200 Apps

What 200 Apps does

200 Apps is a private, bootstrapped custom software development agency headquartered in Jerusalem, Israel, founded in 2014. The firm operates as a full-service digital product studio offering end-to-end capabilities across UX/UI design, native and cross-platform mobile app development, web application development, and post-launch maintenance, delivered via a six-step workflow (Research, UX Design, UI Design, Development, QA, Maintenance) following agile and MVP methodologies. Its technology stack spans React, VueJS, Flutter, React Native, Kotlin, Swift, NodeJS, PHP, Laravel, and cloud infrastructure including Google Cloud, AWS, Docker, and Kubernetes.

The company has delivered more than 100 products across verticals including healthcare, IT, finance, retail, logistics, education, and entertainment. Notable engagements include the Amit LMS platform (an AI-integrated learning management system serving Israel's leading school network of 100+ middle and high schools), enterprise field-service platforms Service.link and ServiceTrax, a quality-control system for Li & Fung's factory network across Asia, and consumer applications such as Pictar, PowerUp, Kinor Lev, Harambam Hayomi, Yomm, Dollme, Poiike, and Yerushamayim.

Revenue is generated through project-based professional services engagements priced after free initial consultations, with timelines ranging from weeks to over a year. Go-to-market is sales-led and consultation-based, supported by a bilingual (English/Hebrew) website, blog content marketing, case-study portfolio, and direct contact channels (email, phone, WhatsApp). The firm has no disclosed external funding, parent company, or ownership changes.

Name

200 Apps

Legal name

200 Apps

Website

https://200apps.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

200 Apps is a Jerusalem-based, bootstrapped custom software development agency founded in 2014, delivering mobile apps, web applications, and UI/UX design for enterprise and startup clients across education, healthcare, finance, retail, logistics, and consumer verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

Software Engineering & Application Modernization (BPAHAEAD), Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Custom mobile app development
• Web application development
• UI/UX design services
• Cross-platform development
• Software product design

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Software Development Services: 200Apps generates revenue through custom software development projects. They build mobile apps, web applications, and digital products tailored to client specifications. Pricing is project-based and determined after initial consultation, with timelines ranging from weeks to over a year depending on complexity. The company follows MVP methodology to deliver products in phases.
2. UI/UX Design Services: The company provides product design and UI/UX design services as part of their comprehensive development offering. This includes UX strategy, app design, and interface prototyping as standalone or bundled services with development projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

200 Apps is a custom software development agency that builds bespoke mobile applications, web applications, and digital products for clients across multiple industries. The firm offers end-to-end services spanning product design (UX/UI), mobile and web development using technologies such as React, VueJS, Flutter, Kotlin, Swift, and NodeJS, with deployment on cloud platforms like Google Cloud and AWS. Engagements are project-based, ranging from weeks to over a year, delivered through a structured six-step workflow with agile and MVP methodologies.

Product overview

200 Apps is a leading apps and websites development firm headquartered in Jerusalem, founded in 2014, that has developed over 100 products. The company operates as a custom software development services provider rather than a single unified product. Their portfolio consists of bespoke client projects spanning mobile apps, web apps, and websites, organized across service categories including Product Design, App Development, and Web Development. Notable projects include: the Amit LMS platform for educational networks with integrated AI services; Service.link and ServiceTrax for field service and organizational service management; Yerushamayim weather app; Yomm Jewish community app; and various consumer apps like Kinor Lev (breathing wellness), Dollme (photo-to-doll design), Harambam Hayomi (daily Rambam learning), Poiike (cooking workflow), and enterprise solutions like the Li & Fung quality control system. The company works across industries including healthcare, IT, finance, retail, logistics, education, and entertainment, utilizing technologies such as React, VueJS, Flutter, React Native, NodeJS, and cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design Services UX and UI design services including user research, UX strategy, app design, and interface prototyping, delivered by in-house designers as a standalone service or as the front end of a development engagement. Targeted at startups, SMBs, and enterprises that lack in-house design expertise or need to augment existing teams.
• App Development Services Custom mobile application development for iOS and Android using native (Kotlin, Swift) and cross-platform (Flutter, React Native) approaches, delivered as bespoke projects from weeks to over a year in duration. Targeted at startups, SMBs, and enterprises that need custom mobile applications across consumer, education, service, and enterprise use cases.
• Web Development Services Custom website and web application development using React, Vue, Webflow, and WordPress, with backend services in NodeJS and PHP/Laravel, deployed to Google Cloud and AWS. Targeted at organizations needing bespoke web platforms, SaaS-style applications, LMS systems, and internal tools.

Quantifiable outcome

• 100+ products developed since 2014
• +3 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or Integration200Apps leverages Google Cloud for hosting client applications. The Amit LMS platform is specifically mentioned as being hosted on Google Cloud. This infrastructure partnership enables scalable, reliable deployment of web applications and services for their clients.
• Ministry of EducationcoreTechnology or IntegrationThe Amit LMS platform integrates with Ministry of Education systems, creating a unified technological ecosystem connecting the learning management system with official education infrastructure in Israel. This integration enables data flow and system interoperability for educational networks.
• VerticalloopminorStrategic or Co-development PartnerVerticalloop is credited for brand and UX design work on the Yomm project. This appears to be a collaborative relationship where Verticalloop provided design services for the Yomm Jewish community application.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Relevant Software: Custom software development company providing web and mobile app development services. Directly comparable as a custom development agency serving enterprise and startup clients.
• Itransition: Custom software development agency delivering web, mobile, and enterprise application development across multiple verticals. Closely comparable business model and service mix to 200Apps.
• Andersen Lab: Custom software development company delivering web, mobile, and enterprise solutions. Comparable in offering structure though significantly larger in scale and geographic footprint.
• SCN Soft (ScienceSoft): Custom software development and IT consulting firm delivering mobile, web, and enterprise application solutions across verticals. Operates in the same professional-services custom-development category as 200Apps.
• Sela Group: Israeli software development and consulting firm offering custom application development, similar in scope and geography to 200Apps. Operates as a professional services agency serving enterprise clients across verticals.

Broad incumbents

• Matrix IT: One of Israel's largest IT services and software development firms, providing custom development, integration, and consulting across many verticals. A larger incumbent competing for similar enterprise custom-development engagements.
• Bynet DataCom: Long-standing Israeli IT services and software development provider with broad enterprise custom-development capabilities. Larger, more diversified competitor in the same Israeli custom dev market.
• Ness Technologies: Global Israeli-origin IT services firm offering custom software development and digital engineering. Comparable in offering but operates at significantly greater scale across geographies.
• EPAM Systems: Large global custom software development and digital engineering services firm. Competes with 200Apps for enterprise custom application work, though at much greater scale and geographic reach.

Others

• Wix: Israeli-headquartered web development platform whose DIY website-building tools increasingly substitute for some custom web development work, making it a thematic platform competitor in the same Israeli digital ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/200AppsLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 200 Apps