What Virtina does

Virtina is a US-based, privately held eCommerce web design and development agency operating from King of Prussia, Pennsylvania. Founded in 2009, the firm delivers full-stack eCommerce builds, replatforming/migration, custom plugin and theme development, business integrations (CRM, ERP, inventory, payment gateways, marketing tools), performance optimization, and ongoing support and maintenance across 10+ commerce platforms including WooCommerce, Magento, Shopify, BigCommerce, WordPress, Wix, Volusion, PrestaShop, VTEX, OpenCart, Shift4Shop, and Salesforce. Its differentiated positioning rests on platform certifications (one of only 17 certified WooCommerce Experts in the US, 31 globally, plus Magento/BigCommerce/Shopify partner status), 2,500+ completed projects across 20+ industry verticals (manufacturing, B2B distribution, medical, CBD, firearms, food & beverage, fashion, jewelry, electronics, automotive), and dedicated B2B eCommerce capability (customer-specific pricing, contract pricing, volume tiers, RFQ workflows, quick-order/reorder, buyer roles, net terms, PO processing, ERP sync). Headcount is 11-50 and the company is founder-owned with no disclosed institutional capital.

The commercial model is primarily project-based professional services (one-time license/fixed-fee or time-and-materials engagements) priced by quote, supplemented by recurring annual support and maintenance contracts with 24/7 SLAs and a 30-day post-delivery support window. Pricing is not publicly disclosed; sales proceeds through direct enterprise field sales, inside sales responding to inbound 'BOOK A FREE CALL' consultations and self-serve ROI/cost calculators, and a channel layer via an agency partner program and affiliate program. The Go-to-market targets B2B and B2C eCommerce operators, agencies that need white-label development capacity, and SaaS firms embedding commerce into their platforms.

AI is positioned as a service line ('AI-Powered eCommerce Solutions') spanning product recommendations, customer experience, and operational automation; the firm also publishes thought leadership on AI's impact on eCommerce. Marketing is multi-channel: SEO-optimized platform and industry landing pages, blog, podcast, social (LinkedIn, X, Facebook, Instagram, Pinterest), email newsletter, webinars, affiliate program, partner dashboard, and industry PR around platform news. Customers named in case studies span enterprises (Sony, Staples, Steinway, EnergyPricing, Bush Refrigeration), mid-market (National Ultrasound, Cabinets & Benches, CFS Binding Supplies, Summation Technology, A to Z Vet Supply, BHTubes, Wale Apparatus, MM-Source), and SMB (Healthy Path CBD); quantified outcomes include a 22.5% revenue lift in 9 months (MM-Source) and 21.34% CTR / 7.1% conversion rate (EnergyPricing). The firm holds ISO 9001 and ISO 27001 certifications and maintains a 4.8/5 Google rating.

Name

Virtina

Legal name

Virtina

Website

https://virtina.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtina is a US-based eCommerce development agency delivering full-stack builds, migration, custom plugins, integrations, and support across 10+ commerce platforms (WooCommerce, Magento, Shopify, BigCommerce) for B2B and B2C merchants, agencies, and SaaS firms across 20+ verticals.

Ownership category

akta.pro rank

Product category

eCommerce Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• ECommerce development services
• WooCommerce development
• Magento development
• BigCommerce development
• ECommerce platform migration

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom eCommerce Development: Virtina earns revenue through project-based custom eCommerce website development, theme development, and plugin/extension development. Projects are priced on fixed cost or time-block basis with a 30-day support period included post-delivery.
2. eCommerce Support & Maintenance: Annual maintenance support and ongoing website upgradation services provide recurring revenue from existing clients. The company offers 24/7 support and dedicated maintenance teams.
3. eCommerce Strategy & Consulting: Strategy, roadmap, and platform selection consulting services that precede and complement development engagements.
4. Platform Migration Services: Migration from one eCommerce platform to another (e.g., Volusion to WooCommerce, Magento 1 to Magento 2) as a discrete paid engagement with fees based on project complexity and scope.
5. Performance Optimization & CRO: Conversion Rate Optimization (CRO) and performance optimization services billed as standalone engagements or add-on packages to development projects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Virtina is a specialized eCommerce web design and development agency that builds, migrates, and maintains online stores across 10+ platforms including WooCommerce, Magento, Shopify, BigCommerce, and WordPress. The firm delivers end-to-end engagements covering strategy, prototyping, custom development, plugin/extension creation, third-party integrations (CRM, ERP, payment, shipping), performance optimization, and ongoing support for B2B and B2C merchants.

Product overview

Virtina is an eCommerce web design and development company offering a comprehensive suite of services across multiple platforms. Their core offering consists of strategic consulting, prototyping, development, migration, optimization, and ongoing support services. The company specializes in WooCommerce (one of only 17 certified experts in the US), Magento, BigCommerce, Shopify, and WordPress platforms. Their portfolio includes AI-powered eCommerce solutions, custom plugin development, business integrations (CRM, ERP, inventory, shipping), and B2B eCommerce solutions. Services are delivered through a holistic workflow methodology with certified developers across 10+ platforms, serving 1500+ clients across 20+ industry verticals with 2500+ completed projects.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Website Development
• WooCommerce Development Services
• Magento Development Services
• BigCommerce Development Services
• eCommerce Platform Migration
• eCommerce Strategy & Consulting
• Performance Optimization & SEO
• eCommerce Support & Maintenance
• Plugin Development
• AI Solutions
• Business Integration
• Website Prototype & Design
• WordPress Services

Quantifiable outcome

• 22.5% revenue growth in 9 months for MM-Source client
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• WooCommerce (Automattic)coreTechnology or IntegrationVirtina is a certified WooCommerce Expert Partner — one of only 17 in the US and 31 globally. The partnership involves deep platform specialization for WooCommerce store development, migration, plugin development, and customization services. The relationship is We-to-Them, with Virtina building on the WooCommerce platform and receiving official partner designation.
• ShopifycoreTechnology or IntegrationVirtina is a certified Shopify Partner providing store development, integration, migration, and customization services on the Shopify platform. The relationship is We-to-Them, with Virtina delivering Shopify solutions under official partner program.
• BigCommercecoreTechnology or IntegrationVirtina is a BigCommerce Certified Partner with 200+ successful BigCommerce website implementations. The partnership covers development, migration, theme development, and customization services on the BigCommerce platform.
• Magento (Adobe Commerce)coreTechnology or IntegrationVirtina operates as a certified Magento development partner with a dedicated team of certified Magento developers. The partnership covers the full Magento development lifecycle including custom development, extension development, migration (Magento 1 to 2), and headless PWA development.
• WordPresscoreTechnology or IntegrationVirtina provides comprehensive WordPress services including development, customization, plugin development, and migration. As WordPress is the foundation for WooCommerce, this partnership underpins Virtina's WooCommerce service offering.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elsner Technologies: Full-service eCommerce development agency delivering Magento, Shopify, WooCommerce, and BigCommerce projects — comparable multi-platform positioning, similar enterprise client mix.
• Webkul: Multi-vendor marketplace and eCommerce extension developer with strong Magento and Shopify presence; competes in adjacent extension/plugin and marketplace customization segments served by Virtina.
• WPWeb Infotech: WordPress and WooCommerce development agency offering custom theme, plugin, and integration services — closely overlaps Virtina's WooCommerce specialization and SMB/mid-market delivery model.
• Sparx IT Solutions: eCommerce and custom web development agency serving B2B and B2C clients with platform-specific expertise; competes for similar project-based engagements in the same vertical band.
• PixelCrayons: Custom web and eCommerce development agency covering Magento, WooCommerce, Shopify, and BigCommerce; similar project-based pricing and SMB-to-mid-market customer profile.
• Magneto IT Solutions: Specialized eCommerce development agency with strong Magento and multi-platform focus, directly comparable to Virtina in service mix, target customer (mid-market and enterprise), and B2B/B2C segment coverage.
• Hidden Brains: Digital engineering firm offering custom eCommerce development across Magento, WooCommerce, and Shopify with integration capabilities; overlapping services, enterprise delivery, and global delivery model.
• B2C Info Solutions: eCommerce-focused development firm offering Magento, Shopify, WooCommerce, and BigCommerce services with B2B workflow support; directly comparable in offering and target verticals.
• Sapphire Software Solutions: Custom eCommerce and web development agency providing platform migration, integration, and ongoing support across major eCommerce platforms — overlaps Virtina's core delivery model.

Broad incumbents

• Simform: Larger digital engineering firm offering custom software, cloud, and eCommerce development across multiple platforms; broader portfolio than Virtina but overlaps in eCommerce and B2B integration work for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/virtinapro
• Facebookfacebook.com/VirtinaPro
• LinkedInlinkedin.com/company/virtina
• Instagraminstagram.com/virtinapro
• Pinterestpinterest.com/VirtinaPro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtina