Henbrandt

What Henbrandt does

Henbrandt is a UK-based importer and wholesale supplier of consumer goods, operating in the categories of costumes, toys, stationery, and bags for the retail trade. The company sources and distributes products to retailers, functioning as an intermediary between overseas manufacturers and UK retail buyers. Its category mix suggests exposure to both seasonal demand (costumes) and steady year-round consumption (stationery, bags), though the relative weighting across these categories is not disclosed.

The company was founded in 1971 and is headquartered in Ipswich, United Kingdom, operating as a privately held business. Headcount is reported in the 11-50 range, indicating a small-to-mid-sized operation. The company does not appear to be technology-led; no proprietary platforms, digital products, integrations, or certifications are documented in the available source material. Its operating geographies, customer base, distribution channels, and supplier relationships are not detailed in the inputs.

The available data is materially thin. The firm's own website (henbrandt.co.uk) returned only a loader/verification page with no substantive content at the time of capture, and third-party sources provided no revenue, ownership, management, partnership, or competitive positioning detail. As a result, most investment-relevant dimensions — pricing model, customer concentration, growth rate, financial trajectory, and strategic direction — cannot be verified from the available evidence and should be treated as data gaps requiring primary research before any investment decision.

Name

Henbrandt

Website

https://henbrandt.co.uk

Company type

Private

Founded year

1971

Headcount range

11–50 employees

Short description

Henbrandt is a UK-based importer and wholesale supplier of costumes, toys, stationery, and bags serving the retail trade. Founded in 1971 and headquartered in Ipswich, it is a privately held business with 11 to 50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Henbrandt is an importer and supplier of costumes, toys, stationery, and bags, selling these categories to the retail trade in the United Kingdom. The company sources product lines from upstream manufacturers and resells them wholesale to retailers needing seasonal, novelty, and everyday assortments. Operations are run from its headquarters in Ipswich.

Differentiator

Problem solved

Functional benefit

Products and services

• Costumes wholesale supply
• Toys wholesale supply
• Stationery wholesale supply
• Bags wholesale supply

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Disguise: Costume manufacturer and distributor with licensed character ranges. Comparable to Henbrandt on the costume wholesale category, particularly character and licensed dress-up lines sold to retailers.
• Rubie's Costume Company: Largest global costume manufacturer and wholesaler with licensing relationships across film and TV. Comparable to Henbrandt as a costume category leader in the wholesale trade channel, though materially larger and with a manufacturing rather than pure-importer model.
• Amscan: Global party goods and costume manufacturer-wholesaler, part of the Berkshire Hathaway portfolio. Overlaps with Henbrandt on costume and party categories within wholesale distribution to retailers, but operates at significantly larger scale and with a US-centric footprint.

Direct peers

• Smiffys: UK-based fancy dress and costume wholesaler supplying retailers, party shops, and events businesses. Directly comparable to Henbrandt as a British importer and B2B distributor of costumes and accessories to the retail trade.
• Wilton Bradley: UK-based wholesaler and distributor of toys, leisure, outdoor, and seasonal products to the retail trade. Comparable to Henbrandt as a small UK importer-wholesaler supplying independent and national retailers across multiple non-food consumer categories.
• Widmann: Italian costume, party, and accessories wholesaler serving European retail trade. Comparable to Henbrandt in product range (costumes, party, accessories) and B2B wholesale model, with a parallel seasonal/event-driven demand profile.
• Forum Novelties: US costume, Halloween, and party accessories wholesaler serving retailers nationwide. Directly comparable to Henbrandt as an importer-wholesaler of costumes and seasonal goods to the retail trade, though operating in North America.
• PMS International: UK-based importer and wholesale distributor of toys, gifts, and seasonal products to retailers. Closely comparable to Henbrandt in business model (importer-wholesaler to UK retail trade) and product mix (toys, gifts, seasonal).

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henbrandt