What Longvie does

Longvie S.A. is an Argentine home appliance manufacturer founded in 1918, headquartered in Buenos Aires with three dedicated production facilities: Villa Martelli (cookers, ovens, cooktops; 320 employees; 88,000 units/year), Paraná, Entre Ríos (gas water heaters, storage tanks, space heaters; 210 employees), and San Fernando de Catamarca (washing machines and washer-dryers; 70 employees). Its portfolio spans five categories — laundry, cooking, air purification, water heating, and space heating — and includes a sustainable products sub-brand built on a 2016 partnership with Israeli solar thermal supplier Chromagen. Differentiated offerings include inverter-drive washing machines, the Intelligent FIT load-sensing system, Class A energy-rated water heaters, and Solar Keymark-certified solar collectors with up to 80% energy savings.

The company monetizes primarily through direct hardware sales to Argentine households, distributed via an authorized retail network, a network of licensed gas technicians, an official e-commerce storefront, and export channels serving South America, the United States, Canada, Europe, and the Caucasus region. Secondary go-to-market is event-driven (Casa FOA, Estilo Pilar, Experiencia Living) and channel-driven to architects and designers via a professional portal offering CAD files, technical documentation, and training materials. Longvie is privately held as a sociedad anónima, has issued Argentine corporate bonds (Obligaciones Negociables) since 2014, and reports revenue and EBITDA denominated in Argentine pesos; the most recent fiscal year shows a material nominal revenue decline and a swing to negative EBITDA, signaling material near-term operational stress.

Name

Longvie

Legal name

Longvie S.A.

Website

https://longvie.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Longvie S.A. is a 107-year-old Argentine home appliance manufacturer producing laundry, cooking, water heating, space heating, and solar thermal products from three domestic plants, primarily serving Argentine households via retail, e-commerce, and a licensed installer network, with exports to the Americas, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Major Household Appliance Manufacturing (33522), Household Appliance Manufacturing (3352), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Home appliances
• Kitchen appliances
• Solar water heating
• Water heating systems
• Washing machines

Headquarters

HQ city

Laprida

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Longvie generates revenue primarily through the sale of home appliances including washing machines, washer-dryers, gas and electric cookers, ovens, cooktops, water heaters, gas heaters, and solar thermal products. Products are sold through the official online store, retail locations, and authorized dealers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Longvie manufactures and distributes household appliances across laundry (washing machines and washer-dryers), cooking (gas stoves, ovens, cooktops), water heating (gas, electric, and solar water heaters and tanks), space heating (gas and electric heaters), and air purification (range hoods, air purifiers). The company also offers solar thermal products under a strategic partnership with Israeli solar technology company Chromagen.

Product overview

Longvie is an Argentine home appliance manufacturer producing a broad portfolio of kitchen, laundry, water heating, space heating, and air purification products. The product range is organized into five main categories: (1) Lavado (washing) — lavarropas (washing machines) and lavasecarropas (washer-dryers); (2) Cocción (cooking) — cocinas a gas (gas stoves in 56 cm and 60 cm), hornos a gas (gas ovens), hornos eléctricos (electric ovens including the LONGVIE EUROdesign line with Sensitive Touch controls), anafes a gas (gas cooktops), and anafes eléctricos (electric/ceramic cooktops); (3) Purificación de aire (air purification) — campanas (range hoods) and purificadores (air purifiers); (4) Calentamiento de agua (water heating) — calefones a gas (instantaneous gas water heaters), termotanques a gas (gas storage water heaters), termotanques eléctricos (electric storage water heaters), and termotanques solares (solar water heaters); (5) Calefacción (space heating) — calefactores a gas tiro balanceado (balanced-flue gas heaters), calefactores a gas por convección (convection gas heaters), and calefactores eléctricos Aluminum (electric heaters). Under the PRODUCTOS SUSTENTABLES (sustainable products) umbrella, Longvie also offers solar thermal collectors (colectores solares), storage tanks (acumuladores), solar heating kits (kits de calentamiento), and accessories. The company positions the Bistró sub-brand for professional/gastronomic cooking and EUROdesign for premium electric oven aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• Longvie Sustentable: Sustainable products division offering solar thermal solutions, including solar water heaters, collectors, and accumulators
• LONGVIE EUROdesign
• Longvie TV

Products and services

• Lavarropas (Washing Machines) Front-loading and top-loading washing machines for household laundry care, available in various capacities and finishes, with selected models featuring inverter technology.
• Lavasecarropas (Washer-Dryers) Combined washing machine and tumble dryer units that wash and dry laundry in a single appliance, featuring inverter technology for optimized energy consumption.
• Cocinas a Gas de 60 CM (60 cm Gas Stoves) 60 cm wide gas stoves and ranges featuring burners, oven, and grill for cooking, available in stainless steel and graphite finishes.
• Cocinas a Gas de 56 CM (56 cm Gas Stoves) 56 cm wide gas stoves and ranges with burners, oven, and grill, available in various finishes including stainless steel and color options.
• Hornos a Gas (Gas Ovens) Built-in and freestanding gas ovens for cooking, available in various sizes and finishes with different power ratings.
• Hornos Eléctricos (Electric Ovens) Electric ovens including the LONGVIE EUROdesign line with Sensitive Touch controls for cooking.
• Anafes a Gas (Gas Cooktops) Gas cooktops and hobs available in built-in and freestanding models, with various burner configurations and finishes.
• Anafes Eléctricos (Electric Cooktops) Electric and vitroceramic cooktops including models AVST with various zone configurations and power levels.
• Campanas (Range Hoods) Range hoods and exhaust fans for kitchen air purification and ventilation.
• Purificadores (Air Purifiers) Air purifiers for residential air quality improvement.
• Calefones a Gas (Gas Instantaneous Water Heaters) Gas instantaneous water heaters available in forced draft, natural draft, and balanced flue models, ranging from 6.5 to 18 liters per minute.
• Termotanques a Gas (Gas Storage Water Heaters) Gas storage water heaters (tank-type) available in capacities from 40 to 150 liters with various recovery rates and configurations.
• Termotanques Eléctricos (Electric Storage Water Heaters) Electric storage water heaters in various capacities (40-110 liters) with different power ratings (1.5 kW to 3 kW) for hot water supply.
• Termotanques Solares (Solar Water Heaters) Solar water heaters that preheat water using solar energy, complementing conventional water heaters and reducing gas/electricity consumption by up to 80%.
• Calefactores a Gas Tiro Balanceado (Balanced-Flue Gas Heaters) Balanced-flue gas heaters in various capacities (2000, 3000, 5000 Kcal) for room heating.
• Calefactores a Gas por Convección (Convection Gas Heaters) Convection gas heaters available in capacities from 2000 to 8000 Kcal for space heating.
• Calefactores Eléctricos Aluminum (Electric Aluminum Heaters) Electric aluminum heaters for room heating, portable, quiet, and equipped with multiple safety protection systems.
• Colectores Solares (Solar Thermal Collectors) Solar thermal collectors including the C-CALS017 (PA-F) with 80.1% optical efficiency and C-CGAS008 (QR-E) with 69.6% optical efficiency, certified with Solar Keymark.
• Acumuladores (Storage Tanks) Hot water storage tanks including ACS-SAC80 (80 liters for sanitary hot water) and CMP800 (800-liter combined tank-in-tank for technical and sanitary hot water storage).
• Kits de Calentamiento (Solar Heating Kits) Solar heating kits combining solar collectors with conventional water heaters (gas) for integrated solar pre-heating solutions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ChromagencoreStrategic or Co-development Partner · 1 January 2017Longvie announced an alliance with Israeli company Chromagen, a world leader in solar thermal collectors and accumulators. Under this partnership, Longvie imports and commercializes Chromagen's solar thermal products (collectors and tanks from 200 liters) in Argentina, enabling residential and commercial solar water heating solutions with savings of up to 80% in water heating energy consumption. The partnership combines Longvie's domestic market presence with Chromagen's solar technology expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mabe: Mexican-headquartered manufacturer of cooking, laundry, and refrigeration appliances with deep Latin American distribution. Closest size, geography, and product-mix analogue to Longvie, including a similar emphasis on gas cooking and water heating adapted to regional standards.
• Ariston Group: Italian-headquartered specialist in water heating and heating products with strong Latin American distribution. Closest direct peer to Longvie's gas and electric water heater (calefón/termotanque) and space heater lines.
• Junkers Bosch (Bosch Thermotechnology): Bosch's water-heating and heating brand, active in Argentina with gas instantaneous and storage water heaters. Directly comparable to Longvie's calefones, termotanques, and gas space heaters in technology and channels.
• Newsan (Drean): Argentine electronics and home appliance group that owns the Drean washing-machine brand, directly overlapping with Longvie's Catamarca-laundry operations and broader Argentine appliance retail. Comparable as another domestically rooted multi-category player.
• Whirlpool Argentina: Local subsidiary of global appliance giant Whirlpool, competing head-to-head in Argentine cooking and laundry categories. Directly comparable on product categories, channel structure, and reliance on the Argentine retail network.

Broad incumbents

• Rheem Manufacturing: Global leader in water heating, including gas, electric, and solar thermal systems. Overlaps materially with Longvie's water-heating and solar collector portfolio in both domestic and export markets.
• Bosch Home Appliances: Premium global appliance brand present in Argentina with cooking, laundry, and dishwashing lines. Comparable on high-efficiency cooking and oven categories where Longvie positions its EUROdesign and Bistró sub-brands.
• Samsung Home Appliances: Global incumbent with full cooking, laundry, and air-purification portfolios sold in Argentina and across Longvie's export markets. Competes broadly on brand, technology, and connected features rather than niche specialization.
• LG Electronics Home Appliances: Global appliance leader with strong Argentine presence in washing machines, refrigerators, and ovens. Overlaps with Longvie's full product set and raises the bar on inverter and smart-home technology.

Emerging players

• Solahart: Specialist in solar water heating with Argentine operations, competing against Longvie Sustentable in the residential solar collector and accumulator segment. Relevant as the most direct challenger in the solar thermal niche that Longvie targets via Chromagen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/longvieTV
• Instagraminstagram.com/longvieoficial
• Xx.com/LongvieOficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longvie