ABC Cooking Studio

What ABC Cooking Studio does

ABC Cooking Studio is a Japanese-origin culinary education business that operates hands-on cooking, baking, cake decorating, wagashi, and children's cooking lessons in a small-group format (maximum 4 students per class). Founded in 1985 by Hiroyuki Yokoi in Shizuoka, Japan, the company has expanded to over 110 studios across 8 Asian countries (Japan, China, Hong Kong, Taiwan, Korea, Singapore, Thailand, Malaysia, and Indonesia), with 1.6 million+ lifetime members served globally. The Singapore subsidiary, established in April 2015 at Takashimaya, is currently operating from Funan Mall and relocating to a new Scotts Square studio in Orchard in mid-2026.

The company's core technology stack is modest and operational rather than transformational: an in-house mobile app (ABC Connect) for member lesson management, an online reservation system, and the ABC International Passport program that links members across the global studio network for reciprocal studio access. Proprietary content assets include ABC Original Illustrated Recipes developed in Japan, a structured curriculum progressing from Basic to Master to License levels, and a License video database (168 Bread and 107 Cake License videos) that is accessible only to certified members. The business model is multi-stream: a S$144 one-time lifetime membership fee, multi-session course packages (Basic, Master, License tiers) with up to 48-month validity, paid trial lessons (S$30-S$50), corporate team-building sessions (S$680-S$1,020 for in-studio, S$100/pax for virtual), retail merchandise (aprons, recipes, partner products), and corporate collaboration services (recipe development, product tie-ups, studio rental). The Singapore operation employs 101-250 staff and maintains partnerships with appliance and ingredient brands including SMEG, Panasonic, and Bonne Maman.

Name

ABC Cooking Studio

Legal name

ABC Cooking Studio Singapore Private Limited

Website

https://abc-cooking.com.sg

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ABC Cooking Studio is a Japanese-origin culinary education business operating over 110 hands-on cooking, baking, and cake-decorating studios across 8 Asian countries. It serves individual consumers and corporate clients with small-group classes (max 4 students), a lifetime membership model, and a global ABC International Passport program.

Ownership category

akta.pro rank

Product category

Culinary Education

NAICS

Other Technical and Trade Schools (611519), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cooking Classes & Chef-Led Workshops (THAJAGAI)

akta.pro secondary industries

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE), Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG)

Keywords

• Cooking classes
• Baking lessons
• Culinary education
• Cooking workshops
• Kids cooking classes

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: One-time lifetime membership fee of S$144 at registration, providing access to booking system, member portal, and ABC Connect App
2. Regular Course Packages: Multi-session cooking, cake, bread, and wagashi courses sold as packages with varying lesson counts; courses have maximum validity of 48 months; includes Basic, Master, and License levels
3. Trial Lessons: One-time paid trial lessons for non-members to experience the studio: $35 Mon-Fri (30% off), $50 Sat-Sun, $30 member referral price
4. Corporate Team Building: Group cooking/baking sessions for corporate clients: $680 for 5-8 pax, $1020 for 9-12 pax; virtual options at $100/pax for 5-20 pax
5. Retail Sales: Sale of aprons ($10), recipes ($10), and partner products through ABC Mart online store
6. Corporate Collaboration Services: Product tie-up, recipe development, marketing collaboration, and studio rental services for corporate partners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ABC Cooking Studio Singapore provides hands-on cooking, bread, cake, wagashi, and kids lessons in small group settings (maximum 4 people per class) at physical studios. Lessons are delivered by professional certified instructors using a structured curriculum progressing from beginner to Basic, Master, and License certification levels, supported by a one-time lifetime membership model and the ABC International Passport for cross-border access to 110+ studios worldwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Small group classes with maximum 4 people per session ensure personalized instructor attention
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• SMEGcoreOthers · 1 January 2015SMEG is a global Italian home appliance brand founded in 1948, known for premium kitchen appliances with retro design aesthetics. ABC Cooking Studio members receive 10% off eligible SMEG products and free delivery on all orders through smegshop.sg using a promo code available at member pages or from lesson instructors. Featured products include hand mixers (S$258), blenders (S$398), hand blenders (S$188), and food processors (S$218).
• PanasoniccoreTechnology or Integration · 1 January 2015Panasonic is a global technology company offering home appliances. ABC members are entitled to 7% discount on the NN-CS89LBYPQ Multifunctional Steam Oven, a combination steam oven with 1300W steam function, dual steam outlets, and capabilities for steaming, convection, grill, and microwave cooking.
• Bonne MamancoreOthers · 1 January 2015Bonne Maman is a French food brand founded in a village in Southwest France, known for premium jams, preserves, and biscuits inspired by homemade traditions. ABC Cooking Studio uses Bonne Maman products in their recipes and classes. Products available include Raspberry, Apricot, Fig, Orange Marmalade, and Wild Blueberry Preserves.
• TECO GroupcoreStrategic or Co-development Partner · 1 January 2014Joint venture partnership established in May 2014 for the first Taiwan studio (Nangang studio), representing the first franchise store for ABC Cooking Studio. TECO Group is a major Taiwanese conglomerate.

Scale indicators4 records

Recent moves15 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/abc-cooking-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Cooking Studio