Brain Care Centre

What Brain Care Centre does

Brain Care Centre is a registered Canadian charity (BN: 129709598RR0001) operating as a nonprofit community-based rehabilitation provider headquartered in Edmonton, Alberta, founded in 1983. The organization serves adults with acquired brain injuries — whether from traumatic causes such as motor vehicle accidents or non-traumatic causes such as stroke — alongside their caregivers, across central Alberta including Edmonton, Drayton Valley, Edson, Hinton, and Jasper. Service offerings are organized into three core programs: a four-step Concussion Recovery Program combining a self-paced 8-video online course with occupational therapy, assistive device training, mental health counselling, and monthly support groups; Moderate to Severe Brain Injury Services including service coordination, social programs, support groups, life-skills classes, and individual/family counselling; and a Caregiver Support Program providing free workshops and one-on-one counselling. Educational Services targeting families, employers, and community members round out the portfolio.

The underlying technology is intentionally low-tech: a WordPress website, a Teachable-hosted video course, Zoom-delivered virtual programs, and standard office operations across two physical locations (Edmonton headquarters at 11209 86 Street NW in the Buchanan Centre and a regional office in Edson). The proprietary 8-video Concussion Recovery Course, designed by an occupational therapist and psychologist covering sleep, memory, energy management, and emotional coping, functions as the organization's main content asset and digital distribution channel. No AI, app, or API infrastructure is disclosed.

The business model combines four revenue streams: donations from individuals, corporations, and community supporters processed through Canada Helps and ATB Cares; modest program service fees (the $75 online course, $85/hour occupational therapy, $150-175/hour counselling); annual fundraising events such as Move for Brain Care; and bi-annual magazine advertising sold to the 75+ organizations in the organization's network. GTM is hybrid: healthcare provider and insurance referrals plus self-referrals drive service acquisition, while donor relations, testimonial stories, and community events sustain charitable giving. Customer segments include adults with moderate-to-severe brain injury (primary), adults with long-term concussion symptoms, caregivers, and the broader community for education. Leadership comprises Executive Director Anika Zepp, Board Chair Brett Fraser, and a 11-member board of directors. No funding rounds, M&A, or external equity are present.

Name

Brain Care Centre

Legal name

Brain Care Centre

Website

https://braincarecentre.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Brain Care Centre is a nonprofit registered charity in Edmonton, Alberta, providing community-based rehabilitation for adults with acquired brain injuries and their caregivers across central Alberta. Services include concussion recovery, occupational therapy, counselling, service coordination, support groups, and caregiver support.

Ownership category

akta.pro rank

Product category

Brain Injury Rehabilitation Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Neurorehabilitation Centers (HLAFAFAH)

akta.pro secondary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

Keywords

• Brain injury rehabilitation
• Concussion recovery services
• Occupational therapy services
• Caregiver support programs
• Community rehabilitation services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Giving: The organization is a registered Canadian charity (BN: 129709598RR0001) that relies heavily on donations from individuals, corporations, and community supporters. Monthly giving programs and legacy bequests are encouraged. Donations can be made online through Canada Helps, ATB Cares, by phone, or by mail.
2. Program Service Fees: Fees charged for specific services including the Concussion Recovery Course ($75), individual counselling sessions ($150-175/hour depending on psychologist type), and occupational therapy ($85/hour). Some services like caregiver support are provided free of charge.
3. Fundraising Events: Annual fundraising campaigns including Move for Brain Care and other community events. Proceeds support free services for persons living with traumatic brain injuries.
4. Magazine Advertising: Bi-annual magazine reaching over 75 organizations including healthcare professionals, clients and donors in the Edmonton area. Organizations can reserve ad space to connect with this engaged community audience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brain Care Centre is a nonprofit charitable organization that delivers community-based rehabilitation and support services to adults living with acquired brain injuries and their caregivers. Its core offerings include a four-step Concussion Recovery Program, moderate-to-severe brain injury services (service coordination, occupational therapy, counselling, assistive device training, support groups, life-skills classes), caregiver support, and educational services. Programs are delivered in-person at Edmonton and Edson offices and virtually across Alberta.

Product overview

Brain Care Centre is a nonprofit charitable organization providing community-based rehabilitation support to adults with acquired brain injuries and their caregivers, operating across Edmonton, Edson, Drayton Valley, Hinton, and Jasper in Alberta. The organization operates as a single integrated service platform rather than a product suite, offering distinct programs including: (1) a four-step Concussion Recovery Program combining an online self-paced course with referrals, intake, and ongoing support (occupational therapy, assistive device training, counselling, and monthly support groups); (2) Moderate to Severe Brain Injury Services encompassing service coordination, assistive device training, counselling, social programs, support groups, life-skills classes, and concussion recovery education; (3) a Caregiver Support Program with workshops and individual counselling; and (4) Educational Services including public education sessions, Brain Basics Education, and workplace education. The organization also runs a diverse calendar of drop-in programs, virtual groups, and in-person events including Leisure Drop-In, Men's Group, Women's Group, Let's Connect, Self-Compassion workshops, Amateur Photography classes, and VAD Form Support sessions, serving clients without requiring referrals for most drop-in activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Concussion Recovery Program A four-step structured program for adults with concussion symptoms, combining the online Concussion Recovery Course, referral-based needs assessment, client intake, and ongoing support including occupational therapy, assistive device training, mental health counselling, and a monthly concussion support group.
• Concussion Recovery Course An 8-video self-paced online course designed by an occupational therapist and psychologist, covering strategies for managing sleep, memory difficulties, energy, and emotional coping after a concussion. Costs $75 with no referral required.
• Moderate to Severe Brain Injury Services Service coordination, assistive device training, social programs, support groups, life-skills classes, and individual and family counselling for adults with moderate to severe acquired brain injuries.
• Service Coordination Case management support helping clients find and access clinical and community resources such as medical care, therapy, and community programs to reintegrate and regain independence.
• Occupational Therapy Personalized strategies to help clients manage daily activities and support recovery, offered at $85 per hour with a registered Occupational Therapist.
• Individual Counselling Mental health counselling sessions with a Registered Psychologist at $175 per hour or a Provisional Psychologist at $150 per hour, both insurance eligible.
• Assistive Device Training One-on-one training on electronic devices such as cell phones, tablets, and computers to promote independence and accessibility. Fees are adjusted on a sliding scale.
• Support Groups Safe space support groups for men, women, and caregivers to share experiences, learn coping strategies, and celebrate successes after brain injury. Registration required.
• Life-Skills Classes Education and skill development in small group settings across various topics related to brain injury recovery, with registration through service coordinators.
• Social Programs Peer-led social activities including movie days, crafts, art projects, and book clubs, offering opportunities for clients with brain injury to socialize, meet friends, and engage in the community.
• Caregiver Support Program Services for caregivers of individuals with acquired brain injury, including caregiver workshops providing education, practical tools, and strategies, plus free one-on-one counselling sessions.
• Educational Services Public education sessions, Brain Basics Education offered quarterly, and workplace education workshops covering brain injury topics for families, caregivers, employers, and community members.
• Virtual and In-Person Drop-In Programs Recurring programs such as Leisure Drop-In, Let's Connect, Self-Compassion (6-week virtual group), Men's Group, Women's Group, Amateur Photography with Your Phone, and Edson Support Group, available in-person and virtually.
• VAD Form Support Monthly in-person session offering hands-on support with disability-related forms and applications such as DTC, ADAP, and AISH, delivered in partnership with Voices of Albertans with Disabilities (VAD).

Quantifiable outcome

• Clients return to work and regain independence after brain injury recovery programs
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Voices of Albertans with Disabilities (VAD)coreStrategic or Co-development PartnerVAD partners with Brain Care Centre monthly to provide on-site support for clients with form applications including DTC, ADAP, AISH, and disability-related paperwork. This collaboration offers hands-on, personalized assistance to clients needing help with government disability support forms.
• Alberta Brain Injury Initiative (ABII)coreStrategic or Co-development PartnerABII is a network of agencies across Alberta that supports adults with acquired brain injury to live, work, and participate in communities. Brain Care Centre coordinates services with ABII as part of the provincial brain injury support network.
• University of Alberta - Corbett Hall Student Physical Therapy ClinicminorStrategic or Co-development PartnerNon-profit physical therapy clinic operated within the Department of Physical Therapy. Provides assessment and rehabilitation services to brain injury clients through student therapists under licensed supervision.
• University of Alberta - Corbett Hall Speech-Language ClinicminorStrategic or Co-development PartnerPart of Faculty of Rehabilitation Medicine providing speech-language pathology services. Brain Care Centre refers clients for speech and language support.
• Steadward Centre for Personal and Physical AchievementminorStrategic or Co-development PartnerDisability research centre at University of Alberta providing physical activity and sport programs for people with disabilities. Brain injury clients can access adaptive fitness programs.
• Networks Activity CentreminorStrategic or Co-development PartnerProvides safe, supportive environment for adults with brain injury. Promotes active lifestyle through social interaction, physical activity, and community involvement opportunities.
• Skills SocietyminorStrategic or Co-development PartnerWorks to remove barriers and empower people with disabilities to thrive. Helps create meaningful lives and explore opportunities for learning, growth, inclusion and belonging.
• TaprootminorStrategic or Co-development PartnerProvides social services to children, youth, adults and families facing difficulties. Takes personalized, trauma-informed approach in environment of cultural respect and support.
• Brain Awareness Movement (BAM)minorStrategic or Co-development PartnerUniversity of Alberta student group dedicated to raising awareness about brain injury and advocating for brain injury community. Youth engagement and awareness partner.
• Brain Injury CanadaminorStrategic or Co-development PartnerNational charitable organization focused on education, awareness, and advocacy for the brain injury community. Provides national-level resources that complement Brain Care Centre's regional services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• March of Dimes Canada: National nonprofit delivering community-based rehabilitation and support programs for people with disabilities, including acquired brain injury services across Canada. Highly comparable service mix and mission-driven nonprofit model.
• Alberta Brain Injury Initiative (ABII): Provincial network of agencies that funds and coordinates ABI support services across Alberta, including the very services Brain Care Centre delivers. Operates as a peer provider in the same Alberta ABI ecosystem and is itself an existing partner.
• Brain Injury Canada: National charitable organization providing education, awareness, and advocacy for the brain injury community in Canada. Comparable ABI mission and target population; complements Brain Care Centre's regional delivery with national reach.

Broad incumbents

• CBI Health: One of Canada's largest community-based healthcare networks delivering physiotherapy, occupational therapy, mental health, and rehabilitation services across the country. Overlaps significantly with Brain Care Centre's OT and counselling offerings but operates at national scale with private-pay and insurance-funded revenue.
• Lifemark Health Group: National Canadian provider of rehabilitation and occupational therapy services across hundreds of clinics, including concussion management programs. Comparable service lines in OT and concussion care, with much broader geographic footprint and private-pay/insurance model.
• GF Strong Rehabilitation Centre: British Columbia's largest rehabilitation hospital, operated by Vancouver Coastal Health, providing inpatient and outpatient neurorehabilitation including post-stroke and TBI programs. Comparable ABI clinical scope but at much larger scale within a publicly funded hospital model.
• Bayshore Healthcare: Major Canadian provider of home health, community rehabilitation, and personal care services across the country. Overlaps with Brain Care Centre's community-based support, assistive device, and case coordination offerings, though operating in home-care rather than clinic-based settings.

Emerging players

• Concussion Legacy Foundation: International nonprofit focused on concussion research, education, and support. Comparable in mission (concussion and brain injury support) but globally oriented and more research/advocacy-led rather than direct clinical service delivery.

Regional players

• Back in Motion Rehab: BC-based provider of community rehabilitation services including brain injury and concussion programs. Comparable outpatient rehab and neurorehab service mix but operates in a different province and competes in adjacent rather than overlapping territory.

Others

• Holland Bloorview Kids Rehabilitation Hospital: Toronto-based pediatric rehabilitation hospital affiliated with the University of Toronto. Thematically related to neurorehabilitation but focused on children and adolescents rather than adults, serving as an adjacent rather than directly comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BrainCareAB
• Facebookfacebook.com/BrainCareAB
• Instagraminstagram.com/braincareab/?hl=en
• Xx.com/BrainCareCentre
• LinkedInlinkedin.com/company/brain-care-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brain Care Centre