing apparatus vehicles, material transport vehicles up to 7.5 tonnes, rescue and pioneer vehicles, and special vehicles/trailers. A distinguishing architectural feature is the modular roll-container system, which supports 2-4 roll containers per vehicle with integrated lifting platforms of up to 1,000 kg capacity. The company has also developed a fully electric command vehicle (E-KOWA) and an electric small firefighting vehicle (Fredi), signaling entry into the electric emergency vehicle category. Complementary equipment lines include mobile fire suppression systems (Bergfink, Meier-Brakenberg), Hytrans water transport systems, ventilation fans, Ziegler UP4 motor pumps, heat-resistant fire blankets (Heidi | Peter, Klara | Toni), Sirocco 300 LED lighting balloons, roll containers, drones for emergency services, and structured training services.

The business model is sales-led, combining direct sales of high-value custom vehicles to Swiss municipal and cantonal fire departments with an e-commerce online shop (shop.vogtag.ch) for standardized equipment and accessories. Revenue is generated primarily through one-time vehicle sales contracts built to customer specifications, supplemented by equipment and accessory sales (priced individually in CHF excluding VAT) and ancillary training services. Customers are exclusively Swiss public-sector fire services — ranging from small village volunteer brigades to cantonal support-point fire departments — with no disclosed activity outside Switzerland. The company markets through its bilingual (German/French) corporate website, newsletter, industry event participation, and the online shop, while relying on direct personal engagement for custom vehicle projects.

Name

Vogt

Legal name

Vogt Schweiz AG

Website

https://vogtag.ch

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Vogt Schweiz AG is a Swiss ISO 9001-certified manufacturer that designs, builds, and maintains custom firefighting vehicles and emergency response equipment for municipal and cantonal fire departments across Switzerland, operating from a single production site in Oberdiessbach.

Ownership category

akta.pro rank

Product category

Firefighting Vehicles and Emergency Response Equipment

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

akta.pro secondary industry

Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)

Keywords

• Firefighting vehicles
• Emergency response equipment
• Custom fire trucks
• Fire department supplies
• Mobile fire suppression

Headquarters

HQ city

Oberdiessbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Firefighting Vehicles: Design, manufacture, and sale of custom firefighting vehicles including tank fire trucks (TLF), command vehicles, breathing apparatus vehicles, material transport vehicles, and special vehicles. Vehicles are built to customer specifications on various chassis platforms (Iveco, Mercedes-Benz, MAN, Nissan, Toyota).
2. Equipment and Accessories: Sale of firefighting equipment, ventilation systems, water transport systems, pumps, hoses, lighting equipment, and consumables through online shop.
3. Training Services: Training services complement equipment offerings, ensuring proper use of delivered products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vogt Schweiz AG develops, constructs, produces, distributes, and maintains custom firefighting vehicles and emergency response equipment for fire departments and disaster relief services across Switzerland. The portfolio spans six vehicle lines (tank fire trucks, command and personnel transport vehicles, breathing apparatus vehicles, material transport vehicles up to 7.5t, rescue and pioneer vehicles, and special vehicles and trailers) and a complementary equipment range covering mobile fire suppression systems, water transport systems, ventilation fans, motor pumps, fire blankets, roll containers, lighting balloons, drones, and accessories. Each vehicle is built to customer specification on commercial chassis (Iveco, Mercedes-Benz, MAN, Nissan, Toyota), supported by ISO 9001 certified manufacturing and by training services that ensure proper equipment use.

Product overview

Vogt Schweiz AG develops, constructs, produces, distributes, and maintains products for fire departments and disaster services. The company offers a comprehensive portfolio centered on firefighting vehicles and emergency equipment. Vehicle offerings include tank fire vehicles (TLF), command/transport vehicles, respiratory protection vehicles, material transport vehicles, and special vehicles/trailers. Equipment offerings include mobile fire suppression systems (Bergfink, Meier-Brakenberg), Hytrans water transport systems, ventilation fans, motor pumps, fire blankets (Heidi | Peter, Klara | Toni), roll containers, lighting equipment (Sirocco 300 balloon lights), and training services. The portfolio emphasizes personalized, individual solutions tailored to customer needs, combining Swiss precision with innovation, quality, and durability.

Differentiator

Problem solved

Functional benefit

Brands

• Fredi: Electric small vehicle for firefighting applications
• Heidi | Peter
• Klara | Toni
• Sirocco 300
• LEO 3

Products and services

• Tanklöschfahrzeuge (TLF) (Tank Fire Trucks) Custom-built tank fire trucks (TLF) for firefighting operations, with integrated water tanks and pumping systems in various capacities (e.g., 2,000 L and 3,500 L), built on customer-selected chassis platforms (Iveco Daily, Mercedes-Benz Unimog, MAN TGE). Targeted at Swiss municipal, regional, and Stützpunktfeuerwehr support-point departments.
• Einsatzleiter- und Personentransportfahrzeuge (Command and Personnel Transport Vehicles) Command vehicles for incident coordination and personnel transport vehicles (e.g., Mercedes-Benz 317 CDI / 315 CDI, MAN TGE 3.180), including the fully electric E-KOWA variant, for fire brigades and emergency services.
• Atemschutzfahrzeuge (Breathing Apparatus Vehicles) Vehicles equipped with breathing apparatus equipment and storage for firefighter respiratory protection, including MAN TGE 3.180-based units, for hazardous-environment operations.
• Materialtransport-Fahrzeuge bis 7.5t (Material Transport Vehicles up to 7.5 tonnes) Modular material transport vehicles up to 7.5 tonnes, including Modulfahrzeug configurations accommodating 2-4 roll containers with integrated lifting platforms (up to 1,000 kg), built on chassis such as Iveco Daily for carrying equipment and supplies to emergency sites.
• Rüst- und Pionierfahrzeuge (Rescue and Pioneer Vehicles) Vehicles for specialized rescue operations and technical interventions, providing equipment storage and operational capacity for complex incident response.
• Sonderfahrzeuge und Anhänger (Special Vehicles and Trailers) Special vehicles and trailers for specialized firefighting and rescue applications such as large-scale ventilation (delivered to Feuerwehr Basel / Basel Land) and oil/rescue duties.
• Mobile Löschanlagen (Mobile Fire Suppression Systems) Mobile fire fighting systems including the Löschanlage Bergfink and Löschanlage Meier-Brakenberg, designed for flexible deployment and fast response suppression in field conditions.
• Hytrans Wassertransportsystem (Hytrans Water Transport System) Hytrans water transport system for efficient large-volume water supply management during extended firefighting and disaster relief operations.
• Lüfter (Ventilation Fans including Grosslüfter and Hochleistungslüfter) Ventilation fans for smoke extraction and ventilation during fire operations, offered in large (Grosslüfter) and high-performance (Hochleistungslüfter) configurations with related accessories.
• Motorspritzen (Motor Pumps, including Ziegler UP4) Motor pumps for water transfer and firefighting applications, including the Ziegler UP4 model, sold with trailers and used both as standalone equipment and integrated into Vogt vehicles.
• Löschdecken Heidi | Peter and Klara | Toni (Fire Blankets) Proprietary fire blankets in two named lines (Heidi | Peter and Klara | Toni) for small-fire suppression, presented as heat-resistant, sustainable, and mobile.
• Pumpenaggregat mit Transportanhänger (Pump Unit with Transport Trailer) Pump units mounted on transport trailers for mobile water supply and pumping operations, used by regional fire brigades such as Regio Feuerwehr Steffisburg.
• Rollcontainer (Roll Containers) Modular roll containers for standardized equipment transport and storage inside Vogt module vehicles and external deployment.
• Verkehrshandrollwagen (Traffic Hand Cart) Traffic hand carts for road safety management during emergency operations and traffic control deployments, offered in basic and complete variants (with material).
• Schlauchrollwagen Rolly IV (Hose Roller Cart Rolly IV) Hose roller cart Rolly IV for efficient fire hose management, transport, and deployment by fire brigades; listed at CHF 758.00 per unit excluding MWST.
• Sirocco 300 Beleuchtungsballon (Sirocco 300 LED Lighting Balloon) Sirocco 300 LED lighting balloon (160W Pro-Pack, 20,500 lm, IP54, ~20 kg total weight, 4.5-12 hour battery runtime) for illumination of large incident scenes and emergency operations.
• Drohnen für Blaulichtorganisationen (Drones for Emergency Services) Drones offered to emergency services organizations (Blaulichtorganisationen) for aerial reconnaissance and situational awareness at incident scenes, distributed through Vogt's online shop.
• Fredi (Electric Small Vehicle for Firefighting) Electric small firefighting vehicle branded Fredi, used for firefighting applications where compact, low-emission mobility is required.
• Schulung (Training Services) Training services for firefighting equipment operation and safety procedures, plus the company's long-running vocational apprenticeship program in design (Konstrukteur/in EFZ), vehicle locksmithing (Fahrzeugschlosser/in EFZ), and commercial (Kaufmann/-frau EFZ) roles, documented since 1920.

Quantifiable outcome

• Successfully delivered complex custom projects including Unimog TLF for difficult terrain, fully electric command vehicles, and modular systems with 1,000kg lifting capacity

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Hytrans Systems: Dutch supplier of high-capacity water transport systems explicitly distributed and integrated by Vogt. Comparable not as a competing OEM but as an enabling equipment partner whose products appear inside Vogt's vehicle solutions.

Direct peers

• Rosenbauer International: Austria-based global leader in firefighting vehicles and equipment, listed on the Vienna Stock Exchange. Directly comparable to Vogt as a custom fire-truck manufacturer serving municipal and airport fire services, though at substantially greater scale and geographic reach.
• Albert Ziegler GmbH: German manufacturer of fire trucks, pumps, and firefighting equipment (Ziegler UP4 pump is itself integrated into Vogt's LEO 3 vehicle). A direct peer in custom firefighting vehicle production, including TLF and specialty chassis builds for European municipal customers.

Broad incumbents

• Mercedes-Benz Special Vehicles (Daimler Truck): Mercedes-Benz Unimog and Sprinter platforms are explicitly used by Vogt for fire vehicles; Daimler Truck also markets its own factory-built emergency response variants. Comparable as both a chassis supplier and a competing specialty-vehicle producer.
• Rev Group (REV Fire Group / E-ONE, KME): US-listed parent of multiple specialty fire and emergency vehicle brands including E-ONE, KME, and Spartan Emergency Response. Comparable to Vogt as a specialty fire-vehicle manufacturing platform with broader scale and multi-brand portfolio.
• Magirus (CNH Industrial brand): Historic firefighting equipment and vehicle brand now operating under Iveco, offering pumps, turntable ladders, and complete fire apparatus. Comparable to Vogt as a broad-incumbent fire OEM with multi-decade brand heritage and a wider European service network.
• MAN Truck & Bus (TRATON): MAN TGE chassis is used by Vogt for command and breathing apparatus vehicles; MAN also offers factory emergency response configurations. Comparable as a chassis supplier that competes in adjacent specialty emergency vehicle segments.
• Iveco Magirus: European firefighting vehicle brand within Iveco Group, producing complete fire trucks on Iveco chassis and offering broader portfolios including aerial ladders and industrial firefighting. Comparable to Vogt as a fire-truck manufacturer on shared chassis platforms (Iveco Daily).

Regional players

• Morita Holdings Corporation: Japanese manufacturer of fire trucks, rescue vehicles, and firefighting equipment, dominant in Japan and expanding across Asia. Comparable to Vogt as a specialty fire-vehicle OEM serving government fire services, though operating primarily in a different geography.
• Angloco Limited: UK-based manufacturer of custom fire engines and emergency vehicles built on commercial chassis for municipal fire and rescue services. Comparable to Vogt as a similarly-sized, niche custom fire-truck builder with a primarily domestic customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vogt.oberdiessbach
• LinkedInlinkedin.com/company/vogt-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogt