Banana Moon
Banana Moon is a privately held, Monaco-based swimwear and beachwear brand founded in 1984, selling women's, men's, teens', and children's apparel and accessories via owned multi-country e-commerce sites and physical retail across 30+ countries.
- Company typePrivate
- Founded1984
- HeadquartersMonaco, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Banana Moon does
Banana Moon is an independent, privately held apparel company founded in 1984 and headquartered in Monaco, specializing in swimwear and beach lifestyle clothing for women, men, teens, and children. Its core product is women's swimwear (bikinis, one-piece suits, tankinis, and separates) sold across a broad size matrix including C and D cup styles, supported by beachwear, activewear, ready-to-wear clothing, loungewear, and accessories (towels, hats, bags, sunglasses, flip-flops). The brand is organized into sub-brands including Banana Moon Couture (premium), Teens, Sports, Children, Men, and an Eco-responsable/Sustainable line plus a separate Upcycled collection.
The company runs a direct-to-consumer model through owned e-commerce storefronts localized in six languages and currencies (US, UK, France, Spain, Italy, Netherlands), shipping to 30+ countries, complemented by physical retail stores identified via an online store locator. Pricing is unit-based, ranging from approximately $25 for basic apparel to over $179 for premium one-piece suits and $167 for sunglasses, with promotional mechanisms including a 10% newsletter discount, a student discount program, and a Lucky Size clearance channel. Marketing is executed through Facebook, Instagram, Pinterest, YouTube, email, and an influencer/blogger cooperation program. Banana Moon is not venture- or PE-backed per the source data and has not disclosed funding, M&A, or revenue figures.
Banana Moon firmographics
Firmographics- Name
- Banana Moon
- Legal name
- Banana Moon
- Website
- https://bananamoon.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Banana Moon is a privately held, Monaco-based swimwear and beachwear brand founded in 1984, selling women's, men's, teens', and children's apparel and accessories via owned multi-country e-commerce sites and physical retail across 30+ countries.
- Ownership category
- akta.pro rank
Banana Moon industry classification
Industry- Product category
- Swimwear & Beachwear
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industry
- Swimwear (Children) (CRAAAHAG)
Keywords
Where Banana Moon is headquartered
LocationHeadquarters
- HQ city
- Monaco
- HQ country
- Germany
- HQ region
- Europe
Markets served
Banana Moon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Retail sales through owned e-commerce platform (bananamoon.com) with multiple regional sites for US, UK, France, Spain, Italy, and Netherlands. Products sold at full price and during seasonal sales periods.
- Physical Retail Stores: Sales through owned retail locations and store locator identifying physical store presence across multiple countries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Swimwear - Two-piece/Bikini |
| Unit Pricing | Pay-as-you-go | Swimwear - One-piece |
| Unit Pricing | Pay-as-you-go | Beachwear |
| Unit Pricing | Pay-as-you-go | Clothing/Activewear |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Banana Moon product offering
Product offeringCore offering
Banana Moon is a 1984-founded swimwear and beachwear fashion brand that designs, produces, and sells branded apparel and accessories — including women's, men's, children's, teens', couture, sports, sustainable, and upcycled swimwear collections, plus beachwear, activewear, ready-to-wear clothing, homewear/loungewear, and accessories such as sunglasses. Products are sold directly to consumers via a multi-country e-commerce platform and through a network of company-owned physical retail boutiques.
Product overview
Banana Moon is a beach and swimwear fashion brand established in 1984, offering a comprehensive product portfolio centered around women's swimwear (core product including two-piece swimsuits, one-piece swimsuits, and bikinis) with supporting lines including Banana Moon Couture (premium), Banana Moon Teens (youth), Banana Moon Sports (activewear), Banana Moon Children (kids), and Banana Moon Men (men's). The brand extends its offering through complementary categories: Beachwear (cover-ups, dresses, kimonos), Activewear (wellness and sport clothing), Clothing (ready-to-wear), Homewear/Loungewear, and Accessories (beach towels, sunglasses, bags, hats). Specialty collections include a Sustainable Collection and Upcycled line. The products are available as separates (tops and bottoms sold individually) across standard American sizes including plus sizes through the Lucky Size section. Banana Moon operates as an e-commerce platform with international shipping across multiple countries.
Differentiator
Problem solved
Functional benefit
Brands
- Banana Moon Couture: Premium designer swimwear collection
- Banana Moon Teens
- Banana Moon Sports
- Banana Moon Children
- Banana Moon Men
- Banana Moon Upcycled
Products and services
- Banana Moon Women's Swimwear Core women's swimwear collection under the Banana Moon brand, available in sizes XS through 3XL with dedicated petites sizing and C/D-cup-specific constructions. Targeted at adult women seeking original-print, Lycra-quality swimwear for beach, pool, and vacation wear.
- Banana Moon Couture Premium-tier women's swimwear and beachwear line under the Banana Moon Couture sub-brand, presented as elevated designs and prints within the broader assortment. Targeted at women seeking a more refined couture-level swimwear style from the Banana Moon brand.
- Banana Moon Men Men's swimwear line under the Banana Moon Men sub-brand, designed to coordinate with the broader women's assortment. Targeted at adult men seeking branded, design-led men's swim trunks.
- Banana Moon Children Children's swimwear line under the Banana Moon Children sub-brand. Targeted at parents purchasing branded, coordinated children's swimwear for beach and pool use.
- Banana Moon Teens Teen swimwear line under the Banana Moon Teens sub-brand. Targeted at parents and teens purchasing on-trend, branded teen swimwear.
- Banana Moon Sports Performance-oriented swimwear and activewear line under the Banana Moon Sports sub-brand. Targeted at active adult consumers seeking sport-functional swimwear and activewear from a recognized fashion brand.
- Banana Moon Sustainable Collection Dedicated sustainable swimwear and apparel line under the Banana Moon Sustainable Collection sub-brand, focused on the use of more sustainable materials. Targeted at sustainability-minded consumers who want branded swimwear with substantiated environmental claims.
- Banana Moon Upcycled Upcycled-series swimwear and apparel collection under the Banana Moon Upcycled sub-brand, produced from upcycled materials including ECONYL® recycled nylon and recycled polyester. Targeted at environmentally conscious consumers prioritizing circular-materials apparel.
- Banana Moon Beachwear Beachwear category covering cover-ups, kaftans, pareos, and similar beach-side garments designed to complement Banana Moon swimwear. Targeted at women (and households) seeking coordinated beachwear alongside their swimwear purchase.
- Banana Moon Activewear Activewear category (excluding the dedicated Sports line), covering branded athletic-inspired apparel from Banana Moon. Targeted at women seeking branded activewear for everyday sport and lifestyle use.
- Banana Moon Clothing (Ready-to-Wear) Ready-to-wear clothing category from Banana Moon, complementing the swimwear and beachwear lines for an integrated lifestyle wardrobe. Targeted at women seeking branded, print-driven ready-to-wear apparel.
- Banana Moon Homewear / Loungewear Homewear and loungewear category from Banana Moon, covering branded at-home and lounge apparel. Targeted at women seeking branded comfort and loungewear styled consistently with the Banana Moon brand aesthetic.
- Banana Moon Accessories Accessories category including sunglasses, bags, and complementary beach accessories sold under the Banana Moon brand. Targeted at consumers seeking coordinated accessories to complete their Banana Moon swimwear and beachwear outfit.
Companies that use Banana Moon
Customer profileSegments6 records
Ideal customer profiles5 records
Banana Moon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Banana Moon partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Banana Moon competitors and assessment
Company assessmentDirect peers
- Rip Curl: Australian surf brand with significant women's swimwear and beachwear assortment. Comparable to Banana Moon on surf-lifestyle positioning, multi-country retail presence, and women's swimwear as core category.
- Roxy: Quiksilver-owned women's surf and swimwear brand targeting similar lifestyle customer as Banana Moon. Comparable on women's-first product mix, beachwear adjacencies, and global multi-region e-commerce.
- Billabong: Heritage surf lifestyle brand with extensive women's swimwear line. Comparable to Banana Moon through shared surf/beach heritage, multi-region DTC operations, and women's swimwear category leadership.
- Seafolly: Australian-founded women's swimwear and beach lifestyle brand with global DTC and wholesale presence. Directly comparable to Banana Moon on women's swimwear focus, mid-premium price positioning, and multi-country e-commerce operations.
- Arena: European-headquartered swimwear brand with strong performance and lifestyle swim lines. Comparable to Banana Moon's Sports sub-brand and geographic overlap in European markets.
Emerging players
- Beach Bunny: California-based luxury swimwear brand with celebrity following and high price points. Comparable to Banana Moon Couture on premium women's swimwear positioning.
- Hunza G: London-based heritage swimwear brand with crinkle-textured signature fabric and strong DTC presence. Comparable to Banana Moon on brand-heritage positioning and women's swimwear focus with growing sustainability messaging.
- Monday Swimwear: Los Angeles-based digitally-native swimwear brand targeting millennials and Gen Z with influencer-led marketing. Comparable to Banana Moon on women's swimwear focus and DTC channel mix, though more digitally-led.
- Cupshe: Digitally-native swimwear brand with strong US and global DTC presence. Comparable as a direct competitor in the women's swimwear category with overlapping customer base, though at lower price points than Banana Moon.
Broad incumbents
- Speedo: Global swimwear incumbent with category-leading brand recognition across performance, competitive, and lifestyle swim segments. Comparable as a broader swimwear incumbent whose women's lifestyle lines overlap with Banana Moon's assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Banana Moon social profiles
Digital presenceBanana Moon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banana Moon leadership team
Management profileNumber of profiles
Banana Moon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banana Moon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banana Moon
What does Banana Moon do?
Banana Moon is a 1984-founded swimwear and beachwear fashion brand that designs, produces, and sells branded apparel and accessories — including women's, men's, children's, teens', couture, sports, sustainable, and upcycled swimwear collections, plus beachwear, activewear, ready-to-wear clothing, homewear/loungewear, and accessories such as sunglasses. Products are sold directly to consumers via a multi-country e-commerce platform and through a network of company-owned physical retail boutiques.
Is Banana Moon a public or private company?
Banana Moon is a private company. It is classified as unknown and is currently operating.
When was Banana Moon founded?
Banana Moon was founded in 1984. It employs 1 to 10 people.
Where is Banana Moon based?
Banana Moon is headquartered in Monaco, Germany, in the Europe region.
How does Banana Moon make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Stores.
Who are Banana Moon's main competitors?
Direct peers on record are Rip Curl, Roxy, Billabong, Seafolly and Arena. Emerging players are Beach Bunny, Hunza G, Monday Swimwear and Cupshe. Speedo is listed as a broad incumbent.
Does Banana Moon have an API?
No public API is recorded for Banana Moon.
What industry is Banana Moon in?
Banana Moon's product category is Swimwear & Beachwear. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAAAHAG, Swimwear (Children). Its NAICS code is 458 and its SIC code is 5600.