ABC Cooking Studio
ABC Cooking Studio is a Japanese-origin culinary education business operating over 110 hands-on cooking, baking, and cake-decorating studios across 8 Asian countries. It serves individual consumers and corporate clients with small-group classes (max 4 students), a lifetime membership model, and a global ABC International Passport program.
- Company typePrivate
- Founded1985
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ABC Cooking Studio does
ABC Cooking Studio is a Japanese-origin culinary education business that operates hands-on cooking, baking, cake decorating, wagashi, and children's cooking lessons in a small-group format (maximum 4 students per class). Founded in 1985 by Hiroyuki Yokoi in Shizuoka, Japan, the company has expanded to over 110 studios across 8 Asian countries (Japan, China, Hong Kong, Taiwan, Korea, Singapore, Thailand, Malaysia, and Indonesia), with 1.6 million+ lifetime members served globally. The Singapore subsidiary, established in April 2015 at Takashimaya, is currently operating from Funan Mall and relocating to a new Scotts Square studio in Orchard in mid-2026.
The company's core technology stack is modest and operational rather than transformational: an in-house mobile app (ABC Connect) for member lesson management, an online reservation system, and the ABC International Passport program that links members across the global studio network for reciprocal studio access. Proprietary content assets include ABC Original Illustrated Recipes developed in Japan, a structured curriculum progressing from Basic to Master to License levels, and a License video database (168 Bread and 107 Cake License videos) that is accessible only to certified members. The business model is multi-stream: a S$144 one-time lifetime membership fee, multi-session course packages (Basic, Master, License tiers) with up to 48-month validity, paid trial lessons (S$30-S$50), corporate team-building sessions (S$680-S$1,020 for in-studio, S$100/pax for virtual), retail merchandise (aprons, recipes, partner products), and corporate collaboration services (recipe development, product tie-ups, studio rental). The Singapore operation employs 101-250 staff and maintains partnerships with appliance and ingredient brands including SMEG, Panasonic, and Bonne Maman.
ABC Cooking Studio firmographics
Firmographics- Name
- ABC Cooking Studio
- Legal name
- ABC Cooking Studio Singapore Private Limited
- Website
- https://abc-cooking.com.sg
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ABC Cooking Studio is a Japanese-origin culinary education business operating over 110 hands-on cooking, baking, and cake-decorating studios across 8 Asian countries. It serves individual consumers and corporate clients with small-group classes (max 4 students), a lifetime membership model, and a global ABC International Passport program.
- Ownership category
- akta.pro rank
ABC Cooking Studio industry classification
Industry- Product category
- Culinary Education
- NAICS
- Other Technical and Trade Schools (611519), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Cooking Classes & Chef-Led Workshops (THAJAGAI)
- akta.pro secondary industries
- Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE), Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG)
Keywords
Where ABC Cooking Studio is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
ABC Cooking Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: One-time lifetime membership fee of S$144 at registration, providing access to booking system, member portal, and ABC Connect App
- Regular Course Packages: Multi-session cooking, cake, bread, and wagashi courses sold as packages with varying lesson counts; courses have maximum validity of 48 months; includes Basic, Master, and License levels
- Trial Lessons: One-time paid trial lessons for non-members to experience the studio: $35 Mon-Fri (30% off), $50 Sat-Sun, $30 member referral price
- Corporate Team Building: Group cooking/baking sessions for corporate clients: $680 for 5-8 pax, $1020 for 9-12 pax; virtual options at $100/pax for 5-20 pax
- Retail Sales: Sale of aprons ($10), recipes ($10), and partner products through ABC Mart online store
- Corporate Collaboration Services: Product tie-up, recipe development, marketing collaboration, and studio rental services for corporate partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lifetime membership with one-time fee |
| Unit Pricing | Pay-as-you-go | Trial lessons for non-members |
| Unit Pricing | Pay-as-you-go | Corporate group hands-on lessons (in-studio) |
| Per seat | Pay-as-you-go | Virtual hands-on group lessons |
| Hybrid | Pay-as-you-go | 11th Anniversary Package |
| Unit Pricing | Pay-as-you-go | Love in the Bloom Workshop |
| Unit Pricing | Pay-as-you-go | Service and administrative fees |
| Subscription | Monthly | Course extension |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ABC Cooking Studio product offering
Product offeringCore offering
ABC Cooking Studio Singapore provides hands-on cooking, bread, cake, wagashi, and kids lessons in small group settings (maximum 4 people per class) at physical studios. Lessons are delivered by professional certified instructors using a structured curriculum progressing from beginner to Basic, Master, and License certification levels, supported by a one-time lifetime membership model and the ABC International Passport for cross-border access to 110+ studios worldwide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Small group classes with maximum 4 people per session ensure personalized instructor attention
- +1 more outcomes
Companies that use ABC Cooking Studio
Customer profileSegments5 records
Ideal customer profiles2 records
ABC Cooking Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ABC Cooking Studio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SMEGcoreSMEG is a global Italian home appliance brand founded in 1948, known for premium kitchen appliances with retro design aesthetics. ABC Cooking Studio members receive 10% off eligible SMEG products and free delivery on all orders through smegshop.sg using a promo code available at member pages or from lesson instructors. Featured products include hand mixers (S$258), blenders (S$398), hand blenders (S$188), and food processors (S$218).
- PanasoniccorePanasonic is a global technology company offering home appliances. ABC members are entitled to 7% discount on the NN-CS89LBYPQ Multifunctional Steam Oven, a combination steam oven with 1300W steam function, dual steam outlets, and capabilities for steaming, convection, grill, and microwave cooking.
- Bonne MamancoreBonne Maman is a French food brand founded in a village in Southwest France, known for premium jams, preserves, and biscuits inspired by homemade traditions. ABC Cooking Studio uses Bonne Maman products in their recipes and classes. Products available include Raspberry, Apricot, Fig, Orange Marmalade, and Wild Blueberry Preserves.
- TECO GroupcoreJoint venture partnership established in May 2014 for the first Taiwan studio (Nangang studio), representing the first franchise store for ABC Cooking Studio. TECO Group is a major Taiwanese conglomerate.
Scale indicators4 records
Recent moves15 records
Expansion highlights4 records
ABC Cooking Studio competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ABC Cooking Studio social profiles
Digital presenceABC Cooking Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABC Cooking Studio leadership team
Management profileNumber of profiles
Profiles2 records
ABC Cooking Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABC Cooking Studio M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABC Cooking Studio
What does ABC Cooking Studio do?
ABC Cooking Studio Singapore provides hands-on cooking, bread, cake, wagashi, and kids lessons in small group settings (maximum 4 people per class) at physical studios. Lessons are delivered by professional certified instructors using a structured curriculum progressing from beginner to Basic, Master, and License certification levels, supported by a one-time lifetime membership model and the ABC International Passport for cross-border access to 110+ studios worldwide.
Is ABC Cooking Studio a public or private company?
ABC Cooking Studio is a private company. It is classified as corporate owned and is currently operating.
When was ABC Cooking Studio founded?
ABC Cooking Studio was founded in 1985. It employs 101 to 250 people.
Where is ABC Cooking Studio based?
ABC Cooking Studio is headquartered in Singapore, Singapore, in the Asia region.
How does ABC Cooking Studio make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are regular Course Packages, trial Lessons, corporate Team Building, retail Sales and corporate Collaboration Services.
Does ABC Cooking Studio have an API?
No public API is recorded for ABC Cooking Studio.
What industry is ABC Cooking Studio in?
ABC Cooking Studio's product category is Culinary Education. Its primary akta.pro industry code is THAJAGAI, Cooking Classes & Chef-Led Workshops, with a secondary code of THAJAKAE, Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills). Its NAICS code is 611519 and its SIC code is 8200.